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6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

By Jen Perdew 7 Comments

6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

personal productivity 2000

The good and the bad of being stranded at home for weeks at a time - especially if you’re doing business online...

The Great Coronavirus Lockdown of 2020 has caused angst for a lot of folks because they’re not taking charge of their personal productivity, so I decided to write about 6 methods that I’m using including eliminating the psyche-killer: Energy Loops.

Unfortunately, I kind of love the lockdown. Not people getting sick, of course. That sucks, but I love being forced to re-evaluate and re-focus.

This feels like a forced reboot, just like I have to do with my computer when it gets sluggish and on memory overload.

But frankly, I've never been so productive. 

Now, I have a really good excuse to be isolated in the woods - without feeling anti-social.

Someone asked me the other day if I'm seeing more of my neighbors since everyone's home during lockdown. Heck, I'm so deep in the woods, I haven't seen most of my neighbors in 15 years. I wouldn't know them if I ran into them on the street.

But productive? Holy Cow! I've been so productive that I could hardly find time to write this post. 

When the coronavirus started causing shutdowns across the country, my daughter Jen and I started talking about how we could help people get some control back in their lives - and fast.

The Fast Business Startup Virtual Workshop was the answer. It was 2 days of intense focus on setting up an online income stream by focusing on numbers, not products or launches, or all the other stuff people tell you you have to do.

We focused on numbers. Four numbers.

  • Clicks
  • Conversion
  • Price
  • Revenue

And it blew people's minds.

You can find out more about this here.

But now, I'm taking a breath. 

The 2 days were exhausting, but now we had replays to edit and transcripts to create. Plus, I decided to do a Case Study on how we used a $1 ticket to a virtual live workshop to drive more than $20,000 in profit AND create a new income stream for ourselves.

Want a copy of my Case Study: How A $1 Ticket To A Live Virtual Weekend Turned Into $20k In One Weekend

Yes, Send The Case Study To My Inbox!
 

So, finally, I'm taking an entire hour to write this post all about how to improve personal productivity, staying positive in difficult times, and what I've noticed during the lockdown.

1) Being home is awesome. 

improve personal productivityBut that may just be me because I'm easily distracted. It forces me to stay in one spot and focus on what's in front of me. Being home and reducing travel to almost zilch has also allowed for more continuous and focused effort without the start and stop disruption. 

I noticed that when I looked back at my coffee shop visits, I was really looking forward to seeing friends who didn't even know my name unless it was written on a coffee cup.

2) I have an Internet challenge.

Like really slow DSL at the house with no alternative. I've complained about it for 15 years and used it as an excuse to not do some things (Facebook Live - I'm talking about you...) It's time to get over it. 

When the major news networks are doing live interviews with people in their bedroom offices with kids screaming outside the door, we all have permission to focus on the content, not the flash. 

And I'm 15 miles from town - any town. So I used to spend a lot of time on the road going to Starbucks or other fast internet spots. During this time, I decided not to do that. (Couldn't actually, since nearly everything is closed.) 

3) Closing the social media black hole. 

I was at my mother-in-law's the other day (my one day a week trip into town to check on her and work on high-speed). And I was making a cup of coffee in the kitchen. She came out of the bedroom, sighed, and said, "I came back here to clean up the kitchen, but I got on Facebook instead - and that was over an hour ago." 

And she's 97! 

Social media is a tool, but easily becomes a thief stealing our best hours. I'm holding steady with that by limiting my time to morning and night.

(**Want to know how to stay focused all day? Start by scheduling your social media to specific time slots in your calendar! Then close out all social media apps, web pages etc. until your scheduled time.)

4) Email. This is our life blood.

Email marketing accounts for about 80% of our business in some form. But I hate email personally... And I'm now only checking my personal account 2 to 3 times a WEEK. 

I can do that because I've set up systems. I have a private account for coaching clients only. And when I get an email to that account, I get a text message on my watch and phone so I can respond fast. 

JV Partners know to skype or Facebook message me. And Insiders and other product buyers go to our support desk, chat on the site or one of our product specific Facebook groups.

5) Turned off the news. 

