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Using Surveys To Serve Your Customers

By Jen Perdew 5 Comments

Instead of Guessing, Maybe We Should Just Ask!

Timeforquestions

The key to serving your clients - and making stacks of cash - is to know a bit about them so you can serve them well and often.

How do most marketers operate today?

They build a list, write an email, and blast it out to the whole list hoping that someone on the list wants what they’re offering. Of course, there’s so many problems with that approach, it’s laughable.

But I’ve been guilty of it too.

As your list grows, staying in touch with everyone to find out who they are and what they need is nearly impossible. But with simple surveys, and a simple analytics tool available to everyone, you can uncover amazing information.

Today’s blog post is about that process.

Let’s start with the survey

After discussing the campaign with Jen, we honed in on our goal with the survey until it made the most sense. We came up with three goals:

  1. Find out what niche(s) most of our community is working to provide the right kind of training.
  2. Understand the kind of marketing tools/techniques that people were using to sell their products and provide training on those and the tools they wanted to know more about.
  3. Offer a $100 coupon to apply against our product catalog to entice more people to take the survey and to make sales as they see other things in the cart they want.

Jen started with 2 questions because we wanted to keep it as simple as possible.

Question 1: What is your primary niche?

Question 2: What are your primary marketing tools (to make sales)?

But because we wanted to know a little more, we dug a little deeper.

Question 1a: What is your secondary niche?

Question 2a: What are the 2 marketing tools (to make sales) you'd like to learn more about to implement in your business?

The survey looked like this:

survey1
survey2
survey3
survey4
survey5
survey6

Then we began analyzing the results

The key was to make it easy and painless with no personal details. And to make sure the coupon was being delivered automatically so they could redeem it immediately.

When completed, it was a simple, multiple-choice survey that automatically fed the answers into a Google Sheet - a free tool everyone has access to.

survey10

As of this writing, we had 311 responses.

And we’re learning things we hadn’t expected to learn - as you always do if you monitor your investigative processes from inside and outside the process.

So far, we have enough numbers to give us good trends.

Some of them confirm what we thought; others did not.

For example, the top five marketing tools/techniques were:

  1. Email marketing
  2. Social media
  3. Blogging
  4. Affiliate marketing
  5. Video marketing

I think the surprise to all of us was the interest in Blogging as a selling tool.

survey7

Next, we looked at the primary niche

When you’re creating promotional partnerships, the question most often asked is: “Who is your community and what do they like?”

That’s a tough question to answer if you have a large community. So, again, we have to ask.

survey8

These percentages did confirm one guess. When asked that question, I always answered that about 20% of our community is interested in the “Make Money Online” niche. And the rest were in other business niches. That was true, but I wasn’t sure at all what businesses the other 80% were trying to build. 

  • Self Improvement was huge with 13%
  • Health and Medical was 8% and if you added in Diet and Fitness, we would be over 11%
  • Local Marketing Agency was nearly 8%. That shocked me.
  • And Finance / Investing was almost 6%. Another shock.

So, what does that tell me?

Business building tools and training fundamentals in the “Make Money Online” niche will apply to nearly everyone in our community. But we can also niche down and offer self-improvement or health to a smaller segment and be really well targeted.

What did the secondary niche tell us?

This question helped us identify future trends.

As people mature in their businesses, the niches become more focused. Often, the secondary niche is the passion niche and business people evolve into that.

survey9

The surprising trends here were:

  • Make Money Online dropped by half from the primary.
  • Self-Improvement rose to the top with the same percentage numbers holding steady as a major focus of a lot of people.
  • None with more than 10% told us that a ton of people haven’t thought about it, or they are completely focused on the primary niche.
  • The big surprise was that Ecommerce doubled from 3 to 6%. So, there’s substantial interest in growing that.

What can we learn from this information?

Now, we have a much better understanding of our audience and should be able to target them much better with tools and techniques that help more.

This information forms a basis for our decisions on:

  • Training product creation
  • Affiliate offers
  • Webinar presentations
  • Email language
  • Target market segmentation
  • And better Message to Market Match

I hope you found this helpful. Let me know in the comments if you’ve done anything like this in your business or if you think it would help you create better segmentation and better customer experience going forward.

