7 Ways to Get More Blog Followers with Social Media Marketing

impact of social media on marketing strategy

Do you know how to get more blog followers with social media marketing? If not, you’re in the right place! We’ll share seven easy ways to use social media successfully for your business.

The key to using social media platforms effectively in business is to know how to drive traffic to your blog or website. Social media is a traffic-generating tool that deserves a marketing strategy. It allows you to get more views on your content and products - if you know how to do it the right way. The key is to understand how it works together.

1. Elevate Your Profile

Your profile picture is one of the first things someone sees, so make sure it’s a good picture. It should be a current picture that reflects who you are. After all, you are the face of your business.

Your profile should include links to relevant content and an audience-centered bio. Additionally, include other information created to draw your audience in. Do you know who your ideal audience is? They should feel like you ‘get’ them.

There are many social media platforms. However, you should select only the platforms that work best for you and your target audience. Each platform varies in its mood and feel. It’s vital to create your profile that fits the platform and your business in a way that your audience knows it’s you.

2. Use Visual Content

Visuals always work best to grab attention. Text posts with images, memes, and videos have a higher chance of being seen and shared.

Think about how visuals stand out when you are scrolling through your feed. Chances are you stop or at least pause to look at it because it grabbed your attention. That’s why you need this strategy in your social media posts and plans.

Here’s an important tip: if you post anything with words in it - even if it’s a meme - you need to put the words in the post’s text area so that search engines catch it. Also, this helps people with certain disabilities to see it.

3. Interact with Your Audience Consistently!

With social media, setting up a profile is only the beginning. You must consistently engage with your audience. After all, it’s social media so expect to be social.

It’s as simple as liking posts and responding to comments, answering questions, share their information, thank them for sharing yours, and more.

It’s essential to respond to their activity promptly, so allow time in your day (or your VA’s day) to check in on your social media accounts and respond, as needed.

4. Research and Know Your Competition

Research doesn’t mean you copy exactly what they do. It’s to get ideas and be inspired by what they do. Done correctly, you will use the information to put your spin on it and do it better.

5. Polls, Contests, Q&As, and Other Buzz-Worthy Activity

The number one key to running polls, contests, Q&As, and other activity is to have a reason for doing any of these. This type of activity grabs attention because it looks different and catches their eye. Therefore, don’t do these if you don’t have direction.

When you know what your purpose and call to action are, you will be successful with these traffic-generating methods of polls, contests, and so forth.

Get More Blog Followers with Social Media

6. Be Active When and Where Your Audience is Active

If you’ve done the research (and we hope you have), you should know when your audience is on your social media platforms. That will be the ideal time to post new content, do an impromptu Facebook Live, post a poll or announce a new product.

It will require tracking and testing to figure out what works for your target audience. But, you’ll begin to achieve the results you desire. It’s an effective way to get links to your blog or website!

7. Connect with Social Influencers

This method is an extremely successful way to boost your traffic, especially if you don’t have many followers yet. Reach out to social media influencers to do something with you that gets the attention of your audience. Additionally, this tactic will put you in front of their audience. Talk about fast-tracking your exposure!

In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.

If you’re looking to amp up your social media results for more profit, then we have just what you need.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long-term income. March is our Social Media Marketing Challenge. If you need to focus on social media marketing and ads for your business, join us now for only $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business. Join us today.

Get More Blog Followers with Social Media Marketing

Social media marketing goes beyond setting up a profile and randomly posting information. You need a plan that will help you build your business.

Of course, you can use social media for free. However, if you include paid ads in the marketing mix, and you have a great formula to significantly grow your reach - and profits.

Join us in the Social Media Marketing and Ads Mastery Challenge with our Insider's and execute your plan in 30 days. Try our $1 Trial to see for yourself how this can work in your business!

Yes, I need to make more money using social media! Let me in!

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.

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5 Benefits of Streamlining Business Processes

By David Perdew Leave a Comment

5 Benefits of Streamlining Business Processes

The benefits of streamlining business processes provide consistency, efficiency, and peace of mind in your business. This is true for any size business, whether new or established.

In our previous article, Small Business Process Improvement: 5 Areas to Streamline, we shared 5 areas you should document immediately if you haven't documented those processes yet.

This article will focus on the benefits of having an SOP (Standard Operating Procedures). You may have heard terms like “Standing Operating Procedures (SOP)” or “Master Business Manual (MBM)" without giving it much thought about the meaning or importance of having one.

