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5 Types of Email Marketing

By David Perdew Leave a Comment

5 Types of Email Marketing

Types of Email Marketing

 

There are many types of email marketing. Today, we'll explore five of them.

Engagement is the key to success. But how do you engage the people on your ist? Through excellent communication.

As an email marketer, you have the responsibility to your list to communicate with them consistently. This does not mean you only reach out when you are trying to sell them something. It goes much deeper than that. Check out the types of email marketing you should consider.

Types of Email Marketing

1. Welcome Emails

If you land a customer, a subscriber, or a new client, the best way to leave an impression is to welcome them. Thanks to email automation, you can use welcome emails as an advantage to embrace, engage, and leave your customers coming back for more.

You want to give the best impression of your business as you possibly can, and by welcoming a user the moment they subscribe, buy or deal with your company, shows that you mean business.

 

2. Newsletters

If you want to show your loyal subscribers and new ones that you mean business, be sure to keep them constantly updated with your business. Whether it is new content or a new product, you need to make the content of your newsletters as vibrant and engaging as possible.

All you need to fulfill engagement is to be consistent with a schedule and innovative in the way you prepare your newsletter content. Using an email automation platform, there is no reason why you can't produce a monthly newsletter filled with something your list can look forward to. Keep the audience anticipating your newsletters. Certainlyyou don't want to make everything about your business look like a sales pitch.

3. Updates

Step into the shoes of a loyal customer and understand their needs and wants. Research and use email metrics to remain on track with your audience.

The basic idea of updates is to keep your customers informed of how your business is doing, what's new, and how you are constantly trying to improve your business. By updating your loyal customer, it leaves a good impression, keeping them motivated and enticed to support your business more.

where to learn affiliate marketing

Are you frustrated with your email marketing results?

Email marketing is profitable when you master a few key principles!

Tell Me More!
Business woman are sending email marketing by digital tablet

4. Affiliate Offers

If you want to broaden your marketing avenue with an additional stream of revenue, you might consider becoming an affiliate for a person or business.

Use email marketing by promoting their products and content. Anything you sell with your affiliate link earns you money.

As you build a relationship with another business or person through affiliate offers, you can also help increase the reputation of your business, which is a great marketing strategy in itself. This can help your own business to expand and grow, all while earning at the same time.

5. Surveys

The idea behind building relationships is to engage with your list regularly. How do you do this?  Through email marketing. Over a series of emails you send, you are letting your list learn more about you, your business, and earn their trust.

You also can create a 2-way form of communication with your customers by introducing surveys in your email marketing.

As you are letting your list get to know and like you, a survey is how you get to know more about your subscribers. A survey shows you care enough to ask them about their needs and wants.

It puts you in a great position to always to improve, which is the perfect marketing strategy to maintain loyal customers and invite new ones.

 

To conclude, email marketing has a wide range of different forms of communication and you can utilize the diversity to improve your marketing strategy. All you need is to have a clear concept, idea, and implementation of your email marketing strategy.

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Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

 

effective subject lines for email marketing

Email Marketing is not dead!  In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

  • Make More Money
  • Do Email Marketing the Right Way
  • Get Higher Open Rates
Yes, I need to master email marketing for more sales!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
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Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
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Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
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Click Here To Read More
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How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, Marketing and Sales, NAMS Notes

8 Benefits of Email Marketing

By David Perdew Leave a Comment

8 Benefits of Email Marketing

Email Marketing

 

Contrary to what you may have heard, email marketing is not dead. Far from it. However, it's not something you 'do' sometimes. Your audience wants to hear from you, so be consistent in your communication with your list.

Before you think email marketing is too much work, or not worth it, consider these nine benefits first.

1. ROI can be HUGE!

It takes time and effort to research your identify your ideal audience and their needs.  Outside of your time spent on research, your overall investment is small.

Gather your data and create an irresistible lead magnet in exchange for their email information. Once you get them to take that first action, you've got them hooked and ready to present your offers to.

2. Budget-Friendly

There's no doubt about it, sending email is inexpensive.

You might pay for a 3rd party service to deliver your email and you may hire a writer to create your emails for you. Overall, the costs involved with email are pretty small. And when you consider #1 on this list, any costs really pay for themselves. Or they should if you're doing it right.