**** In the time it took to write this post, our survey responses increased by 1/3. Lesson? Make sure you create your survey with a specific time frame in mind to accept results and don't jump to conclusions. Luckily for us, our percentages stayed the same so we can continue forward with our initial hypothesis.

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How Rich Marketers Think

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

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I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Frank Sousa

With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
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Category: Business Operations, Featured Content, NAMS Notes, Productivity

Website Security Checklist: 36 Tips to Complete Your Website Security Check

By Jen Perdew Leave a Comment

Website Security Checklist: 36 Tips to Complete Your Website Security Check

website security

It pays to be paranoid in today’s online world with all the potential website security threats because the bad guys REALLY are out to get you…Check your website security often!

We were hacked not long ago. And let me just confirm, it’s no fun.

But this time, it wasn’t so bad because we had systems and tools in place to shut down the hacker fast.

First, evverything is ok. No data was destroyed nor was any customer information revealed. But it was a close call. This is what we call a teaching moment. And since that is what we do best, I wanted to help as many of you as possible make sure that you have the right website security in place. 

Stay tuned and we’ll give you a simple, but thorough website security checklist to help protect you from the bad guys.

Here's what happened to us.

Last week, during the Insiders Club call, Jen (my daughter and company manager) tried to login to the Learning Center to show people how to find a specific product.

She couldn't. She was locked out.

I couldn't log in. I was locked out.

None of the rest of our team could login. We were all locked out.

And we began getting support tickets - customers were locked out too. And that’s a really bad thing.

Website hacking is rampant. We all have to be incredibly vigilant because there’s a group of ne’er-do-wellers out there (and they seem to be growing) who would much rather do damage than do good.

This was the second time we’ve been hacked. The first was many years ago.

During our semi-annual workshop in February, a threatening message on the site homepage read: 

“David Perdew, you owe me money and I will expose your database to the world if you don’t pay $15000.”

Of course, we had no idea the identity of this mysterious - and extraordinarily dumb hacker - since there was no contact information or payment instruction. 

We called the FBI (zero help by the way) and hired a team of cyber sleuths to rectify the hack.

The damage was done though because it forced us to shut down the site for six weeks to clean up and harden the site. Basically, it was a complete rebuild costing us about $75,000 in lost revenue and expenses to get back up and running.

Ten hours after we discovered the attack, we figured out that a person in Jordan, who had signed up for one of our products, used his login and technical know-how to invade the system and plant a malicious file.

Even though our system is much more secure, no computer is foolproof.

So, when we were hacked again recently, I flashed back to that costly previous experience praying that we’d done a better job this time of backing up our systems, putting our WordPress security plugin software in place, configuring it properly, and working with our hosting company to be ever vigilant.

But our system, like yours, gets hit thousands of times a day by hackers and bots trying to find a simple and easy vulnerability to exploit. 

If you think about this too long, you could think that doing business online just may not be worth the trouble. Luckily, there are simple ways to ward against 99.9% of the threats.

This time, when we saw the issue, Jen jumped on with LiquidWeb, our host, and they confirmed that they could see a rogue account with an IP from Tunisia that accessed our server and was in the account. They could see where he was and what he was doing.

And because of the unusual server activity, our WordPress security plugin, iThemes Security Pro, did it's job and shut down the entire site until we could stop the strange behavior in the server.

We'd caught a hacker in the act.

Website security checklist

My first thought in a situation like this is about the backups. “Where's our backups?"

Website backups are not something we think about often, but when we do, it’s usually as the result of some tragedy. And while we never want to use the backups, we must have them in case we do.

One of the reasons our first hacking experience shut us down for 6 weeks many years ago was because our backups had consistently been overwritten with new backups that had become infected with the malicious sleeper file. That allowed the hacker to trigger his activity at a later date.

Rebuilding the site was our only option.

One backup isn’t enough. We like to have a couple of months of backups just in case. Yes, that’s probably overkill, but when you have unlimited cloud storage from a reputable company like Google, data space is not an issue.

