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MyNAMS Insiders Club Special

By David Perdew Leave a Comment

SPECIAL: You've seen many of the Micro Workshops that we're offering as specials to the public. If you were a MyNAMS Insiders Club member, chances are you would have received those as part of your membership and MUCH, MUCH more... As soon as we hit our number of new members, the Insiders club price will triple. Try it today for a $7 / 30 day trial.

Finally-Spring-Sale-Banner

"Wouldn't you love to have exactly what you need to be successful?"

"Would YOU Love To Be An Insider And Privy to All The Top Secret Business Building Information From Dozens Of Experts That Gets You Results Fast?"

Coaching Normally Costs a 'Small Fortune' But it's Worth Every Penny.  You Can Claim ALL the
Coaching Benefits Below for a Couple of Dollars Per Day...

 

Personal coaching is the single most important thing you can do to grow your business online, but it can cost a small fortune. I know. I've had a personal coach for many years and have paid a lot of money to get answers quickly.

Our business wouldn't be where it is without the coaches I've used though.

So I had an idea...could I provide all those benefits and even more (like the Laser Workshops) at a price anyone could afford?

And the big question was could I provide coaching in single location that would help students avoid the already overwhelming mountain of information they have access to on the web with other programs that are more narrowly focused (and more expensive)?

The answer: Focus on personal help and assistance.

That's what we do best anyway.

So, how can the NAMS members take advantage of personal coaching? You could hire me - or any number of great coaches - for $500 to $1000 per month. Or you could get in the elite VIP programs of some of the masters for $25 to $100k per year. Or...

Become a MyNAMS Insiders Club Elite member and get all your questions answered...

...for just a couple of dollars a day.

Our current MyNAMS Total Business System members wanted more access, more hands-on coaching and more instant answers to their questions, so we obliged.

They wanted a one-stop shop that acted as a gateway to success. They wanted leaders they trusted who would point them in the right direction with the right training from the right people. And they wanted step-by-step training that revealed exactly how to implement essential business techniques. We devised a system that gives them all that with this program:

  • As a group, we meet on a weekly basis.
  • Once a month its for a 4-5 hour Topic Specific Workshop - more about this in a minute.
  • The other 3 meetings a month are for one hour Q&A Sessions - typically the one immediately following the Workshop is all about the workshop topic and implementing and checking what we've done so far. The others are on any topics you want to discuss.
  • We also do Site Reviews for our Members! Once a month we choose a site from a submission list, talk about what the site owners biggest problem is and, yes, while we're online together, we create a solution to their problem.
  • We have private forums to discuss additional issues.
  • All Workshops, Q&A Sessions and site reviews are recorded so you if you can’t attend live you still have access. Of course attending live does add incredible value but you can always ask questions in the private forum, too!

What exactly is the monthly Laser Workshop?

First, it's included in MyNAMS Insiders Club Elite at no additional cost.

This is not just some presentation that skims the topic's surface, but a 4 to 6-hour minimum live interactive webinar training that follows our proven NAMS approach:

  • Teach
  • Implement
  • Followup

All our coaching follows this format so you can replicate the process from beginning to end.

Implementation is key. Taking action is the only way to tangible success, but follow-up and revision on what you learn is even more important. Now, that's the Holy Grail! If you don't get follow-up from your coaching or membership site, then you're floundering in the sea of maybes:

  • Maybe this technique will work...
  • Or maybe another system will drive more traffic...

...or Maybe you should stop guessing! With our follow-up, as we do in our 3 monthly Insiders Q&A calls, we discuss your progress and help you move forward.

And guess what? When you've implemented techniques successfully, the same process implemented in additional sales funnels can expand and create multiple streams of income. Just rinse and repeat in another niche. That's why the process is so important.

What's really in it for you!

Even if you have barely started your business, you can still reap the rewards of an online group coaching program.

You will be miles ahead of the folks who jump all over the internet looking for the next best thing!

If you are already a successful business owner this program will work for you too because you will learn how to most effectively and efficiently USE the tools you need to keep your business growing!