3. Most People Have an Email Address

So, a lot of people have Facebook accounts, but email still wins.

You could email your best friends, parents, and sister, but you most likely can't Facebook (verb) all of them. The same goes for a lot of people on your mailing lists.

4. Direct Access

Unlike other marketing methods, email reaches your subscribers directly and is addressed to them specifically, unlike the general broadcasting we do on social media and in other mediums.

5. Personal and Customized

Email is also very personal and can be customized with names and other information subscribers voluntarily provide like their geographic location, their interests, their goals, and more.

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Are you frustrated with your email marketing results?

Email marketing is profitable when you master a few key principles!

Tell Me More!

6. Targeting

It's easy to create multiple segments for your lists. It provides the opportunity to fine-tune your targeting.

You can segment customers based on the types of products they're interested in and subscribers based on the information that attracts them most.

Where else do you have so much control?

7. Retain Visitors

When someone visits your website for the first time, the chances of them coming back are almost ZERO. 

By asking them to leave their email address, you get the opportunity to contact them anytime you want. For example, if you have a blog, you can email your list announcing the latest blog post.

8. Build and Cultivate Relationships

Email is an opportunity for your business to build your brand and gain the trust of your subscribers.

Do your email marketing right and your subscribers will feel like they know you and can count on you for sound advice and great products.

Conclusion

Email marketing is a strategy you should include with your overall marketing plan. Never take your email list for granted.

Signing up for your newsletter is no longer something busy people today are interested in receiving. Think about your own inbox.  Do you read the newsletters you had subscribed to in the past? There is so much stuff coming to our inboxes that we really don’t look at anymore. So why would this not be the same for your site visitor?

A call to action is only half of the battle. You need to create a motive to act. This is a specific incentive – where the Which, What, How, and Benefit needs to be specific to their problem you can potentially solve. Keep in mind that you want to target the right visitor to respond, someone who will buy from you, not just kick the tires looking for freebies only.

Would you like to learn how to use email marketing to grow your business? This month we are focusing on email marketing and would love to have you join us!

Click the button below and we look forward to seeing you.

Listbuilding with email templates
Where to find Quality PLR
Profit from blogging

Related Posts

5 Types of Email Marketing

How to Convert Traffic to Profits

Can I Get Free Traffic to My Website?

Create Your Own Product Ideas

What is Content Production?

Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

 

effective subject lines for email marketing

Email Marketing is not dead!  In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

  • Make More Money
  • Do Email Marketing the Right Way
  • Get Higher Open Rates
Yes, I need to master email marketing for more sales!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, Marketing and Sales, NAMS Notes

Your YouTube Marketing Strategy with 5 Easy Tips

By David Perdew Leave a Comment

YouTube Marketing Strategy: 5 Easy Tips

YouTube Video Marketing Strategy

Do you have a YouTube video marketing strategy for your business? If not, you should reconsider that. YouTube is a great way to market your business, products, or services.  Many businesses understand the powerful impact videos have, and leverage it to their advantage.

And, you can too!

YouTube Video Marketing Strategies: Get it Right

First YouTube Video Marketing Strategy

Make it clear what it is you're promoting. Although some popular videos seem to have nothing to do with the products they promote, they will make a point by the end of their video. You should do the same. At the very least, include your URL within your video and optimize the video description so people can get to your website.

Second YouTube Video Marketing Strategy

Make your video entertaining. Entice people to watch it. People enjoy seeing real people in real situations. Word of mouth is the top marketing tool, and people love to share videos they enjoy with their friends. And it's free!

Focus on making it realistic and use the appropriate tags and categories in the right way. Tags is what the search engines use to find your video. Never use random tags. They need to have something to do with the video people are watching. The tags cover all parts of the video. For instance, if you are marketing real estate in Portland, make your tag words have something to do with real estate, Portland, houses, and buying property.

 

Third YouTube Video Marketing Strategy

Never underestimate the power of promoting yourself. Add your URL to every outgoing email you send. If you belong to any groups, the URL should be part of your signature. Your presence will help drive traffic.

Finally, if you create an awesome marketing video and people watch it, word of mouth will take it further. Remember your audience when you are making your video.

where to learn affiliate marketing

Are you frustrated with video marketing?