I limit myself to 30 minutes or less of news each day. This is a sure-fire way for staying positive in difficult times. I will catch up on news using my Flipboard app at night. Short of a nuclear bomb, nothing needs my attention right now! 

I'm amazed how I get sucked in by the rubber-neck syndrome. Watching the news can be an emotional pot that gets stirred way too easily. Not only does it affect me then, but it lingers in my psyche for a while.

And for me to do this is a massive change. I’m a proud, former journalist who worked in newspapers and magazines. The main reason I left the news business though was all the bad stuff we saw and reported each day made me crazy. So, I had to quit.

6) Energy Loops. 

You've read this entire post so far to get to this point. I could write all day about energy loops. 

Recently, I read somewhere about energy loops causing us all kinds of grief. I'm not talking about woo-woo universal energy (although I believe that too), but personal energy expended with our mind and our labor.

It’s wasted energy. The very definition means nothing gets done.

An energy loop equals anything started but not finished yet it lives in our brain. And they are everywhere from large to small. And often, the size doesn’t matter. An energy drain is an energy drain is an energy drain - they’re all equal. 

Here's an example.

The picture shows a small tree stump. It's a poplar tree. About 5 years ago, a poplar sprout came up in a how to stay focused all dayplastic flower pot that was in (what passes for) my front yard between the crepe myrtles at our house. 

It was tiny, like a weed. 

Instead of yanking it out of the ground, I thought that I'd just plant it somewhere else on our 95 acres.

After all, we’ve only got about 45,000 of them according to the University of Maryland Extension report on Forest Thinning. I might miss this little sprout though. It could be very special.

Even when my wife asked me what this was, I told her I'd take care of it...

The energy loop was opened the moment I didn’t pull that dude right out of the pot.

This is how it works.

Here's a tree that I'm going to move. It's on my mental list. It staked out a spot on my brain and it's never going away until it's resolved. 

That was 5 years ago.

The tree grew fast - as poplars do. The pot had a hole in the bottom for drainage as pots do. The poplar roots squeezed through that hole finding life as they do.

It anchored the little tree in the soil below. I could no longer move the pot because it literally was rooted in the ground.

My wife would point out that the tree is growing fast and it’s really too close to the house.  She asked me when I was going to get rid of it. “Soon” was always my answer. I can still dig it up and move it, I told her.

But it didn't just grow roots in the ground. 

They were burrowing into my psyche too. 

Every time I walked into the house, I'd glance over and see that tree. My mind would nudge me, "You've got to take care of that." And I'd think, "Soon, sure. When I get a minute."

It kept growing...both in the ground and in my brain. It reached 10 feet tall. And I thought about it every day because I saw every day when I came out of the house.

After a trip to Atlanta, I glanced over at the tree. It was about 7 feet shorter.

It had been cut off about 3 feet off the ground. My wife had found a handsaw in the basement and went after it. 

The pot was still intact. But it still wouldn't budge because the roots were so deep. So the first step was to remove the pot, then cut the rest of the tree off, and then dig out the roots. "I'll get to that," I told myself. I've got all the tools.

That was 2 years ago.

Because of my internet challenge here in the woods, I sometimes drive to town to work at my mother-in-law's house where I get high-speed cable.

Last weekend, when I came home from a full day of working in town on the high-speed, I walked by the tree, the abbreviated version that's been dead now for a couple of years, and the pot was gone. My wife and niece broke the pot and spread out the dirt in the garden. 

Then, she said, "I want to learn to use the chainsaw."

Ok - it's time to get that tree out of the yard. And I'll do it. I've got some time tomorrow 🙂

This is the CLASSIC energy loop. 

Five years ago, I opened it up when I didn't dispose of that tree. Thinking about that tree and putting off the solution, I expended enough energy to power a small office building. Unfinished, little or large projects take the energy that we could otherwise use to improve personal productivity and be more productive in life.

When we say we’re tired, often it’s mentally tired because we’ve expended so much energy - doing nothing - on stuff that could have been resolved long ago.

An energy loop is completely unnecessary. 

All it takes is little action. 

There's an old saying that resolves every energy loop: 

"Never put off till tomorrow what you could do today."