So what exactly is the the Insiders Club anyway?

In a nutshell, the focus is on helping business owners like these people
become as successful as possible!

CLIENT TESTIMONIALS

GalaGormanHeadshot

Since joining the NAMS Insider’s Group, I’ve not only saved time and money (making the cost of membership pale in comparison), more importantly, I’ve relieved myself of much aggravation and frustration.

I’ve come to rely on the cumulative experience of the “Insiders” to help me solve my problems quickly and elegantly.  The spot-on training and interaction is invaluable. Thanks NAMS AND my fellow Insiders.

– Dr. Gala Gorman, 
RecoverYES.com

The training and information that NAMS offers never ceases to amaze me. Then just when I thought David couldn’t come up with anything better, he tops the regular membership with the Insiders Group – even more information and training for those of us who teresabeeman150want to take our businesses even higher.

I could dump all the other courses I’ve purchased over the years and never miss them because NAMS, plus the added benefits of the Insiders Club contain so much information, I’ll never stop learning and growing my business. The content made available to the members is phenomenal.

For anyone trying to decide what to do about joining NAMS – and particularly whether to join the Insiders group – I would encourage you not to wait. The longer you wait, the more you are delaying your education, network-building opportunities and the company of some fantastic people.

– Teresa Beeman,
CelebrateYourSuccess.com

Check out some of the workshops we've already done

As a MyNAMS Insider, you'll get access to the first 3 Laser Workshop training sessions that we've completed. Those training sessions are being added to our catalog now with a price of $97 each. You get those included in your membership.

Here it is again:

  1. Simple Product Creation From Scratch with guest instructor Kevin Riley - Discover how David's 6 Steps to Implementing Big Ideas dovetails with Kevin's product creation process to get your product validated, tested, created and then how to leverage it into a profitable ongoing business.
  2. Hacker Attacker with guest instructor Regina Smola - In two-parts, David and Regina will teach Insider Club members how to reduce the risk of massive business loss from hackers in your system using the detailed wordpress security suggestions and basic best practices. And then, in part 2, we'll show you how to create a disaster recovery plan in the instance that your site does become hacked.
  3. Facebook for Your Business with Stacey Myers and Jennifer Perdew Houlk - With more than a BILLION users, you know Facebook is essential to your business success. But you may also be aware that you can easily lose your Facebook account AND thousands of dollars if you don't do a few simple things. Insiders will learn exactly what to do in this session to get the most out of your time on Facebook. Jennifer and Stacey have managed the successful campaigns for MyNAMS from the beginning.

Total Value = $291

CLIENT TESTIMONIAL

billpatterson

All I can say is that, being an Insider has been GREAT. The benefits are fantastic and what I have learned has put me on a better path to making some money online other than my Kindle book sales, which aren't much. Keep up the GREAT work guys.

– Bill Patterson, 
NursesLife.net

This is important! You are already a MyNAMS Total Business System Member. The Insiders Club is an UPGRADE to your existing membership. Don't worry! You retain ALL the MyNAMS Total Business System member benefits, plus right now you will get the first 3 completed workshops included in your membership.

What does that mean?

You need to cancel your existing membership after you upgrade to the MyNAMS Insider Club. You can always cancel the Insiders Club and revert back to your old membership but we highly doubt you will. We'll tell you how on the thank you page.

Let's be clear: MyNAMS Insiders Club is an upgrade, not an add-on. Cancel your regular MyNAMS Total Business System Membership. You should NOT have 2 monthly charges from us!

 

This program is helping our members create more
wealth for their business!
Get on board so you can earn more too...

Stop spinning your wheels and just let us help you. That's what we're here for...

CLIENT TESTIMONIAL

I have been a member of the MyNAMS Insider Club now since February, and it is beginning to transform my attitude, my outlook on Shari Lee Benyonthe business and my business itself into a rewarding ride! I am gaining every day by the training I’m getting; the exposure to new ideas and the exposure to top professionals in our business; the contact with other Insiders and the camaraderie on Facebook and within the NAMS site. I have been a member of MyNAMS for awhile, and I have always found benefit in the membership, but the added fellowship and stimulation of ideas within the MyNAMS Insider Club has changed everything for me. I just love it!

