YouTube Video Marketing Strategy

YouTube Video Marketing Strategy: Tips That Work

Video marketing. Abstract vector concept background. Goal and target, aim and camera, optimization marketing

YouTube Video Marketing. Those words can be intimidating and keep people from using YouTube to market their business in 2020. This is a huge mistake! YouTube Video marketing must be part of your overall marketing strategy. The good news is that It’s not as scary as you may think.

Are you running out of ideas as to how to market your business for little or no money?

Need some tips and direction to get you started using YouTube video social promotion tactics? Read on.

Create the Perfect Video for Your YouTube Marketing Channel

You can use YouTube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.

So what goes into the perfect YouTube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well.

5 Things That Will Get You Started

Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn't already been done. People generally turn to YouTube to be entertained or shown how to do something and your video needs to be able to do this.

Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven't necessarily heard of them before.

Make your video educational. People like to learn things when they watch a video. Your perfect YouTube marketing video doesn't have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisements that you see on television. Plus, they are entertaining.

Add some realism or “behind the scenes” in your video. You can do this by introducing your team, introducing some customers, or even giving the audience a “behind the scenes” tour of the office or place of work. People appreciate this and it gives your product or business some authenticity.

Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It's very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video because most people rarely do.

A Powerful Marketing Tool

YouTube can be a powerful marketing tool for your business or products that you are trying to promote. Most of the YouTube videos are shot by amateurs and are low-budget. That doesn't mean that a lot of work didn't go into them, however. Still, the videos are mostly done on a low budget.

There are ways to make your video great. Keep in mind that when you are making your YouTube marketing video, your visuals and messaging match your brand. You want to attract your ideal client, so keep their client avatar in mind when you create your videos.

Video Marketing for Success

YouTube can be a great place to upload your marketing video for your business or product. Millions of people get on YouTube every day to watch videos and yours can be one of those that people watch. Your YouTube video marketing strategy for 2020 should be created with a purpose. Always include your website address and other information easy to spot so people will then be driven to your website.

For more tips on the benefits of Youtube and Video Marketing, check out our other blog posts

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long term income. May is our Video Marketing Challenge. If you need to focus on video marketing for your business, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR plus our weekly mastermind! It's the best deal for growing your online business.

5 Benefits of YouTube Marketing

By Jen Perdew Leave a Comment

Benefits of YouTube Marketing Means More Traffic and More Money

To take advantage of the maximum benefits of YouTube marketing, then the first thing you need to do is create and customize your own channel. This isn't as difficult as it sounds. In fact, if you already have a website, you should already have a logo, brand style, and content that you could use for your channel.

So why should you create your own YouTube channel?

Once you have created a channel, you can upload your own videos. Not only that, but you will have a new social presence. You will go from being a single visitor amongst millions to an actual contributor. This will let you interact within the YouTube community, use some of the YouTube marketing tools, and the ability to embed the videos that you upload to your own website for free. You just can't find a better marketing reason than that.

How do you create your own YouTube channel?

Actually, when you sign up for an account, the channel is already right there for you, waiting. It is up to you to make it yours. You can add some personal information about yourself, or your company, as well as include your website address and other important information. In addition, you can also showcase your favorite videos-either made by you or someone else.

What are some of the other advantages of creating and customizing your channel?

You will have a profile and get a unique YouTube URL that you can use on other social platforms or where you want the viewer to go.

You can use various YouTube functions to connect with other users, promote your own videos, or to learn valuable information as to how to make your marketing videos better.

With your YouTube channel set up and optimized, you will be able to drive traffic back to your website. Remember that more traffic can create new sales.

Promote Your Business with These 5 YouTube Marketing Strategies

YouTube is great for promoting, but you need to do it the right way. Take into consideration that you will use YouTube to be a part of your marketing and promotion of your product and business, not as your overall marketing strategy.

Your website and other social media platforms can link to your YouTube video. This way, people who are already interested in your product will be able to see a video about it to help supplement the information that you have already provided on your website or on social media.