Unlimited backup space seems like it would be really expensive, but it isn’t at all. About 18 months ago, I made a very small one time investment in a product called Unlimited Cloud Storage.

All of our backups are loaded on that Google drive account with multi layered 2 factor authentication security. We used those to restore our sites by suppertime and get everything back to normal with very little downtime.

After this episode, I begged the developer to give our community a special promotion code to get $10 off. If you’re interested in Unlimited Cloud Storage, be sure to use the promo code NAMS10.

where to learn affiliate marketing

To Get Team, Training and Tools for Your Business, Try MyNAMS Insider's Club for Just $1

Yes, I need this!

Tools, tips and tricks to enhance your security with a site security checklist

But unlimited cloud storage is not the only website security best practice we use. 

We’ll go through a few of the best practices we use and a few of the tools we like to implement those below.

Domain Registration/ Hosting

Even though this is so important, too many people overlook this simple step. For example, someone may register their domain Godaddy and decide to get hosting there as well. Their entire business can then be shut down by Godaddy if they don’t like your business for any reason.

If you register your domain in one location like Simple Niche Domains (our Godaddy reseller account), and host your domain with a separate company like A2 Hosting (we recommend highly with very reasonable rates for medium to smaller sites), you’ll be in control.

  1. Register your domain in a different place than where you host your site! 
  2. Use a hosting company with a good reputation and good support plans

WordPress Admin Structure/Plugins/Themes

  1. Never use admin as your username
  2. Delete any account using admin as the username
  3. Always use a strong password - we recommend 20 characters with AT LEAST 1 Symbol, 1 Number and Upper and Lower Case 
  4. Periodically remove admin accounts set up for support of your plugins or products 
  5. Alway check for abandoned plugins. These are plugins that have had no updates recently (within the last year)
  6. Don't be a plugin hoarder. Make sure you delete plugins that are no longer being used or that are duplicates of another product.
  7. Never allow additional plugins to be added to your site without permission
  8. Avoid free plugins unless the company has an upgrade path. 
  9. Always make sure you're updating your WordPress theme. If your theme has not had updates recently, change themes! (child themes can be hacked too so if your child theme is outdated, it may be time for a newer one)
  10. Keep your WordPress core software updated. Be sure you backup first before updating and if possible run the updates on a test site or server
  11. Do NOT use free themes

Backups

  1. You can schedule backups to run directly with your hosting company. These are not always the easiest to access but are good to have running as a backup of your backup system - or a redundancy.
  2. Make sure backups are running on all of your sites frequently. At least daily. If you add a lot of content to your site, we recommend backing up multiple times per day. We back up every 12 hours and load to our Unlimited Cloud Storage.
  3. Make sure your hosting company is running a Cpanel Backup as well. This does not have to happen as frequently as cpanel changes should be minimal.
  4. Make sure you have a cloud storage account for your backups
  5. Make sure you are deleting old backups, especially if you are paying for storage space. 
  6. Use a WordPress Backup Plugin - These are super easy to configure and use. We use Updraft and recommend BackupBuddy as well.

Connect your backup plug in to your cloud storage and make sure to add extra security on your backup folder. Password protect the folder OR put 2 factor authentication on the folder

Security Plugins

  1. Use a WordPress security plugin. A paid version with good support is best. That’s why we use and recommend iThemes Security Pro.
  2. Configure your security plugin correctly
  3. Remember your security plugin will protect your site from bad players but sometimes can flag innocent customers and users. You can automatically whitelist or remove a blacklist on a customer IP address in your security settings. 
  4. Use recaptcha or two step optins to ensure you're not getting hammered by bots and bad sign ups

Password Manager

Use a password manager tool. There are several out there but we prefer LastPass because we can share access with our team members without sharing passwords. And we can use the mobile app to access anything from our phone as well.

Use A WordPress and Security Company

  • Amy Bair - eHemisphere 
  • Paul Taubman - Digital Maestro
  • Debra Lloyd  - WP WebWorks
Click To Get A Downloadable Copy Of This Website Security Checklist!
 

