Instructors and Students: Expose yourself!
Okay, keep your shirt on, but really, it’s all about getting as much exposure as possible, right?
That’s the first rule of marketing: Claim the expertise and don’t be shy about telling others about it. The caveat, of course, is that you really have to be an expert. So, what are you an expert in?
Me? I’m an expert:
- consultant and coach
- product creator
- vision builder
- implementation manager
- baseball pitcher
Okay, I’m not quite an expert on the pitching mound since I haven’t thrown a ball in 11 years, but I used to be pretty dang good back in the day. Would college and minor league players want to hear me talk about pitching technique these days?
I think Nolan Ryan and Roger Clemmons might have a better shot at that for that level of expertise, but I could sure talk to high schoolers and little leaguers about cutting the inside corner with a side arm screwball, or getting a couple more miles per hour and a couple of inch dip on your fast ball by using a split finger technique.
One of my early prosperity mentors, Fredric Lehrman, told the story of how he put himself through college as a guitar instructor. The problem was that he was pretty new on the guitar. The key to ensuring that he remained “the expert instructor” was to make sure his students had been playing the guitar fewer weeks or years than he. So, as he learned more, he could teach more. And his students appreciated his attention and sincerity – and the price.
You’re already an expert. What is your expertise in?
If you’ve got an expertise, share it with the rest of us. As a MyNAMS Premium Member, or one of our instructors, I’m giving you free reign to prove to everyone (me first) that you’ve got what it takes to be the Go-To-Expert in your field.
Write a 500-1000 word guest post and submit it your guest post here. If you’re shy, try writing your expert post on your personal blog in the Member’s Blog Area. I watch those too and will be “promoting” some of those to the blog home.
- Include an affiliate link pour moi in your author’s resource box.
- Indicate any time sensitivity – make sure you’ve pointed that out at the top of the post for us to review.
- Make sure your post is educational, not a great big salesletter. We’re not interested in that.
- Premium Members and instructors only need apply, unless you’re otherwise invited. This is a member benefit. Use it.
- Don’t be discouraged if you’re rejected the first time. Quality and topic have to be the primary focus. We’re looking for high-quality information that enhances your reputation and ours. (And remember, I used to be an editor…I was pretty good at that too!)
- Include pictures – product, website examples, video experience, and your own bio picture.
- Include a bio. Convince us why you’re the expert in the bio (less than 50 words in the author resource box).
- Add a link to the product / process you’re talking about if relavent so we can go look at it first.
- When you’re published, promote that page to your list (and have them promote that page) with the “Click here to make money with this page” link at the top.
- We do not claim authorship or ownership of anything that you submit, but we do claim the right to use it in any compilation or report with credit to you and no compensation.
So, when will you be published?
Instructors will be published on Friday and MyNAMS Premium Members will be published on Wednesday. Of course, we’ll schedule them over time and you may have a little wait. If we get too many items in the queue, there’s nothing that says we can’t publish more frequently.
(That’s what I love about making the rules.)
Now, what’s stopping you from submitting. Are you or are you not the expert?
Tell us about your topic in the comments below…