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Social Media Marketing for Small Business Owners

By David Perdew Leave a Comment

Social Media Marketing for Small Business Owners

Social Media Marketing for small business owners

Social media marketing for small business owners provides the opportunity to get more attention when you create and share content. Social media platforms are ideal places to engage with your ideal audience, although they aren’t necessarily the best places to make sales. Your strategy should be to use social media to drive traffic to your opt-in to build your list. An email list provides the easiest and best way to make sales.

Begin with a Lead Magnet

A lead magnet is known by many names, such as ‘ethical bribe,’ freebie, small report, or a gift in exchange for the person’s email. Your lead magnet should be valuable content that your audience can use immediately to solve a problem.  They can help grow your list by offering multiple ways for your audience to enter your list by downloading your content.

The best lead magnets solve a problem, works quickly, and provides immediate gratification. They can be in multiple forms, for example, reports, checklists, cheat sheets, reports, etc.

Pretty much anything your audience will find helpful can become a lead magnet. Presenting your lead magnet on social media is an excellent way to build your list.

 

6 Ways to Use Social Media Marketing for Small Business Owners

Your goal is to get your lead magnets in front of as many people as you can using your social media platforms so they sign up to your list. Encourage them to share the link with others, and build a long-term relationship with your customers and fans.

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Promote Your Lead Magnets Consistently

You can’t hope that people will come across your website to find your lead magnet. For instance, you should promote your lead magnet as you would a product you’ve developed by spreading the word on social media. Use a social media scheduler to easily get the lead magnet seen more than once on your platforms, such as Hootesuite and Loomly.

The ideal lead magnet will be evergreen. They can motivate people to join your list, and furthermore, segment your list. Segmenting your list effectively means you can whittle down the freebie seekers. Use tags to move people through your funnel that delivers the right information at the right time. This creates an email list that is responsive to your offers based on your lead magnet they signed up to receive.

All Social Media Profiles Should Always Include a CTA

Most social media platforms allow you to have a link or button. Create the call to action that leads to the opt-in page with your lead magnet/freebie for each platform that you use. Don’t use the same landing page for all of your social media platforms. Each audience may be a little different and should be treated as such. Plus, keep in mind that the more options you have for your audience, the more likely they are to join your list.

Use Content Upgrades in Blog Posts and Promote on Social Media

Every blog post should have at least one content upgrade, which is an in-content link to an opt-in of some type. It can be as simple as a checklist, or a more in-depth report for the blog post, or anything that is easily downloadable and relevant to the information they are reading.

This has a bonus side-effect of showing your expertise on a topic. It will grab their attention while they’re reading about the topic, therefore the likelihood of someone signing up for your list to get additional content is extremely high.

impact of social media on marketing strategy

Add a Sign-Up Button on Your Facebook Page

Set up a Facebook Page. Keep it active and add a sign-up button. In your scheduled posts, add a reminder to sign up for your list via your sign-up button. To add the sign-up button, you just “edit” the button and add the link to your sign-up form. It’s that easy. If that doesn’t work to get more signups, consider adding a “learn more” link with your opt-in form and freebie.

Pay for Promotion and Ads on Social Media

Most social media today including Pinterest, Twitter, Instagram, and Facebook allow some form of promotion. In fact, if they offer it, you practically must do it because that’s the only way to get more eyes on your offers. Thankfully, it’s easy and inexpensive to set up. You’re likely to get a lot of signups if you promote something your audience feels is valuable to their success.

Share Everything on Social Media

When you create anything, it should be shared on social media. Whether it’s a blog post, a product, a freebie, a new opt-in, and even in some cases an important email that you’ve sent to your subscribers – it should be shared on social media. The more eyes you can get on any piece of content that you’ve created the better and the more likely you are to get sign-ups. Don’t just share things one-time either. Share regularly and repeatedly. You can use software like Hootsuite.com, Tailwind.com, or Missinglettr.com to help you schedule repeat shares.

In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.

If you’re looking to amp up your social media results for more profit, then we have just what you need.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long-term income. March is our Social Media Marketing Challenge. If you need to focus on social media marketing and ads for your business, join us now for only $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business. Join us today.

Stop Struggling with Social Media Marketing!

impact of social media on marketing strategy

Social media marketing goes beyond setting up a profile and randomly posting information.  You need a plan that will help you build your business.

Of course, you can use social media for free.  However, if you include paid ads in the marketing mix, and you have a great formula to significantly grow your reach - and profits.

Join us in the Social Media Marketing and Ads Mastery Challenge with our Insider's and execute your plan in 30 days. Try our $1 Trial to see for yourself how this can work in your business!