Simply put, they are detailed, step-by-step instructions about how to complete a specific task from start to finish. While most of the instructions are written, you can add screenshots, a how-to video clip, templates, checklists, and any other form of content designed to execute a task or project.

Let's look at the 3 examples below to see how beneficial it is to streamline your business processes:

For instance, you decide to add a new product to your existing offerings. By having a step-by-step documented process for creating new products, you can maintain the quality, flow, and consistency your customers expect from you.

What happens if a customer has questions or experiences a problem? Your customer service desk can ask them a series of questions to resolve the problem within minutes. This happens because you have streamlined that process so they can follow and handle customer service issues.

Imagine that you just hired a new contractor. Training them is easier because you can give them a checklist and a process to follow from your SOP. Plus, it will cut down on their learning curve while giving the new contractor confidence in their ability to meet your expectations. Win-win for everyone!

These are excellent examples of real business situations where having a documented process can mean the difference between chaos and efficiency. Therefore, standardizing all of the areas in your business should be a no-brainer.

Hopefully, this article will inspire you to document and streamline business processes if you don't have them already.

Why Your Business Should be Streamlining Business Processes

As stated before, standard operating procedures are documented step-by-step instructions on how to complete a task from start to finish. They are vital for your business to maintain efficiency and consistency.

In fact, if you are the only person doing everything in your business, you must put all of your processes in place immediately.

What would happen if something happens to you?

As part of your emergency plan, someone needs to be able to step in and manage the business on your behalf. That means having an up-to-date SOP in place. Many solopreneurs never give it much thought, but they should.

If you've worked with a VA and she leaves, do you have her duties documented? If not, ask her to use your SOP template to document everything she does for you.

Benefits of Streamlining Business Processes

5 Benefits of Steamlining Business Processes

1. Maintain Quality Standards

Your SOP is your quality control. When it comes to production, marketing, sales, and customer service, your goal is to maintain consistent quality throughout your business.

You and your team are more efficient and confident. As a result, tasks and projects can be delegated with confidence.

#2 Troubleshooting

Let’s face it. There will be times when something goes wrong or a customer needs special assistance. By having your business's daily operations documented, a team member can step up to evaluate and solve problems.

Keep in mind that if a problem arises that isn't covered in your procedures, make note to create a process built around that issue in case it happens again.

#3 No Guesswork Necessary

When your processes and procedures are documented, it prevents making poor decisions. Problems are handled properly and efficiently.

Team members will know your expectations and can easily deliver!

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#4 Reduced Learning Curve and Errors

Thinking about hiring a VA or other team member? With your SOP, it is easier to train them. As they learn your business, there is a lower risk of errors. As a result, they will feel confident in their role because you have detailed everything their job requires of them.

#5 Financial Perks

Managing finances, handling the bookkeeping, and filing taxes will be easier to maintain.

Another financial perk is that when everyone is working efficiently with minimal errors, means they are saving you time and money. That's always a good thing!

Workflow Efficiency

SOPs can’t cover everything, although you should strive to. Your VA or team should have a firm understanding of your company vision, mission, and goals. Make sure that your VA and team have access to the sections of your SOP they need to perform their job effectively.

I cannot express this enough! In order to experience workflow efficiency, you must streamline every process in your business with step-by-step documentation.

As your business grows, your needs will change. For example, that free autoresponder you used when you first started your business may not be able to handle your growing business today.

When you upgrade that out-dated autoresponder, you need to create a new process for your new autoresponder. That holds true for everything you use in your business.

SOPs are never finished. It’s a work in progress because conditions are always changing. If you change any policies or procedures, marketing strategies, promotion cycles - well, you get the idea. Updates are critical to maintaining standards. At a minimum, review your SOP twice a year.

Maintain Quality Standards

When reviewing, revising, or adding processes, remind everyone involved of the goal with the SOP. When one area of your business undergoes several revisions, it can become confusing and, as a result, lead to errors or inconsistencies. Clarify and confirm that the documentation achieves its stated purpose.

In conclusion, don’t be intimidated by creating your documented processes. It’s something that MUST be done. But, the good news? There are plenty of templates and examples you can find to create your SOP, so you don't have to build something from scratch!

Are you interested in learning how to set your business up for success and achieve higher profits? Creating your SOP is the beginning of setting your business up for success. Regardless of your business's size or how long you’ve been in business, focusing on your business operations is vital for growth and success.

Every month in the MyNAMS Insiders Club, we focus on a foundational topic all businesses need to create sustainable, long-term income. February is our Business Operations Challenge. If you need you to focus on building your business on a solid foundation, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business.

