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Are you a ‘Starter’ or a ‘Finisher’?

By David Perdew 25 Comments

 When he called me out from the stage and answered my question with this (true) statement, it really ticked me off … But it was a turning point in my business life!

He was talking about content creation and productivity. You know, getting stuff done.

Sitting in the first row, I whined, “Yes, but my problem is that I have too many ideas and too little time with a dozen projects, and all of them about 80 percent complete.”

He looked me square in the eye, and said, “You, my friend, are a STARTER, not a FINISHER.”

In front of God, and the other 50 people in that room, he had announced my number one issue, put a neon flashing light around it, and hung on the off ramp in Austin, TX for everyone to see.

I was a wannabe, not a doer.

And I knew it.

And I was not happy about it.

But I heard it - loud and clear.

And I couldn’t get it out of my head.

That was Craig Perrine who called me out. He’s a nice guy, but he didn’t pull any punches either.

I was expecting some coddling. He was having none of that.

startfinishheader

“You, my friend, are a STARTER, not a FINISHER!”

Embarrassed? You bet.

Hurt? Absolutely.

Angry? Oh, you have no idea.

Motivated? Like you wouldn’t believe. I would never, ever be called a non-FINISHER again.

And that one statement led me to earn my first $1000 online in just 3 days. But that was 10 years ago.

Now, I earn more than that in half a day…

So, how did being humiliated publicly at a marketing event motivate me to be successful?

First, I’m sure Craig didn’t mean to humiliate me. I was humiliating myself.

Stick with me and I’ll tell you the story.

I bet you’ll see a bit of yourself here. And if you do, I hope you’ll let me be the one who kicks your butt a little so you too can make that big jump to becoming successful...

From 2003 to 2005, maybe one of the longest periods of my life, I had decided that I might start doing business online.

Notice, I wasn’t fully committed, even though I thought I was.

I read, studied, listened and totally immersed myself in learning the processes behind making money online.

Learning…

But not doing…

Well, doing just enough to stay in the game, but not really enough to put myself out there and compete on the playing field.

This was not the first time I bailed on a project because of “fear of completion.”

It's Easy To Start. Not So Easy To Finish. And Really Easy To Quit

My dream was big. . .make enough money to quit my corporate consulting gig and build an online, multi-million-dollar publishing empire.

That seemed out of reach to me, even though I met people everyday who were chucking the daily grind for The Portable Empire as Pat O’Bryan was calling it back then.

Yet, I couldn’t make enough to support my habit of buying way too many ebooks, software tools and memberships. Discouraged, I was fast becoming broke.

My wife, ever the brilliant one, said, “David, when is enough? You know enough already.”

My thinking shifted because Craig Perrine had the brass to tell me the truth.  And the truth was just enough to jump me into the $1000-per-week success crowd long ago.

He’s a really nice guy.

Cherubic face with fair skin and sandy blonde hair, he had a happy, go-lucky perpetual little-boy look. Soft-spoken and professionally dressed in a navy blue suit back then, you wouldn’t expect him to break your heart.

But he broke mine… and thank goodness for that.

Craig was one of the featured speakers at Pat O’Bryan’s UnSeminar in 2005 or 2006 along with Joe Vitale, Bill Hibbler, Jillian Coleman, Nerissa Oden and Ray McNally.

Known as a master listbuilder, I expected Craig to talk about the usual ways of driving traffic to your site: PPC campaigns, joint ventures, affiliate programs, working the forums, and setting up squeeze pages.

But he surprised me by talking about relationships.

Those were the Wild West days of Internet Marketing when almost anyone could build a list and use it as your personal ATM machine to extract money. Or at least, that what they said.

Focusing on relationships to build your business seemed...unnecessary.

But Craig specialized in being personal and real with his subscribers. They knew him – and his family -- because of his writing.

So, when he stepped to the stage and began talking about the inner game of marketing – you know, getting your mind right and fighting your own self-limiting demons before you try to convince potential buyers that you’ve got it all together -- I was all ears.

