Simple Story Selling: The Art of Persuasive Storytelling
revolutionize your sales process
Listen
To be an effective storyteller, one must listen first to understand the audience and construct the story to be the most relatable
Connect
Using the right language, the storyteller connects with the audience with authority but with empathy and solutions
Engage
Done well, the audience feels the connection and builds trust until they come to the next logical conclusion on their own
Simple Story Selling Is About Working With Your Prospects to Help Them Reach Your Next Logical Conclusion on Their Own Without Selling Them.
Do This by Using a Simple Story Structure That Works Every Time.
Our goal is to create stories - multiple stories - that amplify your company or product message to your audience.
The story is about your prospect and soon to be a customer. But with Simple Story Selling, we back into your message. And it will illustrate/lead your prospect to the solution they need for the problem they want to be solved.
And the best part is that they come to that conclusion on their own without the hard sell.
The key is to use the 7-part Storytelling Template.
What people say about the course
I took David's course on Simple Story Selling and have to say it was amazing. As a teacher, David has a gentle style but imparts an amazing of knowledge.
In the course, he steps thru this process of building the right story and grounding it in solid examples.
The resources he supplies are something that I have printed out and have to hand so that when I need the inspiration to write a good story I have the framework I need.
- Richard Butler
David Perdew, you have inspired me to create my own Marketing Storytellers Hall of Fame with your brilliant "they called me chicken legs' email. You are the first member. There ought to be an award with that...Just brilliant work!
- Felicia Slattery
Thank you David. I've been working to improve my storytelling. The 7-steps template really works and they become more natural the more you use them.
Folks have been telling me they think I'm a good storyteller. I'm finally embracing it.
- Tim Maudlin
In This 6-Part Course, We'll Focus On:
Your Message
We'll practice radical differentiation to identify your unique qualifications in the niche marketplace. Our goal is to make sure the story reinforces your brand while solving customer problems.
Your Prospects
You will get to know them well by finding your prospects, researching the buying demographic, listening to their problems in their own language, and building stories that relate to them with empathy and context.
Your Stories
Learn the art of building relationships quickly and gaining the trust of your prospects. Then, you'll use the 7-Step Story Structure to build stories that gently sell by helping the prospect see the solution even before you present it. Your goal is to build a long-term relationship as a trusted servant.
Your Results
Use your research, your avatar, and your story structure to create effective stories that work. You'll use the peer group to review your stories. And when you publish the story, you'll measure the results and do more of what works.
In Simple Story Selling, You'll Use Our Proprietary Templates and Tools to:
Find a Hot Niche
We'll do real simple research to uncover a hot niche that help you build your business fast.
Define Your Only Statement
Every story should support your brand. And your brand should revolve around your only statement that drives your unique positioning in the marketplace. If you don't have a unique position, we will build one with our template.
Build Multiple Avatars
Using our comprehensive fill-in-the-blank Avatar template, you'll create multiple personas for the ideal prospects for your niche. And having done the research before hand, you'll use that Avatar to target the right prospects with your stories.
Construct a Consistent Story with Ease
Use our 7-Step Storytelling Template to build the right story every time that draws prospects closer to you until they become action takers. The 7 steps include Hook, Setup, Parachute, Theme, Transition, Sell, Tie Back.
Become a Master Storyteller in Record Time
After this training, you'll be known as a master storyteller. And your superpower will be to use the power of persuasion through storytelling to make your business run smooth as silk.
With the tools, templates, and student samples, you'll buzz through this course in no time to start influencing and helping your prospects become your rabid fans and evangelists telling everyone about your expert understanding and solution-oriented focus on their problems.
As a result of this masterclass in the art of persuasive storytelling training, you'll experience amazing results without pitching people all the time.
Simple Story Selling is leading the horse to water because they really want a drink. All you're doing is pointing the way in a simple, easy-going, non-confrontational style.
This is the perfect training for online business people like you who do NOT want to sell all the time.
With Simple Story Selling, you're talking to friends who have a problem and you help them see the solutions on their own. And of course, it's your solution all along.
Learn this simple process and it will revolutionize your sales process. Not only will your audience buy, but they also come back for more to do business with their friend.
6 Video Traininng Modules
Each video module is clear and concise so you get the complete step-by-step training from concepts to implementation.
Customer Avatar Worksheet
It all starts with targeted conversations. And to do that, you'll need to find your ideal customers. This reusable worksheet gets you there faster.
Message to Market Match Worksheet
Articulating your brand statement can be tricky but using this fill-in-the-blanks worksheet will help conquer that challenge fast.
7-Step Story Telling Worksheet
This fill-in-the-blanks worksheet walks you through the proven persuasive story construction process. When you're done, all you have to do is flesh it out.
Resource Spreadsheets
The Storytelling 5-Step Idea Template helps you identify and keep track of story ideas. With the Storytelling Links spreadsheet, you'll get access to all the student stories and reviews that were completed in the live workshop.
MP3 Training Audios
Download the audio files to listen to the training on the go or as a refresher.
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