Need Help With Your Business Operations? Join Us - We Can Help!

This month, the MyNAMS Insider's Club Challenge will focus on Business Operations.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Yes, I want to join the monthly challenge about Business Operations!

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.

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Using Surveys To Serve Your Customers

By Jen Perdew 3 Comments

Instead of Guessing, Maybe We Should Just Ask!

The key to serving your clients - and making stacks of cash - is to know a bit about them so you can serve them well and often.

How do most marketers operate today?

They build a list, write an email, and blast it out to the whole list hoping that someone on the list wants what they’re offering. Of course, there’s so many problems with that approach, it’s laughable.

But I’ve been guilty of it too.

As your list grows, staying in touch with everyone to find out who they are and what they need is nearly impossible. But with simple surveys, and a simple analytics tool available to everyone, you can uncover amazing information.

Today’s blog post is about that process.

Let’s start with the survey

After discussing the campaign with Jen, we honed in on our goal with the survey until it made the most sense. We came up with three goals:

Find out what niche(s) most of our community is working to provide the right kind of training.
Understand the kind of marketing tools/techniques that people were using to sell their products and provide training on those and the tools they wanted to know more about.
Offer a $100 coupon to apply against our product catalog to entice more people to take the survey and to make sales as they see other things in the cart they want.

Jen started with 2 questions because we wanted to keep it as simple as possible.

Question 1: What is your primary niche?

Question 2: What are your primary marketing tools (to make sales)?

But because we wanted to know a little more, we dug a little deeper.

Question 1a: What is your secondary niche?

Question 2a: What are the 2 marketing tools (to make sales) you'd like to learn more about to implement in your business?

The survey looked like this:

Then we began analyzing the results

The key was to make it easy and painless with no personal details. And to make sure the coupon was being delivered automatically so they could redeem it immediately.

When completed, it was a simple, multiple-choice survey that automatically fed the answers into a Google Sheet - a free tool everyone has access to.

As of this writing, we had 311 responses.

And we’re learning things we hadn’t expected to learn - as you always do if you monitor your investigative processes from inside and outside the process.

So far, we have enough numbers to give us good trends.

Some of them confirm what we thought; others did not.

For example, the top five marketing tools/techniques were:

Email marketing
Social media
Blogging
Affiliate marketing
Video marketing

I think the surprise to all of us was the interest in Blogging as a selling tool.

Next, we looked at the primary niche

When you’re creating promotional partnerships, the question most often asked is: “Who is your community and what do they like?”

That’s a tough question to answer if you have a large community. So, again, we have to ask.

These percentages did confirm one guess. When asked that question, I always answered that about 20% of our community is interested in the “Make Money Online” niche. And the rest were in other business niches. That was true, but I wasn’t sure at all what businesses the other 80% were trying to build.

Self Improvement was huge with 13%
Health and Medical was 8% and if you added in Diet and Fitness, we would be over 11%
Local Marketing Agency was nearly 8%. That shocked me.
And Finance / Investing was almost 6%. Another shock.

So, what does that tell me?

Business building tools and training fundamentals in the “Make Money Online” niche will apply to nearly everyone in our community. But we can also niche down and offer self-improvement or health to a smaller segment and be really well targeted.

What did the secondary niche tell us?

This question helped us identify future trends.

As people mature in their businesses, the niches become more focused. Often, the secondary niche is the passion niche and business people evolve into that.

The surprising trends here were:

Make Money Online dropped by half from the primary.
Self-Improvement rose to the top with the same percentage numbers holding steady as a major focus of a lot of people.
None with more than 10% told us that a ton of people haven’t thought about it, or they are completely focused on the primary niche.
The big surprise was that Ecommerce doubled from 3 to 6%. So, there’s substantial interest in growing that.

What can we learn from this information?

Now, we have a much better understanding of our audience and should be able to target them much better with tools and techniques that help more.

This information forms a basis for our decisions on:

Training product creation
Affiliate offers
Webinar presentations
Email language
Target market segmentation
And better Message to Market Match

I hope you found this helpful. Let me know in the comments if you’ve done anything like this in your business or if you think it would help you create better segmentation and better customer experience going forward.

**** In the time it took to write this post, our survey responses increased by 1/3. Lesson? Make sure you create your survey with a specific time frame in mind to accept results and don't jump to conclusions. Luckily for us, our percentages stayed the same so we can continue forward with our initial hypothesis.