– Shari Lee Benyon, 
theglutenalarm.com

You can't beat the price. We're offering this to you at a massive monthly discount.

We're doing something very special just for you for a VERY Limited Time...

We want you to try the MyNAMS Insiders Club for 30 days for just $7. If you like it, keep it, and we'll drop the monthly price to just $37. That's a $30 discount from our already discounted best price. Try it for just:

$7

Website Investing Buy

What exactly will the MyNAMS Insider Club Elite Membership get you?

ALL the MyNAMS Total Business System member benefits, plus right now - if you sign up today - you will get the first 3 completed workshops included in your membership plus

  • Monthly 4-6 hour live Laser-Workshop in-depth session on an essential business-building topic
  • Workshop sessions will be conducted live, but you'll also have access to all the video replays as well as the audio and pdf downloads plus much more
  • NEW: Three weekly follow-up webinars for this topic and any other questions about your business
  • NEW: Transcripts of the Laser-Workshops AND the weekly Q&A webinar sessions
  • NEW: Private Facebook group / Forum to ask questions anytime
  • NEW: Most Laser-Workshops will have a guest expert instructor who steps in to share their special tips and tricks
  • NEW: 65% discount on the previous Laser Workshops you've missed including all those listed in the MyNAMS catalog
  • Additional bonuses offered for each workshop

What are the topics we'll cover in this detailed training?

By the end of 12 months, you'll have in-depth training in an amazing array of essential business topics.storytelling

We have a list of topics a mile long. And to tell the truth, we'll ask you - our MyNAMS Insider Club members - which topics you want covered next.

The Laser Workshop topics we focus on fall in two categories - making you money and helping you keep your money. Some of the topics we'll propose over the next few months are:

  • Creating Information Products from Scratch - Completed
  • I've Been Hacked - 17 Things You Need To Do To Save Your Business Completed
  • Facebook for Business- Setting up your Business Page for Success Completed
  • List Building Secrets: 21 Ways To Build Your List Fast - Completed
  • Create a Membership Site from Scratch - Completed
  • How to Monetize Your Life with Storytelling - Completed
  • How to Create an Autoresponder Series - Completed
  • Traffic Mastery - Completed
  • Google Analytics: Find Out What's Really Going Behind Your Website- Completed
  • Affiliate Armies: Create Your Own Sales Team Without Spending a Nickel- Completed
  • Joint Ventures: 21 Ways To Find Joint Venture Partners- Completed
  • More Sales with Kindle: Kash in with Kindle- Completed
  • How to Produce a Live Event without Losing Your Mind - Completed
  • eMail Marketing Strategies: Creating Your Online Goldmine- Completed
  • More Results with Better Business Operations - Completed
  • Advanced List Building Techniques - Completed
  • Outsourcing Solutions - Completed
  • Easy Video Creation and Marketing- Coming April 2014
  • Advanced Affiliate Marketing: How to Become a Super Affiliate - Coming May 2014
  • Social Media Strategies for Serious Money - Coming June 2014
  • Creating an Epidemic with Viral Marketing and Viral Reports - Coming July 2014
  • Lucrative Strategic Coaching - Coming August 2014
  • Building a Loyal Community of Lots of Cash with Podcasting - Coming September 2014
  • Dominate Your Niche with Webinar Marketing - Coming October 2014
  • Choosing the Right Online Business Model - Coming November 2014
  • Building Your Online Classes Quickly  - Coming December 2014
  • Creating Press Releases to Drive Your Publicity- Coming
  • Essential WordPress Plug-ins: Why You Must Work with These Plugins- Coming
  • Infographics: How to Create Viral Visual Content- Coming
  • Keyword Research: Target Your Audience with Optimized Content- Coming
  • Offline Advertising: Finding Your Market In The Real World Without Blowing All YOUR Cash- Coming
  • Pay Per Click Advertising: Pinpointing Your Buyers with Razor Sharp Targeting- Coming
  • Productivity Tools To Get More Done, Save Time And Profit More- Coming
  • Internships: Great Work From Great Workers - Win / Win For Everyone- Coming
  • Selling Your Pictures Online: Everyone's a Photographer - Now Get Paid- Coming
  • Working with Camtasia: How to Create Great Screen Videos Quickly- Coming
  • Working with PayPal: Making the Most of One of Your Most Important Relationships in Business- Coming
  • Sales Funnels: Turn Your Prospects Into Buyers- Scheduled
  • Virtual Summits: Create Online Web Summits And Sell Them Forever- Coming

