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About David Perdew

Sticking to a step-by-step plan to achieve a goal

By David Perdew 2 Comments

Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important.

PeachtreeStart2015

In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA.

Just divorced, I was only 35 and skinny. 

Three weeks prior to the July 4th event, I decided to run the race. Without any training--at all, I thought, “What the hell! I can do this.”

And I did. Just like everything else in my life, I made decisions on whim and tried to hit home runs instead of doing the work to consistently hit singles and doubles. 

“Go big or go home,” they say. And that was me. Everything was doable. All I had to do was jump in and give it a shot. No training, no preparation, no paying my dues. Just do it.

Lining up with the other 50,000 people in the race, I ran the 6.2 miles from start to finish, collected my t-shirt, and went to the movie later that afternoon. 

Piece of cake.

Years later, running and walking would teach me great lessons about business, life, health, and accomplishing any goal. But first, I’d have to go all the way to the bottom.

And when I was completely laid up with a serious back issue, I knew that I could lay there and waste away or come up with a plan to get back to the Peachtree like I'd been doing for more than 30 years.

On my birthday, Oct. 20th, in 2020, I broke my back…

Well…It wasn’t really a fracture. It just wasn’t working any longer.

CripplingBirthdayRun
My route through The Villages that day was very confusing to me as I ventured into neighborhoods I wasn't familiar with.

On mile 6 of a 7-and-a-half mile walk in my mother’s neighborhood in The Villages, Florida, I felt a twinge in my left leg on the front hip joint. 

When the leg started to buckle on me, I stopped, bent over, caught my breath, and looked behind me to see if I’d stepped in a hole or something.

There was a curb, but nothing unusual happened when I stepped off. No twisted ankle, no jolt, no short step.

But there it was. Just a little twinge shooting down my leg to the knee. Hot, tired, and already 2 miles further than I’d wanted to go, I was lost in the winding sameness of the tight neighborhoods.

Onward, I said. Pick it up. Let’s get home.

As I walked into the kitchen, drenched with sweat, I stretched my back as I held on to the countertop. Bending at the waist, I thought maybe I’d overdone it, so I decided to hit the shower. That would make me feel better.

Gingerly stepping in, warm water pelted my back, but it didn’t really help. In fact, I could feel it tightening up.

Mom and Charlsa, my wife, were on the Lanai (Florida-speak for a screened-in veranda). Mom had asked us to cut back a bush. So, I picked up the clippers, walked out to the bush, bent over and started snipping away. 

My back was really getting tight now. Charlsa said, “Let me do this. You look like you’re in pain.” So, I handed her the clippers, went into the house, and almost immediately  hit the floor.

And I couldn’t get up.

My left leg had no strength. My lower back screamed if I moved. I crawled to the bathroom, sweat soaking my shirt. 

For three days, I scooted on the floor to get around. After a very long 11 hour drive home, I crawled in our own house trying to get comfortable.

A friend brought over a walker but even that was too painful. I couldn’t stand in a shower, so we pulled out my deceased mother-in-law’s plastic shower seat. It was the only way I could tolerate the shower.

Luckily, I’d been collecting family canes for a while. And after two weeks, I was able to walk with one of them for short distances. Very short distances.

My new long-term goal was to walk to the mailbox at the end of our driveway about 500 yards away. I didn’t accomplish that goal for three months. But every day, I took a few more steps up the driveway.

But the pain was still intense. 

I was living on a mixture of tylenol and ibuprofen - about 16 pills a day just to keep the pain at bay.

By March, just over four months after the doc had diagnosed me with a ruptured (herniated) L4-L5 disc with an MRI, one hip injection with a big-ass needle, and two out-patient epidural injections, I was able to walk to the mailbox and back home without the cane.

I had only a little limp.

To fast forward, by my next birthday last October, I was walking 3 miles again a few times each month but not consistently. Some months, I logged about 30 miles. Others less. Some zero.

But the back pain was still there, just to remind me who had the real power in this body. 

On a whim, on the last day of March this year, I decided to join the St. Jude’s #100MileChallenge to raise money for families of children with cancer. St. Jude’s is a great cause. They never charge families for any treatment of the kids in their facilities. So, donations were important. I’m happy to say that my friends on Facebook generously put us over $1000.

