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Welcome to the 6 Steps to Implementing Big Ideas – Part 0

By David Perdew 4 Comments

Welcome to the 6 Steps to Implementing Big Ideas – Part 0

Since I was a kid, I fancied myself as a writer.  I loved writing. And baseball of course.

So became a journalist working in the newspaper business for nearly 20 years as a reporter, photographer, editor and publisher..

…in the opposite order actually. After graduating from journalism school nearly 35 years ago with a wife and 2 kids, I couldn’t afford to take a entry level reporting job.

News-Republican-Crew-1978
That’s my newspaper crew in 1978 – I’m the one in the middle with dark hair

I bought a newspaper and became the publisher. That’s me on the right in 1978 leading my team.

I had no idea what I was doing, but it seemed like one of my great big ideas

And besides, it made me a big man in hometown at just 26 years old (I’d been in the Air Force for 4 years prior to school which was why I had the wife and two kids at that tender age…)

Well, in my 6 Steps to Implementing Big Ideas, that would have been called the Dream / Execute 2-step and sure way to fail fast and spectacularly.

If you remember, the six steps to implementing big ideas are:

  • Dream
  • Prototype
  • Test
  • Execute
  • Feedback
  • Improve

I didn’t prototype or test my idea.

So I invested all my money up front on a whim. Even gamblers at the roulette table know better than to lay all your money down at once.

The newspaper was a huge success.

We increased the subscriptions by 130 percent in 9 months. And we won tons of state and national awards. I was on the map as a crusading journalist. And I began getting lots of career opportunities and attention. It seemed like this was one of those big ideas that might just pay off.

The newspaper was a disastrous failure.

Unfortunately, in that same period my expenses tripled (tripling your subscriptions cost a lot of money that advertisers must make up). My advertising revenue was limited by the per thousand price I could charge and still be competitive with the local daily with 10 times my circulation.

There are many hints to why this failed (and I lost all my money and then some) in that 9 months.

  1. Defining processes for growth never entered my mind. That’s what we call prototyping by the way. I just assumed all growth is good. My ego said we should be the paper of record in that town. And get as big as possible as fast as possible. The most profitable that paper was ever going to be was at the beginning circulation when I purchased it.
  2. I hadn’t tested the growth – One question is all I had to ask: What happens if we triple circulation? All I had to do was run a spreadsheet to discover that answer, but noooo….I was too busy executing to test.
  3. Advertisers didn’t care that we were winning journalistic awards. They wanted us to deliver more leads to their businesses for less money than the competition, not more. But I didn’t ask for their feedback...until it was too late. So, as the circulation went up and our advertising prices increased to cover expenses, our advertisers fled. In the newspaper business, advertising makes everything else possible. Newspaper subscription prices make only a small dent in the revenue flow.
  4. I ignored the competition because we were a “better” newspaper. The market was giving me great feedback and I ignored that to. And we when collapsed under debt, that ugly little daily was just cranking along.

The 6 Step process to implementing big ideas that we’re following here would have ensured my publishing success.

But I didn’t know about the process.

You will after you take this eCourse.

If you haven’t yet signed up for this free eCourse, do it now while it’s free. We’ll cover each of the six steps in much more detail.

Next, we’ll dig into the first of the 6 steps:

Dream – or the Big Idea.

Let’s hear what you think of this so far! Put your comments in the box below and tell me what your big ideas is.

Category: Business Operations, General, Motivation

How to get started in online business…

By David Perdew Leave a Comment

Getting started can be the biggest issue, especially for beginners in online marketing.

What should I do first? When do I make money? How will I get traffic?

So many questions, so many tools, so much confusion!

I did a webinar today that I hope will help you begin from the beginning. Add your comments and questios below after you watch it. I’d love to hear from you.

     

Category: Business Operations, General

Save a Child’s Life…Do Something REALLY Great for Valentine’s Day

By David Perdew Leave a Comment

If you know me, you know I’m a big fan of Dr. Mani.

drmani-47hearts-450
Save a Child’s life with Dr. Mani

My dear friend Dr.Mani, the heart surgeon, infopreneur and GREAT humanitarian, is launching his second book on February 14th, 2011 – as a Kindle ebook on Amazon.com.

Like the print version that launched last year, all profits will go to fund life-saving heart surgery for children from under-privileged families.

Book launches come and go. But Dr. Mani’s books leave a legacy that no other book can match. They actually save lives. You see, he has the talent to be to actually perform pediatric heart surgeries in his spare time. Where he gets that time, I’ll never know. He’s the most productive man I know. Not only does he have a full-time pediatric heart surgery practice in a major teaching hospital in India, but he also is one of the most respected information marketers on the web.

To build buzz for the launch, Dr.Mani is doing something giving away 1,000 copies of “47 Hearts” – for just $2.99 each! At that price, he’ll raise nearly $3,000. In India, under Dr. Mani’s scrutiny, that will fund lifesaving surgery on at least two children who would have died without it.

If you recall, the print version of this book sold for $24.95 – so this is a great deal.

I have a copy and have read it. In fact, I’m thinking about wallpapering my office with it. Each page is a self-contained nugget of gold, ever reminding us what a single person – that would be you and me – with a dream can do. It’s inspiration at its best.

