Follow this great discussion about pricing your Kindle eBooks
If you don't know Dr. Mani, the pediatric heart surgeon, philanthropist, top-online businessperson, and all-round good guy, you need to. And here's a good introduction to his knowledge and generosity.
There's a great thread in the public section of the MyNAMS forum about pricing your Kindle ebook how to complement, without undercutting, your normal sales. I've excerpted the first part here of Dr. Mani's in-depth response, but you'll want to follow the link to learn more and add your 2 cents too.
Dr. Mani speaking below:
The question that lies at the core of your strategy is this:
Why are you selling on Kindle estore?
There are many possible reasons.
1. You want to make sales from Amazon's audience, without taking the trouble of marketing your writing at all
2. You want to create an additional stream of buyers for work you've published and sold using other channels.
3. You want to attract a new audience to sell other stuff - with the ebook being only the 'hook' or 'bait' to lure them in
With #1, there's little if any conflict. You price to maximize Amazon sales, and keep writing and publishing content.
With #3, there's little concern too, as the cost of acquiring a new client is offset by your downstream profit.
The real dilemma is in #2, especially as pricing constraints on Kindle create some worries about...
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