Still thinking about this?

Don't waste too much time hesitating!

We'd hate to see you miss out on one of the best training deals available.

Remember..

These Laser Workshops sell as a stand alone product for $97 each WITHOUT the follow- up opportunities and WITHOUT the bonuses!

Don't miss this opportunity

We're doing something very special just for you...

We want you to try the MyNAMS Insiders Club for 30 days for just $7. If you like it, keep it, and we'll drop the monthly price to just $37. That's a $30 discount from our already discounted best price. Try it for just:

$7

Website Investing Buy

money-back-logo
IRON-CLAD, BULLETPROOF GUARANTEE

How Can We Offer A 100% No-Questions Asked, Money-Back Guarantee?

You've made a great decision! Now, it's time for us to live up to our end of the bargain. And we always do, no matter what the issue is.

Our reputation is the most important thing we have at NAMS. We've helped hundreds of students create new businesses or improve existing ones.

Still, we want to make this even easier for you!

Our fool-proof guarantee says that you will have 30 days to decide whether this is for you.

And frankly, it's not right for everyone. Only those who are serious about taking control of their lives and their businesses need apply! But if that's you, jump and we'll assume all the risk. If you change your mind for any reason within 30 days of purchase, we'll happily refund your money.

You have nothing to lose! There's no risk to you. Try it and love it. If not, you can get your money back easily, quickly and safely with our fool-proof guarantee!

David Perdew
NAMS CEO

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If you're still reading this and haven't clicked the Add To Cart
button above, let's resolve your questions right now...

Why the MyNAMS Insider Club?

The Laser Workshops have become really popular with our members. And affiliates love selling them too. So, we decided to add a membership level that offered members access to future micro-workshops with all the support to implement them at a very reduced rate each month.

Why wouldn't I just buy the micro workshop separately?

You can certainly do that, but you'll be paying $97 for EACH and missing the follow-up sessions as well as the private discussion group information. MyNAMS Insiders Club Elite members get a 65% discount on any previous workshop that they missed. And of course, you'll always have access to any workshop that was created while you were a member. It's added to your account automatically each month.

Is this a monthly recurring fee?

Yes, it is.

If I try it, can I cancel?

If you chose to cancel and are already a MyNAMS Total Business System Member, you can revert back to your old membership at the price you originally paid - not the current price (if it has increased).

We're doing something very special just for you...

We want you to try the MyNAMS Insiders Club for 30 days for just $7. If you like it, keep it, and we'll drop the monthly price to just $37. That's a $30 discount from our already discounted best price. Try it for just:

$7

Website Investing Buy

Category: Hidden

Case Study: 5 Days To 12K Wp OTO1

By Jen Perdew Leave a Comment

Case Study: 5 Days to 12K! 
“How We Took First Place Big-Name
Launch Contest with a Smaller List!”

Click To Play

     

Click Below For Your Copy Of
"5 Days To 12k"

No Thanks

CathyChapman-portrait

It all begins with the relationship!

 

"The strategy to become a top affiliate marketer is in this report. Don't just read once. Read again. Then read it again. Make a check list from this report. David Perdew tells you how he did it. It all begins with relationship. His entire report has the tone of building that relationship of him with you. If you're interested in Affiliate Marketing, you'd be crazy not to get this report."