Master video marketing and reap the results faster and easier!

Tell Me More!

YouTube Video Marketing Tips

Most of the YouTube viedeos are shot by amateurs and are low-budget. That doesn't mean that there isn't much work involved to create them. There are ways to make your videos effective. Keep these tips in mind when creating your YouTube video.

Tip #1 Do Something a Little Different

To make your video stand out, you need to stand out yourself. Don't just film yourself sitting on a couch, talking. That's boring and it's been done before.

Instead, try to find an interesting background. Use some interesting music that goes along with your video. Even if you are making an informational or educational video you should be able to find ways to make it entertaining.

The last thing that you want to do is to stand in front of the camera and talk as if you are giving a speech.

Tip #2 Make Sure That You Dress for Success

If you're going to make a professional marketing video directed towards a corporate setting, dress like it. It's important to dress properly so your audience can connect with you better.

Remember, to be viewed as an expert in your niche, you need to look like an expert in your niche. For example, if you are a mechanic, it's okay to wear your uniform. If you are an executive financial planner, wearing a T-shirt and cutoffs isn't saying much about your expertise. 

Whatever is appropriate for your audience connect with you will work.

Tip #3 Don't Just Advertise

People don't come on to YouTube to watch advertisements. They have regular commercials and late-night infomercials for that. For YouTube, you need something entertaining.

Tip #4 Video Quality

Your video doesn't have to be stiff-looking, but it shouldn't be shoddy work either. The audience must be able to hear the audio and clearly see you on the screen. This means no bad lighting.

Technology today makes it easier to create a nice quality video without costing you a small fortune. Audio and lighting are vital. Therefore, use a better microphone and a nice audio track to up-level the quality.

Tip #5 Keep it Short

Most successful YouTube videos are less than 5 minutes long. Even if your marketing video is educational or informational, make sure that it isn't needlessly long. For this reason, it might be helpful to write out a script first and then time it.

Conclusion

Video creation is easier than ever to develop. Don't be intimidated by the process. The best thing to do is to do research on videos in your niche. Don't copy -  get inspired.  Then, create your YouTube marketing strategy and map out the process.

Learn how to leverage YouTube and create videos that attract your ideal audience. You don't have to figure the process alone. We can help!

If you are interested in creating your YouTube Video Marketing Strategy to build your business, our MyNAMS Insider’s Club Challenge called Video Marketing Mastery Challenge is exactly what you need! It’s a 30-Day Challenge with weekly Mastermind calls included. To learn more, click here.

If you use video marketing on YouTube, what's been your experience?

Tell us in the comments! What is your biggest tip you can offer to a novice?

Listbuilding with email templates
Where to find Quality PLR
Profit from blogging

Related Posts

5 Types of Email Marketing

8 Benefits of Email Marketing

How to Convert Traffic to Profits

Can I Get Free Traffic to My Website?

Create Your Own Product Ideas

Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Are you frustrated with video marketing?

Master video marketing and reap the results faster and easier!

 

 

Video-Marketing-CTA

Each month, we focus on a foundational business topic all businesses need to create sustainable long-term income. May is our Video Marketing Mastery Challenge.

If you need to focus on video marketing for your business, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR plus our weekly mastermind! It's the best deal for growing your online business.

Let us help you:

  • Make More Money
  • Save Time
  • Master Video Marketing!
Yes! I'm Ready to Begin Using YouTube Videos for Marketing!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, Marketing and Sales, NAMS Notes, Video Marketing

Benefits of Using YouTube for Business

By David Perdew Leave a Comment

Benefits of Using YouTube for Business

Benefits of Using YouTube for Business

There are many benefits of using YouTube for your business marketing. Number one is that it’s no secret that people love videos. If you haven’t considered using YouTube as part of your marketing strategy, now is the time to do it.

Think about your YouTube visits. Whether you need to see how to change the filter in your refrigerator or enjoy a cat video, YouTube has become a go-to for entertainment, funny videos, how-to solutions, and more.

The benefits of using YouTube for business mean you have another platform that people are familiar with and trust. Marketing your business, products, and services there simply makes sense.

What's holding you back?

Are you concerned about how to make a video? Should you hire a professional or do it yourself? What if you don't know anything about making a video, much less one that will make people visit your site? This article will look at the pros and cons of hiring a professional versus creating it yourself.

