8 Benefits of Email Marketing
Contrary to what you may have heard, email marketing is not dead. Far from it. However, it's not something you 'do' sometimes. Your audience wants to hear from you, so be consistent in your communication with your list.
Before you think email marketing is too much work, or not worth it, consider these nine benefits first.
1. ROI can be HUGE!
It takes time and effort to research your identify your ideal audience and their needs. Outside of your time spent on research, your overall investment is small.
Gather your data and create an irresistible lead magnet in exchange for their email information. Once you get them to take that first action, you've got them hooked and ready to present your offers to.
2. Budget-Friendly
There's no doubt about it, sending email is inexpensive.
You might pay for a 3rd party service to deliver your email and you may hire a writer to create your emails for you. Overall, the costs involved with email are pretty small. And when you consider #1 on this list, any costs really pay for themselves. Or they should if you're doing it right.
3. Most People Have an Email Address
So, a lot of people have Facebook accounts, but email still wins.
You could email your best friends, parents, and sister, but you most likely can't Facebook (verb) all of them. The same goes for a lot of people on your mailing lists.
4. Direct Access
Unlike other marketing methods, email reaches your subscribers directly and is addressed to them specifically, unlike the general broadcasting we do on social media and in other mediums.
5. Personal and Customized
Email is also very personal and can be customized with names and other information subscribers voluntarily provide like their geographic location, their interests, their goals, and more.
6. Targeting
It's easy to create multiple segments for your lists. It provides the opportunity to fine-tune your targeting.
You can segment customers based on the types of products they're interested in and subscribers based on the information that attracts them most.
Where else do you have so much control?
7. Retain Visitors
When someone visits your website for the first time, the chances of them coming back are almost ZERO.
By asking them to leave their email address, you get the opportunity to contact them anytime you want. For example, if you have a blog, you can email your list announcing the latest blog post.
8. Build and Cultivate Relationships
Email is an opportunity for your business to build your brand and gain the trust of your subscribers.
Do your email marketing right and your subscribers will feel like they know you and can count on you for sound advice and great products.
Conclusion
Email marketing is a strategy you should include with your overall marketing plan. Never take your email list for granted.
Signing up for your newsletter is no longer something busy people today are interested in receiving. Think about your own inbox. Do you read the newsletters you had subscribed to in the past? There is so much stuff coming to our inboxes that we really don’t look at anymore. So why would this not be the same for your site visitor?
A call to action is only half of the battle. You need to create a motive to act. This is a specific incentive – where the Which, What, How, and Benefit needs to be specific to their problem you can potentially solve. Keep in mind that you want to target the right visitor to respond, someone who will buy from you, not just kick the tires looking for freebies only.
Would you like to learn how to use email marketing to grow your business? This month we are focusing on email marketing and would love to have you join us!
Click the button below and we look forward to seeing you.
It's Time to Make Money with Email Marketing Today!
Email Marketing is not dead! In fact, without email marketing, you won't have a profitable business.
Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?
Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".
Let us help you:
David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.
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