One Simple Test That Boosted My Revenue
As a high level six figure online business owner, you’re generating steady revenue and deliver products your audience is screaming for!
Now is the time to really start digging into your numbers!
Your business is sustaining itself enough so that you can ACTUALLY take the time and let your team run the show for a couple of days, right?
This is actually one of my favorite things to do.
I know, you’re probably rolling your eyes because it means wading through boring numbers, but think about this:
If you can make minor tweaks in your existing campaigns that ultimately drive profit, that’s real money!
Here’s an example that will prove my point!
I’ve been working on a Facebook Campaign for the past month.
We’ve gone from a campaign that was losing money hand over fist to one that is now generating about $2 for every $1 we spend. And we’ll do that all day long.
But it wouldn’t have worked without being able to really dig into the numbers!
The Scary Facebook Ad Campaign
Facebook can be a scary place to spend your advertising dollars if you don’t have a way to specifically measure your results. To do that, you have to pay attention to every part of your funnel.
Lot’s of people’s eye glaze over when they hear funnels.
For the purpose of this example, I’m talking about the funnel for one specific product from lead gen to purchase.
Understanding that your product funnel has multiple touch points, and that you MUST test each of those touch points is the key to being able to dial in your return and scale your advertising dollars.
Our Facebook Campaign led to a Free Report. Our original numbers were:
- Good traffic – about 6% of the people seeing the ad clicked on it.
- Opt in rate was about 10%.
- But we had NO sales.
When analyzing all of our campaigns, I focus on the following pieces of the ad.
Traffic, Conversion and Profit.
Every campaign has multiple conversion points. And each has to be tested in order.
Start with #1, then #2 before you can analyze #3.
Sounds logical, right?
But one of the biggest mistakes people make with their advertising is they go straight to #3.
They throw their hands up in the air and give up and declare YOU CAN’T MAKE MONEY ON FACEBOOK! Listen I’ve done it. I’ve spent about $2000 in Facebook advertising before I started working through the exact process I’m showing you below.
# 1 Traffic – My traffic was there. Maybe not great traffic numbers but we went with what we had. I was spending $5 a day on my ad initially to test the waters. I’ve since bumped it to $25.
#2 Conversions – Initially my Landing Page was Converting at about 10%. Not great and I definitely wasn’t covering my advertising costs but we’ll get to that in a minute.
#3 Profit – I was in the HOLE. No sales means no profit.
This next part is important – Because I used redirects in all of the ads and on all of the landing pages, I was able to quickly test changes to my product funnel.
#1 Traffic – Didn’t change a thing.
#2 Conversions – I made minor tweaks on my Landing Pages and tested one against the other using a redirect and split test. My conversions jumped immediately to 37%. OK I’ll take that.
#3 Profit- A couple of sales but not the kind I was looking for.
Do you see how I’ve worked through this?
- First we worked on #1 and got the traffic to click the ad.
- Then I worked on #2 to tweak the landing pages to get better optin conversions.
- Next, I work on #3 to fix the sales.
To fix each of my customers touch points, I had to focus on one issue at a time. Now, it was time to fix the sales process.
I thought I had a sales page issue and I probably still do, but we also have an email campaign that may have issues too.
I decided to test the email campaign first. The process stays the same.
#1 Traffic – Didn’t change a thing
#2 Conversions – Sending all traffic to the winning landing page.
#3 Profit – I ran an email split test. It became abundantly clear that I had an email problem. I had 5 sales in 6 days from the winning email campaign. (Did I mention this is a $97 product?)
It takes time to run these kinds of tests but you have to have the patience to look at your numbers and be willing to explore what WORKS and what DOESN’T WORK.
Ignore what you THINK works! Data provides the real answers.
The point of this exercise is to show how small changes to the process can make a huge impact on your bottom line.
AND I did this test without spending a TON of money.
So, you want to know my overall results of this campaign so far?
I have run this specific test over the past month. I’ve spent $1067.55 as of today. I’ve had $2037 in sales and added 480 new leads to my list.
More numbers show us this is REALLY promising.
- Lead cost = $2.22
- Lead value = $4.24
And that includes the period when we were in the hole on our advertising spend. So the lead value is actually trending much higher.
It’s time to ramp this bad boy up!
The only way to run these tests is to have the right tools!
The backbone of all of my tests are my redirects. I use redirects for every link I put out there because I want to quickly know what is getting traffic and my click stats point out the winners right away.
When doing split tests, I want to quickly know my results at a moment’s notice.
I’ve been using my own tracking software for the past 3 years because I didn’t like what was out there. I wanted something simple and functional without all the bells and whistles. I wanted something that did the basics, did it well, and did it simply.
And I wanted all the data in MY hands, not in the hands of a 3rd party. When you use redirects and tracking links heavily like I do, your entire business depends on those tracking links working 24/7/365.
I didn’t want to pay a monthly service for a limited number of links and I didn’t want to log in to someone else’s site to see my own data.
I have over 4000 redirect links in my self-hosted redirect tool.
This week, I’ve launched Simple Click Tracker to the public for a one time, lifetime support fee. On June 20th our product is going to an annual recurring program so I encourage you to check it out and save yourself some serious money!
You know how important redirects are.
You know how important click tracking is.
You know that reducing expenses increases your bottom line.
You’ve got 30 days to return it if you aren’t happy!
Simple Click Tracker is one of the quickest, easiest and most inexpensive ways to create redirects and track clicks for your business! Check it out and save yourself some cash AND generate more profit for your business!