This was exactly what I’d been struggling with for a couple of years.

And it surprised me to hear someone so successful talking so openly about it. From my seat in the front row, I felt like he was talking to me, his newest friend.

I could confide in him … he seemed so sympathetic and gentle.

“I am so confused and scattered,” I said. “I’ve got so many projects started...”

Listen readers, I hear you.

With a gazillion marketers coming at you with a thousand, panting, “gotta-have-this-now” messages, you may feel like I did that if you didn’t read each e-mail or buy each tool, you’d miss the one that contained the secret.

Surely Craig would share the secret key that would unlock the vault to online riches!

He was my new friend.

We’d made a connection.

Instead, he told me what I didn’t want to hear.

It was me. All me. Nobody else. Me.

His answer really ticked me off...

No Guru, no coach, no program, no software - nothing would help me build my online business until two things happened:

  1. I had to DECIDE that I wanted to build a business and be committed to it, and…
  2. I had to become a STARTER and a FINISHER.

Remember, I had made very few sales because I had nothing to put in the marketplace.

But Craig’s admonition motivated me to make some serious changes.

The result was $1112 in three days.

That was my first $1000 week.

I’d made some money here and there, but nothing consistent, concentrated or predictable.

After spending nearly $22,000 on ebooks, programs, software, and teleseminars, and becoming discouraged and dog-tired, I began to believe that online marketing was a hoax.

The $1000 week changed that too. It was followed by another $1000 week!

That’s great, but it wasn’t life-changing money. I wanted life-changing money!

Craig wasn’t the only player in my personal drama.

Mark Hendricks was another. My first mentor, Mark helped me tremendously.

About the same time as Craig was delivering the truth, I had asked Mark, “When am I going to make money?”

In typical fashion, and like any good coach, he responded to my question with his own question.

“When will you decide?”

I was armed with two challenges, both of them containing the exact truth I needed to hear when I was ready to hear it.

And I’ll always be grateful for both of those guys. But I’m truly grateful that I was able to hear it and not run from it.

When I asked people their level of commitment today, the standard answer is that I’m absolutely committed.

But in reality, most people don’t even know what that means.

Being committed means that you’re willing to be in the game for the long haul, that you’re willing to listen to the people who’ve been there and done it before you, and that you’re willing, above everything, to be teachable -- NO MATTER WHAT.

If you fail, you learn from it and try again.

If you get discouraged, talk to someone who can help you out of it.

If you don’t know the answer to a technical issue, you learn how to use Google to figure it out.

If you’re confused about your purpose, you create a roadmap to success that reflects who you are at your core.

No matter what, you never give up. You may adjust. You may adapt. You may even get a job to improve your finances. You may even keep your job because you want more consistency in your finances.

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Yes, I need this!

But you’ll never give up. That’s commitment.

One of my favorite movies from the 1980s is Body Heat with William Hurt (as Ned Racine),  Kathleen Turner (as Matty Walker), and Richard Crenna (as Edmund Walker).

Ned is obsessed with Matty, but Matty is married to Edmund Walker. Luckily, Edmund travels a lot, and Ned and Matty find a lot of time together.

In a scene that I’ll never forget, Ned walks into a restaurant because he sees Matty and is invited to sit with she and the man who turns out to be her husband, Walker.

This is the conversation (From Lawrence Kasdan’s 1980 screenplay, Body Heat):

 WALKER
 You wouldn't believe the dorkus she
 was with when I met her. The guy
 came to us with a business
 proposition. We're always looking
 for opportunities. If the conditions
 are right. We're willing to take an
 occasional risk, if the downside
 isn't too steep. But this guy hadn't
 done his homework, he didn't know
 the bottom line. That's how I knew
 he was full of it. You've got to
 know the bottom line. That's all
 that really counts...

Again Walker takes off his glasses. He holds them up to the light and then rubs them again with his handkerchief.

WALKER
He didn't have the goods, this guy.
He was like a lot of guys you run
into -- they want to get rich, they
want to do it quick, they want to be
there with one score.