Cathy Chapman

Filled starFilled starFilled starFilled starFilled star
Healer / Online Business

Discover the step-by-step process that landed us on top of a launch leaderboard, $3000 in cash prize plus nearly $9000 in affiliate commissions, AND customers delighted with the product...

We’re at an all time high in the number of product launches, and an all-time low in the quality of products, so your promotion choices are clearly crucial... 

How do you promote an affiliate product, maintain your integrity, push hard enough to win the big contest AND keep your community coming back for more? We're going to show you exactly that...

For a Limited Time, Grab This as We Work Up to Our Normal Price Up on a Dime Sale!

  • Single buying criteria that brings in even more sales...

    There's one basic rule of thumb I share with my community to help them determine whether to buy or not. By being open and upfront, it actually increases sales…

  • How to choose which products to promote?

    Discover the 5 essential criteria I use for determining whether to promote products to my community.

  • Boost conversions AND create warm handoffs

    How to ensure you’re getting the highest conversions on the leaderboard even if you have a smaller list…

  • How to create a winning strategy...

    Use the four steps to creating a winning contest strategy for better results every time…

  • Be prepared to change your strategy...

    How to overcome and adapt to obstacles that will ALWAYS show up during a promotion…

  • Use email with a light touch...

    How to use a comprehensive email strategy WITHOUT overwhelming your community…

  • Focus on the long game...

    Discover why winning contests and getting on leaderboards in your niche is so important to your business success…

  • See an opening and take it...

    How to recognize opportunities to crush the competition…

  • Fundamental affiliate marketing strategies lead the way...

    Why specific affiliate marketing fundamental strategies are the key to winning promotions…

  • Get more attention and more sales...

    How to communicate with product owners to get more attention as a real player…

  • Long term partnerships or hit and runs?

    Discover why the promotion evaluation process goes beyond the product itself and into whether you really want to do business with the product owners…

CASE STUDY 5 Days To $12k-800

Are you ready to build an Affiliate Marketing strategy that will help you create REAL income?

When I was new to the online marketing world, I was so frustrated by this.

Someone does something pretty exciting online, getting great results, and then they clam up.

It's like they want to keep it a secret so that you can never REALLY figure out what they did to get the great results.

Or worse, they want to charge you thousands of dollars just to learn what they're doing. I get it. That's a business model.

But we're not doing that.

We just earned nearly $12,000 in 5 days. If you want to know EXACTLY how it was done, grab this 40-page report below.

simonharrieshead

His strategy is a must!

 

"I Just read a report about my own launch and it blew me away.

I’ve been working with affiliates and launching products for over 5 years generating more than 3.6 Million in the last 50 months alone. We had some serious heavy hitters on this launch. And David beat them comfortably by implementing the systems he has in the report. The report is factual and actionable...if you want to be able to make serious money quickly then his strategy is a must.

And there’s no better way than Davids method used on our Converzly launch that did over 162K in 5 days and David held the biggest share of sales."

Simon Harries

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Product Launch Specialist
JustinBurnsHead

Game Changer!


"I love this report by David.

It's cool to see what strategies he used. I can't believe he's charging what he's charging for this. David's information is awesome.

It's the exact method he used to take the number 1 spot in my recent launch of Converzly software. Get it now at the current price - way underpriced!

This report is a game changer."

Justin Burns

Filled starFilled starFilled starFilled starFilled star
Product Developer

Yes, I Want To Win
Affiliate Launch Contests!

7 Day Money-Back Guarantee

money-back-logoWe stand behind ALL MyNAMS products and offer a cast iron money back guarantee. If you are not 100% satisfied with your purchase we’ll refund your money. So now you know you can try us risk free.
SamLyonsTestimonialHeadshot

Customer for Life!

 

"I purchased your report 5 Days To 12K report and must say it is worth many times the small investment I made in purchasing the report. It has so much helpful information about how to go about promoting a launch. 
PS:You have a customer for life here!"