We do this at home. We do it at work. And we do it in business.

A productivity expert knows how to eliminate the energy loops by outsourcing and delegating, or just getting the damn chainsaw out of the closet.

In the comments, tell me about your energy loop that needs to be closed.

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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

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Category: Business Operations, Featured Content, Inspiration, Motivation, NAMS Notes, Productivity

5 Essential Steps to Increasing Your List and Making More Money

By Jen Perdew Leave a Comment

5 Essential Steps to Increasing Your List and Making More Money

5 Essential Steps to Increasing Your List and Making More Money

Step 1: Mindset: List Building is Always First

I was recently talking to a coaching client who has built incredible traffic to her website. But she wasn’t focused on list building. She was focused on making sales.

But then her traffic dried up and so did her sales. 

Luckily, we were able to get her into a list building mindset quickly, but honestly, it never should have happened. But I understand it because I had a bad mindset around list building too. It was an afterthought.

To why I waited so long to start building our lists, let’s do a quick synopsis of the situation and then I'll go into specific detail about how we solved the problem.

From 2008 to 2015, I ran the NAMS Workshop - a very successful two-times-a-year marketing workshop unlike any other with 300-400 people in attendance. 

After 6 years, we stopped the workshops to focus on the community, membership, and training that is known as the MyNAMS Insiders Club. 

My list was less than 7,000 people which was abysmal because of all the promotions and connections we'd made.

If I were focused on list building during that time, we would have been easily over 100,000 people on the list.

So, that was my mistake - ignoring the fact that list building is always first.

toprioritysignSince we changed our priorities - list building is first - we've solved that problem. 

Social media is the gift that keeps on giving in many ways when it comes to marketing online, but usually, you have to spend a lot of money to get conversions. 

And that's becoming more and more costly. I’ll tell you about a tool at the end of this post to make it so much easier and more natural.

So, how did we grow our list from 7,000 to 50,000 twice in 3 years and why twice?

That's a long story. And I'll reveal most of the details in this post including our list building strategy.

But first, it starts with goals - specifically list building goals.

  • What’s your goal? Make it easy. 
  • What’s your goal by the end of August? 
  • Then by the end of this quarter? 
  • Then by the end of the year?

It’s much easier to accomplish your goals when they’re broken down into smaller chunks. 

Let’s say you want to add 1000 people over the next 5 months. That’s doable. That’s just 200 people per month.

But don’t make it hard on yourself. Shoot for 100 people in your first month. 

Remember, list building is a cumulative effort that builds with consistency.

One list building effort enhances the next and so on.

Our goal was to double our revenue when we had a list of 7,000 people - mostly buyers.

The easiest way to do that, we decided, was to double our list. And over the next few months, we did exactly that by getting more traffic and focusing on delivering more value.

Step 2: Fix your list building problem fast?

You may not know it but you have a list building problem.

Fortunately, they’re simple to solve. The two problems are:

  1. Bogus email signups to get your freebie and then they’re gone. As many as 85% of subscribers online (in general) have admitted to using bogus emails.
  2. New subscribers - if any - dribble in a little bit at a time.

There are many other problems you’ll encounter AFTER getting people on your list, but today we’re only going to deal with these issues.

My first online mentor many years ago always talked about having enough lines in the water.

“If you want to catch a lot of fish, you’ve got to have a lot of lines in the water.”

Fishing is a really good analogy for list building.

  • The water is the pool of subscribers. Anyone with an email address is in the water.
  • Targeting a hot fishing hole is like finding a profitable hot niche. You’ll get a lot more fish when they are hungry for what you’ve got.
  • The right bait attracts the fish just like the right lead magnet converts prospects into new subscribers.
  • Having as many lines as possible in the water increases the fisherman’s chances of catching a lot of fish just as having many lead magnets out in the world increases your chances of landing more subscribers.

FishingLinesIntheWaterAnd if done well, your many, many lines in the water will bring you more subscribers automatically…

If you have the two problems we listed above (and who doesn’t?), you have to fix it fast because bogus emails and the slow trickle of signups will drain your pocketbook fast. And it will frustrate the heck out of you.