Yes, I need to make more money using social media! Let me in!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Thanks For Picking Up Evergreen Listbuilding Secrets Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
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Just a couple of weeks ago, one of my favorite online business guys posted on Facebook about the terrible relationship he had with his dad. I felt his pain across the ocean and through time. He said he was fine without having a relationship with his dad, but he also longed for the pride of a father in his son. Of course, I thought about my dad and how blessed
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PeachtreeStart2015
Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
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Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
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Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
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How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
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Category: Featured Content, List Building, Marketing and Sales, NAMS Notes, Social Marketing

Webinar Jam Demo

By David Perdew Leave a Comment

Jam with Webinar Jam!

Finally, a tool that adds makes using Google Hangouts On Air dead simple…

Actually, I think we’re looking at the first tool that is a GotoWebinar killer. Webinar Jam makes scheduling and producing webinars using Google Hangouts so easy that anyone can start using them now.

One caveat: As you’ll see from the video below, it’s always good to have a high-speed connection. I have a pretty slow DSL connection, so live action is jumpy, but screen presentations and PowerPoints would be very nice.

And of course, since you’re using Google and Youtube, there’s no real processing that happens and your replay is almost instantaneous.

Get Webinar Jam today because the Lifetime, one payment price goes away on Friday.

http://nams.ws/webjam

Continue to Top WordPress Plugins

Category: Featured Content, Social Marketing

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By David Perdew Leave a Comment

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To get the most out of this webinar take our quick survey now. Click the Continue button below to take a quick survey about your biggest security issues.

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And be sure to check for an e-mail from citrixonline.com with your gotowebinar access information.

Add it to your calendar:

Webinar: Why you're playing Russian Roulette with your website...
Hosted by: David Perdew
Speakers: Regina Smola and Josh Benham of Ithemes
Date: Tuesday, March 4, 2014
Time: 7pm CST / 8pm EST

Category: Hidden, Social Marketing

MyNAMS 4Life Hangout

By David Perdew Leave a Comment

Thanks for joining us for tonight's MyNAMS Live Hangout

Tonight, we're focusing on Team Training and Tools and how you can use each to build a better business. There's no presentation, just conversation. We'll show you some tricks and some best practices. And we'll have some special guests who really know their stuff who will offer some of their best tips and tricks too. Stay tuned. The Hangout will start right at 8:30 PM ET.

Click the image above to start the video AFTER 8:30 PM ET...

Put your comments or questions in the Facebook or Google+ comments below and we'll monitor those to include in our discussion. Lifetime-Membership-click-experience-level nams100-565 nams200-565 nams300-565 nams400-565

Why the MyNAMS Insiders Club is EXACTLY
what you're looking for!

MyNAMS Team

MyNAMS TEAM - You never have to work in isolation again!

The MyNAMS Team goes way beyond the staff and support personnel. We've put together a group of people who make it their mission to ensure your success. With more than 75 instructors and 100s of members, you find people who can answer your questions quickly, partner with you to create products, and build relationships that help you launch your business or take it to the next level.

We've worked diligently to ensure you have the ability to communicate with us, instructors, and peers (at your own experience level) in a safe environment and find the right mentors or coaches just for you. We make the introductions that you want.

Look for the icon at the left in the benefits grid to see the specific team options we offer. 

icontraining200

MyNAMS Training - Learn what you need when you need to learn it!

The MyNAMS Training system is focused on thorough step-by-step instruction with that meets you where you are. It makes no sense to teach you advanced strategies and techniques when you don't have a blog or website. And teaching you how to install a blog when you have dozens already is ridiculous. First, we determine where you are in your experience and then we point you to the right level of training that will enhance your business experience from Novice to Advanced.

Yes! We teach marketing, traffic generation, technology, keyword research and much more, but only when you're ready. And if you need help just getting the technical aspects of doing business online, we have more than 1300 tutorial videos in the Library.

Look for the icon at the left in the benefits grid to see the specific training options we offer.

icontools200

MyNAMS Tools - Content, graphics, audio, checklists - we've got it for you!

The MyNAMS Tool belt comes with just about everything you need to get a business up and running. In fact, you can be selling products from the Niche Mall even if you've never sold anything before and don't have a website. One of the most frustrating parts about doing business online is realizing you have to nickel and dime yourself to bankrupcy before you can actually get a site up. Not with us.

We provide you graphics, article content, images, audio clips, reports, sales funnels, turnkey websites, and even adsense website portals so you can begin immediately to create or improve your business with confidence that you don't have to spend a ton more cash.

