YouTube Marketing Strategy: 5 Easy Tips
Do you have a YouTube video marketing strategy for your business? If not, you should reconsider that. YouTube is a great way to market your business, products, or services. Many businesses understand the powerful impact videos have, and leverage it to their advantage.
And, you can too!
YouTube Video Marketing Strategies: Get it Right
First YouTube Video Marketing Strategy
Make it clear what it is you're promoting. Although some popular videos seem to have nothing to do with the products they promote, they will make a point by the end of their video. You should do the same. At the very least, include your URL within your video and optimize the video description so people can get to your website.
Second YouTube Video Marketing Strategy
Make your video entertaining. Entice people to watch it. People enjoy seeing real people in real situations. Word of mouth is the top marketing tool, and people love to share videos they enjoy with their friends. And it's free!
Focus on making it realistic and use the appropriate tags and categories in the right way. Tags is what the search engines use to find your video. Never use random tags. They need to have something to do with the video people are watching. The tags cover all parts of the video. For instance, if you are marketing real estate in Portland, make your tag words have something to do with real estate, Portland, houses, and buying property.
Third YouTube Video Marketing Strategy
Never underestimate the power of promoting yourself. Add your URL to every outgoing email you send. If you belong to any groups, the URL should be part of your signature. Your presence will help drive traffic.
Finally, if you create an awesome marketing video and people watch it, word of mouth will take it further. Remember your audience when you are making your video.
YouTube Video Marketing Tips
Most of the YouTube viedeos are shot by amateurs and are low-budget. That doesn't mean that there isn't much work involved to create them. There are ways to make your videos effective. Keep these tips in mind when creating your YouTube video.
Tip #1 Do Something a Little Different
To make your video stand out, you need to stand out yourself. Don't just film yourself sitting on a couch, talking. That's boring and it's been done before.
Instead, try to find an interesting background. Use some interesting music that goes along with your video. Even if you are making an informational or educational video you should be able to find ways to make it entertaining.
The last thing that you want to do is to stand in front of the camera and talk as if you are giving a speech.
Tip #2 Make Sure That You Dress for Success
If you're going to make a professional marketing video directed towards a corporate setting, dress like it. It's important to dress properly so your audience can connect with you better.
Remember, to be viewed as an expert in your niche, you need to look like an expert in your niche. For example, if you are a mechanic, it's okay to wear your uniform. If you are an executive financial planner, wearing a T-shirt and cutoffs isn't saying much about your expertise.
Whatever is appropriate for your audience connect with you will work.
Tip #3 Don't Just Advertise
People don't come on to YouTube to watch advertisements. They have regular commercials and late-night infomercials for that. For YouTube, you need something entertaining.
Tip #4 Video Quality
Your video doesn't have to be stiff-looking, but it shouldn't be shoddy work either. The audience must be able to hear the audio and clearly see you on the screen. This means no bad lighting.
Technology today makes it easier to create a nice quality video without costing you a small fortune. Audio and lighting are vital. Therefore, use a better microphone and a nice audio track to up-level the quality.
Tip #5 Keep it Short
Most successful YouTube videos are less than 5 minutes long. Even if your marketing video is educational or informational, make sure that it isn't needlessly long. For this reason, it might be helpful to write out a script first and then time it.
Video creation is easier than ever to develop. Don't be intimidated by the process. The best thing to do is to do research on videos in your niche. Don't copy - get inspired. Then, create your YouTube marketing strategy and map out the process.
Learn how to leverage YouTube and create videos that attract your ideal audience. You don't have to figure the process alone. We can help!
If you are interested in creating your YouTube Video Marketing Strategy to build your business, our MyNAMS Insider’s Club Challenge called Video Marketing Mastery Challenge is exactly what you need! It’s a 30-Day Challenge with weekly Mastermind calls included. To learn more, click here.
If you use video marketing on YouTube, what's been your experience?
Tell us in the comments! What is your biggest tip you can offer to a novice?
Are you frustrated with video marketing?
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.