I had a great last-minute promo last week! So why won't it work for you?
With a 2-hour drive back home from the football game last Saturday, I searched for a good promotion idea that would put my business into overdrive quickly.
Quite frankly, I'd been complacent after the NAMS workshop just 4 weeks earlier. And I needed something to give me a little jump start, both energetically and financially.
In the quiet, the idea came to me.
I conceived, planned and started the promotion within 36 hours. The result was nearly $70k in sales for 5 days. Not bad at all, but that's gross income, so take out half at least.
Then, Kathleen Gage, who was one of my prime JV partners for this promotion, sent me and five others an e-mail Sunday evening with this lead-in:
I need a favor. Over the last week I have had multiple requests from people asking me to promote stuff for them. All of the requests have been last minute and not in alignment with what I do or what my market expects from me.
It’s the, “Hey you have a good list, can you send this out for me as a favor?”
These are people I have never done business with, I don’t know their business ethics, I am not familiar with their products, and I have no idea how good (or bad) they are at what they do...
And then she asks for our thoughts. Now, I'm the guy who did a bang-up, last-minute promotion, but what you'll see if you click over to Kathleen's post below is that mine worked for many of the right reasons.
But before you click over though...
I'm thinking about doing a debrief, an anatomy of this promo, complete with numbers, timeline, stressors, decisions, and results. This would be for MyNAMS members only.
If you think it's a good idea and would like to be on that webinar, make a comment below and then...
...Go visit Kathleen's blog below to read a great discussion on how to improve your joint venture relationships
Anyone who’s been online for even a short period of time has likely heard how beneficial joint venture (JV) and affiliate partnerships can be.
It’s true! With aligned partnerships you can increase your revenues, subscriber list, credibility and market reach. Yet, most men and women who seek out partners get turned down more than they [...]
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