One hundred miles in one month was three times the most mileage I’d ever done in a month even before the back injury. 

Without help, I’d never complete this.

So, I decided to tackle this like a project.

There were two goals to this project:

Goal #1: Financial

  • The first goal set by St. Jude’s was to hit $200 in donations. 
  • After reaching that in a couple of days, I raised the goal to $500.
  • And hitting that by day six of the challenge, I raised it to $1000.

Goal #2: Walk/Run 100 miles in April

  • That was an average of 3.33 miles per day.

It seemed doable, but consistency was going to be the key. If I missed too many days, I’d have to make them up by doing 5, 6, or 7 mile-days. And if I got too far behind, I’d give up. I know I’m not unusual here. This is the way of all people who don’t accomplish their goals.

Having a plan was key, but sticking to the plan to achieve the goal was even more important.

We all make plans, but without accountability or the measurement of progress against the plan, nothing matters.

Luckily, St. Jude’s had me covered with a fantastic Facebook Messenger app with several really important elements.

  1. A menu with task and support selection
  2. Registration page
  3. Opportunity to create a customized fundraiser and share it seamlessly
  4. Join the Facebook Group to support and celebrate group accomplishments (in other words, be part of a community)
  5. Record mileage every day
  6. Keep track of cumulative progress toward the goal

STJUDESAPP
St. Jude's Messenger app presented everything I needed to be successful

And that was all easily accessible in my mobile messenger. From a business perspective, I hadn’t seen a better use of the messenger communication system. My mind was racing with possibilities for my own business.

But I decided to just focus on the goals at hand, one hundred miles and $1000 for the hospital.

I know this about me…

No goal of mine will EVER be accomplished without community support.

Years ago, one of our nation’s First Ladies got some fame (and additional ridicule) for saying “It takes a village to raise a child.”

That proverb has its origins in African cultures because they believe it’s impossible to achieve a positive child experience without a community. No parent can do it alone.

I believe that’s true in every accomplishment.

That’s why “Team” is the first of three attributes that describe the NAMS Community: Team, Tools, and Training.

Team is essential.

Success is a group effort.

So, when I decided to tackle this major challenge - 100 miles in one month, I needed a community to support and encourage me along the way. St. Jude’s provided that with their Facebook Community.

StJudesCommunity
The St. Jude's 100 Mile Challenge community did a couple of things very well: Support participants and set expectations for a short-term community.

Notice, there were 15.6k members in the community.

And from the beginning, they said the group would be archived immediately after the challenge. That was actually comforting because I wasn’t getting involved in something long-term. With my short attention span, I could handle a short-term commitment.

It fit right in with the approach I needed.

  • Short-term commitment
  • Simple execution plan
  • Step-by-step progress
  • An end in sight

When I think of our business, we try to offer short-term execution plans with step-by-step progress that point to results.

Results! A double-edged sword!

Focusing on results is dangerous. In fact, I’d say it’s disastrous in most circumstances. Achieving the results you’re hoping for by focusing on the results is nearly impossible.

My guess is that 99.9% of the people wanting to build a business online have purchased some program that says they can start making money right now - today - without any effort or minimal work at best. It’s a push button or magic solution.

I get messages every week from at least one person on our list who begs for a way to make $XXXX in X days. My advice is always the same: If you have a car, drive an Uber.

Those push button magic money solutions don’t really exist. Achieving the results you want NEVER happen without putting in the effort. That’s work. 

But a ton of those solutions are sold to people who are looking for results ONLY. 

Anyone who has been in a coaching mastermind is usually taught a few marketing guidelines such as:

  1. Never use the word “work” in your headline. No one wants to buy a product that makes them work.
  2. Never use the word “learn”. That sounds like work too.
  3. When doing webinars, don’t “teach” people too much because they won’t buy.
  4. Shortcuts and secrets are always to be “revealed” to make people know that the seller has access to some special information that you don’t.

Listen, I hate this part of marketing, but you’ll never see me selling a product that says “You have to do a lot of work to create your success” even though you do.

It’s a non-starter. I’d be fighting thousands of years of Human Nature. And I’m never going to win that fight.

But promising a step-by-step pathway to achieve the desired results, just as St. Jude’s provided me, will always work if…

And it’s a BIG IF…

If you do the work consistently every day.