He puts his glasses back on, stares at Racine.

WALKER
But they're not willing to do what's
necessary. Do you know what I mean?

Racine looks at him in silence for a moment.

RACINE
I'm not sure. You mean, lay the
groundwork? Earn it?
WALKER
No. I mean do what's necessary.
Whatever's necessary.

After that conversation, Racine was willing to do whatever was necessary. Watch the movie to find out what that was… I won’t spoil it for you. It's a great movie.

Until I was called a STARTER, I was not willing to do what was necessary!

So when people come to me frustrated, moaning about their situation, I do have a lot of sympathy for them, because I’ve been there and I understand how terrible it feels.

But the biggest gift you can get is the truth.

And that someone must be the person who puts the truth in your face just as it was put in my face.

If you’re not willing to put in the work, to do whatever is necessary to be successful, then it’s not going to happen.

And that’s the truth.

Doing business today, online or offline, is not easy. Most people will tell you that it is.

I won’t.

The easy thing is to always give up.

Those who don’t are the winners.

They are the ones who go to the bank every week and increase their account with this week’s earnings of $10, $100, $1000, and more.

Comment below if you have a different idea about commitment or an experience that has enabled you to see the truth.

 

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Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Category: Business Start Up, Featured Content, NAMS Notes

Reinvention through Clarity

By David Perdew 10 Comments

The Decision Was Not So Easy: A Bullet to the Head or Change Everything in My Life!

When everything was at it’s worst, I made a decision to reinvent myself. Even though I wasn’t sure how to get it, I knew what I wanted…

In 1995, I sat in a rented room with the door closed, staring at a rifle resting against the wall.depressedmanholdinghead

I didn’t think I had much to live for in those first few months after my third business and second marriage died. I was convinced that my three children would be better off without me.

The problem: My big insurance policy was relatively new, and I knew that my kids would receive nothing if I off’d myself before the end of 1996.

I couldn’t leave them with nothing. Even though I’d given them nothing of myself for the past 10 years, that just didn’t seem right. I’d have to wait.

Where do these logical thoughts come from in moments of insanity? They seem like small annoyances at the time, but on reflection, turn into monumental turning points. Is it God appealing to the part of my brain that still functions? Is it the fear of failure kicking in? Or is it just an excuse to keep going until I can reinvent myself one more time?

Like a drowning person whose feet reached the bottom of the lake, I pushed myself up with the last little bit of strength I had. The beginning of my new life was contained in a phone number on a scrap of paper in my wallet.

That bottom was the low point for me. While things weren’t always easier, they were never harder. And never as dark.

But in that moment, in that small room, unemployed, without cash, without prospect, without hope, and unmedicated, I pulled the torn newspaper corner from my wallet. Smudged from being in there for nearly three months, I could still read the phone number my soon-to-be ex-wife had scribbled as I left her house for the last time.

“Gerald may be able to help you,” she said.

I didn’t call. I didn’t need help… until that moment.

Gerald answered the phone and agreed to meet me, even though he didn’t know me.

Those two small moments of clarity led to a total reinvention of my life. I had no idea then that I was changing everything.

And if I had, I might have run away in fear.

But in a flash, and without knowing how to get it, I knew what I wanted:

  • Better relationships – with my children, a true life partner, and real friends
  • Independence – I no longer wanted to give control of my life to anyone else – no creditor, no employer, no customer, no one.
  • Peace – with a strong belief that world peace begins with peace in the heart of each of us, I wanted to be an example of that for others, but first, I had to experience it myself (And I was a long way from it…)

More than two decades have passed since that moment of clarity, but the goals haven’t. Sometimes, I forget, but each day I’m moving toward them.

Better relationships

kidsI didn’t know it, but those three children were all I had left in the world. All my possessions, my money and my family were gone. The only chance I had of having any relationships was to rebuild the relationships with my kids.

But I had done almost everything wrong for nearly 15 years. They had no respect for me. And there wasn’t much love left. The greatest feeling they most experienced for me was fear. How’s that for successfully fathering?

