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Generate low-cost, highly-targeted leads with a little-known Facebook technique

By jen Perdew Leave a Comment

Filling the pipeline with new leads is
the secret to success online.

Always has been and always will be!

Lead Generation Strategies

When it comes to building a successful and profitable online business, there's only one thing you absolutely MUST do:

Getting enough qualified, targeted leads.

Of course, there are other pieces that have to be in place too, but if you're not getting high-quality, targeted leads, nothing else matters.

Knowing how to consistently get those leads is the key.

If you know how to get as many qualified, inexpensive leads as you can handle, then you’re already making a ton of money with your business online.

But I don’t know anyone who is getting ALL THE LEADS THEY WANT… We all want more.

Proof that new leads can take you where you want to go

We are really good at converting new leads into paying customers. We do that with a process we call Automated Sales Funnels.

The proof is in the our new leads conversion numbers.

With our Automated Sales Funnels, we’re adding our highly-targeted leads with Facebook ads and other traffic-generation techniques.

Once we’ve gotten them to opt in for a specific gift, we put them into a follow-up email system that educates, nurtures and converts.

The result is in the graph above. Let’s assume we get 1000 new leads a month to be able to run the numbers easily.

  • After 7 days, a new lead is worth about 78 cents on average. Our 1000 new leads are worth $780 (1000 x .78 = $780).
  • After 14 days, the lead value jumps to $1.64 because we’ve continued to convert more new leads to buyers as they get to know us better. Our $780 value has jumped to $1640 (1000 x 1.64 = $1640).
  • At 180 days, the new lead value has reached $5.10 and our 1000 new leads that we collected 6 months ago are worth $5,100 (1000 x 5.10 = $5,100).
NewLeadValues.png

Building automated funnels is pretty easy, but…

Zero times anything is zero.

In other words, it starts with the new leads. If you’re not getting new leads every day, you’re not growing or scaling your business.

Facebook advertising is the easiest way right now to get new leads, but it can be expensive if you don’t know what you’re doing.

That’s why I like to play it safe. Let’s spend a little money to get as big a result as possible and then scale our spending budget for advertising as fast as possible.

Getting new leads is every marketer’s holy grail. When you know your numbers, you can scale your business in multiple ways.

But you have to get new leads.

6StepFunnelProcess.jpg

You can get as many new leads as you can afford!

Advertising is the easy way to get new leads. If money is no object, you don’t care about how much you’re spending to get that new lead.

I don’t know anyone like that. Everyone I know is either very careful about making money from their advertising to make positive cash over time, or they are too afraid of advertising costs to even attempt it.

That’s a huge mistake because advertising is the key to growing your new leads and your business.

So, what’s the secret to advertising with Facebook?

When spending money on advertising, there are several numbers to track:

  1. Break even number: This is when the revenue from the new lead and the advertising cost to acquire that new lead are equal. Time becomes the variable to track.
  2. Time to break even: How fast do you want to break even? With our numbers, if we’re spending $.78 per lead, then our break even time is 7 days. If we spend $2.42 to break even, then we need 60 days before that lead is profitable. The goal, of course, is to break even as fast as possible. And there are two ways to do that: a) generate more revenue in the same amount of time, or b) shorten the amount of time to convert your leads to buyers.
  3. Lower the cost of the ad: If you’re breaking even with $.78 at 7 days, what happens if your ad cost drops to $.28? You’ve just improved your ROI by nearly 66 percent. That’s huge.

Is there an easy way to learn how to do this?

Of course, the answer is… YES!

My friend Ron Douglas has a program that has been running successfully for years called Five Dollar Posts.

This is a proven formula for generating 500 leads (or more) per day from Facebook, without losing your shirt or your account.

Of course, it depends on the cost of your advertising and the return on your investment in advertising.

But Ron’s program walks you through all of that to make sure you’re targeting the right audience correctly and creating the kind of ads with a very special sauce using other people’s content that keeps the costs exceptionally low.

<strong>Ron Douglas</strong>
Ron Douglas

And for a limited time, we've added a Facebook group to help you follow his course, and implement fast.

Let's face it - if you don't do this and implement the technique fast, you're shooting yourself in the foot. It’s incredibly important to start now...

That's why we've started a Facebook group for people who have jumped on this so that we can help you go through the process too even though it's incredibly simple. But we'll be there to answer your questions.

And Ron is there too. He's that kind of guy. But you have to get in now... We won't offer this long.

But we're not going to keep this Facebook Group open forever. You have to grab Ron's course first. Get it at the link below...