5 tips to Promote Your Business or Product with YouTube

1. Use your YouTube video on your company's blog. You can also use it on your company's Facebook page, as well as on the website itself.
2. The same goes for Twitter. Don't underestimate the value of Twitter these days. Make sure that your updates include links to your YouTube site. Encourage re-teets to increase your YouTube video views.
3. Use your YouTube channel URL to any out-going emails that you send. Make them part of your signature so that no matter who you send them to, they will be able to see your link. Do this for both business and personal emails, but make sure that the signature isn't needlessly large. That can be annoying.
4. Use the video or the video link in as many relevant areas as you can. It's better to place them in a few key areas where you will get a targeted audience. Post them where your ideal client can see them and grow YouTube views to your target audience.
5. Always have a call to action and drive viewers to your website where they can purchase your product or your services.

The key thing to remember is that the more traffic you have, the greater opportunity you have in gaining a new client or customer. So be strategic and reap the benefits of YouTube marketing, which is more traffic, more money.

For more Youtube and video marketing strategies, check out our other blog post called YouTube Marketing Strategies for 2020.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long term income. May is our Video Marketing Challenge. If you need you to focus on video marketing for your business, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR plus our weekly mastermind! It's the best deal for growing your online business.

Are you talking to the right people?

By Jen Perdew 1 Comment

“Are You Talking to The Right People?”

Make sure your message is right for the market...

You wouldn’t advertise underwear at a nudist camp, right?

A great salesperson can sell anything to anyone, right?

Let’s get the cliches out of the way right away… here’s a few examples:

He could sell sawdust to a lumberyard.
She could sell hay to a farmer.
He could sell wood to a forest.
She could sell a cape to Superman.
He could sell crutches to a sprinter.
She could sell a cage to a lion.
He could sell ice to a polar bear.
She could sell salt to a thirsty man.

This is relative to the topic today, because I’m going to prove to you that a GREAT salesperson NEVER sells someone something they don’t need.

In fact, if your message doesn’t match the actual market need with a real solution, expect at best one-time sales to customers who will never buy anything else from you again and at worst more refunds than you can handle.

Either way, your reputation is destroyed.

A great salesperson is a problem solver and a service provider.

A great business finds the problems in a market and creates solutions THAT group needs - desperately.

Once the problem is clarified and the solution is identified, the exact market with the desperate issue has to see the solution as not only an opportunity to fix a problem but a real Godsend.

When that happens, prospects come looking for you. And your business blows up.

So, What’s the problem?

Communication. It’s always communication.

Let’s look at an example. Read this brand message paragraph below. If you know anything about motorcycles, you have no doubt who this company is without naming the product.

But what’s the problem? Is it that we’re in an...

“Era of decreasing personal freedom”

Or that these are…

“Macho guys (and Macho ‘Wannabees’)”

Or that these guys want to…

“Join a gang of cowboys”

Look at it again.

In an era of decreasing personal freedom, these Macho guys (and Macho ‘Wannabees’) want to join a gang of cowboys…

That’s not really a problem. It’s a description of the symptoms of a problem.

In fact, the problem is more emotional than physical. By the way, it’s ALWAYS more emotional because a desperate problem causes some kind of pain, loss, or deprivation.

When describing the problem, it’s important to ask people suffering the problems a few questions:

What does it feel like to experience that problem?
When does the problem first appear?
Does the problem cause you emotional pain or suffering? In what way?
Do the people in your group have this problem? Does the group want a solution?
How does the problem affect your livelihood, status, money or relationships?
Does the problem seem desperate and/or hopeless?
Would you pay for a solution to the problem?

Identifying the problem is difficult. We talk around it to get the feeling behind it.

Having been a Harley Davidson rider myself, the problem in our example is:

Men want something that makes them feel like men again.

There’s insecurity, longing for respect, more prestige and some serious mid-life crisis resolution going on.

But no company is ever going to advertise that they’re “The ONLY motorcycle manufacturer that makes big, loud motorcycles for men going through a midlife crisis.”

But that’s a heck of a market. Motivated men with discretionary money and enough insecurity to want a lot of power under their butts.