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Percy Miller

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I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

I'm beginning to feel like a plan is forming and that I might actually make things work.

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With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.

Click Here To Read More

Small Business Process Improvement: 5 Areas to Streamline

By David Perdew Leave a Comment

Small Business Process Improvement: 5 Areas to Streamline

Small business process improvement is essential to keep your business operating efficiently. You should assess, analyze and improve business operations on a regular basis.

Do you have an SOP (Standard Operating Procedures) Manual for your business?

If not, you need one.

Some people may call it a Master Business Manual, but whatever the name used, it’s important that you have one. Once you have created your SOP, keep in mind that things change over time, both internally and externally, and the processes will need to be assessed regularly.

Even a small improvement to a process can result in much better efficiency. It’s worth the time to create, test, and maintain your standard operating procedures.

Small Business Process Improvement Areas to Keep Current

1. Email Management

No one likes to start the day with an inbox full of emails. It can make you feel behind in your day before it gets started! That’s why you need processes in place!

This is a common area that can get out of control quickly if it is not maintained carefully. If you and your team are swamped with emails that keep piling up, something needs to change.

Do you have a process in place for managing email?

If it’s out of control, look at the process and see where you can tighten it up.

2. Workflow Efficiency

Sometimes a business process needs to be improved in order to make it clearer. If someone in your organization isn't performing their job well because they don't understand, you might need to improve the process.

It may simply be that the employee doesn't understand the overall goal or the context into which the task fits. For example, your blog team might be blogging without direction because they don't understand the finish line of the project.

Ask your team for input when developing or updating business processes. After all, they are the ones performing the tasks. Better yet, encourage them to write the process.

3. Communications

Communication is a vital part of your business. It includes the handling of email, support desk correspondence, handling customer data within the business, and client interaction protocols. Additionally, it includes how the team communicates with each other.

This is an area of your business that definitely needs to be reviewed regularly. If there’s confusion in your business, it will likely be in your communications process.

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4. Business Apps, Resources and Subscriptions

Are you investing in resources that you don’t use anymore? You’d be surprised how many monthly subscriptions you pay for and don’t use.

The resource that's getting wasted could be money, time, labor or effort. For example, you might have a team investing a great deal of time blogging, but you're not seeing the traffic you expect. You need to do something to bring better results or find a shortcut to save your team time, like automation or repurposing.

5. Team Production

Finally, a warning sign that operations in your business need to be reviewed is when everybody is stressed. You often don't see the inefficiency in the workflow, but you can see the result when your team is getting burned out.

You can discover this problem if you're touching base regularly with your team to check up on them and see how they're doing. If they are stressed, you need to look at the work they're doing and see what's causing the stress. This is where you need to streamline.

Business Process Workflow

So, if you don’t have your processes documented in detail, you need to create your SOP immediately. If you have an SOP, regularly review it to make sure everything is current and accurate.

Streamlining your business processes isn't hard. Everything isn't done at once. Changes are implemented gradually by taking one task at a time, tightening up the one task, implementing, and monitoring. Once you've made one improvement, you move on to the next.

In conclusion, small business process improvement documentation is an essential part of having an efficient, profitable business. You may not realize the importance of an SOP until you need it.

There are many benefits of streamlining business processes besides the five we’ve covered here. In our next article, we will cover more areas with details for creating workflow efficiency.

Do you have your business processes documented? If so, how often do you review them? Let us know in the comments below.

If you found this article helpful, please share it 🙂

Need Help With Your Business Operations? Join Us - We Can Help!

This month, the MyNAMS Insider's Club Challenge will focus on Business Operations.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Let us help you:

Make More Money
Save Time

Yes, I want to join the monthly challenge about Business Operations!

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.

Click Here To Read More

Writing eBooks for Money and Expert Status Part 2

By David Perdew Leave a Comment

Writing eBooks for Money and Expert Status Part 2

Writing eBooks for Money and Expert Status Part 1 covered the extra benefits of writing your eBook for money, identified your goal for writing the book, and addressed time management and deadlines.

Today we’ll look at some obstacles you may encounter and how to avoid them, choosing a publishing platform, and planning your launch.

Distractions, Procrastination, and Life, Oh My!

Life happens.

There will be situations where you cannot avoid, kids get sick, the car breaks down or a client ‘has an emergency’ that will creep into your writing time. You make adjustments by re-scheduling your writing time.

Now, procrastination is a whole different animal. You will look for anything to divert your attention to avoid writing. At these times, you have to acknowledge that your focus needs to stay on your writing.

