Can Your Blog Content Really Increase Sales?We like to think so. When your blog content is engaging, interesting, informative and incredibly targeted, your readers see you as a resource…an expert. It’s called know, like and trust… and building that rapport and relationship is the holy grail of blogging, listbuilding and ultimately sales.
How Can You Use Blog Content and Niched Lists to Increase SalesWhen people first started building email lists back in the mid to late 90’s, you could say you had a newsletter and get people to sign up. Then, we moved into the age of the “freemium” where you offer an “ethical bribe” to get people to subscribe to your list. This might be a downloadable tool, report, ebook, or video course. Once people got your ethical bribe, they were on your main list. You could send them more information about you and what you were up to. These days, list building has gotten a lot more niched and specialized. Instead of having one big list that you blast everything to, now we create multiple lists based on people’s interests. Each one of those lists needs its own “freemium” to incentivize people to get on the corresponding list. Each freemium needs its own content to drive people to it. For example, let’s say you’re a nutritionist and you have two product funnels:
- Obesity Reduction – You have an ebook about curing obesity with nutrition. The ebook leads into a membership program to hold people accountable.
- Immune System Boosting – You also have a quick reference ebook that gives the foods you need to eat and the vitamins you need to take to replenish your body after taking antibiotics. This ebook leads into a program that helps people improve their immune system with good nutrition.