It shouldn’t come as a surprise to you that people are on the Internet seeking information. They read blogs, surf news sites, corporate websites, Facebook, and more, just looking for information on topics that interest them. You probably do it, too.

Wouldn’t it be great to get the information you need delivered right to your inbox? You can, or at least your readers can if you create a newsletter.

Your website contains content that will help draw your target market to you. You use keywords (that you carefully researched), catchy headlines and other tricks to provide interesting tidbits for your readers. Once they arrive on your site, you offer them even more information in exchange for their email address. That’s the opt-in.

Once they’ve opted in, of course, you need to continue to provide valuable information to them in a timely manner. That’s where a newsletter comes in.

Benefits of a Newsletter

What makes a newsletter so special? It gives the reader more detailed information than they can find on your website. You can upsell it as exclusively for subscribers. That alone can get your readers to opt-in for it and also tell their friends.

What are the components of a newsletter? It varies, but the more features you add, the more attractive it will be. Here are a few ideas:

- Contest entries
- Preview new products before the general public
- Discount coupons
- Letters from you
- Tips and articles
- Pictures
- New product info

Newsletters are usually delivered on a regular schedule – say every Tuesday, or every second Wednesday. You can set your newsletters up to be delivered through your autoresponder service so your subscribers get them on time.

Newsletters can be created in a couple of different ways. Some people have their entire email be their newsletter. It is a one-page piece that includes links to areas on your website where they can find more information. If it is a contest entry, a link will bring them to the landing page where they can enter and read up on the contest particulars. That page can also link to other offers they may be interested in.

Others post emails that tell you the newest edition is available. Subscribers click a link that takes them to a “subscriber only” area of your website. Here they can read and download the newest newsletter. Also let them know that they can access your archive of newsletters that were created before they found your site. Creating timeless content makes these past pieces valuable months or years later.

Want to build your list? Offer newsletters to readers if they subscribe to your site. By including some of the information above, readers can stay connected in such a way that eventually leads to recurrent sales.

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