Remember, earlier we talked about setting realistic list building daily, weekly, monthly, quarterly and annual goals. We did that too. Our goal was to build our list from 7,000 REAL people to 50,000. 

We achieved that in about 6 months.

The trick was to have a lot of lines in the water.

We used as many techniques and tools to snag targeted subscribers as possible such as:

  • Leveraged Relationships - we had partners that we cajoled into hosting us on a podcast or webinar. I called in all the favors.
  • Created an affiliate program - to pay current subscribers to bring in new subscribers.
  • Built lead magnets - high-quality content that solved real problems and helped people in targeted niches jump onboard.
  • Saturate social media - posted many of those lead magnets on social media.
  • Attended Live Events - whether speaking or in the audience, I was gathering leads and helping people as much as possible to create new relationships.

What if you don’t have any list building activities working for you right now?

Most people are afraid of list building when they start because they don’t want to do it wrong. Let’s kick that to the curb and focus on doing it the easy way. 

Ask a few questions, and then take some action based on the answers:

  • Where’s your market?

    Enter description text here.Do they hangout on Facebook? LinkedIn? Twitter? Others? Find the hot niche so you can drop a line in the water.

  • What’s their problem that you can solve?

    Ask questions. Read comments. Pay attention. They will give you lots of hints.

  • Can you start a conversation?

    In Facebook groups or other social media, you can talk to many or one, but make sure you’re offering value.

  • Do you have a valuable gift to offer people?

    When they express an interest, tell them you happen to have a report (checklist, template, ebook, podcast, video or friend) with that exact information.

  • Do you have a link handy?

    By clicking the link, they’ve taken the first step to signing up, but this is where it gets tricky.

Instead of making your new friends jump through a lot of hoops, let’s make it as easy as possible to provide a real, verified email address and their full name - without sending them to a webpage or away from your conversation. (We’ll show you exactly how to do that in a bit.)

How do you reduce the bogus email addresses?

We use a technique that is a bit cumbersome and unconventional. We never give the prospect the gift except by email. 

But that requires a lot of infrastructure. And you have to be prepared to answer a lot of questions in the support desk about why they didn’t get the thing they signed up for.

There’s another way to get direct access to the verified email address and full names without requiring them to input that into a form and going through the entire cumbersome process we mentioned earlier. And we’ll talk about that tool in a minute.

But next, you need to focus on creating a GOOD list, a responsive list because that’s where the money is.

Step 3: What’s your list worth?

JeffBezosOnIPhoneJust to prove my point about the value of your list, we’re going to talk about the richest man in the world for a minute. Of course, you may be thinking, “How can I relate to Jeff Bezos who has been the reigning Richest Man in the World since 2017 with a net worth 187 billion?”

Amazon was on the ropes and the brink of bankruptcy in 2004 when Bezos had the idea to create an exclusive membership (against everyone else’s advice) and that became Amazon Prime.

That membership created a mountain of cash, 100 million members (on his LIST) loyal to Amazon, and a base business that would be worth more than $10 billion if it were broken out separately.

His list - Amazon Prime - is worth a lot of money.

Bezos gambled and it paid off.

More importantly, he understood the value of his list.

If you have a list, business revenue is predictable.

I’d like to introduce you to Joe and Jane. Joe has a list already and Jane is just building hers. Both of them would love to have a more predictable income.

young manMeet Joe

Joe knows that each of his 1000 customers spend about $100 each year. And he knows that from past history. That’s why our numbers are so important.

So, his current predictable revenue is: 1000 x 100 = $100,000 annually

But Joe has a goal. He wants to double his revenue.

And because he has sales history, we now know the simplest way to do it is to double his customer list to 2000. Of course, there are other ways to do it like raising prices, selling more volume, but the SIMPLEST method is to increase your list.

young womanMeet Jane

She’s just starting her list building efforts. She doesn’t know the value of your subscribers yet. She hasn’t sold them anything. So, what’s her number?

Whatever she wants it to be. Based on industry averages, she can guess fairly accurately what her customer value should be. Just make it up.