I worked diligently over the next 10 years to regain their trust and love. (I chronicle that process in Bad Dad: 10 Keys to Regaining Trust.) But it was slow going. Patience, consistency and sincerity were the keys.

A funny thing happened though: As I loved them, I became more lovable.

And I attracted wonderful friends into my life. Those friends introduced me to an incredible woman. Now, I have a relationship that I could have only dreamed of with a beautiful, talented wife!

Although I’ll never be finished, I’m much closer to achieving my relationship goal.

Independence

There are many different kinds of independence, but I was praying for financial independence. I got much more.

An insecure person (like me at that time) couldn’t handle much independence. One definition of independence is “freedom from control or influence of another.” An insecure person is always influenced by others!

I could not become independent in any way until I became more secure in my beliefs and actions.

That has been a long process, one not yet complete.

I’m still haunted by niggling little thoughts.

baddad_cover_lrgFor example, when I began writing Bad Dad, I thought, “Who am I to write this? I was a classic failure as a parent.” And even when I began writing this article, my first thought was, “Who are you kidding? People will think you’re a failure!”

Yet, I’m doing the work. That’s all that matters.

Over time, the thoughts are overcome by the new evidence, and internal security builds. It’s a matter of “acting as if” until it becomes a way of life.

Financial independence is not far away.

In 1995, I had $256,000 in unsecured debt. More than 20 years later, that debt is gone (paid off in 7 years) and now have a net worth much greater than I expected because I focused on my goals.

That’s not bragging. It’s not enough to retire on (if I ever choose to do that!) but it’s proof that change happens when I put my focus on it.

Niche to Affiliate Marketing SystemNow, I’m focusing on my online business with recurring income, that allows me to work where I want, when I want.

That’s key to my independent growth.

Building a community of friends and supporters who are creating lives of independence with their own online efforts has been a blessing. I’ve built great new relationships and continue to learn more than I teach.

That longing for independence feeds my need to improve these relationships as well as my existing relationships while building new ones.

The paradox, of course, is that the more independent I’ve become, the more interdependent I am on friends, colleagues and family.

Peace

Yes, yes . . . we all want world peace . . . ho, hum!

But really, who can change the world?

Confucius, the ancient Chinese philosopher and teacher, had a comment about this 2500 years ago that still applies today:

“To put the world in right order, we must first put the nation in order; to put the nation in order, we must first put the family in order; to put the family in order, we must first cultivate our personal life; we must first set our hearts right.”

For selfish reasons, I want peace in my life. I want the feeling that comes when I close my eyes and know there’s a Universal presence surrounding me.davidcharlsaarizona2016jan

I want the feeling that comes when I know my heart’s right. That comes from doing right for others, or as my wife says, “being of maximum service.”

It’s a spiritual place of comfort and security. It’s a sharing with all things that reinforces my smallness in the scheme of things, but adds to my confidence that what I do matters.

Peace in me helps instill peace in you. Peace in us instills peace around us. And so on and so on. And eventually, that little ripple of peace becomes a tsunami of change where the world gets it!

All is well, and change happens.

charlsaandthecabinFinding peace led my wife and I to give up a comfortable life in middle of suburban chaos in Atlanta, GA, and head for the hills in north Alabama. A harmonic convergence of some sort, still a delightful mystery to me, allowed us to purchase 95 acres of forest with streams, waterfalls and wildlife where I built a log house with my own hands.

It’s true. We didn’t do much. But what we did was important: Created a vision, I focused on it, and stepped toward it with action.

The future appeared in front of us disguised as the present.

And it was good.

That’s how it works. Reinventing ourselves begins with a moment of clarity, a massive desire to change, a commitment to our goals, and focus and attention.

Every time. And always!

The moral of the story?

Never give up. All you need is a little clarity and a lot of determination.

People who succeed may get discouraged, but never get deterred.

We bang into locked doors until one opens.

And then, we step through like we really belonged there… because we do.

 

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Category: Business Start Up, Featured Content, NAMS Notes

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