Look for the icon at the left in the benefits grid to see the specific tools options we offer.

To find out more about the MyNAMS Insiders Club, click the link below!


Continue to Custom Content Wizard here

Category: Featured Content, Social Marketing

Recycled Riches: How To Use Yesterday’s Content For Tomorrow’s Fortune

By David Perdew Leave a Comment

Recycled Riches: How To Use Yesterday’s Content For Tomorrow’s Fortune

If you are familiar with internet marketing, you know that to market ANYTHING online, you always need fresh, unique and quality content.....and you need to be EVERYWHERE to really get in front of your market and where they are “hanging out” online.

But what if there was a way to turn work that you (or an outsourcer) created ONCE AND ONLY ONCE  and turn it into over 30 different ways to continue to work over and over for you for ultimate exposure and traffic?



     

Click the video above to start the webinar.

Click here to listen or download the mp3 of the webinar

This is certainly possible. In this eye opening training we will be revealing:

  • What type of content you need (you probably already have this waiting for you on your hard drive)
  • 7 ways to repurpose one piece of content (in the correct order for minimal work involved)
  • A way to automate and to even take a completely hands off approach!
  • and much more from expert content creators, Amy and Deb

There is actually a systematic way that you can use the same content that you created JUST ONCE and turn it into over 30 different forms of content that work for you day and night and make you money and give you the endless traffic that you need to make a living online!

We can’t wait to see you live!!

deb-amy-namsDebbie Drum and Amy Harrop are expert content creators and publishers and we aim to teach people how to publish content very quickly, how to market that content and in return, increase their passive income!

After you watch the webinar replay with Debbie and Amy, be sure to check out their unique and comprehensive training on re-purposing the same content 30 different ways.

Continue to ReadClick the button above to take a look at their training, but don't overlook the tool they include as well as the tool they call...

The Recycled Riches Automator Tool





  • Create brand new outlines and presentations that are video ready from nearly any type of written content





  • Easily and Automatically create Powerpoint and Impress docs for videos, reports, webinars & Google Hangouts





  • Create your next book or report outline in minutes – no more spending our sifting through documents





  • Delete unwanted text in your document with a click of a button





  • Import a Mindmap document and easily create an outline – again, with just a click of a button





  • Works for both Macs and PCs with unlimited downloads!! Use it anywhere you need it! And even give to your outsourcers

Why the MyNAMS Insiders Club is EXACTLY
what you're looking for!

MyNAMS Team

MyNAMS TEAM - You never have to work in isolation again!

The MyNAMS Team goes way beyond the staff and support personnel. We've put together a group of people who make it their mission to ensure your success. With more than 75 instructors and 100s of members, you find people who can answer your questions quickly, partner with you to create products, and build relationships that help you launch your business or take it to the next level.

We've worked diligently to ensure you have the ability to communicate with us, instructors, and peers (at your own experience level) in a safe environment and find the right mentors or coaches just for you. We make the introductions that you want.

Look for the icon at the left in the benefits grid to see the specific team options we offer. 

icontraining200

MyNAMS Training - Learn what you need when you need to learn it!

The MyNAMS Training system is focused on thorough step-by-step instruction with that meets you where you are. It makes no sense to teach you advanced strategies and techniques when you don't have a blog or website. And teaching you how to install a blog when you have dozens already is ridiculous. First, we determine where you are in your experience and then we point you to the right level of training that will enhance your business experience from Novice to Advanced.

Yes! We teach marketing, traffic generation, technology, keyword research and much more, but only when you're ready. And if you need help just getting the technical aspects of doing business online, we have more than 1300 tutorial videos in the Library.

Look for the icon at the left in the benefits grid to see the specific training options we offer.

icontools200

MyNAMS Tools - Content, graphics, audio, checklists - we've got it for you!

The MyNAMS Tool belt comes with just about everything you need to get a business up and running. In fact, you can be selling products from the Niche Mall even if you've never sold anything before and don't have a website. One of the most frustrating parts about doing business online is realizing you have to nickel and dime yourself to bankrupcy before you can actually get a site up. Not with us.

We provide you graphics, article content, images, audio clips, reports, sales funnels, turnkey websites, and even adsense website portals so you can begin immediately to create or improve your business with confidence that you don't have to spend a ton more cash.

Look for the icon at the left in the benefits grid to see the specific tools options we offer.

To find out more about the MyNAMS Insiders Club, click the link below!


Continue to Custom Content Wizard here

Category: Content Creation, Featured Content, Product Creation, Social Marketing, Video Marketing

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