It doesn’t matter what your goal is. Walk 100 miles in a month, raise healthier children, have a better marriage, or create $5,000 extra income every month, always start with a step-by-step plan and a tool to measure your progress while getting support from your community.

Period.

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I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

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I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

 

effective subject lines for email marketing

Email Marketing is not dead!  In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

  • Make More Money
  • Do Email Marketing the Right Way
  • Get Higher Open Rates
Yes, I need to master email marketing for more sales!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

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Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Category: Featured Content, Inspiration, Mindset

Is email marketing dead? Or alive and thriving?

By David Perdew Leave a Comment

Is Email Marketing Dead? Or Alive and Thriving?

Email Marketing

This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window:

1) The Entrepreneurial Mindset
2) List Building
3) Email Marketing
4) Affiliate Marketing
5) Doing (or Productivity)

Today, we talk about # 3. Email Marketing.

If you've created your list building mechanism as we discussed previously and you're beginning to get people pouring into your database, you're probably ready to start making some of that massive coin that people say is hiding in the list.

You've heard the saying, I'm sure. "The money is in the list!"

It's true. The money IS in the list, but there's another saying that's important to remember. "The FORTUNE is in the follow-up."

What exactly does that mean?

That's what we'll uncover today.

There are a lot of ways to follow up with prospects and customers including:

  • Phone outreach

  • Meet at a live event

  • Social media groups and newsfeed interactions

  • Letters and gifts delivered to their doors via snail mail

You get the idea... there are many more ways to follow up with people.

When I was a consultant, I used to deliver donuts or bagels to an office just so I'd have an excuse to start another conversation with a prospect.

But BY FAR, the most efficient and profitable way is email marketing.

Why should you be doing email marketing now and forever?

Every successful online business relies on email marketing because it's the highest return on investment (ROI) of any other marketing source. By far.

Hubspot, the marketing software giant, quotes $42 average ROI returned for every dollar spent on email marketing.

ROI, or return on investment, measures the efficiency and profitability of your marketing efforts.

Using Hubspot's $42 number, email campaigns crush other online marketing method with an average of $42 gained to $1 spent, making their ROI an awe-inspiring 4,200%.

So, is email marketing worthy of your focus?

Here's the ROI formula:

Email ROI Calculation

Now, does 4,200 percent ROI mean that you should mortgage the house and spend as much money as possible on your next email campaign? Uh, no...

Honing in on that kind of ROI takes expertise and tools. And that comes with experience. But the only way to get the experience is to follow the rest of these suggestions listed below.

What are the essential tools required to succeed with email marketing?

This is a tough question. The only thing we know for sure is that you need the best Autoresponder to do what you need for your business that you can afford with your business budget.

Your Autoresponder will be your number one email marketing tool. And with hundreds of Autoresponders out there, you'll want to make sure you check all the boxes.

  • Primary consideration is List based vs. Contact based.

    Most people don't even consider this until it's too late. Here's why it's important: In a list-based system, you can have 10 email lists (for example) and one subscriber signs up for all of your email lists. According to the autoresponder system, that one email list on 10 different email list equals 10 subscribers. If you're in a tiered system where your rate changes as you add subscribers, this can become expensive quickly. The same scenario in a contact-based system means that you have one subscriber with 10 different custom tags to represent the different email lists. Both have their uses, but make sure you know which you're signing up for.

  • Email confirmation and validation.

    In some newer systems, you can integrate with a 3rd party email validation service that checks your subscriber's email before adding it into the system to make sure it's real and deliverable. That keeps your subscriber base clean and lean.

  • Personalization.

    Ability to address the subscriber by name automatically. This is important because recent research has shown a 12.6 % increase in conversions when you do that.

  • Broadcast capability.

    Broadcasting is like sending personal individual emails to dozens, hundreds or thousands of people at once. The secret is that you write one email and it goes to everyone.

  • Importing.

    Many of the bigger Autoresponders do not allow you to import your list and require a double optin confirmation if you do. You can lost a massive chunk of your list this way. Find one that helps you rather than limits.

  • Importing.