Really! That doesn’t seem very scientific at all, but the truth is she has to start somewhere. So, pick a number. Fortunately, that’s fairly simple too. Most folks say that a good rule of thumb in the information business is $1 per subscriber per month.

Now, how much money does she want to make in a year?

Since she’s just starting out with no list, no product and no capital, we’ll ease into it with $25 thousand for the first year. Now, we can begin to plan. We start with simple math. 

$25,000 / $12 = 2083

To earn 25k in the first full year with each subscriber earning about $12 per year, she’ll need 2083 people on her list.

That’s almost 174 new subscribers per month or almost 6 subscribers per day.

Do you believe that’s doable? Of course it is.

Leverage the right tools to make list building simple, easy and inexpensive. The key in the beginning is to avoid complex infrastructure, high-priced advertising or bad data collection.

(We’re going to talk about a tool to help with that a little later.)

Step 4: Is traffic the answer to all your problems?

Yes, list building and traffic to your site are two links in the business chain that have to be connected. Business will not survive without either. And it doesn’t matter what the size of your business is.

McDonaldsMcDonald’s focuses on traffic first, not hamburgers. And they don’t build a store if there’s little traffic or no easy access. Their goal is to have the drive thru stacked with cars at every franchise. If the drive thru is idle, the store is not making any money.

Each customer pulling up to the drive thru window gets in and out fast, predictably and conveniently. And they get exactly what they expect.

Placing an order at McDonald’s is EXACTLY the same selling process that you’re using on your website. Prospects pull up to your window (get your lead magnet), place an order (move through your funnel) and become a customer. 

When building your list, it’s not enough to have a great lead magnet. You must also put it in front of the right traffic. You want to make sure your drive thru window always is busy, never idle.

The more prospects getting your lead magnet 24/7, the more money you’ll make as you sign up new leads.

Your goal now is to get your prospects “in and out fast, predictably and conveniently” and give them exactly what they expect.

Don’t make signing up difficult.

LeadPal-Box-500pxIt’s probably time I tell you about this tool called LeadPal. 

This new software makes signing up for your lead magnets incredibly simple. By clicking the link, getting your lead magnet, become a simple one-click approval that transfers the prospect’s verified email address and full name to your autoresponder using the social network’s native API - that’s a communication / integration software built by the networks for this exact purpose.

It’s deceptively simple.

Check out LeadPal here.

Step 5: Make list building dead simple!

If you’ve hung in here this long, you’ve noticed we’ve revealed some key list building elements:

  • Building the right list building mindset and setting goals
  • Filling the pipeline with multiple lead magnets driving confirmed email addresses
  • Understanding the sales value of each prospect
  • Focusing on targeted traffic to get as many prospects as possible

Now, let’s bring this 5-step process to a close with a little extra secret sauce.

Optimize your prospect-to-buyer funnel.

Prospects are great. And we want as many as possible, but the sooner they become buyers, the faster you build a real business relationship with them turning them into repeat buyers with a higher customer value.

The good news is that this is an automated process if you think it through and build it the right way. The key, of course, is getting prospects in the front door.

Remember, in Step 1, we talked about taking our list of 7000 to 50,000 - twice!

What I’ve taught you in the first 4 steps is EXACTLY how we did it. We got focused on two things:

  • Driving as much traffic as possible to fill our pipeline so that we got our lead magnets in front of as many people as possible.
  • Converting them from prospects to buyers in about 30-seconds.

We started with the standard optin funnel. It’s tried and true and we still use it a lot. 

It looks like this:

OptinFunnel
  • Step 1: The optin offer page (input information required)
  • Step 2: Confirmation (approval) page
  • Step 3: Confirm email sent to inbox
  • Step 4: Deliver the optin gift download
  • Step 5: Confirmation page is really the Upsell page
  • Step 6: Sell a product
  • Step 7: Back to the optin gift download page

That’s a lot of infrastructure, but it works. And it’s been taught this way since long before I got into online marketing in 2005. But now there’s an easier way.

LeadPal-Funnel

Using LeadPal, we can knock the process down to 2 or 3 steps.