Click Here To Check Out Five Dollar Posts To Generate Leads In Your Business

Category: Featured Content, NAMS Notes

Less Stress More Cash for the Holidays

By Jen Perdew Leave a Comment

Depositphotos_52394815_700px

Less Stress More Cash for the Holidays

 

The holidays can be stressful, especially for entrepreneurs.

These months are typically the slowest for many online businesses unless your niche is one of the few that flourishes during the holidays – like home and garden or health and fitness.

For most everyone else, our businesses suffer the terrible cash flow blues.

Then the stress of less cash tends to creep in and becomes even worse because this time of year always means more time away from your business. PLUS you need more cash for personal things like gifts, meals, holiday parties and gearing up for the new year.

I thought we could all benefit from a quick list on how to reduce the stress and potentially increase the cash coming in the door.

So first though… BREATHE.

The only way to reduce the stress is to focus on what you can really get done. Be realistic, practical and most of all don’t create more struss for yourself!

I laugh as I write this because my to-do list is sitting right next to my keyboard staring me straight in the eye!

Trying to balance the personal list and the business list can feel a bit overwhelming.

Let’s tackle the business list first.





  • How Much?

    Determine what kind of additional cash you need to make it comfortably through the next 6 weeks.





  • How Would You Like To Earn Extra Cash?

    Do you want to do a sale on products you have in your arsenal already? Do you want to pick up a few clients doing done for you work? Do you want to finish up a new product so you can launch it during this period?

    Flash Sales or Holiday Sales are great way to earn extra cash. Especially when you already have a sales page and the product created and done.

    Each year at MYNAMS, we run a sale called December Deals. When we started doing it, it was to retire old products we wanted to take out of our normal sales funnels. Now in year 6, we offer tons of never released before products!

    Of course you don’t have to run a month long promotion like we do, but you could offer something over a week long period.

    Our customers look forward to our December Deals and that has made December our highest income month each year.

    If your business is a service-based business, this is a great time to sell a block of your time to your existing clients. Remember, most other business owners are strapped for cash and strapped for time as well during the holiday months too so getting hours at a discounted rate to be used in the coming year to help generate additional income in their own business is appreciated!

    Let’s say you are a graphic designer. You could create a package of holiday themed images to help your client promote their own sales during the holiday months. Once you’ve done the initial leg work of creating your holiday themed templates, it would be easy to sell those packages that can be customized specifically for your client.

    Doing the base design work is the time consuming part, right? By quickly branding those images for your clients, you still have to do a bit of work but the templates are already done!

    Think about what you can do in your own specialty that uses the same concepts.

    Do you have a course that’s almost ready to launch? Run an early bird sale on that course with definitive release dates for the remainder of the course. For example Modules 1-3 are now available and Modules 4-6 will be released on specific dates.. This gives you an opportunity to get customers using the course right away and giving you feedback. Once you’ve built the entire course, you’ll be able to get testimonials from the existing students and you can release the course at a higher price in the beginning of the year.





  • What's Your Asset Inventory Like?

    Once you determine what you have in your inventory, decide how much time you can realistically put towards the project. If you know you’ll be traveling for 2 weeks in December, you don’t want to plan on launching your sale the day before you leave. That’s just way too much stress. Or if you know you will have a house full of guests, you don’t want to always be tethered to your computer meeting client deadlines or working in your support desk.





  • No Products? No Problem.

    So what if you don’t have any products you can use in the scenarios above? Do you recommend other products as an affiliate? Reach out to someone who has a product that really fills a hole in your business and ask if you can do a special promotion of his or her product.  Most business owners will jump at an opportunity to make sales. Especially if they have an evergreen product. Ask for a special coupon or add your own bonus to the promotion.

    It’s much easier to write blog content and emails to sell someone else’s product than trying to create your own promotions for short term cash.





  • Got Coaching?

    Do you offer coaching services? Create a special limited time promotion to sell XXX number of seats to your program at a heavily reduced price. Begin the program after the holiday rush. Remember your coaching clients are just as busy as you are during the holidays and don’t want to be pressured to meet your deadlines and goals. That is the #1 objection to coaching programs. Not enough time to participate. Meet that objection head on.





  • Are Live Events Your Favorite Thing?

    Have you been thinking about holding a live event? A 30-day challenge for example? Outline your program and create your start date. Put the program on sale. This gives you a chance to build the entire product live at a later time.

    When we created our first MyNAMS 30-day challenge on list building, we did it as a live event where we met each day and interviewed an expert. We sold the program in advance and then created the content each day as we did the challenge. By the end of the event, we had a fully built program that we could sell any time.