    The bigger your email list the more emails you'll send. And the more you send, the more it will cost you. Watch out for tiered pricing. And know what you're getting into. One major autoresponder company actually includes all your unsubscribes when calculating the size of your list.

  • Unlimited campaigns.

    If you have multiple websites, or plan to, your autoresponder system can't have limits on the number of campaigns you create.

  • Unlimited follow-up messages.

    This is crazy, but sometimes an Autoresponder system will limit the number of emails in a follow-up sequence that you can create. So, for example, if you have a 5 email limit and want to create a 14-day challenge, you've got trouble right off the bat.

  • HTML and text emails.

    There are reasons for both, but you shouldn't be making the choice for your readers. Most Autoresponders will allow your subscriber to choose how they want to receive email.

  • Tracking.

    Without tracking opens and clicks, you have no idea what's working in your email marketing. Your autoresponder system should be able to give you that information quickly.

  • Free customer support.

    This is important, especially if you're paying for a service. If it's free, I wouldn't expect customer support to be available immediately.

  • File attachments.

    Ever received a PDF via email? Of course. And you'll probably send some too if you want to deliver courses or ebooks. To do that, you system has to allow you to attach files.

  • RSS feed archiving.

    This isn't essential, but useful. It's always nice to be able to send prospects back to a link that contains your emails. After all, it is part of your content.

  • Spam-check.

    This is essential. Your system needs to have an automatic spam checking app that will allow you to optimize your email for the best delivery.

  • Blacklist management.

    There are some bad people in the world. And they will try to take over your system, send fake subscriptions, spam your system, and other nefarious stuff. Most systems now allow you to add them to a blacklist that stops any incoming connection before it gets to you.

That's not a comprehensive list of Autoresponder features to look for, but it's a great start.

Everyone gets so much email today. How do you keep your messages from getting lost in the crowd?

Even though this seems like a pretty vague question, it gets to the heart of the email marketing issue.

Does your prospect or customer WANT to receive your email? If they don't, then you haven't created a relationship with them. There's really two types of email marketers.

  1. Churn and Burn
  2. Relationship Builders

Churn and Burn is for the folks who actually want to build a list faster and bigger so they can hit it as hard as possible for as long as possible to get as much money from it as possible...until they're burnt out and dead to your list.

Relationship Builders write tons of valuable content, tell lots of stories, and engage with the readers to get them to respond as much as possible so that if you ever meet, you're already friends because as my ex-father-in-law said, "People like doing business with friends."

The key is making sure that people want to hear from you. That means helping them. They're not reading your emails just to find something to do. They're always looking for ways to improve their lives. If you consistently help them do that, they look forward to your emails.

How often should you mail your list?

More than you do now...

How do I know? I've never met any 'new' email marketers who weren't afraid of pulling the trigger on email broadcasts at first. And you're probably afraid you'll make someone angry.

If you've got something valuable to say, and it applies to the people on your list, they're going to want to hear it.

And it also depends on your market. People in the business opportunities market want to hear when an opportunity is hot. Like now. People in the parenting niche might want to hear from you a couple of times a week.

Let the market dictate this answer.

I hear delivery rates are a real problem today. Is that true?

This is true. Email delivery rates have declined every year for many years. Email opens and clicks have declined as well.

That's why it's especially important to preform list maintenance and segmentation while building relationships to get great delivery. That's assuming you've done all the technical stuff as well to make sure your email is being delivered.

What do you do about unsubscribes?

I used to dread sending an email because I was afraid I'd get an unsubscribe. I took it personally.

Today, I love unsubscribers. I bless them and send them on their way. This is a relationship. If this relationship doesn't work any longer and the subscriber is no longer finding value here, I much prefer they unsubscribe than stay on my list dragging my deliverability rate down.

My old mentor made a lot of money by helping his "loyal unsubscribers" find someone else that suited them better and he'd point the way with an affiliate link.

Remember, it's not personal.

We focus on all of this in our Insiders Club, and we'd love to have you join us.

BTW, Email Marketing accounts for about 80% of our business, so we know of what we speak here. That's why we teach about it regularly in the Insiders Club. as one of the 5 essential skills to create a successful business.

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.
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If you’ve been putting off building your online business, STOP IT NOW!

There’s no better time than right now to get started.

The key is to finish what you’ve intended to do for years - build that online income stream that protects your assets in uncertain times.

