How to Write SEO Optimized Articles
As an online content creator, knowing how to write SEO Optimized articles for your blog and other published content.
Begin with an article that promotes your products and promotes your blog by pulling in traffic from Google and other search engines.
This is referred to as search engine optimized (SEO) content.
How do you do it?
Choose the keywords your market is already searching for in the search engines. Next, research the topic and create content that will rank your blog pages well in search engines for these keywords.
Step1 Choose Your Keywords Wisely
Go to WordTracker.com or your favorite keyword tool. Enter your broad keywords, such as “bodybuilding” or “parrots,” and look at the results. The tool will show you how many people search for each word in the major search engines.
Of course, it would be incredible if you could rank well for a word that gets hundreds or thousands of searches each day. So you can imagine the traffic you’d get. But the thing is, many other marketers are doing full SEO campaigns to rank well for those words. And these SEO experts are good at what they’d do, so they’d easily outrank you for the most popular keywords.
Ready to learn how to write SEO optimized articles?
Focus on the Longtail Keywords
Longtail keywords can be four or five-word phrases. They may not have as many people searching for them each day. BUT they also don’t have a lot of competition. And that means you can rank well for them.
Tip: WordTracker provides a KEI (keyword effectiveness index) value. This gives you an idea of how popular a word is relative to how much competition there is. You want to find words with a value of at least 100. However, the higher, the better.
Example: A competitive keyword is something like “weight loss.” But a less competitive longtail keyword is “weight loss for women over 40.”
Step 2 Create Content Around the Keywords and Longtail Keywords
Once you’ve created a list of keywords with a high KEI value, the next step is to write articles around them.
You should include your keyword in the title of your article and one or two times for every 100 words of content. So if your article is 400 words, your keyword should appear four to eight times in the article.
For example, you can create an article titled “The Secrets of Weight Loss for Women Over 40.” Then you can sprinkle the keyword throughout the article, such as, “Weight loss for women over 40 – is it even possible?” Or, “Maybe you’ve been thinking about weight loss for women over 40.”
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.