How to close more leads effectively... with call to action buttons!

If you are selling any kind of products or services online and not using call-to-action buttons to close more leads, build your list or make sales, then chances are you have been leaving a lot of money on the table.

Call to action buttons help to give a visitor clear direction on exactly what to do, or the next action to take.

Imagine a website, sales page, or a squeeze page without a call to action button... a button to direct a visitor on the next step to take.

There is no such thing as a successful campaign without a successful call to action.

Here are some the reasons why you should use icons whenever you can:

Call to action buttons are compelling, clear and concise. They clearly start what the benefit for the visitor is if they click on the button, and almost every visitor who needs the started benefit clicks through.

Buttons are action-oriented. Generally, the copy on a button begins with an action verb like "Get" "Download" "Buy" "Go" "Open" etc., and this is part of what gets a visitor clicking.

Buttons create a sense of urgency in a subtle way that gets the visitor moving as fast to take the desired action.

Buttons are impossible to miss, they contrast with the rest of the page, they don't compete with other CTAs on the page and they get action.