And get it done - fast.

I read something by Gaylon McDowell in Science of Mind magazine this week that hit me like a ton of bricks:

“Results matter because I believe human beings can and often do create self-delusion around intention, action and results. Sometimes people lie to themselves about where they are in consciousness because they don’t want to evaluate the results they are getting.”

...evaluate the results they are getting...

You can’t think yourself into success. You must act to be successful.

If you’re not willing to act, then this course is not for you.

But if you understand the importance of taking action in the right sequence with the right guidance on the right opportunities, then I want to introduce you to Fast Business Start Up. Click now and take a look at the immediate results our members are getting from this program!

YES, I'm Ready To Finally Get My Business Started!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More
Entrepreneurial_Mindset-1200x630px
How to Develop an Entrepreneurial Mindset… We love to teach… And frankly, we’re good at it. When it comes to building an online business, folks we deal with every day have a lot of questions about building their businesses online. Many of those who approach us are just getting started with their businesses. Or they […]
Click Here To Read More

Category: Featured Content

How to Build an Email List – List Building Strategies

By David Perdew 1 Comment

How to Build an Email List with a Quality Lead Magnet

ListbuildingEqualsSales

Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet.

If you missed the first part of this series, you can see the post about about the importance of developing an entrepreneurial mindset.

We're covering the 5 essential skills to create a successful business including:

1) Developing an Entrepreneurial Mindset
2) List Building
3) Email Marketing
4) Affiliate Marketing
5) Doing (or Productivity)

List Building may be the single most important skill you acquire because list building gives you:

  • a valuable asset that you can sell

  • a dollar value for each email on your list based on your revenue

  • the ability to predict a consistent income

  • more power in your marketplace with more influence

  • direct impact on your email marketing results

  • opportunity to create an easy income stream with affiliate marketing

Most people see the value of building your list already, but they get completely stumped when it comes to actually doing it

The industry standard (and it's more of an Industry rumor) is that each person on your list should generate at least $1 per month. So, if you have 100 people on your list, you should generate $100 a month. 1000 people on your list should create about $1000 in income per month, and 100,000 people on your list...well, you get the point.

This is a numbers game completely.

Once you build your list, your game becomes how to turn those people into $2 or $3 or more per month.

Our business runs between $2 and $3 per subscriber.

That's why we focus on this aspect of business so much in our Insiders Club. We want you to be successful with your business, so that's why we want you to become a lifetime member of the Insiders Club here.

There are 4 parts to building a list.

Lead Magnet Landing Page Autoresponder Setup Traffic

Of course, there's a huge difference between building a list and keeping a list. And keeping a list—or retention—is something we can come back to in another post.

So, let's look at these in more depth..

Get a good Lead Magnet

I've been doing this online business thing for more than 15 years, and in the early days, I remember going to giveaways like Mark Hendricks' 12 Days of Christmas giveaway and signing up for every single gift so I could download it.

It didn't matter whether it was valuable to me or not.

If it was free, I wanted it.

And I wasn't alone. People built big, but very unfocused lists with scatter-shot targeting by giving away some pretty crappy stuff.

Today, that doesn't fly.

Prospects don't have the time or the patience to wade through a lot of stuff that doesn't solve a specific problem in their niche.

So, a GOOD lead magnet is something that is very specific, concise, and useful. And it's probably something that others are already buying in other areas.

Building your lists with giveaways can still be done though if you focus on quality. Melody Wigdahl blew me away by growing her list from 350 to 11,000 in just 18 months using giveaways, partnerships, and summits.

But she told me in our last summit that she ALWAYS tried to deliver the most useful gift of all the participants and promoted it as hard as she could to get a good position at the top of the board.

That's smart list building. Her's was the most downloaded gift of all usually.

So, how do you make sure yours is the most downloaded gift? Or a gift that gets a 50 to 80 percent optin conversion rate like our 4-part email template set?

Lead Magnet Example

Make it:

  • High perceived value
  • Solution focused
  • Highly targeted
  • with GREAT messaging

Notice, I haven't talked about the format of the optin gift...because it depends on the market. Do they prefer software, video training, ebook, graphics package, or something else?

Find out what your market wants and give that to them. It's that simple.