We'll send it right over to your inbox! 

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DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Category: Business Start Up, Featured Content, NAMS Notes

Product Creation Ideas to Grow Your Business Profits

By Jen Perdew 2 Comments

Product Creation Ideas to Grow Your Business Profits

Product Creation Ideas

 

Do you need some product creation ideas to reach the next level of your business revenue?

We all have the same amount of hours in a day, but it’s how you use that time that determines your success.

Product creation provides an additional stream of income in your business that will grow your revenue and audience reach.

Does the idea of creating products make you squirm?

It doesn’t have to because you can create new products with content that you have already produced. Therefore, all you have to do is get a little creative and explore how you can monetize that content with a fresh look and format.

Product Creation Ideas to Use From Your Existing Resources

Existing content is where the ‘easy’ part of product creation comes into play. For example, review your existing content and products to discover what you already have that only needs some updating.

As a result, you can pull together a bundle of products on the same topic that has never been sold together.

You can:

  • Add a video to demo a process in your eCourse.
  • Use your workbook to create an interactive checklist.
  • Update graphics and screenshots.

Webinars

The time and research you did to create your webinar certainly get extra traction when you re-package it. So, clean up the script you used and transform it into a Workbook. Or turn it into a mini-email series. On the other hand, you can insert some of the slides you used during the webinar, and suddenly you have a product you can sell.

Digital Books

Take one of your ebooks or lead magnets and create a checklist from the contents or turn it into a workbook. Workbooks are hot right now and with good reason. It is interactive and adds value to the consumer.

Blog Posts/Series

Your blog posts are an ideal source for creating products. We use a nifty little tool called Designrr. It will take your blog content and create an ebook from the material. Add some images and links, and you have a finished ebook you can sell with minimal effort.

If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.

Mini-email Course

These are very popular because your customer can tackle a single problem and get a solution in a short period. If you solve one of their problems. As a result, they will likely see you as their go-to person and purchase other products or services from you. Most importantly, make sure that they will get results at the end of the mini-course.

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Yes, I Want In

Templates and Checklists

Who doesn’t love templates and checklists? They bring order and consistency into any business. The templates save time, and the checklists make sure that something was not missed or overlooked. 

Productivity is something that successful business owners need to grow their business and revenue. Templates and checklists save them valuable time.

What makes the templates and checklists an easy product creation idea for you, for example, is that you can use the table of contents from your webinars, ebooks, and courses you already have to make a checklist.

Planners

Pull your content from whatever sources you have and arrange it in a planner format. A planner will provide daily tasks that lead to the desired result for your customer. They can set aside on their calendar to do an easy task daily. Make sure that the consumer can achieve the promise you make to them.

PLR

Hands down, purchasing quality PLR (done-for-you content) is one of the easiest ways to create a product  if you do have content you can use. Not sure how to find quality PLR?

Click here to learn how and where to find the best PLR.

Product Creation

In conclusion, if you are a coach or service provider, creating a product that will help a client solve one problem is an excellent way to ease them into your higher ticket products like coaching and services. When they get results using your product, they will know you are the right person to help them with their needs for years to come.

In the comment section below, share your product creation ideas. If you found this interesting and informative, please share using the social options to the left.

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Join us this month for the MyNAMS Insider’s Club Monthly Challenge, Simple Product Creation.

There are so many things that an online entrepreneur must learn to be successful. It can be incredibly overwhelming, but in our singleness of purpose approach, we most importantly focus on one essential topic each month and dig deep into that.

We offer multiple courses, checklists, templates, and training to help you get started faster. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to certainly help you progress quickly. Click now to get started. 

You can check it out for only $1.

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DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Category: Featured Content, NAMS Notes, Product Creation

Finding Your Home in the Online Jungle

By Jen Perdew 6 Comments

Finding Your Home in the Online Jungle

Do you ever feel like an explorer trying to find your way while building your business? Being an online entrepreneur is hard and finding good coaching for entrepreneurs is even harder! I know. There's alot of hype out there that says it isn't.

It takes work. It takes commitment and there's no magic button. 

