Info-Product Ideas to Add Value for More Sales
Developing your info product ideas into hot-selling products begins with knowing what your target audience wants, needs, and is willing to pay money to get.
People expect to consume information quickly and get the results they seek easily. Most importantly, this is excellent news for a product creator!
However, you don't have to create a ton of content to create hour-long training videos. Certainly, focus on the solution you promise for ONE problem.
One problem, one solution.
Simply put, quality information that delivers on your promise is your goal.
Therefore, give them results and they will become loyal clients and customers for many years to come. As a result, they will sing your praises and drive new customers to you.
You can provide added value with these three ideas below:
Add Tools for Implementation
Encourage the consumer to purchase your info product by giving them tools to help them reach the desired results easier.
Don’t worry - this part is easy. For example, you can create a workbook, a checklist, or a demo guide with screenshots from the main content.
To clarify, while this won't take you much time to do, it will make a big impact on the consumer because you make it easier for them to reach their solution.
In short, you can bundle them together as a complete package.
People ask us all the time what tools we use for our business. So, we created a Tools and Resource Guide with various business tools we use and trust. Therefore, you can do that too.
BONUS INCOME TIP: For instance, use affiliate links in your tools guide and earn money when someone buys from your link. So make sure you disclose that there are affiliate links in your guide.
Provide Multiple Formats
Increase your product’s value by offering the same information in multiple formats to include audio, video, and text.
For instance, if you have podcasts, videos, and webinars, you can hire a transcriptionist to convert them into a written format. So take the time to review and edit the transcribed data to clean it up and add more information.
One of our favorite tools to create ebooks is called Designrr.
Certainly, add some images and links, and you have a finished ebook you can sell with minimal effort.
If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.
In addition, you can create easy videos using PowerPoint or a video creator like Vidnami. This tool is fantastic and very easy to use. It comes with images, video clips and music for your videos.
Create Printable Items
It can be easy to forget that some people prefer to print things to write on in the digital age. For example, if you teach a particular task that requires tracking or written documentation, making your tool printer-friendly can be valuable.
For instance, if you are teaching how to eat healthier, having a printable is an asset. Subsequently, the consumer can print the tracker and log what they are eating and post it on their refrigerator.
Another example of a printable item is for a journal or planner. Certainly, these are quite popular. Consider creating one as a value-added Bonus for your product.
Evergreen Products Bring Consistent Revenue
Create your products to be evergreen, and they will sell day and night for years to come. Products can build your reputation and visibility.
Do you lack the confidence or question your ability to create a product? Hopefully, these info product creation ideas have helped you discover the possibilities available fo you.
To sum up, creating products comes down to these two things:
- If you can show someone how to do a particular thing, you have the expertise needed to create a product to sell.
- If you can demonstrate a specific process that will provide a particular result they want, you can create a paid product for that.
In conclusion, if you can teach or write a ‘how-to’ or ‘step by step’ method of doing something specific, you have what it takes to create a product.
Most importantly, your goal is to create a simple product that solves one problem and because you deliver on that promised solution, you demonstrate that you are the right person to help them for years to come.
What type of info product have you created?
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.