NAMS 8 Instructor Spotlight: Phil Hollows
List building Techniques
Phil Hollows literally wrote the book on list building and from your feedback at NAMS 7, this session is a must for all you folks looking to get more out of your lists!
Name your 3 ah-ha moments in this session:
1. Clarity on best practices for email marketing. 2. Heard specific examples of list techniques to improve our processes. 3. Basic thing – ALWAYS ask them to join list!
Always include information in an email to bring people back to my site. You should have your email system setup to respond to people several months down the road so that people will not forget who you are. Make sure your facebook page has a way for people to subscribe to your list.
The money’s in the list, and so here are some essential tips to building a better list (or lists!), faster, from Phil Hollows, author of “List Building for Bloggers.” His session is on Saturday afternoon and he’ll cover:
- Learn the email marketing ABCs – Autoresponders, Blacklists and Compliance – as well as how,
- when and why to use incentives, popups and appropriate personalization to maximize the impact of your mailings.
- Advanced users will hear about list automation to help build a completely automated solution to get the right message to the right people at the right time for maximum monetization
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About Phil:
Phil Hollows is the CEO and Founder of FeedBlitz (www.feedblitz.com), the premium FeedBurner alternative. He is also the author of the 170 page e-book “List Building for Bloggers”. Phil has spoken at two BlogWorlds in 2011 (NYC and LA), the Savvy Blogging Summit 2010 and 2011, and other industry events.