Pros and Cons of Hiring a Professional

Pros of Hiring a Professional to Create Your Marketing Video:

Are you concerned about how to make a video? Should you hire a professional or do it yourself? What if you don't know anything about making a video, much less one that will make people visit your site? This article will look at the pros and cons of hiring a professional versus creating it yourself.

They have video creation experience.

Their ability to produce a professional video faster.

They know how to optimize your video on YouTube.

The software necessary to create a video is something they own.

They know all of the best tips and tricks of creating professional videos.

Depending on how in-demand they may be, it may take time for them to produce yours.

Cons of Hiring a Professional to Create Your Marketing Video:

Their rate for creating your videos may be quite high.

Depending on how in-demand they may be, it may take time for them to produce yours.

If you are new to working with this person, there may be a lot of back and forth proofing and editing to take place, slowing down the process.

where to learn affiliate marketing

Are you frustrated with video marketing?

Master video marketing and reap the results faster and easier!

Tell Me More!

Pros and Cons of Doing it Yourself

Pros of Doing it Yourself

More cost-effective, especially if you are on a tight budget.

You are in complete control of everything.

You can edit anything as you go along, saving you more money and time.

There are many video creation apps that are user-friendly and have tons of templates and voiceovers to select from. We love Vidnami, formerly known as Content Samurai. Click here to get a discount and learn more about Vidnami.

Cons of Doing it Yourself

Not knowing what to do or where to start.

Unprofessional-looking video.

Your lack of video experience may appear unprofessional and be a negative reflection of you and your business.

You will take a long time to create the video.

If you’ve never created a video before and are on a budget, perhaps you can reduce your cost of hiring a professional video producer by writing a script with the concept, provide images and graphics, and music. Then, hire a professional to take it from there, hopefully reducing their cost because you handled so much of the content.

If your budget doesn’t have room for this, there are thousands of websites, and you guessed it! YouTube videos to provide pointers and ‘how to create a YouTube video,’ along with ideas on how to market it.

YouTube Advertising Strategy

If you are new to the idea of having a YouTube advertising strategy, it’s never too late to start. There are free and paid options. The first step is to do a little research on YouTube to find what fellow niche-mates are doing on YouTube. Create a list of what you like and why, as well as what you DON’T like and why. Pay attention to the format and how they use a call to action for their viewer.

Hopefully, you are more comfortable about using videos in your marketing plan. Start with creating one video and note the process. As you begin more comfortable, you can add some slick features to your videos.

The good news is that if you want to create your own videos, there are hundreds of great apps and tools available that are designed user-friendly. Many are very cost-effective and have excellent training. As I mentioned earlier, we use Vidmani in our business.

If you are interested in using a YouTube Advertising Strategy to build your list, our MyNAMS Insider’s Club Challenge called Video Marketing Mastery Challenge is exactly what you need! It’s a 30-Day Challenge with weekly Mastermind calls included. To learn more, click here.

So, if you use video marketing on YouTube, what's been your experience? Tell us in the comments! What is your biggest tip you can offer to a novice?

Listbuilding with email templates
Where to find Quality PLR
Profit from blogging

Related Posts

5 Types of Email Marketing

8 Benefits of Email Marketing

How to Convert Traffic to Profits

Can I Get Free Traffic to My Website?

Create Your Own Product Ideas

Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Are you frustrated with video marketing?

Master video marketing and reap the results faster and easier!

 

 

Video-Marketing-CTA

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Yes, I need to make more money with my blog!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, Marketing and Sales, NAMS Notes, Video Marketing

Social Media Marketing for Small Business Owners

By David Perdew Leave a Comment

Social Media Marketing for Small Business Owners

Social Media Marketing for small business owners

Social media marketing for small business owners provides the opportunity to get more attention when you create and share content. Social media platforms are ideal places to engage with your ideal audience, although they aren’t necessarily the best places to make sales. Your strategy should be to use social media to drive traffic to your opt-in to build your list. An email list provides the easiest and best way to make sales.

Begin with a Lead Magnet

A lead magnet is known by many names, such as ‘ethical bribe,’ freebie, small report, or a gift in exchange for the person’s email. Your lead magnet should be valuable content that your audience can use immediately to solve a problem.  They can help grow your list by offering multiple ways for your audience to enter your list by downloading your content.

