5 Types of Email Marketing
There are many types of email marketing. Today, we'll explore five of them.
Engagement is the key to success. But how do you engage the people on your ist? Through excellent communication.
As an email marketer, you have the responsibility to your list to communicate with them consistently. This does not mean you only reach out when you are trying to sell them something. It goes much deeper than that. Check out the types of email marketing you should consider.
Types of Email Marketing
1. Welcome Emails
If you land a customer, a subscriber, or a new client, the best way to leave an impression is to welcome them. Thanks to email automation, you can use welcome emails as an advantage to embrace, engage, and leave your customers coming back for more.
You want to give the best impression of your business as you possibly can, and by welcoming a user the moment they subscribe, buy or deal with your company, shows that you mean business.
If you want to show your loyal subscribers and new ones that you mean business, be sure to keep them constantly updated with your business. Whether it is new content or a new product, you need to make the content of your newsletters as vibrant and engaging as possible.
All you need to fulfill engagement is to be consistent with a schedule and innovative in the way you prepare your newsletter content. Using an email automation platform, there is no reason why you can't produce a monthly newsletter filled with something your list can look forward to. Keep the audience anticipating your newsletters. Certainlyyou don't want to make everything about your business look like a sales pitch.
Step into the shoes of a loyal customer and understand their needs and wants. Research and use email metrics to remain on track with your audience.
The basic idea of updates is to keep your customers informed of how your business is doing, what's new, and how you are constantly trying to improve your business. By updating your loyal customer, it leaves a good impression, keeping them motivated and enticed to support your business more.
4. Affiliate Offers
If you want to broaden your marketing avenue with an additional stream of revenue, you might consider becoming an affiliate for a person or business.
Use email marketing by promoting their products and content. Anything you sell with your affiliate link earns you money.
As you build a relationship with another business or person through affiliate offers, you can also help increase the reputation of your business, which is a great marketing strategy in itself. This can help your own business to expand and grow, all while earning at the same time.
The idea behind building relationships is to engage with your list regularly. How do you do this? Through email marketing. Over a series of emails you send, you are letting your list learn more about you, your business, and earn their trust.
You also can create a 2-way form of communication with your customers by introducing surveys in your email marketing.
As you are letting your list get to know and like you, a survey is how you get to know more about your subscribers. A survey shows you care enough to ask them about their needs and wants.
It puts you in a great position to always to improve, which is the perfect marketing strategy to maintain loyal customers and invite new ones.
To conclude, email marketing has a wide range of different forms of communication and you can utilize the diversity to improve your marketing strategy. All you need is to have a clear concept, idea, and implementation of your email marketing strategy.
It's Time to Make Money with Email Marketing Today!
Email Marketing is not dead! In fact, without email marketing, you won't have a profitable business.
Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?
Let us help you:
David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.