Not even when you see online "entrepreneurs" teaching how they made $20,000 yesterday in a business they started last week.

What's fact? What's fiction? Who can you trust?

There are so many pieces to creating a business that focusing in one area can mean ignoring another. But ignoring any area of your business is detrimental to its success as a whole.

It can feel like a never ending merry go round spinning so fast you can't get off.  Until you get some solid ground under your feet.

So how can you create a solid foundation for your business?

You have to find support. You have to have someone you trust to talk to about issues and how to fix them. But this can't just be anyone. You wouldn't talk to a roofer about a problem with your car, right?

Having different levels of peer support is essential.

Why is that?

Have you ever been to a workshop or a class and you were scared to ask questions in front of the room. You felt a little embarrassed or unsure because of what you didn't know? (By the way we've all been there).  It felt alot easier to seek out someone who you felt was in the same place as you, right?

You just created an alliance with someone else and things feel a little less scary.

But two people who are inexperienced still need the right answers. You still need some direction but you aren't going to walk right up to the teacher and ask for one on one help yet. That's ok.

coaching for entrepreneurs

Coaching For Entrepreneurs

Now you find someone who's at the next level and willing to lead you to right places. You still have to do the work, but they're showing you which door to open. These are the best people to know. These are the people who make the introductions, the people who "know people", the folks who are really working in their business and creating something successful.

Next, you have your mentors. These are the people you resonate with. They have your same values and you see their business as a model for how you'd like your own to run. Now remember, your mentors aren't necessarily people in your own niche. Any business owner regardless of their product can fall into this category. This is someone you follow and you've become active in their community; enough that you can ask a question and get an answer, a trusted answer.

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Do You Need To Get Your Business Started Right now?

Our full workshop, Fast Business Star Up Workshop, is THE program you need to get your business working for you right now! 

Yes, I need this!

Then you have your coach or strategist or consultant...whatever the term is in your industry. These are the people you pay to be part of your support team. You want to pay someone to help you elevate your business.  Believe me, if someone is paying me to be on their team, it's in my best interest that they succeed.

online business coaching courses

This group is important because as your business grows, it becomes necessary to have a solid strategy for your future in place. A strategy based on your core values, beliefs and vision long term. These are the people who see "outside" your business and who can help you stay on the right path. These are also the people who help you reach a place where you are working "on" your business, not "in" your business. There's a really big difference here.  Every successful person I know has someone they pay to coach, strategize or consult with.

I think belonging to a community is the single most important thing you can do for yourself and for your business. As we sit behind our computer screens, we are isolated and many times overwhelmed. Your community becomes a sounding board for your ideas or problems, as a place to find testers, a place to find specialists to do work for you, or sometimes just a place to goof around and have fun.

We all need that. Even the most introverted and shy people can come out of their shell a bit in an online setting.

I've spent alot of time talking about community but there are also two other required areas when trying to establish a solid business foundation.

You Must Have Trusted Training

Everyone needs training in something. No matter who you are. But the challenge is figuring out if you need training on an a concept or business strategy or if you need specific training on a technique.  For example, building a long term social marketing plan for your business is conceptual. Why is it a concept? Because things change quickly in this area. Once you understand how the marketing plan works, you then start tackling the techniques to make that happen. What if you built your entire marketing plan around Instagram for example? Then Instragram made major changes to their business structure and all of the sudden that platform was no longer where your customers were. Now what do you do?

If you have the conceptual understanding of how a social marketing plan works, all your eggs wouldn't be in this one basket. In fact, you'd easily be able to scale your efforts in another area to make up for your losses.

It's easy to become overwhelmed with all the things you need to do for your business. But having basic business foundations allow you to build and scale your efforts easily because you know the processes.

Here's an example - every business owner regardless of their niche has to know how to build a list, how to drive traffic, how to manage business operations, right? Once you have mastered the concept of building a list, you can then apply those concepts to learning different techniques. The technique for building a list on Facebook is different than building a list using email. But the concept is the same. The structure, the pieces you need to do it are the same.

