Mindmapping is not the best descriptor of this tool. Capturing brainstorm is more accurate. Without a tool to structure and focus my tasks, I’m flailing at different things all day because I’m constantly brainstorming.

The central benefit of a mindmap is speed and spontaneity. A mindmap reflects what you think about a single topic, which can focus brainstorming into actionable ideas.

With Freemind, I jot down thoughts, projects, ideas, tasks and rearrange them into coherent step-by-step processes as they gel. Now, I use it for all kinds of activities like:

• Personal coaching with my clients: I use it real time to work with clients via a webinar so that we organize and build out the goals and actions live so the client understands exactly what needs to happen before the next session.
• Product creation: I outline features of a software or information product before I create it in a Freemind mindmap. Then I have a basic prototype that I can share with my own coach to get additional input.
• Process improvement: Everything is a process. Going to the grocery is a process. Some processes need diagrammed and immproved. For example, creating a workshop like the Niche Affiliate Marketing System consists of multiple processes. I mapped each of those in Freemind.