The Art of Storytelling in Business
Some people are natural storytellers...
But I've never met one.
There is no denying that there is a special art of storytelling.
I guarantee you I'm not a natural!
Like EVERYONE I know who is great at storytelling, I had to learn that skill. And like me, they studied and practiced storytelling until it appeared effortless.
When you tell stories, you naturally create more personal connections with your readers.
For business storytelling, you want to tell stories with a point to help increase your rapport with new leads and prospects to ultimately build a buyer relationship.
When your readers feel connected to you they trust you. And trust is incredibly important when you're moving your prospect through the customer journey.
Those stories persuade people to take the actions you want them to take.
- Clicking To Read Your Blog Posts
- Downloading Educational Content
- Following You On Social Media
- Replying To An Email
- Purchasing Your Products
- Telling Their Friends About Your Content
The good news is, it's not that hard once you have a simple business storytelling system to follow.
I run lots of tests in our business. And my writing style has always had components that entwine stories about myself, my life and my business.
You know what? When I use stories in my emails and in my Facebook ads, they ALWAYS perform better. But that's because my community is used to that type of communication from me.
If I try to shortcut the process and I don't add that personal touch, my engagement levels take a huge dive and I hear about it from my community.
I hear this a lot...
"Noone cares about what I have to say"
If that's true then you're going to have a hard time building a loyal following, that's for sure!
I live in the woods on 100 acres. With a lake.
Beavers love my lake.
The beavers and I have a love-hate relationship.
I love that I have a place where wildlife is protected and can flourish.
I hate that the beavers create dams all over my lake and streams because it means more work for me.
A few years ago, we were entrenched in a full-on battle. Those beavers built those dams faster than I could rip them out.
I posted this mini-drama as it was unfolding on my Facebook page.
Then I finally surrendered and let the beavers win!
But to this day, my followers ask me about those dang beavers!
I never in a million years thought THAT would be the story that my community became so involved in.
You don't always get to chose what your followers take hold of and care about.
So it's really important that you show your readers and community that you're a real person.
Do you have to share everything on social media? No. That's just how I do it.
There are tons of ways you can entwine storytelling in your business.
In your emails, on your sales pages, in your social media posts, in your webinars...the sky's the limit.
That's why I developed the 7-Step Storytelling Templates and you can download them free now.
It's a 7 step fill in the blank template to help you create stories to help you monetize your content in business.
These storytelling templates will help you master the art of storytelling, build rapport, create a community and ultimately generate more revenue!
Just fill out the information below and we'll send the templates right to your inbox!