I know this can be hard to wrap your mind around but building foundations based on concepts and strategies allow you reduce the bright shiny object overwhelm.

 

Your Business Needs Tools 

Tools are the things that allow you to operate. Your hosting platform is a tool. Your video player is a tool. Your auto-responder is a tool. Merchant services, graphics editor, page builders, advertising tracking solutions...

All these things are tools. They are what allow your business to operate day to day and should be something that pushes you to be more automated. But alot of us have tools we just knew we needed and have never even opened. Having someone test tools for you and give you honest opinions about them is priceless ( look, we're back to community).

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Bill Sefton

"I just finished reading your Endless Affiliate Profits - Lots of Golden Nuggets that extend beyond the Affiliate universe...I'll be spending my weekend implementing them..."

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

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I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Coaching For Entrepreneurs

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If you’ve been putting off building your online business, STOP IT NOW!

There’s no better time than right now to get started. Online business coaching courses are readily available and as an online entrepreneur, this is where you should begin.

The key is to finish what you’ve intended to do for years - build that online income stream that protects your assets in uncertain times.

And get it done - fast.

I read something by Gaylon McDowell in Science of Mind magazine this week that hit me like a ton of bricks:

“Results matter because I believe human beings can and often do create self-delusion around intention, action and results. Sometimes people lie to themselves about where they are in consciousness because they don’t want to evaluate the results they are getting.”

...evaluate the results they are getting...

You can’t think yourself into success. You must act to be successful.

If you’re not willing to act, then this course is not for you.

But if you understand the importance of taking action in the right sequence with the right guidance on the right opportunities, then I want to introduce you to Fast Business Start Up. Click now and take a look at the immediate results our members are getting from this coaching for entrepreneurs program!

YES, I'm Ready To Finally Get My Business Started!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Category: Business Start Up, NAMS Notes

Make Money Blogging Fast or Build Your List? Why not both!

By Jen Perdew Leave a Comment

make money blogging fast

Which do you want to do? Make Money Blogging Fast or Build Your List? Why not both!

People get confused about their blog because they don’t know whether they’re supposed to make money blogging fast, or build your list.

I get that question all the time. We suggest doing both.

Everyone is talking about how blogging for profit as a fast and easy way for you to earn a living.

Well, I’m not so sure about fast or easy…

But there is a way for you to increase your list size and make your blog profitable.

First, let me tell you my theory on blogging. This is how I’ve made money blogging.

My blog is not my primary source of income.

I’m interested in list building because there is a ton of value in creating a list but also making sales. 

But normally if you’re interested in niche blogging for profit, you’re going to have to promote a ton of affiliate products.

Nothing wrong with it except that you give up control when you’re sending all of your traffic somewhere else.

So here’s how we do it.

We write “Epic” or “Cornerstone” content

These are blog posts that are fairly evergreen. They can be used over and over again because they educate the reader on a topic that isn’t going out of style. Or isn’t a fad.

Already, you can see that blogging is a very strategic activity. We don't just throw up a bunch of content and hope you'll read it. There's a process.

Being clear on the goal is key. And our goal is to focus on list building AND making money from blogging at the same time.

When we write an epic or cornerstone piece of blog content, we’re implementing an income stream strategy. Let’s go through the process next.

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Are you frustrated with your blogging results?

Make blogging profitable and productive by mastering a few key practices!

Tell Me More!

I write two posts!

YUP. You heard me.

Blog post #1 is my list building post.

It’s the post that lives in the blog section of my website and I use to promote on social media.

The call to action for this post is an opportunity for the reader to sign up for something free. Normally a lead magnet, a download, checklist…something valuable and something that relates to the topic I’m writing about.

earn money blogging

Blog post #2 is my sales post and I don’t put it in the main blog on my website. I use a category called exclusive member content.

It’s just a way for me to stay a little more organized.

This is a duplicate of post #1 but instead of giving the reader an opt-in opportunity, I give them a sales opportunity.

Even though it may seem like I’m doubling my efforts, I’m not at all. Writing the blog post is the hardest part of this project. It takes very little time to change out the call to action.

And I’m creating content for two completely different segments of my market.