  • Step 1: The social media post link
  • Step 2: Approve the app ONE TIME
  • Step 3: Go to the confirmation page to sell the product

First thing you’ll notice is that the prospect is not asked to input their information in a form.

And since the information being shared is the email address and full name they used to register the social media account, it’s verified with their best email address one time (solving your step 2 list building problems by eliminating bogus email addresses and driving a flood of optins simply.)

One time. They never see the approval app again. The process is even more simple after the first time. Give them a gift; show them a sales page.

LeadPal-Funnel-2times

So now, every time you post with a LeadPal link to a blog post, ebook, video, pdf, podcast or any other piece of content, you can send the link to them via email and put the subscriber on any page of your choice.

That’s getting to the cash fast, as one of my mentors used to say. I love it.

Truly, it doesn’t get much simpler than this.

And using LeadPal to drive sales after the optin is the next logical step. It doesn’t matter whether it’s your product or an affiliate product.

  • Dead simple list building
  • Simple sales after the optin
  • Affiliate marketing solution
  • Flood of traffic from social media
  • Easy setup

I just can’t say enough about LeadPal. 

Check it out here.

And because we believe in this so much, if you sign up for LeadPal, we’ll send you to our special training walking through the entire process (which is very simple) and demonstrating  additional ways you can use LeadPal to drive faster optins to your list AND make more money.

I know what you're thinking: How is this legal?

It uses the approved APIs provided by the social media companies - 8 of them right now with more to come - to access the data feeds. It's legit because the prospect clicks "Approve" using the platform’s native API built exactly for that purpose.

Then, the magic happens.

What does this mean for you?

First, list building on social media just got dead simple.

Second, you don't need a ton of web pages to do this. This tool allows you to bypass the traditional landing page (squeeze page or opt-in page - whatever you want to call it) and capture the lead directly from the social platform.

Third, a fast easy way to use ALL of the content you’ve got on your hard drive. 

I know you’ve got it. Videos, reports, checklists, and tons more all about 80% complete. Just waiting on you to build a funnel. 

And when you double your current list or build your first subscriber list, you’re in the game. The Numbers Game. Leadpal helps you get control over easy list growth which translates to income.

Don’t miss this.

https://mynams.com/wp-content/uploads/2020/08/LeadPal.mp4

Category: Featured Content, List Building, NAMS Notes

Can You Really Make Money With Affiliate Marketing?

By Jen Perdew 1 Comment

Can You Really Make Money with Affiliate Marketing?

Affiliate Marketing MyNAMS

Yes, you can really make money with affiliate marketing as long as you approach it with integrity. Finding the right model for you is worth it and should feel comfortable for you and your audience. 

Below are some affiliate marketing ideas to get you thinking.

Use giveaways and valuable information to establish a relationship.

Before people take your recommendations seriously, they need to feel you are honest—that you’re the “real deal”. If you focus on helping visitors and readers first and recommending products as a natural result of this, you will soon start to build the credibility you need before your recommendations can be taken seriously.

Keeping this in mind, make sure that all gifts you offer are your best ones. 

The relationship (and the trust) has to come before any big sales push.

Be straightforward.

Just because you are taking a relationship-based approach to affiliate marketing, don’t feel you have to dance around the issue of what you’re recommending. Once you’ve identified your visitor’s problem and given her hope there is a solution—provide it, upfront and without apologies or explanations.

This is absolutely crucial, no matter what style of affiliate marketing you choose to embrace.

Boost your reviews and bonuses.

If you are running a review site, or including the occasional review on your blog or website, consider using a “double whammy” strategy. This can increase your targeted reach. In other words, don’t just promote the product, promote your review!

This doesn’t just mean sharing your blog post link on Twitter or announcing it on your Facebook Page. Get creative—try strategies such as video reviews, actively showing people what you are talking about in real-time as you demonstrate the pros and cons of a product.

Or give a micro-video-review that actually just hits what the product’s main purpose and benefit are, inviting readers to click on your link to learn more.

And if you are adding a great bonus gift to an affiliate product, promote your bonus gift too!

Review more than one product in the same post.

Even if you are not running a “comparison” review site in chart form, consider reviewing more than one product, brand, or version.