Of course, that is not stated explicitly in the brand copy but the message resonates with the buyers in the market!

Actually, it’s not even a hard sell.

If you get the message in front of the right market, the only thing left to do is pick out the color, check the motorcycle inventory and schedule a delivery date.

This works in any niche if you find a motivated buyer with a desperate problem that you can solve.

But the key is putting the right message in front of them.

Get that right, and a bad salesperson becomes a wealthy person.

Dan Kennedy, one of the most respected marketers in the world, said something like this (and I’m paraphrasing),

If you have the right message-to-market match, then your sales message doesn’t have to be that good to ‘work’. BUT if you have the WRONG message-to-market match, then the best sales letter in the world won’t work at all.

We’ve had a lot of success selling products to interested audiences.

And we’ve had our share of flops too.

When we send an email that gets little response, the issue is usually that the message didn’t resonate with that audience.

It didn’t match. In some way, it was incongruent.

Nothing kills marketing faster than incongruence.

A marketing relationship is like a date.

Having a rich, sumptuous dinner at a 5-star French bistro complete with a soulful jazz singer accompanied by a soft piano and a stand-up bass sets the tone for an elegant, relaxed, intimate evening.

Follow dessert with ring-side seats at a mixed martial arts slugfest with sweat, blood and god-knows-what-nastiness raining down on you seems a bit (maybe a ton) incongruent with your original message.

And probably spells the end of that relationship.

Incongruence is a jolt to the system.

It’s like walking on the beach in a snowstorm.

Or dogs smoking cigars and playing poker around a table piled with chips and cash.

The subtlest of inconsistencies can coat your message with a thick layer of what-the-heck-is-this? And if they have to ask that question, it will confuse your market to the point that they walk away.

A confused prospect will not buy anything.

So your brand message has to be congruent from the first word to the last. If there’s a hiccup along the way, you’ll lose the market.

To reinforce your brand message, tell stories

Stories help your audience remember your message clearly because they attach the emotion and images you create with a narrative.

A message without a story is just data.

Nothing cements a message in a prospect's brain like a story. And if you create a story around your message and deliver it to the right market, they will remember the story for years to come hanging on to your message all the while.

So, your assignment is to create a brand message that is clear and succinct. Then, wrap that message with an entertaining story that’s hard to forget.

I know what you’re thinking…

“I don’t know any stories.”

Of course, you do. You tell dozens of them every day. All you need is a little instruction on how to shape those stories into unforgettable tales that embed your brand message to leave a memorable impression on your market.

That’s why we’ve created our brand new Simple Story Selling course.

In part 1 of this 4-part course, we focus on using stories to communicate the brand message most effectively to drive sales and keep the pipeline full.

We break down these messages into a simple 6-part formula using the book Zag: The #1 Strategy of High Performing Brands.

And then, we find the right market that wants to hear your story.

But first, it starts with the brand message. And you can download a special fill-in-the-blanks template today to create your compelling brand message fast.

Download the template and pop your new brand message in the comments below.

DD 2019 Day 22 – Case Study: 5 Days To 12K

By Jen Perdew Leave a Comment

Case Study: 5 Days to 12K!
“How We Took First Place Big-Name
Launch Contest with a Smaller List!”

Click To Play

Click Below For Your Copy Of
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It all begins with the relationship!

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For a Limited Time, Grab This as We Work Up to Our Normal Price Up on a Dime Sale!