BUT you MUST have a high-quality product to give away. Period. End of story.

Without that, you're stuck in first gear.

Next, how do you collect the email address?

Build a landing page

Oh, NO! I just freaked you out if you've never done this because you are afraid of technology or you think that it's incredibly difficult.

Listen, we've all been here. It's scary the first time. And then, it's rinse and repeat.

So, let's get really basic.

If you look at the landing page for the 4 Part Email Templates above, you'll notice it's incredibly simple.

The elements of a basic landing page include:

  1. Benefit headline
  2. Subhead with engaging punch
  3. Three to six bullet points with benefits
  4. Graphic image representing the product
  5. Call to action
  6. Lower headline setting delivery expectation

This landing page has converted as high as 80 percent and on a normal day between 50 and 70 percent. So, we will NOT change the formula.

Any landing page is essentially made up of two pages as you'll see below. (Frankly, you could get away with one page, but I don't recommend it.)

basiclandingpage

The page on the left is the customer-facing Landing Page.

The page on the right is the Thank You Page.

I described the Landing Page above, but let's talk about the Thank You Page and why it's so important.

This page can be as complex or as simple as you want. You can use it to upsell your prospect immediately (like we do) or you and have a single headline with a thank you and instructions on what to expect.

Here's what you DON'T do.

DO NOT use that Thank You Page to deliver your product. And I'll get to why in the Autoresponder section that follows.

On our example, I want you to pay attention to the statement above the arrow.

ThankYouPageExample

In just 4 lines of copy, we do a number of things:

  1. Thank the prospect for signing up
  2. Reassure them that the templates are coming to their inbox now
  3. Offering them a special deal on something very congruent with the optin offer

In this case, we're offering them the Autoresponder Magic training about setting up their autoresponder with a massive discount.

Why do that?

If we want to build our list, we choose to advertise the 4 Part Email Templates. That's going to cost money. So, if we can sell one Autoresponder Magic course for just $27 for every 20 people that registered for the free templates, we can turn up the advertising and scale our list building efforts.

Let's move on to the next section, the Autoresponder

But first, has this been valuable so far?

Leave a comment below and tell us what you think of this training. And please check out the awesome opportunity to join our Insiders Club now.

My daughter (Jen) who really runs the backend of the business says, "Your Autoresponder is your most important purchase and your most important tool."

I just call it the moneymaker - because that's what it does.

basicautorespondersetup

If you look at the image above, the Autoresponder is ever present and works in the background for every transaction that goes through the landing page. It serves these functions:

  1. Collects the email address in a database
  2. Triggers the delivery of your welcome email (sequence)
  3. Delivers the product access (your gift on the landing page)
  4. Confirms the email address is marketable (because they are giving you a real email address to receive the gift)
  5. Waits for you to send broadcast emails or email campaigns that you've created to sell additional products

It's a lot!

So, when you choose an Autoresponder, you want to pick not the cheapest, but one that serves your purpose and will grow with you.

BTW, our Insiders Club members get the Autoresponder Magic course and about 100 other courses on other special business topics.

 

Finally, your landing page and Autoresponder will not do a bit of good unless you're sending traffic

basictrafficsetupThere's free (organic) traffic and paid traffic.

If you've got a lot of money and not much time, you can hire someone to create your Google, Facebook, Twitter, LinkedIn, Youtube Ads and more.

And you can hire content teams to create your blog posts and articles for Medium, SubStack, LinkedIn Publishing and more. They can also create videos for Youtube and other places as well...

But if you don't have the budget, you best get busy 🙂 There's a lot to learn and a lot to do because you'll be a one-person show until you build a big enough list to support you.

Remember those per subscriber income numbers from above?

The FASTEST way to increase your income is to increase the size of your list.

And the FASTEST way to increase the size of your list is to increase the amount of traffic coming to your landing page (after you've honed in conversions).

Every week, in some form or fashion, the Insiders Club focuses on List Building and all that goes with it.

Final note: List Building is a learned skill, not a talent you're born with. That's why we make sure we improve our list building skills every day.

 

Leave a comment below and tell us how you're improving your list building skills today...

where to learn affiliate marketing

Do You Need To Get Your Business Started Right now?