People love comparisons. Be as objective as possible and include affiliate links for both products.

Comparisons give you a chance to earn more money. And remember that what may be a detriment in your eyes could be the very feature someone else is looking for.

Don’t just tell people about a product—show them how to use it.

Making a video that shows visitors how to solve their problem by using a recommended product should be a “must” for all affiliate marketers. Not only does it appeal to those who learn visually or in a tactile, kinesthetic manner, it also provides real “proof”. Proof that you’ve tried and used the product yourself and it works!

You’ll also overcome fear barriers by making it look easy.

A warning: don’t buy the product, and hurriedly “wing” your “how to use” video. Sure, you may do a creditable job. But is it affiliate marketing with integrity.

Take the time to get to know the product, inside out. Use it in your everyday life. That way, you’ll discover hidden tips and tricks. These “insider” tactics are what will really convince your viewers that you are worth listening to and your recommended product is worth buying!

Choose your product carefully.

If you are promoting a single product, remember that it is better to specialize in one product. It should either bring a huge return by way of commission or brings in tons of sales. You should know your audience well enough to know what they need and want. Selecting the right products will help you really make money with affiliate marketing.

Be your own case study.

If you can prove what a measurable, positive difference a system or a course, has made in your own life, you will double your chances of getting a conversion.

If you are just starting out, you have a perfect opportunity to plan the documentation of your journey, step by step.

Use videos and tracking data screenshots, in addition to photographs. Note that people respond especially well to videos. They perceive these as less easy to fake, particularly if you are showing something happening in real-time, with mistakes and all! 

Remember that people identify with mistakes and failures. Providing you also show the way to overcome or avoid these, you can create tremendous credibility by keeping it real.

Be clear about which specific niche you operate within.

Resist the urge to promote products all over the map. Only promote products that are highly relevant to your list. This is the only way to keep building trust with your followers.

Affiliate marketing is a huge field. There is room for everyone who conducts their business with integrity and recommends only quality products that you either use or believe in. You can really make money with affiliate marketing!

Ready to get started with affiliate marketing? This month’s MyNAMS Insider’s Club Challenge is all about affiliate marketing. Plus, we offer multiple courses, checklists, templates and trainings to help you get started fast. Until Sunday, May 31st, you can get into the Insiders Club for just $99 and get access to over 50 courses and trainings, tools you need to run your business and weekly live calls to help you progress quickly. Click now to get started. 

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Category: Affiliate Marketing, Featured Content, NAMS Notes

Using Affiliate Programs For Bloggers

By Jen Perdew Leave a Comment

Using Affiliate Programs For Bloggers - The Best Programs

Affiliate Programs for Bloggers

Using affiliate programs for bloggers can bring you a steady flow of revenue. It’s important that you do your research and find affiliate programs that align with your level of quality and integrity. Remember that your reputation is always at stake when you recommend something to your audience. The time you took to build a relationship and trust is worth protecting.

If you are just now setting up a blog, that gives you a great chance to build relationships with your audience, especially with those people who haven’t yet joined your mailing list. Once you have been able to build a relationship with your audience, protect that trust and only recommend items you 100% trust and believe in personally.

The beauty of setting up your affiliate blog gives you an opportunity to promote your affiliate offers in a variety of ways. Take a look at these ways to maximize your affiliate sales using your blog.

Your audience is looking for someone they can trust to give them the straight scoop on products in your niche. You can become that someone by doing honest product reviews and comparisons.

The components of these articles include:

  • A quick summary of what the product is and what it purports to do for the user.
  • The good features and benefits of the product.
  • The product’s weaknesses and flaws, along with how to overcome these flaws (where applicable).

The verdict - do you recommend the product? If so, include a link and call to action to purchase the product.

Post Direct Ads

Though you certainly don’t want to have a blog full of direct ads, you can post them from time to time. Think of this as a mini sales letter where you presell the prospect before sending them to the vendor’s sales page. 

The components include:

An attention-getting headline.

An opener that draws attention to the pain of the problem, perhaps by sharing a story.

Introducing the product as a solution to the problem.

Listing the benefits of the solution.

