Benefits of Using YouTube for Business
There are many benefits of using YouTube for your business marketing. Number one is that it’s no secret that people love videos. If you haven’t considered using YouTube as part of your marketing strategy, now is the time to do it.
Think about your YouTube visits. Whether you need to see how to change the filter in your refrigerator or enjoy a cat video, YouTube has become a go-to for entertainment, funny videos, how-to solutions, and more.
The benefits of using YouTube for business mean you have another platform that people are familiar with and trust. Marketing your business, products, and services there simply makes sense.
What's holding you back?
Are you concerned about how to make a video? Should you hire a professional or do it yourself? What if you don't know anything about making a video, much less one that will make people visit your site? This article will look at the pros and cons of hiring a professional versus creating it yourself.
Pros and Cons of Hiring a Professional
Pros of Hiring a Professional to Create Your Marketing Video:
Are you concerned about how to make a video? Should you hire a professional or do it yourself? What if you don't know anything about making a video, much less one that will make people visit your site? This article will look at the pros and cons of hiring a professional versus creating it yourself.
Cons of Hiring a Professional to Create Your Marketing Video:
Pros and Cons of Doing it Yourself
Pros of Doing it Yourself
There are many video creation apps that are user-friendly and have tons of templates and voiceovers to select from. We love Vidnami, formerly known as Content Samurai. Click here to get a discount and learn more about Vidnami.
Cons of Doing it Yourself
If you’ve never created a video before and are on a budget, perhaps you can reduce your cost of hiring a professional video producer by writing a script with the concept, provide images and graphics, and music. Then, hire a professional to take it from there, hopefully reducing their cost because you handled so much of the content.
If your budget doesn’t have room for this, there are thousands of websites, and you guessed it! YouTube videos to provide pointers and ‘how to create a YouTube video,’ along with ideas on how to market it.
YouTube Advertising Strategy
If you are new to the idea of having a YouTube advertising strategy, it’s never too late to start. There are free and paid options. The first step is to do a little research on YouTube to find what fellow niche-mates are doing on YouTube. Create a list of what you like and why, as well as what you DON’T like and why. Pay attention to the format and how they use a call to action for their viewer.
Hopefully, you are more comfortable about using videos in your marketing plan. Start with creating one video and note the process. As you begin more comfortable, you can add some slick features to your videos.
The good news is that if you want to create your own videos, there are hundreds of great apps and tools available that are designed user-friendly. Many are very cost-effective and have excellent training. As I mentioned earlier, we use Vidmani in our business.
If you are interested in using a YouTube Advertising Strategy to build your list, our MyNAMS Insider’s Club Challenge called Video Marketing Mastery Challenge is exactly what you need! It’s a 30-Day Challenge with weekly Mastermind calls included. To learn more, click here.
So, if you use video marketing on YouTube, what's been your experience? Tell us in the comments! What is your biggest tip you can offer to a novice?
Are you frustrated with video marketing?
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