Have You Ever Wished You Could
Make Money While You Sleep Or Vacation?
Who else wants to make money without
constantly trading hours for dollars?
Selling products online can make this a reality. If you want a product that requires the least amount of hassle to deliver and the highest profit margin, a digital information product is ideal. Information products can take many forms:
- Kindle books
- Virtual Summits
- Memberships and more!
If you know something the average person doesn’t … if you know how to solve a pressing need for a big enough group of people … there could be an information product in you.
When you think about transforming your knowledge, expertise, or life experiences into an information product, you probably have lots of questions that come to mind.
- What do I know how to do that people will pay for?
- Is my idea viable as a product?
- Does anyone really care about what I have to say?
- How do I take my very personal experience and translate it into a system other people could follow and use in their own lives?
- How do I find the people who would want to buy my information product? How do I get them to come to me?
- What if I spend a bunch of time and money creating a product and never sell a single one?
- I have several ideas, how do I know which one to pursue first?
Notice that all these questions are about you and your fears, concerns, and your personal success or failure. The first step to creating a phenomenally successful information product is to get the focus off you and shifted onto others.
“What others?” you may wonder.
The people you’re going to serve with your information product, that’s who!
When you focus on your potential customers, things start to shift. Here are some questions you should be asking instead:
- What types of questions do people frequently ask me?
- What types of people tend to come to me for help? And for what?
- What types of people really make me feel happy and fulfilled when I’m able to assist them?
- What are the most pressing problems for these people?
- What keeps them up at night?
- How would they describe their problem? What words would they use?
- How is their problem negatively impacting their lives? Their career? Their family, friends and dreams for the future?
- What is this problem costing them in time, money, resources and lost possibilities?
- How are they being blocked or stopped by this problem they’re facing?
- How would their lives be different if this problem disappeared tomorrow?
- What would they be able to do, be, have or experience if the problem were magically gone?
- If one of these people were standing in front of me today, begging for my help, what is the first thing I would tell them? The second? The third? The fourth? Etc.
When you shift the focus off yourself and onto the people you’re here to serve, you start listening better. You start paying attention to the people who are coming to you and you see the common threads and the vocabulary they use. You listen with your heart to the challenges they face, their hopes, fears, longings and frustrations. This gives you an inside track on the very best products to create.
Asking yourself these questions and others will lead you along a bread trail. Follow the bread trail. It will help you create a product for people who desperately need solutions only you can provide. That’s right! Even if you offer a solution others sell, there are some people who are only going to receive it from you. You’re the person on this planet who is meant to provide their answers.