Single buying criteria that brings in even more sales...
There's one basic rule of thumb I share with my community to help them determine whether to buy or not. By being open and upfront, it actually increases sales…
How to choose which products to promote?
Discover the 5 essential criteria I use for determining whether to promote products to my community.
Boost conversions AND create warm handoffs
How to ensure you’re getting the highest conversions on the leaderboard even if you have a smaller list…
How to create a winning strategy...
Use the four steps to creating a winning contest strategy for better results every time…
Be prepared to change your strategy...
How to overcome and adapt to obstacles that will ALWAYS show up during a promotion…
Use email with a light touch...
How to use a comprehensive email strategy WITHOUT overwhelming your community…
Focus on the long game...
Discover why winning contests and getting on leaderboards in your niche is so important to your business success…
See an opening and take it...
How to recognize opportunities to crush the competition…
Fundamental affiliate marketing strategies lead the way...
Why specific affiliate marketing fundamental strategies are the key to winning promotions…
Get more attention and more sales...
How to communicate with product owners to get more attention as a real player…
Long term partnerships or hit and runs?
Discover why the promotion evaluation process goes beyond the product itself and into whether you really want to do business with the product owners…

Are you ready to build an Affiliate Marketing strategy that will help you create REAL income?

When I was new to the online marketing world, I was so frustrated by this.

Someone does something pretty exciting online, getting great results, and then they clam up.

It's like they want to keep it a secret so that you can never REALLY figure out what they did to get the great results.

Or worse, they want to charge you thousands of dollars just to learn what they're doing. I get it. That's a business model.

But we're not doing that.

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You've made a great decision! Now, it's time for us to live up to our end of the bargain. And we always do, no matter what the issue is.

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Still, we want to make this even easier for you!

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And frankly, it's not right for everyone. Only those who are serious about taking control of their lives and their businesses need apply! But if that's you, jump and we'll assume all the risk. If you change your mind for any reason within 7 days of purchase, we'll happily refund your money.

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NAMS CEO

Lead System Email Marketing Chapter 1

By Jen Perdew Leave a Comment

YouTube Video Marketing Strategy: Tips That Work

Create the Perfect Video for Your YouTube Marketing Channel

5 Things That Will Get You Started

A Powerful Marketing Tool

Video Marketing for Success

Benefits of YouTube Marketing Means More Traffic and More Money

So why should you create your own YouTube channel?

How do you create your own YouTube channel?

What are some of the other advantages of creating and customizing your channel?

Promote Your Business with These 5 YouTube Marketing Strategies

5 tips to Promote Your Business or Product with YouTube

“Are You Talking to The Right People?”

Make sure your message is right for the market...

You wouldn’t advertise underwear at a nudist camp, right?

So, What’s the problem?

That’s not really a problem. It’s a description of the symptoms of a problem.

But the key is putting the right message in front of them.

Nothing kills marketing faster than incongruence.

Incongruence is a jolt to the system.

To reinforce your brand message, tell stories

I know what you’re thinking…

Click To Play

Click Below For Your Copy Of "5 Days To 12k"

It all begins with the relationship!

Cathy Chapman

Discover the step-by-step process that landed us on top of a launch leaderboard, $3000 in cash prize plus nearly $9000 in affiliate commissions, AND customers delighted with the product...

We’re at an all time high in the number of product launches, and an all-time low in the quality of products, so your promotion choices are clearly crucial...

How do you promote an affiliate product, maintain your integrity, push hard enough to win the big contest AND keep your community coming back for more? We're going to show you exactly that...

For a Limited Time, Grab This as We Work Up to Our Normal Price Up on a Dime Sale!

Single buying criteria that brings in even more sales...

How to choose which products to promote?

Boost conversions AND create warm handoffs

How to create a winning strategy...

Be prepared to change your strategy...

Use email with a light touch...

Focus on the long game...

See an opening and take it...

Fundamental affiliate marketing strategies lead the way...

Get more attention and more sales...

Long term partnerships or hit and runs?

Are you ready to build an Affiliate Marketing strategy that will help you create REAL income?

His strategy is a must!

Simon Harries

Game Changer!

Justin Burns

Yes, I Want To Win Affiliate Launch Contests!

How Can We Offer A 100% No-Questions Asked, Money-Back Guarantee?

Customer for Life!

Sam Lyons

...Importance of Professional Ethics and Good Choices...

Bruno Prinz

WOW!

Ron McGough

You Have Produced an Amazing Report...

Mike Folsom

Click Below For Your Copy Of
"5 Days To 12k"

Yes, I Want To Win
Affiliate Launch Contests!