    This same concept works with a live workshop or summit.





  • Don't Forget About Your Team!

    Remember if you work with a team, you need to make sure you are clear on when they will be available during the holidays. You don’t want to create deadlines or delivery dates for your products if your team members will not be available.





  • Automate For Less Stress!

    Automate as much as possible. This allows you to spend quality time with friends and family during the holiday season and BE PRESENT! That’s what being an entrepreneur is all about anyway, right?

Now on to a few personal tips –

 

 Make the time. Yesterday I spent the day making holiday crafts with my aunt. We knocked out 16 gifts, spent time together and watched football. (My family's favorite past time). I scheduled all of my work items in advance so I never had to check the computer or send an email.

A flexible schedule. I get a lot done in a day. But many times, I don’t complete everything on my list. As a wife, employee and boss, I have to be a lot of things for a lot of different people.

When I don’t manage my time everyone suffers. Just ask my husband.

We make lists for chores and projects that need to be accomplished. We divvy them up and then decide what’s really possible to complete. If a project doesn’t get done because life gets in the way, we determine if it HAS to get done and if we can push it off.

When we schedule time together to just have dinner and watch a movie, then nothing else can affect that. Unless an emergency crops up that is...

What are the things you absolutely love to do during the holidays? Do it and do it often!

For me, it’s going out to cut and then decorate our Christmas tree. We plan and prioritize it. No work or other chores get scheduled that day. It’s something that brings me joy and I won’t let anything get in the way of that. Then I love sitting around the tree. My office moves to my living room as much as possible so I can enjoy it frequently!

What are the things you don’t like to do but have to get done? Don’t draw it out. Just do it!

When I’m up against a task I don’t want to do, I try to make my environment as stress free as possible. It may be that I need some great music in the background that makes me more relaxed, or a warm cup of tea. Sometimes it’s complete quiet so I can focus and knock it out.

Communicate. When I have to do something work related that takes away from my personal time, I let my family know in advance.

For example, today I’m writing this blog post. I need to be able to concentrate. It’s a Sunday and husband is at home. We determined the amount of time I would need, then we agreed to do our own thing during that time. He knows I need quiet uninterrupted time to get this project done so he went to run some errands. When our agreed upon time is over, we’ll work on a project around the house together.

I know these sound easy and maybe even a bit silly, but being aware and being conscious is what helps relieve the stress of trying to manage your business life and your personal life during a historically busy time of the year.

I hope you find some of these tips helpful in earning a little more cash for your business this holiday season and having a TON LESS STRESS too!

If you want to be notified when our annual December Deals promotion starts, just enter your name and email below and you’ll have a chance to see some of our best products at 90% off throughout the month of December!

Category: Featured Content

Top 50 Business Books from NAMS Team

By David Perdew Leave a Comment

NAMS Top 50 Business Books

When we asked the mynams insiders members to tell us about their favorite business books, these are the ones they came up with... Plus we added about 20 that were on our list.

Category: Featured Content

Content is King…Or So They Say

By Jen Perdew 3 Comments

Content Is King...
But Only If It Serves Your List


If content is king, consistency is queen - blogging and social media tip - handwriting on a napkin with a cup of coffee

The money is in the list.

In fact, your list is your number one asset for your business and you must treat them as such.

Your list is going to naturally segment themselves into engaged content consumers only, buyers and consumers and inactive contacts.

Your job is to keep your subscriber engaged until they become buyers.

You’re going to have people who buy from you immediately.

And those who need a little more nurturing until they’re ready.

There are 3 things we’re going to tackle today.

  • How do you build a list?  
  • How do you keep your subscribers on your list?
  • How do you keep coming up with new content?  

How do you build a list?

Well, this is a really broad question so we’re not going to talk technical aspects. There are courses upon courses on what to do to actually build your list.

It drives me nuts though when my students say “ I have to build my list” but they have nothing to use to actually give that potential new subscriber.

You can’t just slap up a blog and assume your list is going to grow like crazy. It just doesn’t work that way.

Listbuilding is a big massive effort that must be combined with targeted traffic.

You can't have one without the other.

So we’re going to focus on what you should offer to encourage your visitor to sign up for your list.

Think of it like this- when you go for a job interview, you want to look your best right?  First impressions are everything!

Especially in the online world. People are becoming more and more protective of their email address.

When building your list, you want to offer the very best in your free offer. This is YOUR first impression.

So the free offer must be highly valuable. It doesn’t have to be huge and it doesn’t have to be long. It just has to be GOOD and USEFUL.

In fact, more and more marketers report that offering massive packages as the free offer has lower conversion rates.

