Autoresponders are a series of messages you can send to your list via email to let them know that you value their business. Autoresponder emails are not sales pitches but a way to communicate with people on your list that will hopefully lead to a sale. Before you can make that sale, though, you need to build a relationship with your readers – and in order to do that, you need to retain them as subscribers.
If someone has signed up as a subscriber, then you know one thing already: they are interested in your niche. Your content, blog posts and other marketing tools have led them to believe that you just may have a product worth buying.
There are some people who find a site that they instantly click with and purchase right away. They are not usually the norm, however, especially on the Internet where “sight unseen” can spell disaster and lost cash for customers. People will ask friends, visit review sites and follow you for a while before deciding to hit the checkout page.
Constructing an Autoresponder Email
Email marketing is an effective campaign when done right. Once you have someone’s email address, you have a direct line of communication with them. You just have to use it. Targeted, consistent emails published through an autoresponder service is one way to build a relationship with your readers.
But if all your emails read like a sales letter, you will probably get a lot of unsubscribe notices. Avoid this with these few tips.
1. Use keywords in your catchy headline. Headlines are going to be the first thing that your subscriber sees in their subject line. If you want them to open it, get straight to the point. Tell them exactly what they will find if they open the email. It could be the answer to a question you pose or specific information: “3 Easy Ways to Create a Family Budget.”
2. Address your subscriber by name. General greetings don’t let your reader know that you know them. It’s a sign that you are too busy to actually be “connected” with your readership. Address each person directly in your email series.
3. Provide pertinent content. Begin with the question you posed or the statement you made in your headline. If you are focused your subscribers will be also. Give what you promise in as few words as possible – 300 to 400 words.
4. Ask them to do something. This is not a sales hook. If you are offering a free eBook with more information, this is when you discuss what they will find in it and provide a link to the landing page. If you would like them to opt-in for something else like a monthly newsletter, include that here.
5. Salutations. Use your real signature. Let them know that you are personally involved in everything that you send out to your subscribers and customers.
An autoresponder program lets you communicate with your subscribers in a variety of ways. What is important to them is what you say and how you say it through well-constructed emails.