Sam Lyons

Filled starFilled starFilled starFilled starFilled star
lyonsmusic.com
brunoprinztestimonialheadshot

...Importance of Professional Ethics and Good Choices...

 

"I really enjoyed the study, because it does not just talk about what you need to do for a successful release, but how to do it, talks about how to have flexibility to deal with the circumstances, and especially what your mentality should be like when entering an Affiliate contest to produce the best possible results. I believe this can also be very useful for anyone who will launch their own product.

It is also something that talks about the importance of professional ethics and good choices. After all, when building a community (audience) we can not think of ourselves as just "salesmen", but as coaches of these people in choosing who they promote for them."

Bruno Prinz

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Internet Marketing Consultant, Brazil
RonMcGoughTestimonialHeadshot

WOW!

 

"WOW! David just finished this wonderful case study. I do not have a list and have been having trouble creating one but loved your recommendations. Gives me more motivation on learning how to build a list."

Ron McGough

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Online Marketer

You Have Produced an Amazing Report...

 

"I purchased your Case Study today after reading Tiffany Lambert's review. It's everything she said it was and more. You have produced an amazing report. I like your honesty and straight forward approach. I'm going back over your report again and making detailed notes. I'm looking forward to implementing this."

Mike Folsom

Filled starFilled starFilled starFilled starFilled star
Online Marketer

Category: Hidden

Why Building Your Own Business?

By jen Perdew Leave a Comment

Sure Fire Passive Income

Do the WORK once
and get PAID forever!

We'll send it right to your inbox. Click the link below! Enjoy!


Get YOUR copy NOW!













Step-by-step processes in creating
more passive income streams every month!

Why START a business?

Taking the entrepreneurial journey is a challenge to anyone.

You might have heard of all the uncertainties of going into business, but still, some people are attracted to the startup world. It's because there are wonderful reasons why to take the leap and go start your own business.

Sandi Krakowski will share her reasons why to build your own business. Watch this video.

Understand the reasons why and start thinking of your first move.


Click Here To Check Out 12 Steps to Building a Better Business

Category: Hidden

What Triggers Make Your Customers Buy?

By Jen Perdew Leave a Comment

Thanks For Registering For The FREE TRAINING on
Tuesday, February 13th with Ron Douglas
Check Your EmaIl For Your Registration Link

How Would You Like to Get a 226% Increase in Sales Conversions?

Yep, sure!

Who wouldn’t like to see that kind of massive conversion increase?

Of course that’s the holy grail of every online business:bigstock--123847871-450

Find simple and inexpensive ways to increase conversion
dramatically with the traffic that you already have.

My friend Terry Dean, one of the best online marketers around, focuses on conversion techniques for all of his coaching clients.

And one of his favorite sayings is, “You don’t have a traffic problem; you have a conversion problem.”

Of course, without any traffic at all, conversions don’t matter.

But if you have even a little bit of traffic, and you want to increase your conversions dramatically, the fastest and easiest way is to add scarcity to your offer.

But there are dangers in using scarcity incorrectly.

Seize The MomentIn fact, it could backfire on you completely. But done well, scarcity can be a beautiful thing.

In a few minutes, we’ll look at a test by a clothing retailer that resulted in 226 percent increase in ROI.

Time limited offers have worked in every industry for centuries
If you’ve ever used coupons, bought a car on sale, gone to the Macy’s one-day sale, bid on any eBay auction, then you’ve been affected by time-limited marketing.

They all do it. And they do it because it works so well.

Case Study #1

Yaro Starak, a well-known online marketer, says,

"It became apparent that during a complete online launch process with a time based deadline (usually closing down of the offer, or a hefty price increase after deadline), that in the last 24 hours the total number of sales would increase by at minimum 50%, and could even double…

For example, if a product was ‘open’ for a week, and during the first 6 days I made 100 sales, then within the last 24 hours I’d make anywhere from 50 to 100 more sales.

This happened every single time."