Closing with a link and a call to action to click on the link/buy the product.

Embed Soft Sells In Content

The best affiliate marketing blogs use different ways to recommend products. The idea here is to post content and then drop a recommendation directly into the content. This isn’t a hard sell like a direct advertisement. Instead, it’s more like a gentle recommendation from a friend.

Here are two examples of different ways to embed a soft sell:

“Before you can start building your list, you’ll need to get an account with a reputable email service provider. I suggest Aweber.com.”

“You just learned how to write a good sales letter. If you want to make copywriting even faster and easier, then start with a set template.”

And any other content you share with your blog readers.

Get Guest Articles From Vendors

You don’t need to create all these tips articles, how-to articles, and other content on your own. You can ask vendors to create this content for you, and then insert your affiliate links at the end.

Most vendors provide blog articles in your affiliate dashboard. The problem is, this content is often used by dozens of other affiliates. If it’s good content, you can post it. Otherwise, you may seek out exclusive content from the vendor in one of the following three ways. 

Ask the vendor to create a unique article for you. You may even propose a content swap, where you exchange articles for your respective blogs. That way you both get content, and you both get traffic and exposure.

Ask for permission to excerpt out part of the product itself and post it as an article on your blog. Be sure you get explicit, written permission for this activity, as doing otherwise could land you in a lot of legal trouble.

Request permission to rework the vendor’s content. If the vendor has posted content in your affiliate center, then ask if you can tweak the content to make it more unique. 

Using your blog as a way to introduce affiliate programs to your audience is a smart affiliate marketing strategy. Ready to get started with affiliate marketing? This month’s MyNAMS Insider’s Club Challenge is all about affiliate marketing and you can get started right now for only $1!

Affiliate Marketing

Category: Affiliate Marketing, Featured Content, NAMS Notes

YouTube Video Marketing Strategy

By Jen Perdew Leave a Comment

YouTube Video Marketing Strategy: Tips That Work

Video marketing. Abstract vector concept background. Goal and target, aim and camera, optimization marketing

YouTube Video Marketing. Those words can be intimidating and keep people from using YouTube to market their business in 2020. This is a huge mistake! YouTube Video marketing must be part of your overall marketing strategy. The good news is that It’s not as scary as you may think.

Are you running out of ideas as to how to market your business for little or no money? 

Need some tips and direction to get you started using YouTube video social promotion tactics? Read on.

Create the Perfect Video for Your YouTube Marketing Channel

You can use YouTube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching. 

So what goes into the perfect YouTube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. 

5 Things That Will Get You Started

  • Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done. People generally turn to YouTube to be entertained or shown how to do something and your video needs to be able to do this. 
  • Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before. 
  • Make your video educational. People like to learn things when they watch a video. Your perfect YouTube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisements that you see on television. Plus, they are entertaining. 
  • Add some realism or “behind the scenes” in your video. You can do this by introducing your team, introducing some customers, or even giving the audience a “behind the scenes” tour of the office or place of work. People appreciate this and it gives your product or business some authenticity. 
  • Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video because most people rarely do. 

A Powerful Marketing Tool

YouTube can be a powerful marketing tool for your business or products that you are trying to promote. Most of the YouTube videos are shot by amateurs and are low-budget. That doesn't mean that a lot of work didn't go into them, however. Still, the videos are mostly done on a low budget. 

There are ways to make your video great. Keep in mind that when you are making your YouTube marketing video, your visuals and messaging match your brand. You want to attract your ideal client, so keep their client avatar in mind when you create your videos.

Video Marketing for Success

YouTube can be a great place to upload your marketing video for your business or product. Millions of people get on YouTube every day to watch videos and yours can be one of those that people watch. Your YouTube video marketing strategy for 2020 should be created with a purpose. Always include your website address and other information easy to spot so people will then be driven to your website.

For more tips on the benefits of Youtube and Video Marketing, check out our other blog posts

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long term income. May is our Video Marketing Challenge. If you need to focus on video marketing for your business, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR plus our weekly mastermind! It's the best deal for growing your online business.

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Category: Featured Content, NAMS Notes, Traffic Generation, Video Marketing

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