Our full workshop, Fast Business Star Up Workshop, is THE program you need to get your business working for you right now! 

Yes, I need this!
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Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.
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If you’ve been putting off building your online business, STOP IT NOW!

There’s no better time than right now to get started.

The key is to finish what you’ve intended to do for years - build that online income stream that protects your assets in uncertain times.

And get it done - fast.

I read something by Gaylon McDowell in Science of Mind magazine this week that hit me like a ton of bricks:

“Results matter because I believe human beings can and often do create self-delusion around intention, action and results. Sometimes people lie to themselves about where they are in consciousness because they don’t want to evaluate the results they are getting.”

...evaluate the results they are getting...

You can’t think yourself into success. You must act to be successful.

If you’re not willing to act, then this course is not for you.

But if you understand the importance of taking action in the right sequence with the right guidance on the right opportunities, then I want to introduce you to Fast Business Start Up. Click now and take a look at the immediate results our members are getting from this program!

YES, I'm Ready To Finally Get My Business Started!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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How to Develop an Entrepreneurial Mindset… We love to teach… And frankly, we’re good at it. When it comes to building an online business, folks we deal with every day have a lot of questions about building their businesses online. Many of those who approach us are just getting started with their businesses. Or they […]
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Category: Featured Content

Develop an Entrepreneurial Mindset

By David Perdew Leave a Comment

How to Develop an Entrepreneurial Mindset...

Entrepreneurial_Mindset

We love to teach...

And frankly, we're good at it. When it comes to building an online business, folks we deal with every day have a lot of questions about building their businesses online.

Many of those who approach us are just getting started with their businesses. Or they have started and may be struggling.

Listen, I'm going to tell you something that not many other marketing coaches will tell you.

It's not easy!

But building an online business is one of the best things you can do. Over the next few days, I'll tackle some key topics that we believe are foundational to building a solid business experience.

We'll cover five topics:

1) The Entrepreneurial Mindset
2) List Building
3) Email Marketing
4) Affiliate Marketing
5) Doing (or Productivity)

Why those topics?

Master those and you'll become a Platinum online businessperson. What's that? A dang money-making machine 🙂

Plus, those are the topics we focus on in the Insiders Club.

Let's talk about The Entrepreneurial Mindset today.

We're a special breed. Entrepreneurs believe that they can improve their lives and their family's—and frankly, the world situation—while living life on their own terms. They believe in themselves, their ability to learn, grow, adapt, and succeed.

And that doesn't happen all at once. Not everyone who becomes a successful entrepreneur comes to business with the right mindset. I did not.

But I did have a drive to learn and succeed.

Here's a simple test for you to see if you've already adopted the Entrepreneurial Mindset...

If you need to earn more money, do you think, "I'll brush up my resume and look for a better paying job."

Or do you think, "I wonder if there are other ways I can earn more money by starting or growing my business?"

If you're the latter, whether you do it or not, you've already stepped into the Entrepreneurial Mindset.

Now, you need to develop these skills:

womanlearningnewskills1) Independence: You don't think like—or follow—the crowd. Entrepreneurs look for better ways.

2) No Excuses. Failure, success, or something in between is your fault. You are the one responsible for your circumstances and you believe you can improve them, no matter what.

3) Abundance. You believe there's enough for everyone including you. Making more money means having more tools to help more people. The more generous you are with time, money, and knowledge, the more you'll enjoy your success.

4) Goal Setter. We set goals. Achievable and ridiculous goals. You can't have a plan until you have a goal. And entrepreneurs love the journey from plan to success.

5) Failure Is Never Final. To quote my favorite football coach Nick Saban, winner of 7 National Championships, "You never want to waste a failure." Entrepreneurs know that you learn what works by trying a lot of stuff and when you do, you're going to fail at plenty of it. And you're thankful for it.

We talk about all of these and more during during our live calls every week in the Insiders Club.

We've got a few more important skills that you should hone if you want your Entrepreneurial Mindset to sharpen.

6) Collaborators. Entrepreneurs are very independent but they know they can't build a business by themselves. So, they have to collaborate with partners, vendors, customers, and outsourcers.

7) Know Thy Self. Entrepreneurs understand their inner workings. They know that false beliefs can be their downfall. But being aware of it is the only way to conquer it, so they face it head on.