You cannot plan for the unexpected events of life when they happen, but you can plan ahead for some of the areas you can control.

For example:

Post your business hours on your website and let clients know that you will not be available for responding to phone calls or emails during those specific times.
Schedule play dates during writing times to keep the kids and their distractions away from the house.
Close your office door to prevent distractions.
Let your family and friends know that you will be unavailable during specific scheduled times.
Turn off your phone, email, and Skype during writing time.
Turn off your internet access while writing, unless you need it to do research.

With procrastination, it is all you. You know what is likely to trigger it while having a plan in place to keep your motivation. Lose your motivation and you lose sight of completing your book.

Reward yourself for reaching milestones. Get an accountability partner to help you stay focused.

Recognize the signs of procrastination and determine how you will resist the urge.

Writing you eBook for money requires you to stay focused and not procrastinate. Is there money writing books? Yes, but you have to get it written. Don't self-sabotage yourself by allowing procrastination hold you up.

Choose a Publishing Platform

There are two categories of publishing: self-publishing or traditional publishing.

Traditional publishing typically involves hiring an agent to sell your book to a publishing house. The publisher requests edits, your cover, format and print, and distributes your book. In return, you get royalties.

Traditional publishing can be a tough path to take. It is extremely competitive, but it is considered the best way to get your book published in print.

Digital and on-demand publishing have given authors an economical way to get their books published. You have many options to select from without it costing you a small fortune to self-publish.

Recall the first question: What’s your book writing goal? Unless your response is to be on the New York Times bestseller list, self-publishing may be the best choice for you.

Self-publishing will quickly get your book out there.

Find out how to get started writing ebooks for money!

Yes, I'm Ready to Write my book!

Writing ebooks for Money Options with Self-publishing Include:

Digital delivery, print, or both?
Kindle, Smashwords, Nook, or others?
Create Space, Lulu, Blurb?

First-time authors with text-based content may consider Kindle or Create Space (Amazon’s print on demand) is typically the best choice.

If your book is image-based, such as photography, check out Blurb.

What platform is your competition using?

Kindle publishing has strict formatting guidelines. Pay attention to the special formatting.

By the way, your book will be judged by its cover. It needs to catch the reader’s attention. Your brand colors, fonts, and images are important. Make sure that it is easy to read on a small screen.

Speaking of covers, you can drill down on your message by writing the back cover blurb. With limited space, you can combine the sales copy to include only the necessary information.

Read the back covers of books in your niche, you gain incredible insight into what authors are writing about with their slant of the topic, what the market finds appealing, and where ‘holes’ are in the available content.

Your back cover blurb should include who your book is for, why it’s needed right now, and what there is to learn. It needs to be less than four to five paragraphs. Take your time with this.

Writing You eBook for Money Launch Planning

Best Way to Promote Your Book

There are many options for promoting your eBook. Take some time to research your competition to see what their eBook promotions look like. Be inspired by what they do, then apply it to your promotion plan.

Free ways to promote your book:

Being a guest on podcast or blogs in your niche

Getting interviewed in newspapers or magazines

Blog about it

Free Kindle days

Give away a free chapter prior to launch

Recruit your subscribers to share about your book

Send free review copies to colleagues/list members

Share your book writing progress on social media

As you can see from the list above, you have many free ways to promote your book. You can also explore paid options for your promotion.

Writing You eBook for Money Launch Planning

Your book launch has 3 phases.

Pre-Release - let everyone know about your upcoming book and get the buzz going.
Release -Increase the buzz, garner interviews, and be seen everywhere.
Post-Release - continue to make sales, email your list, engage with your audience on social media.

Many people talk about writing a book and never get around to doing it. Congratulations if you have written a book! Hopefully, these blog posts have re-inspired you to write your book if you haven't written it yet.

In conclusion, now more than ever it is easier to get your book published. But, you have to write it. Writing eBooks for money provides an opportunity for you to be seen as an expert in your niche.

There are many options available for publishing your book and it's important that you do a little research upfront to find the right way to publish and market your book for you and your audience. Need help?

The MyNAMS Insider's Club is doing a 30 Day Challenge called Publishing for the Smart Marketer.

Now is the right time to join us for only $1 and experience what it's like to be part of a like-minded community with a focus on ONE thing - publishing your content.

You've got a book inside you ready to come out, so get started now!

Share your publishing experiences below. If you know someone that is interested in publishing, share this with them.

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