Why do you think that is?

Think about it.

People look for simple and quick. They need an easy and fast win. And if you can give them that win, you’ve just built your credibility. And credibility is key to achieving the next two items on our list!

That’s why templates and checklists convert so well.

Give people something they can use. Immediately.

Save your long video training for later.

Think about what your area of expertise is in. Now how can you create a free offer based on that area of expertise? It’s going to allow you to stay congruent with your long-term funnel.

And congruency is key to item # 2.

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How do you keep your subscribers on your list?


People don’t want to sign up for your free product about nutrition and health and immediately receive content about spiritual growth.

Now you and I both know there is a correlation. But you really have to make that introduction to new content through a well-laid consumption path.

So how do you keep subscribers on your list? 

First, you want to wow them and beat their expectations of you and your business.

BUT you must give them content (whether free or paid) that directly relates to how they came onto your list to start with.

So wait FREE OR PAID content?

That’s right. Free or paid.

Remember you must monetize your list in order for your business to survive.

And if someone signs up for your free product they are obviously looking for a solution.

It’s your job to give them that solution and it can be in the form of a paid product.

Right now you may not have a paid product and that’s ok. Make sure you’re creating content to nurture that new lead.

What kind of content could you create?

  • Blogging is a great way to nurture your list.  
  • Email auto-responder series are good too. ( Email is not dead! Don't believe that rumor)
  • A monthly newsletter (this is a way to only commit to once a month content!)

You can easily change out your call to actions within this content so when you are ready to launch your product, they will already have a good rapport with you and you can start selling your products.

OR even better, if you don’t have your own products yet, use this time to hone your selling skills and promote some affiliate offers inside your content. 

How do you keep coming up with new content?

I don’t think coming up with new content is that hard...if you plan. 

This is where a content calendar really comes into play.

Everyone’s business is different but I’ll tell you how I come up with my content.

In the MyNAMS Insiders Club, we have monthly topic-specific challenges. So I write all of my content to focus on those monthly challenges. Then I give myself some slots on my calendar that don’t have a topic yet assigned so I can fill in with TIMELY content. Ya, know the stuff that’s hot right now. Or sometimes we get some really great questions in our support desk that everyone would benefit from my response.

So I would use this approach for your own business.

If you’re just getting started, don’t let yourself get overwhelmed with trying to come up with content for a year or even 6 months.

Do what’s comfortable for you. But make sure you have a plan. If you don’t, it can look like you’re just throwing things out there.

The worst thing is when you’ve promised content to your list and you have no idea what it’s going to be and it’s the day before.

If you have a general content plan, then you can let the ideas swim around in your head before you actually have to write.

I guarantee you have more content than you think you do. Take a look on your hard drive. Look for private label content you can easily change and adapt to your own voice or do a little research for idea starters from content you've already created.

I bet you'll find you have enough there to create both your nurture content and maybe even a low-cost product so you can focus on turning those subscribers into buyers.

After all, we'd all rather have a list of buyers who engage and consume content and products than a list of freebie seekers.

If you're interested in building a blog to deliver your content, pick up my FREE report " 6 Figure Blogging". You'll be able to start implementing these tips immediately!

Category: Featured Content, NAMS Notes

Case Study: 5 Days To 12K

By David Perdew Leave a Comment

Case Study: 5 Days to 12K! 
“How We Took First Place Big-Name
Launch Contest with a Smaller List!”

Click To Play

     

Click Below For Your Copy Of
"5 Days To 12k"

CathyChapman-portrait

It all begins with the relationship!

 

"The strategy to become a top affiliate marketer is in this report. Don't just read once. Read again. Then read it again. Make a check list from this report. David Perdew tells you how he did it. It all begins with relationship. His entire report has the tone of building that relationship of him with you. If you're interested in Affiliate Marketing, you'd be crazy not to get this report."

Cathy Chapman

Filled starFilled starFilled starFilled starFilled star
Healer / Online Business

Discover the step-by-step process that landed us on top of a launch leaderboard, $3000 in cash prize plus nearly $9000 in affiliate commissions, AND customers delighted with the product...

We’re at an all time high in the number of product launches, and an all-time low in the quality of products, so your promotion choices are clearly crucial... 

How do you promote an affiliate product, maintain your integrity, push hard enough to win the big contest AND keep your community coming back for more? We're going to show you exactly that...

For a Limited Time, Grab This as We Work Up to Our Normal Price Up on a Dime Sale!

  • Single buying criteria that brings in even more sales...

    There's one basic rule of thumb I share with my community to help them determine whether to buy or not. By being open and upfront, it actually increases sales…

  • How to choose which products to promote?

