How to Prepare for NAMS 7 (Not just for newbies)
I fondly remember my first NAMS event three years ago. I didn’t know anyone, didn’t know what to expect and I found out after I got there that I really didn’t know what to bring. But I was excited. . . I still remember that “first timers” excitement.
I thought I’d never feel that “first timers” excitement again. . . but there’s so much new at NAMS 7 I can’t help but feel that it again.
Now, being physically ready for NAMS 7 isn’t going to change much from previous NAMS events. At least all the basics will be the same. (If you’re a newbie or haven’t picked it up yet check out the NAMS Action Guide for hotel, restaurant, instructor and all the “what to bring” information)
I can’t take anything away from the education that newbies have gotten the past few NAMS events, but even truly experienced internet marketers would get something out of the NAMS 100 tract this time around. Jeff and Maritza will be doing a full day of content creation and marketing, harking back to the early days of NAMS. They’ve got so much to teach, I really think recent formats didn’t allow them the time necessary to teach it all.
If you really want to be ready for the 100 tract, you’ve got to come to NAMS with a niche concept at the least. Don’t waste one second of your time at NAMS trying to figure out your niche – it’s not worth it. You’re going to spend an entire weekend learning processes and methods. You’re going to be creating checklists of actions that will help you build your online empire. If you don’t have a niche – then come to NAMS with the not-so-perfect topic you can use in learning all that the teach.
When Jeff is teaching you about author box creation, calls to action and anchor text links- don’t be stymied trying to decide between travel and health, between dogs and videos, between gardening and butterflies. Dedicate yourself to practicing what they have to teach. DON’T handicap yourself with indecision.
(Ooh a little secret. . . most people don’t end up in the niche they started with on Day 1.)
For those that have graduated to the 200 Level, David’s got a full day of marketing, with Nicole Dean, ahead of you. That’s beyond the myriad of other classes you’ll get to take. While learning about marketing techniques and taking lots of notes doesn’t require much preparation, NAMS is a workshop for do-ers.
And a workshop means you’ll be trying out these marketing ideas, you’ll be putting them into practice.
So create for yourself a baseline prior to coming to NAMS. Use Google’s Webmaster Tools to see where your pages rank, use Analytics to find out where your traffic comes from and check your sales to see how many visitors it takes to make a sale.
Come prepared to make changes that will positively affect your business, and have the numbers to prove the long term value.
The NAMS 300 people are in for a real treat. Tony Laidig is going to spend an entire day teaching you how to dominate with public domain information. Imagine an entire day dedicated to learning a brand new craft. Honestly the only thing I know about getting ready for that is to make sure I’ve got my computer charged, Evernote loaded and charger in hand. I plan to wear that keyboard out. 
Veterans of NAMS, especially those who haven’t decided whether they’re attending NAMS 7, will be excited to see what’s on tap. Business Modeling, Intellectual Property Law, Copyright, Patent and Trademark legalities. . . there’s never been a more advanced lineup of expert-level topics.
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Finally, NAMS 7 is the first time Sponsors have been invited to attend. NAMS Sponsors bring a new dimension to the NAMS education. They allow you to interact, ask questions and finally create relationships with the companies that allow your business to grow. Don’t let the first session of NAMS 7 be the first time you’ve learned about Feedblitz.com or IdeaMarketers.com. Check them out and learn how they can help you grow. Click the sponsor boxes above.
And don’t forget to grab your copy of the NAMS Action Guide. Print out the checklist at the end. You never know when you’re going to leave home without your clothes.
Dan Morris
