How to Increase Traffic Through Social Media
Do you know how to increase traffic through social media platforms? It's a great way to drive free traffic to your website, blog, or other online places your community can be found.
What is Social Media Traffic?
Social media traffic is achieved by sending people from one of your social media platforms to a specific, designated place, typically your blog or a specific page on your website.
Social media is an excellent traffic generating tool that can get more eyes on your content or products faster. But, you need to know how to use it right.
For instance, using social media to drive traffic to your website when you are doing launches for webinars, products, and services requires a specific plan, which is key.
Random posts are ok as far as engagement activity, however, you need a real plan when setting up your posting schedule.
Ideas for Creating Your Social Media Traffic Plan
Optimize Your Social Profiles to Increase Social Media Traffic
Most importantly, your profile should include your picture and up to date information.
Include links to relevant content, with an audience-centered bio. Certainly, add other information designed to draw your audience in a way that feels natural to them.
Each social media platform varies in terms of mood and feel. Therefore, you must create a profile that fits the platform and your business. As a result, your audience immediately knows it’s you.
Consistently Engage with Your Audience
Setting up the profile is not enough. If you want to drive free traffic to your website, you need to consistently engage with your audience.
Using social media to increase website traffic includes:
How to Increase Traffic Through Social Media by Posting Sharable Updates Regularly and Consistently
One way to get your audience interested once you have created the profile is to share your content and updates on the platform continually.
If the content originates on your blog or your website, that's ideal! Moreover, It will help you get links back to the owned blogs, websites, and landing pages for products.
Make Your Content More Visual to Increase Social Media Traffic
The more visual your content is on social media, the more likely it is to be shared.
Consequently, videos, memes, and text posts with images attached will always work best to grab your audience's attention.
However, one thing to remember is that if you post anything with words in it (even if it’s just a meme), you need to put the words in the text area. As a result, the search engines catch it and increase your social media traffic.
Be Active When and Where Your Audience Is Active
If you want to increase social media traffic to your website, you must get their attention. Take the time to figure out when your audience is actively using the platform.
In short, your social media posts have a better chance to be effective when posting during the time your ideal audience on that platform.
It may take some testing to figure out when they are there or when you get the best engagement. But, once you know this, it will explode your results. As s result, you'll get links back to your blog or website will be successful.
Run Polls, Host Q & As, Contests, and Other Buzz-Worthy Activity
This activity will get your audience’s attention because it looks different and will catch their eye. However, it’s important to have a reason (plan) to do this.
For instance, you don’t want to present an activity that has no direction or purpose.
Therefore, you need a plan for the content. In short, you need to know what your call to action is before you post it. Plot the path you want your viewer to travel and make sure it makes sense.
As a result, these traffic-generating methods of polls, Q & As, contests, and so forth can help you to achieve your conversion goals.
Get to Know Your Competition
While this may not seem to have much to do with getting social media traffic directly to you, it gives you valuable information.
In other words, see what your competitors are doing. Never copy them. Instead, do it better.
Work with Social Influencers to Increase Social Media Traffic
This is a super-fast way to boost your traffic even when you don’t have many followers yourself.
In conclusion, knowing how to increase traffic through social media is one of the very best free traffic-generating tools that exist today.
If you use social media correctly, it becomes a powerful tool. In other words, use it to grow your reach, boost traffic to your products, services, and website or blog, and, most importantly, improve your numbers exponentially.
Your turn - please tell us how you increase social media traffic for your business. We would love to hear what works for you. Please leave a comment below.
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.