    Discover the 5 essential criteria I use for determining whether to promote products to my community.

  • Boost conversions AND create warm handoffs

    How to ensure you’re getting the highest conversions on the leaderboard even if you have a smaller list…

  • How to create a winning strategy...

    Use the four steps to creating a winning contest strategy for better results every time…

  • Be prepared to change your strategy...

    How to overcome and adapt to obstacles that will ALWAYS show up during a promotion…

  • Use email with a light touch...

    How to use a comprehensive email strategy WITHOUT overwhelming your community…

  • Focus on the long game...

    Discover why winning contests and getting on leaderboards in your niche is so important to your business success…

  • See an opening and take it...

    How to recognize opportunities to crush the competition…

  • Fundamental affiliate marketing strategies lead the way...

    Why specific affiliate marketing fundamental strategies are the key to winning promotions…

  • Get more attention and more sales...

    How to communicate with product owners to get more attention as a real player…

  • Long term partnerships or hit and runs?

    Discover why the promotion evaluation process goes beyond the product itself and into whether you really want to do business with the product owners…

CASE STUDY 5 Days To $12k-800

Are you ready to build an Affiliate Marketing strategy that will help you create REAL income?

When I was new to the online marketing world, I was so frustrated by this.

Someone does something pretty exciting online, getting great results, and then they clam up.

It's like they want to keep it a secret so that you can never REALLY figure out what they did to get the great results.

Or worse, they want to charge you thousands of dollars just to learn what they're doing. I get it. That's a business model.

But we're not doing that.

We just earned nearly $12,000 in 5 days. If you want to know EXACTLY how it was done, grab this 40-page report below.

simonharrieshead

His strategy is a must!

 

"I Just read a report about my own launch and it blew me away.

I’ve been working with affiliates and launching products for over 5 years generating more than 3.6 Million in the last 50 months alone. We had some serious heavy hitters on this launch. And David beat them comfortably by implementing the systems he has in the report. The report is factual and actionable...if you want to be able to make serious money quickly then his strategy is a must.

And there’s no better way than Davids method used on our Converzly launch that did over 162K in 5 days and David held the biggest share of sales."

Simon Harries

Filled starFilled starFilled starFilled starFilled star
Product Launch Specialist
JustinBurnsHead

Game Changer!


"I love this report by David.

It's cool to see what strategies he used. I can't believe he's charging what he's charging for this. David's information is awesome.

It's the exact method he used to take the number 1 spot in my recent launch of Converzly software. Get it now at the current price - way underpriced!

This report is a game changer."

Justin Burns

Filled starFilled starFilled starFilled starFilled star
Product Developer

Yes, I Want To Win
Affiliate Launch Contests!

7 Day Money-Back Guarantee

money-back-logoWe stand behind ALL MyNAMS products and offer a cast iron money back guarantee. If you are not 100% satisfied with your purchase we’ll refund your money. So now you know you can try us risk free.
SamLyonsTestimonialHeadshot

Customer for Life!

 

"I purchased your report 5 Days To 12K report and must say it is worth many times the small investment I made in purchasing the report. It has so much helpful information about how to go about promoting a launch. 
PS:You have a customer for life here!"

Sam Lyons

Filled starFilled starFilled starFilled starFilled star
lyonsmusic.com
brunoprinztestimonialheadshot

...Importance of Professional Ethics and Good Choices...

 

"I really enjoyed the study, because it does not just talk about what you need to do for a successful release, but how to do it, talks about how to have flexibility to deal with the circumstances, and especially what your mentality should be like when entering an Affiliate contest to produce the best possible results. I believe this can also be very useful for anyone who will launch their own product.

It is also something that talks about the importance of professional ethics and good choices. After all, when building a community (audience) we can not think of ourselves as just "salesmen", but as coaches of these people in choosing who they promote for them."

Bruno Prinz

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Internet Marketing Consultant, Brazil
RonMcGoughTestimonialHeadshot

WOW!

 

"WOW! David just finished this wonderful case study. I do not have a list and have been having trouble creating one but loved your recommendations. Gives me more motivation on learning how to build a list."

Ron McGough

Filled starFilled starFilled starFilled starFilled star
Online Marketer

You Have Produced an Amazing Report...

 

"I purchased your Case Study today after reading Tiffany Lambert's review. It's everything she said it was and more. You have produced an amazing report. I like your honesty and straight forward approach. I'm going back over your report again and making detailed notes. I'm looking forward to implementing this."

Mike Folsom

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Online Marketer

Category: Featured Content

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