That's the question everyone asks. "Where is the Easy Button?"

In the NAMS Accelerator Workshops, we don't blow smoke. So, here is the truth. There is no easy button. No one-step, pushbutton, business-in-a-box tool that will create all your emails for you and deliver sales on a regular basis.

There ARE many tools that will HELP you build a SYSTEM that works for you, but any good system is going to be unique to you.

Having said that, we will go through the must-have tool categories and assets that help you get the most out of your investment, both in time and money.

We want you to be effective and efficient with the right tools at hand so you can stack your cash as fast as possible.

If you have an online business with legs, one that stays around for a while and serves loyal customers over and over, you'll need a personalized roadmap to make sure that you hit your goals.

Your email roadmap is another strategy for reaching a bigger goal - profit. What's your revenue and profit goal?

You'll start by creating a realistic financial goal and creating an email strategy that enables that.

As Abraham Maslow said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail."

An email is not just an email. There are different types of email for different purposes. And we'll go through those during this session.

Email marketing can be a hammer that churns prospects and customers with emails that interrupt your prospects all day long trying to get them to buy something.

Or it can be a flashlight that leads prospects through the darkness and illuminates their options along the way. A skilled email writer and campaign creator can build a personal relationship with the reader long before they meet in person - if they ever do - by engaging in value dialogue with solutions to problems and speaking their language.

If there's a secret to effective email marketing, this is it.

Segmentation.

By segmenting your email list, you can leverage a beautiful concept called behavioral marketing. By knowing what your prospect and customer has done, you can more easily predict what they want. And that massively increases your conversions.

But of course, it's more work. We'll talk about why it's important to start this early and get into the habit and we'll demonstrate how you can easily triple your revenue.

Do the work once and get paid forever. That's our mantra.

So, when we focus on evergreen campaigns, that's what we're practicing.

But there's a place for broadcast emails as well and we'll go into when to use both and why.

With a little experience, you'll understand the power of email campaigns. In this section, we'll demonstrate how to use what you've learned so far to build a real cash machine using email.

And most of it can be done automatically.

As with all aspects of marketing, testing and tweaking your results is key to improving your ROI.

And as your business grows, you understand the difference that a couple of percentage points in conversions can make in your bottom line.

Knowing where to look to eek out those small increments are important.