I love using blog content to engage with the readers on my list.

But they’re already on my list and they have access to all my lead magnets and free content anyway. Why would I want to show them content that asks them to sign up for my list again?

I don’t.

So when I’m sending out a blog post to my existing list, I give them an opportunity to buy the product I’m writing about.

This strategy works well.

Let me give you a quick breakdown of the tools I use to do this and I’ll show you an example of a piece of content and reveal the results over the past 90 days.

Steps To Start A Blog For Profit

Step 1 - Get Started Writing Your Blog Post:

Before I write one word of my blog post, I’ve chosen my call to action. That way my content is SUPER CONGRUENT with my CTA. So I’ve picked my lead magnet and I’ve picked the product I’ll be promoting.

I use Google Docs to get started. I think about the topic, do a little research to find experts and statistics that back up my premise, and then, I just start writing.

 Once I’ve done my first draft, I re-organize a little bit to make sure I’m really hitting the points I want to hit.

Step 2 - I optimize it for the best search engine results:

Using my best keywords allows me to write content that will easily be found on the web. While I do want to share my content on social media, I also want my content to be found organically. To do this we use Long Tail Pro (this is an incredible keyword search tool).

After finding the keywords, make my edits to the content to make sure the keywords fit in nicely, make sense without falling into the keyword stuffing trap.

Step 3 - Search for appropriate images:

Sometimes I spend more time looking for the perfect image than I do writing the post. I use DepositPhotos, Stock Unlimited and Canva to create my images.

Step 4 - Embed my call to action on the post:

I use a tool I love called Optin Monster. This is a pop-up creator. I’ve been using it for 3 years and it pays for itself 100 times over each year.

I like to use Optin Monster because I can really track my conversions. I can create single campaigns and use them in multiple places. For example, one single pop up can be used as an exit pop, a timed pop-up or an embedded opt-in. I know that sounds a little complicated so here’s a visual of what it looks like.

This is a campaign that’s generated a TON of leads and sales.

Example: Post #1 call to action is for list building

I distributed this on social media and ran Facebook ads to it.

I’ve had over 800 opt in’s from this blog post since I published it 90 days ago.

This is an image of the pop-up. 

I’ve used this pop-up in two places. 

As an exit pop and when someone reads 80% of my content. If the reader has made it 80% down my page then they are uber engaged. 

how do bloggers make money

Example: Post #2 call to action is for sales

This is the same exact content as post # 1 except the call to action is different.

This post has generated over $2000 in sales by dripping it out to our existing list over the past 60 days.

I’ve used this pop up in two places as well. 

First, it shows up when the reader has made it 80% of the way through my content. Same reasoning as above. 80% means engaged. 

It’s also used as an embedded call to action at the bottom of the post as well.

make money blogging

So if you’re looking to make money blogging fast, there are few things to decide. 

Do you want to primarily be a blogger who generates a ton of content or do you want to use your blog as another way to engage, communicate and educate your readers?

I’m not saying you can’t do both. 

But if you’re in a business like mine, where you have your own products, you need to constantly focus on building your list and selling your products. Creating these types of epic or cornerstone posts is a great way to do it. 

The biggest mistake I see folks make with their blog is they don’t have a purpose. They write content just to write content. They don’t monetize it well and they definitely don’t use it to build their list. 

If you’re ready to make money with your blog, pick up my report called 6 Figure Blogging. It’s all about using the best monetization strategies even if your just getting started. It’s possible to make your blog profitable. You’ve just got to follow the steps and create content with a purpose.

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I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Is It Time To Get Your Blog Making Money On A Regular Basis?

Make More Money With My Blog

Blogging is not just writing. There's a big difference between being a writer and a publisher. The best writers in the world are often terrible businesspeople. And being a successful blogger - think publisher - depends on your success as a businessperson. And there is so much to successful blogging online. But the good part is that it's not hard. You can finally stop making excuses and focus on achieving your dreams.

Let us help you:

  • Make More Money
  • Save Time
  • Have Fun
Yes, I need to make more money with my blog!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, NAMS Notes

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