8) Courage. And lots of it. Many entrepreneurs have second thoughts, lie-awake-in-the-night moments wondering if they're doing the right thing. And summoning up the courage to try new things that are not comfortable requires oodles of courage.

9) Problem-Solvers. This should be obvious because every business product solves a problem or it doesn't have a market. Entrepreneurs are always looking for trouble so they can bring their creative solutions to the market to help as many people as possible.

10) Tenacious. And I mean like a dog with a bone. Grab on and do not let go. Being an entrepreneur is not for the weak, nor the skittish. Your biggest enemy that wants you to give up lives between your ears. Being an entrepreneur means taming that demon.

Ready to boost your Entrepreneurial Mindset?

If this appeals to you, if you think you've got what it takes to be a successful entrepreneur, if you are ready to dig in and do what's necessary with the support of hundreds of Insiders, we want you to join the community of successful doers called the Insiders Club.

BTW, being an entrepreneur is really a privilege. A blessing. And a curse. If you truly have the Entrepreneurial Mindset, or even a spark of it, you won't be able to put out the fire until you do something about it.

Over the next few days, we'll tackle the other essential business topics:

  • List Building
  • Email Marketing
  • Affiliate Marketing
  • Doing (or Productivity)

But right now, comment below with your answer.

Are you more inclined to:

"...brush up my resume and look for a better paying job."

or

"...wonder if there are other ways I can earn more money by starting or growing my business?"

where to learn affiliate marketing

Do You Need To Get Your Business Started Right now?

Our full workshop, Fast Business Star Up Workshop, is THE program you need to get your business working for you right now! 

Yes, I need this!
New-Lead-Acquisition-101
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Get more leads and make more money with the LEAD System

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This is My Story

Bill Sefton

"I just finished reading your Endless Affiliate Profits - Lots of Golden Nuggets that extend beyond the Affiliate universe...I'll be spending my weekend implementing them..."

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.
Fast-Business-Start-Up-Virtual-Workshop

If you’ve been putting off building your online business, STOP IT NOW!

There’s no better time than right now to get started.

The key is to finish what you’ve intended to do for years - build that online income stream that protects your assets in uncertain times.

And get it done - fast.

I read something by Gaylon McDowell in Science of Mind magazine this week that hit me like a ton of bricks:

“Results matter because I believe human beings can and often do create self-delusion around intention, action and results. Sometimes people lie to themselves about where they are in consciousness because they don’t want to evaluate the results they are getting.”

...evaluate the results they are getting...

You can’t think yourself into success. You must act to be successful.

If you’re not willing to act, then this course is not for you.

But if you understand the importance of taking action in the right sequence with the right guidance on the right opportunities, then I want to introduce you to Fast Business Start Up. Click now and take a look at the immediate results our members are getting from this program!

YES, I'm Ready To Finally Get My Business Started!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Category: Featured Content

The No-Designer’s $46 Billion Secret Weapon

By David Perdew Leave a Comment

No Obligation! 100% Free Today!

Discover How You Can Tap The $46 Billion Design Market... Even If You Can't Match Your Socks Most Mornings!

Using a point, click, drag software and 1000s of templates, you can FINALLY fire your over-priced graphic designer too!

Get YOUR Copy NOW!
 

These Are Facts!

The days of ugly websites loaded with text on text on more text are gone. To convert to sales, websites much have beautiful and meaningful designs that communicate the message extraordinarily fast. Why?

The average human attention span has dropped to an astonishing 6 seconds - less than that of a goldfish... So, you have less than 6 seconds to grab your prospect and turn them into a customer. If they don't get it in the first few seconds, they're gone.

That's why:

86% of marketers have at least one visual in their blogs.

80% of businesses credit impressive designs for their sales.

68% of marketers are increasing the use of visuals.

And that's also why the graphic design industry is worth a whopping $45.8 billion dollars. EVERYONE will pay through the nose for graphics that will sell their products and services like crazy.

Check out this free report to see how you can improve your traffic and sales with better graphics. And how you can use a dead simple graphic design tool to get your piece of that $45.8 billion market.

ClickDesigns-Graphic Design Software for Non Designers
Yes, I Want a Piece of the $46 Billion Pie!
 

Category: Featured Content

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