Info-Product Ideas to Add Value for More Sales
Developing your info product ideas into hot-selling products begins with knowing what your target audience wants, needs, and is willing to pay money to get.
People expect to consume information quickly and get the results they seek easily. Most importantly, this is excellent news for a product creator!
However, you don't have to create a ton of content to create hour-long training videos. Certainly, focus on the solution you promise for ONE problem.
One problem, one solution.
Simply put, quality information that delivers on your promise is your goal.
Therefore, give them results and they will become loyal clients and customers for many years to come. As a result, they will sing your praises and drive new customers to you.
You can provide added value with these three ideas below:
Add Tools for Implementation
Encourage the consumer to purchase your info product by giving them tools to help them reach the desired results easier.
Don’t worry - this part is easy. For example, you can create a workbook, a checklist, or a demo guide with screenshots from the main content.
To clarify, while this won't take you much time to do, it will make a big impact on the consumer because you make it easier for them to reach their solution.
In short, you can bundle them together as a complete package.
People ask us all the time what tools we use for our business. So, we created a Tools and Resource Guide with various business tools we use and trust. Therefore, you can do that too.
BONUS INCOME TIP: For instance, use affiliate links in your tools guide and earn money when someone buys from your link. So make sure you disclose that there are affiliate links in your guide.
Provide Multiple Formats
Increase your product’s value by offering the same information in multiple formats to include audio, video, and text.
For instance, if you have podcasts, videos, and webinars, you can hire a transcriptionist to convert them into a written format. So take the time to review and edit the transcribed data to clean it up and add more information.
One of our favorite tools to create ebooks is called Designrr.
Certainly, add some images and links, and you have a finished ebook you can sell with minimal effort.
If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.
In addition, you can create easy videos using PowerPoint or a video creator like Vidnami. This tool is fantastic and very easy to use. It comes with images, video clips and music for your videos.
Create Printable Items
It can be easy to forget that some people prefer to print things to write on in the digital age. For example, if you teach a particular task that requires tracking or written documentation, making your tool printer-friendly can be valuable.
For instance, if you are teaching how to eat healthier, having a printable is an asset. Subsequently, the consumer can print the tracker and log what they are eating and post it on their refrigerator.
Another example of a printable item is for a journal or planner. Certainly, these are quite popular. Consider creating one as a value-added Bonus for your product.
Evergreen Products Bring Consistent Revenue
Create your products to be evergreen, and they will sell day and night for years to come. Products can build your reputation and visibility.
Do you lack the confidence or question your ability to create a product? Hopefully, these info product creation ideas have helped you discover the possibilities available fo you.
To sum up, creating products comes down to these two things:
- If you can show someone how to do a particular thing, you have the expertise needed to create a product to sell.
- If you can demonstrate a specific process that will provide a particular result they want, you can create a paid product for that.
In conclusion, if you can teach or write a ‘how-to’ or ‘step by step’ method of doing something specific, you have what it takes to create a product.
Most importantly, your goal is to create a simple product that solves one problem and because you deliver on that promised solution, you demonstrate that you are the right person to help them for years to come.
What type of info product have you created?
If you found this article helpful, please let us know in the comments below.
Please share this article using the social options to the left. We appreciate it.
Related Posts
Join us this month for the MyNAMS Insider’s Club Monthly Challenge, Simple Product Creation.
There are so many things that an online entrepreneur must learn to be successful. It can be incredibly overwhelming, but in our singleness of purpose approach, we focus on one essential topic each month and dig deep into that.
We offer multiple courses, checklists, templates, and training to help you get started faster. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to help you progress quickly. Click now to get started.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.
Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.
Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.
Got a couple of ideas about things to add to my emails while reading this article… Thanks.