 

bigstock--132454052

And He's Not Alone

Glance through JVZoo or any other online marketplace and you’ll see all forms of scarcity including:



Time limited offers with countdown timers (“tick-tock”)



Limited ‘in-stock’ availability (“only 3 more in stock”)



Seasonal offers (“Pumpkin Spice Latte available until Jan. 1”)



Limited production (“only 100 will be printed”)



Quantity limited (“only 19 left at this price”)



Free shipping offers (“free shipping if you purchase the next 20 minutes”)



Expiring coupons (“coupon expires on 4/1”)



Customer behavior (“1003 liked this product too”)



Limited production (“only 100 will be printed”)

The Fear of Missing Out

According to psychologists, scarcity actually creates a mini-crisis for someone and it focuses the viewer on taking action to alieve the condition.

They know if they don’t act now, they may lose out on a deal.

And it turns out that losing out, the Fear of Missing Out or FOMO, is the driving emotional factor behind most purchases.
In fact, researchers have shown that FOMO is twice as likely to drive sales as an opportunity to seek pleasure.

Scarcity increases customer desire because it forces action. You can’t really be a fence sitter if the product is not going to be available tomorrow.

Crazy sale super discounts pop art retro style. The family runs to the store

The Elements of an Irresistible Offer

What does Terry Dean have to say about it?

In his Golden Glove, a marketing device which highlights the five elements of an irresistible offer, Terry Dean adds scarcity as the fifth and possibly the most important of the elements calling simply:
Reason to act now.

Without a reason to act now, people don’t have to take any action.

And they don’t.

If someone buys a product from you without scarcity, it means they have a desperate problem and need a solution right now, no matter what the price is.

What about price? Is price always the trigger in scarcity ploys?

No, there are many ways to INCREASE price because of scarcity.

Businessman Hand Giving Five Star Rating, Feedback Concept

We Can All Take A Lesson From Apple

When the iPhone first came out, Steve Jobs understood and used scarcity to maintain a premium price.

I knew the person at AT&T really well who managed the iPhone launch.

She dealt directly with Jobs. AT&T had the exclusive (another form of scarcity) contract to sell the first iPhone.

The launch date of the iPhone was months away, but set in stone because they had to leak it, then meet it to build anticipation. The company began taking pre-orders.

I don’t remember the exact numbers, but let’s say that Apple was releasing only 1 million phones on launch day.

Pre-orders were many times that number.

bigstock-Apple-Starts-Iphone--Sales-Wi-72223027-300px

Of course they could have. But the lines at the front door would have been shorter and no one would have spent the night in a tent on the sidewalk to make sure that they got the first iPhone.

Early adopters are the best friend of the scarcity tactic because they become the new evangelists with the coolest tools.

Apple was able to maintain that position for many years with every new launch. People that say launches don’t work should study Apple – they’ve mastered the launch.

And let’s talk about that launch date.

Launch dates build anticipation that result from a countdown.

And a countdown timer is shorthand to your brain that this is urgent.

And as we’ve said, our brain has a hard-wired response to urgent feelings, especially if we think we’re going to lose something, even if the loss is just an opportunity to get something.

In fact, scarcity actually makes people feel like something is more valuable – even when it’s not.

Case Study #2

What does a world class violinist have to do with this?

Let’s talk about Joshua Bell.

He’s a world-class, high-priced concert violinist. People stand in line for days to pay hundreds of dollars for tickets to see him perform in major halls across the world. 



     

As an experiment to see how people valued his music outside the concert hall, he decided to play a free, unannounced concert in the Washington, DC subway. That's him in the 2-minute video at the right.

Imagine that you walk into the station and hear this beautiful violin music coming from an ordinary man dressed in casual clothes.

There’s no sign, no press crew, no indication in any way that this man is special.

People ignored him, until one woman at the end recognized him and said she'd seen him play at "The Library of Congress..."

He is one of the most gifted and respected violinists in the world. This performance was free. People on the subway did not “value” him as much as when they paid for tickets in Carnegie Hall.