The best lead magnets solve a problem, works quickly, and provides immediate gratification. They can be in multiple forms, for example, reports, checklists, cheat sheets, reports, etc.

Pretty much anything your audience will find helpful can become a lead magnet. Presenting your lead magnet on social media is an excellent way to build your list.

 

6 Ways to Use Social Media Marketing for Small Business Owners

Your goal is to get your lead magnets in front of as many people as you can using your social media platforms so they sign up to your list. Encourage them to share the link with others, and build a long-term relationship with your customers and fans.

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Struggling with Social Media Marketing?

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Promote Your Lead Magnets Consistently

You can’t hope that people will come across your website to find your lead magnet. For instance, you should promote your lead magnet as you would a product you’ve developed by spreading the word on social media. Use a social media scheduler to easily get the lead magnet seen more than once on your platforms, such as Hootesuite and Loomly.

The ideal lead magnet will be evergreen. They can motivate people to join your list, and furthermore, segment your list. Segmenting your list effectively means you can whittle down the freebie seekers. Use tags to move people through your funnel that delivers the right information at the right time. This creates an email list that is responsive to your offers based on your lead magnet they signed up to receive.

All Social Media Profiles Should Always Include a CTA

Most social media platforms allow you to have a link or button. Create the call to action that leads to the opt-in page with your lead magnet/freebie for each platform that you use. Don’t use the same landing page for all of your social media platforms. Each audience may be a little different and should be treated as such. Plus, keep in mind that the more options you have for your audience, the more likely they are to join your list.

Use Content Upgrades in Blog Posts and Promote on Social Media

Every blog post should have at least one content upgrade, which is an in-content link to an opt-in of some type. It can be as simple as a checklist, or a more in-depth report for the blog post, or anything that is easily downloadable and relevant to the information they are reading.

This has a bonus side-effect of showing your expertise on a topic. It will grab their attention while they’re reading about the topic, therefore the likelihood of someone signing up for your list to get additional content is extremely high.

impact of social media on marketing strategy

Add a Sign-Up Button on Your Facebook Page

Set up a Facebook Page. Keep it active and add a sign-up button. In your scheduled posts, add a reminder to sign up for your list via your sign-up button. To add the sign-up button, you just “edit” the button and add the link to your sign-up form. It’s that easy. If that doesn’t work to get more signups, consider adding a “learn more” link with your opt-in form and freebie.

Pay for Promotion and Ads on Social Media

Most social media today including Pinterest, Twitter, Instagram, and Facebook allow some form of promotion. In fact, if they offer it, you practically must do it because that’s the only way to get more eyes on your offers. Thankfully, it’s easy and inexpensive to set up. You’re likely to get a lot of signups if you promote something your audience feels is valuable to their success.

Share Everything on Social Media

When you create anything, it should be shared on social media. Whether it’s a blog post, a product, a freebie, a new opt-in, and even in some cases an important email that you’ve sent to your subscribers – it should be shared on social media. The more eyes you can get on any piece of content that you’ve created the better and the more likely you are to get sign-ups. Don’t just share things one-time either. Share regularly and repeatedly. You can use software like Hootsuite.com, Tailwind.com, or Missinglettr.com to help you schedule repeat shares.

In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.

If you’re looking to amp up your social media results for more profit, then we have just what you need.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long-term income. March is our Social Media Marketing Challenge. If you need to focus on social media marketing and ads for your business, join us now for only $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business. Join us today.

Stop Struggling with Social Media Marketing!

impact of social media on marketing strategy

Social media marketing goes beyond setting up a profile and randomly posting information.  You need a plan that will help you build your business.

Of course, you can use social media for free.  However, if you include paid ads in the marketing mix, and you have a great formula to significantly grow your reach - and profits.

Join us in the Social Media Marketing and Ads Mastery Challenge with our Insider's and execute your plan in 30 days. Try our $1 Trial to see for yourself how this can work in your business!

Yes, I need to make more money using social media! Let me in!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More
Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
Click Here To Read More
PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More

Category: Featured Content, List Building, Marketing and Sales, NAMS Notes, Social Marketing

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