How to fix a bad landing page easily…with Custom Content Wizard!
The purpose of the landing page is usually to do one thing: Sell the opt-in.
As I was teaching how to use the Custom Content Wizard to improve your marketing funnels in our private Facebook Group, I noticed just how bad my original landing page was.
Would the CCW help me fix that quickly? You tell me. Let’s look at both.
This is an image of the first landing page at the right. Click on the image to see a bigger version.
The best part (in my opinion) about the CCW tool is the questionnaire that forces you to write down the benefits, myths, fears, results, and other attributes of your product. Once you know your product better, and keep that information stored in your CCW project file, it becomes a little goldmine that you can refer back to anytime.
In this example, the first landing page was kind of pitiful. It’s lacking benefits, a description of the basic problem or any reason why you should get the free report. In fact, it doesn’t even mention the free report very much.
Sell the transaction!
In the second landing page, you’ll see that we’ve focused on the problem much more to identify why you would want to download the free report, added benefits, debunked some myths, and focused on how to get more of the solution to the problem.
So, how did I get the information to improve that revised landing page?
It’s really simple.
When you create your first project in CCW, you answer 39 simple questions. They’re designed to force you to drill down into the product and pull out the key benefits, fears, expected results, and much more. And then you save the project file.
The guided questionnaire is simple, but incredibly powerful.
Once saved, you can output your answers into many different templates and guides, but DON’T overlook the first three documents.
- Your Project Data
- Content Idea Starters
- Content Title Brainstorming
To fix the landing page, I opened the Project Data file and pulled half a dozen bullets from the answers I had already input into the system and transferred them to the new landing page.
That made all the difference in the world.
Immediately, the landing page became a much better sales tool focused on the reader, their needs, and the solution to their problem.
Fixing your landing pages is NOT an advertised benefit of the Custom Content Wizard tool, but there are many benefits to this little program that are under the radar.
Don’t miss this tool.
Click the continue button below to check out a demo video of the tool.
I pushed Jeff and Jim Edwards to give you a special promo code for $100 off. They raised the price last week, but for the next 100 of MY community to purchase, you get a discount by using the promo code: dperdew100. (This is only good until Sunday night at midnight ET.)