What is your strategy to get your content published on the authority sites? 

Yes, there is a strategy behind it. And guess what? It is easier than you think - if you know the small details the pros know. 

Take the time to build out your strategy once, then reap the benefits over and over.

Research, Document, and Create Your Authority Publication System

• Create a spreadsheet to document your research results.
• Refine your core message and narrow down the focus to who you want to reach. 
• Create your mission statement if you haven’t written one.
• Gather your data for your Media Page or Media Kit.
• Create your client Avatar.

Familiarize yourself with the authority sites you are interested in submitting your content to. Does it fit for you and your audience? Use your spreadsheet to note the type of content, themes, and categories. Make note of the ‘hot topics’.

You will want to keep a spreadsheet with notes for each publication site you research.

• Review their Submission Guidelines and note specific conditions on your spreadsheet.
• Determine who to send your submission by name.
• Read and understand their terms and conditions for submission.
• Note the publication’s preferred method of submission.
• Can I use the Authority Site Logos on my sight?

NOTE: Be careful how you use their logo and name on your website. You do not want to imply that you are part of their staff or affiliated with the publication site. Usually, you will find that information in their Brand Guidelines. 

Use the words “As Seen In” above the authority site logo. Never have the authority site’s logo so big that anyone could confuse your site with the authority site. When in doubt, ask.

Editorial Calendar

Many Authority Sites will have an editorial calendar containing their upcoming themes and topics. This information is especially helpful so you can produce content around the topics. If you do not have an Editorial Calendar for your business, now is an excellent time to create one.

Allow for the time needed to do your research and write your article. Note your internal deadlines as well as publication deadlines. Plot your topics and titles on the calendar. Make adjustments, as needed. 

Once you have developed your editorial calendar, stick to it ~ every day.

Include topics and dates from your authority sites so you do not miss anything. It takes work, but the benefits are worth doing right.

 

Create a List of Your Existing Content to Repurpose

• Books I have written
• Reports I have created
• Videos I can re-purpose
• Podcasts
• Other

Are you struggling to get started creating free content?  You may want to check out one of our most popular pieces of training called "How Free Products Lead To Profit".

Does Your Website Need a Facelift?

Is it time to update your website? Your website should be professional, down to having your photos taken by a professional photographer. Use clothing and accessories with the colors of your brand.

Above all, be yourself! Focus on your message, sharing and helping. When you care about your audience, they will feel that. 

 

Developing Content

Review your previous posts and articles to see if you can update any of them that had good engagement from your visitors. You can always block out time on your calendar to brainstorm topics. 

Use PLR/Done-for-You Content to get you started. It should be high quality and rewritten in your voice to your audience.

Read How to Create Efficient Content.

 

Do This Now

1. Begin following and interactive other top influencers. Comment on their posts a social media. Join their memberships and groups. Get them to respond to you. 
2. Start publishing on LinkedIn. Get quality backlinks as a guest blogger on smaller sites. Do everything you can to grow your audience and become known as a top pro (without misrepresenting yourself).
3. Push yourself past self-limiting beliefs. Every interaction, every publication to an authority site and every time you focus on helping your audience, you have the ability to grow your list. Get ready to push yourself daily toward earning your first authority site guest post. 

 

To get your content published on authority sites is not a one-shot deal. You have to begin with a plan and how to implement it. The research time alone can feel overwhelming. Split up the steps and do a little bit a day. Take the time to do it right. 

Stepping out of your comfort zone is courageous and scary at the same time. But remember, once you land that first authority site article or interview, it will be unbelievably easier to land the next one. So, get out there, use these proven steps and focus on being the best you can be.