8 Benefits of Email Marketing

Contrary to what you may have heard, email marketing is not dead. Far from it. However, it's not something you 'do' sometimes. Your audience wants to hear from you, so be consistent in your communication with your list.

Before you think email marketing is too much work, or not worth it, consider these nine benefits first.

1. ROI can be HUGE!

It takes time and effort to research your identify your ideal audience and their needs. Outside of your time spent on research, your overall investment is small.

Gather your data and create an irresistible lead magnet in exchange for their email information. Once you get them to take that first action, you've got them hooked and ready to present your offers to.

2. Budget-Friendly

There's no doubt about it, sending email is inexpensive.

You might pay for a 3rd party service to deliver your email and you may hire a writer to create your emails for you. Overall, the costs involved with email are pretty small. And when you consider #1 on this list, any costs really pay for themselves. Or they should if you're doing it right.

3. Most People Have an Email Address

So, a lot of people have Facebook accounts, but email still wins.

You could email your best friends, parents, and sister, but you most likely can't Facebook (verb) all of them. The same goes for a lot of people on your mailing lists.

4. Direct Access

Unlike other marketing methods, email reaches your subscribers directly and is addressed to them specifically, unlike the general broadcasting we do on social media and in other mediums.

5. Personal and Customized

Email is also very personal and can be customized with names and other information subscribers voluntarily provide like their geographic location, their interests, their goals, and more.

6. Targeting

It's easy to create multiple segments for your lists. It provides the opportunity to fine-tune your targeting.

You can segment customers based on the types of products they're interested in and subscribers based on the information that attracts them most.

Where else do you have so much control?

7. Retain Visitors

When someone visits your website for the first time, the chances of them coming back are almost ZERO.

By asking them to leave their email address, you get the opportunity to contact them anytime you want. For example, if you have a blog, you can email your list announcing the latest blog post.

8. Build and Cultivate Relationships

Email is an opportunity for your business to build your brand and gain the trust of your subscribers.

Do your email marketing right and your subscribers will feel like they know you and can count on you for sound advice and great products.

Conclusion

Email marketing is a strategy you should include with your overall marketing plan. Never take your email list for granted.

Signing up for your newsletter is no longer something busy people today are interested in receiving. Think about your own inbox. Do you read the newsletters you had subscribed to in the past? There is so much stuff coming to our inboxes that we really don’t look at anymore. So why would this not be the same for your site visitor?

A call to action is only half of the battle. You need to create a motive to act. This is a specific incentive – where the Which, What, How, and Benefit needs to be specific to their problem you can potentially solve. Keep in mind that you want to target the right visitor to respond, someone who will buy from you, not just kick the tires looking for freebies only.

Would you like to learn how to use email marketing to grow your business? This month we are focusing on email marketing and would love to have you join us!

Click the button below and we look forward to seeing you.

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Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

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In 30 days, I quadrupled my list and started making sales!

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I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

effective subject lines for email marketing

Email Marketing is not dead! In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

Make More Money
Do Email Marketing the Right Way
Get Higher Open Rates

Yes, I need to master email marketing for more sales!

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]

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Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed

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Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny. Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]

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Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]

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Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]

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How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]

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How to Convert Traffic to Profits

By David Perdew Leave a Comment

How to Convert Traffic to Profits

To convert traffic to profit, you need to begin with a little research and a strategy. When applied, you will grow a mailing list of the right people - the people who will buy from you over and over again.

An important point to note is that driving traffic is not a one-time thing. You must keep an active traffic strategy in place at all times. In fact, you should be working on getting traffic at least once a week, if not every day.

Another key to getting the right traffic is to know your audience as much as possible. Create your content and offer that shows them that your product or program will deliver the results they want to achieve.

Convert Traffic to Profits Like the Pros

FACT: You have competition. They have offers that are very similar to yours. They have businesses that are overall pretty similar too.

What happens when a prospect sees your presell content or lands on one of your sales pages?

They pause, then they wonder, “Why should I buy from this person instead of their competitors?”

Fair question. There are plenty of solutions available … why get yours?

If you want to convert more of your traffic, then you need to give your prospects a good reason why they should buy from YOU.

You need to tell them how your business and/or your

Products are different and better than your competitors in helping them solve problems, achieve goals or enjoy interests.

This reason is referred to as your USP (unique selling point).

The Pros separate themselves from the competition and stand out among the crowd to convince prospects that their product is THE solution the prospects are looking for.

Price

Do you offer a lower price than your competitors? Do you offer an unusually high price? Is something about your pricing unique, such as you offer payment plans or accept payments through an unusual source (like Bit Coin). Perhaps your pricing is advantageous in some way over the competition. If so, make that a point of emphasis.

Guarantee

Do you have an unusually long or strong guarantee?

For example, do you offer a conditional “double your money back” guarantee alongside your unconditional guarantee? Do you promise specific results or a prompt refund if results aren’t achieved?

If your guarantee makes you stand out, feature it prominently in your marketing.

Customer Service

What is different about your customer service?

For example, do you offer telephone service, while your competitors only offer service by email/help desk? Do you offer 24/7 customer service or perhaps multilingual service?

Make it known and explain what it is so important to the customer.

Your Unique Expertise

What is different about YOU?

For example, do you have a rather remarkable background, such as overcoming a niche-relevant problem despite great odds? For example, Someone who went from morbidly obese to running an ultramarathon.

What else is unique about you, your background, education, experience, or the results you’ve achieved for yourself and others?

Tell YOUR unique story, pointing out why no one else is qualified quite like you to help prospects achieve similar outcomes as you can.

First in a Category

Did you pioneer a new strategy in your niche?

Is there some other way that your product or strategies are first in some category?

Are you first in some category? For example, First woman to ____________, First person over 60 to _________.

For instance, Jimmy D. Brown originated the term “private label” rights (PLR) and is considered the father of the PLR industry as we know it.

This gives him unique credibility in selling PLR at his Earncome.com site.

The Product is Made/Delivered in an Unusual Way

Finally, take a look at your bonuses. What’s different about them?

For example, if you sell software and offer free installation as a bonus, that might set you apart from other competitors who don’t offer installation or charge for it if they do.

Conclusion

There are many ways you can set yourself apart from your competition. For this reason, you can see how important your market research is in order to understand what you're up against and how others in your niche are successful.

To convert traffic to profits, you must understand that you can't just cross your fingers and hope your ideal audience will find you.

Market research is the vital, first step. It takes time to properly research.

Once you've got your data, you can put together a traffic strategy. You can't cross your fingers and hope traffic just happens. It requires consistent effort to get the results you seek.

Finally, if the idea of driving traffic, you don't have to try to figure it out yourself. Become part of the NAMS Community and learn everything you need to know.

Learn more about it below.