But the music was the same.

In the subway, Joshua Bell’s music was not scarce.

In the concert hall, it is. And the perceived value was in the concert hall, not in the common subway station.

That’s the difference.

So, what exactly is scarcity?

Remember when your mom or dad said, “You always want what you don’t have.”

Or perhaps my mother had nailed it when she said, “If I had a pile of dog poop, you’d want one too!”

Science of the brain tells us she was right.bigstock-headless-man-holding-surprised-45210907-300px

If you’ve got it, I want it. If I’ve already got it, you can have it.

Christmas morning is a great example. Kids often abandoned the race car or Barbie doll that they’d insisted they absolutely had to have because they saw something else under the tree.

That reaction is hard-wired in us.

Our brain releases measurable chemicals when we think we’re going to miss out on something.

The more difficult it is to acquire something the more value that thing has.

Rolls Royce automobiles are incredibly difficult to get. There’s a long waiting list.

But if you offer me free shipping in the next 20 minutes, my brain gets just as lit up as if I’d been put on the waiting list for a Rolls.

Why resist it?

redtimerSo, for years, I stuck my nose in the air and said, “I won’t use deadlines and scarcity gimmicks in my marketing. That’s ridiculous!”

Boy, was I wrong.

If you want to sell something, you have to add a deadline.

But if you overdue it, then people don’t believe you. That’s why when we build the Simple Conversion Commander plugin, we did so with the requirement that it manage marketing campaigns so that an offer was gone when it said it was gone.

That’s just keeping your integrity tidied up.

But the other benefit is that it helps train your people to pay attention. If you say it’s gone at midnight ET, then it should be gone at midnight ET. Not PT, or MT, but ET.

Then, the next time a promotion runs and it says midnight ET, folks will know. After midnight and you’ll lose out.

 

Case Study #3

Remember that 226 percent ROI increase?

That came about with one little change to an online ecommerce page where a Dutch retailer was selling a suede jacket. The results are  below.

Look closely and you'll see one little thing that makes all the difference in the world.FreeShipping26%ResultsIncreaseAYep, it's the scarcity element.

The test was very simple.

The first listing, call it Test A, was exactly the same without the scarcity element.

The second listing, Test B, added the inline text timer to off next day delivery. It doesn't even offer "Free" next day. It just says to order before the timer goes down and you'll get it next day.

That simple change - adding a scarcity element with a timer - resulted in a 226 percent revenue increase on that listing.

That's powerful!

Over the two-week test, the conversions went from 3% (on the page without the timer) to nearly 7 % regularly with nearly 50,000 visitors. All day long!

The timer had a major (and predictable) impact according to the website WhichTestWon.com.

If you add time-limited scarcity in a strategic way, your results could be similar.

Finally, there's an app for that...

Managing your marketing campaigns to include scarcity is truly a mechanical
process. It’s a set-it-and-forget-it affair. Or at least, it should be. 

I’ve stayed up many nights to change the price on a page.

Or close down an offer.

Or redirect a page to a new page.

And it’s a pain to do that.

The Simple Conversion Commander is the tool that does just that. It’s a WordPress plugin, but works with raw code for non WordPress sites.

To add scarcity to your posts, be sure you check that out.



Check out Simple Countdown Creator here!

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Be Inspired to Earn a Billion!

By jen Perdew Leave a Comment

Jeff Bezos Made $6.2 Billion in 5 Minutes!

Imagine you’re good friends with Jeff Bezos, and you had a great day, and you can’t wait to tell him about it. So you email Jeff Bezos at Amazon to share the details, and then you ask him, politely: “Enough about me, Jeff–how was your day?”

Jeff doesn’t want to upstage you, but he can’t help it, if he’s being truthful:

“Not bad,” he’ll say. “I made more than $6 billion in five minutes.”

This is no joke. Amazon’s stock jumped 7.1 percent yesterday afternoon, on the news of its amazing third-quarter earnings report.

Click the Image to Read More…

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