If you buy your copy on launch day (February 14th, 2011), Dr.Mani will give you gifts worth $150.00 – just for ordering one Kindle edition of “47 Hearts”. Submit a ticket to my support desk confirming that you purchased Dr. Mani’s book and I’ll give you a copy of one of my most treasure short books too – Bad Dad: 10 Keys to Regaining Trust. I sell that for $19.97.

This is hard to resist.

All Dr. Mani’s asking in return is that you read the ebook -and then tell one friend (or ten) about this deal, and invite them to order a copy on February 14th.

  • You can post it to your blog.
  • You can tweet it on Twitter.
  • You can publish it on your website.

Or you may just forward this post to a friend.

If that sounds like a fair deal (and after reading the book, I promise you it is!), then hurry to this site and claim your copy of the ebook.

Only the first 1,000 will get in at this rock-bottom price of $2.99 – after that you’ll have to pay more!

Don’t wait and lose out.  Rush over to Amazon.com and place your order.  Or use this link.

Category: Business Operations, Motivation

Internet Marketing Strategy | Accomplish goals and stop the busy work!

By David Perdew 1 Comment

Start with an internet marketing strategy

Create a plan that focuses on the internet marketing strategy

Execute the plan.

In our first webinar in the NAMS series (which you can get for free by the way), Mark Hendricks focused on creating an internet marketing strategy first.

That seems like a reasonable – if not the only – way to really do good work, achieve results and get more done, doesn’t it? But how often are you side tracked by the next thing that pops up in front of you. Some people just do that – whatever it is because it’s in front of them. Staying busy is more important to them than doing the right activities in the right order with the right goal in mind.

To be successful on the internet, marketing strategy must come first!

internet marketing strategyThat can become compulsive activity. If you watch a hamster in a wheel in a cage, it will keep going until it drops because it just keeps doing.

We’ve got beavers in the stream behind our house. For a while, they were doing the right thing. Now, they’ve jumped over the line into the compulsive activity.

I’ve always been amazed how I (like nearly everyone else I know) can become completely sidetracked by the little distractions: e-mail, a new plugin, someone else’s blog post, Twitter, Facebook and all the other energy vampires out that suck the day away.

In Mark’s presentation about creating an internet marketing strategy first, he helps us see the folly of the distractions as well as the seriousness of NOT focusing on the internet marketing strategy. If we confuse tactics with strategy, we’re apt to lose site of the goal.

Watch the video below to see what I mean.

Category: Business Operations, Motivation

Affiliate Marketing Roundup – 02/13/2011

By David Perdew Leave a Comment

Affiliate Marketing News
Affiliate Marketing News

Each weekend, I’ll post a round up of some of the blog posts, articles and videos about the news in affiliate marketing. Sometime that will be hot news, other times it will be instructional videos that I’ve rounded up from the net during the previous week.

It’s for you. I hope you find it helpful. Leave your comments below.

David

Affiliate Marketing Predictions 2010

We’ll start with Rosalind Gardner (of netprofitstoday.com) 2010 predictions for the affiliate marketing industry. It’s now 2011 and you can judge for yourself just how well she forecasted the industry.

What It Takes To Be Happy (I’m Struggling)

Hi Lynn, It is great that you are turning your keen mind toward this important exploration of what happiness is and how can one “have” it. I have been mulling over what to say here all morning as the topic is so vast and this is just a comment box… I realized quite young that the suffering I perceived around me was not necessary and that directed my attention to a life long exploration into …. Helpful Links. Members Area & Forum · Contact Lynn Terry · Advertising Options.

Publish Date: 02/03/2011 9:45

Online Affiliate Marketing Business – 3 Things You Need To Know First!

An online affiliate marketing business саn bе a lot οf fun аnd уου’re always more productive whеn уου еnјοу doing something bυt уου’ll gеt fаѕtеr results іf уου see іt аѕ a business аnd аrе serious аbουt іt. …

Publish Date: 02/12/2011 20:04

5 Important Steps To Success In Affiliate Marketing And Earning …

Joining and promoting affiliate programs and products is the best way to easily and quickly earn money on the internet. It is important that you do some research about the program or product you intend to promote as an affiliate.

Publish Date: 02/12/2011 11:26

Preselling In Affiliate Marketing | BSWM Blog

There are numerous entrepreneurs today who are earning thousands of dollars each month. They have found financial freedom. And when asked what they exactly do with their online business, their answer is affiliate marketing.

Publish Date: 02/12/2011 15:44

Find Out How Google Analytics Can Help You Get More Visitors to …

To numerous individuals, vaulting their company to a higher plane through accepting ecommerce proves to be an intimidating procedure all the way around. When we.

Publish Date: 02/12/2011 21:25

Affiliate Marketing Success Can Provide Fiscal Stability

Some in the past; people lost their jobs coupled with no way of generating revenue. The economic downtrend made them vulnerable against financial expenditure.

Publish Date: 02/12/2011 21:17

The Best Affiliate Marketing Companies For 2011 …

The team at topSEO.com has picked their favorite affiliate marketing companies for February 2011.

Publish Date: 02/12/2011 12:23

Affiliates: Take the 2011 AffStat Affiliate Marketing Survey

It’s time for the 9th annual AffStat survey of affiliate marketing statistics. The survey is now open through March 31, 2011.

Publish Date: 02/08/2011 12:03

Category: Affiliate Marketing, General

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