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By David Perdew Leave a Comment

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As a blogger, the question is how to Facebook for business and pleasure effectively

Here’s a stat that will blow your mind…

According to AllFacebook.com, 1 of every 8 minutes users spend online is on Facebook.

Want another staggering stat from From Tech Journal South?how to facebook for business

More than 25% of all page views on the web are now on Facebook. (Facebook) accounted for 24.27 percent of all U.S. pageviews, while runner-up YouTube.com had 6.93 percent.

Wow!

That is domination. Wouldn’t it be great to tap into that traffic with your blog automatically?

Welcome to Facebook’s Open Graph protocol technology – the ultimate vehicle in changing how to Facebook for business and personal use.

I’d never hear of the protocol until today. And now, I’m really excited about harnessing the power of Facebook from my own blog.

So, what is Open Graph?

Well, it gets very technical. And frankly, I just passed over the techie part. I don’t really care. What I do care about are the benefits. But before we get into that, let’s review what the “Like” button does and why it’s cropping up all over the web on different sites. (You’ll notice I’ve added it to this blog as well as the member forums and member blogs.)

This concise description comes from Facebook’s own Core Concepts / Social Plugins / Like Button page:

“The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.”

Okay – that’s pretty cool. Clicking a like button puts that content right into Facebook’s content flow. We knew that…

But…

“When your Web page represents a real-world entity, things like movies, sports teams, celebrities, and restaurants, use the Open Graph protocol to specify information about the entity. If you include Open Graph tags on your Web page, your page becomes equivalent to a Facebook page. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user. Your page will show up in same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content.”

Did you catch that?

“…you have the ability to publish updates to the user…and you can target ads to people who like your content.”

If you use Open Graph and turbo-charge your “Like” button on your posts, you can connect automatically with anyone who “Likes” your content – whether it’s the page or the post – as if they were liking your Facebook Fan Page because  Facebook now treats your pages with the Open Graph Protocol installed as if they were Facebook objects.

The downside is that, like everything else Facebook does, it’s pretty tech heavy and not all that user friendly. Until now, understanding the Open Graph protocol was a little daunting.

No more mystery determining how to Facebook for business – let your readers do it for you…

A new friend of mine on the Warrior Forum (Peter Maxwell)  created a plugin that makes the whole process simple and automatic. There’s no question now how to Facebook for business more effectively – or for more exposure if you’re promoting your personal writing.

This is exponential leverage, and it finally solves the puzzle of how to Facebook for business easily

And not a lot of people know about this yet. Peter just released his plugin yesterday.

He’s combined the Open Graph protocol with the “Like” button and a Facebook comments on WordPress in one plugin.

I installed it in a few minutes, tested it, and just can’t live without it now.

The hardest part is setting up a Facebook app to connect directly to your blog, but Peter’s installation guide walks you through that.

So, how much is this magical little baby. It may be the best deal on the web right now. A single license for all your personal blogs – just $17.

And if you’re building blogs for clients, get a developers license for $47.

I’m not kidding. Peter says this may be the most important plugin he’s created and I agree. This changes the way I do everything on my blog.

Be sure to check out this plugin today before the price goes up and discover how to Facebook for business or pleasure and get more access from your readers.

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Category: Social Marketing, Tools I love, Traffic Generation

About David Perdew

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