As an affiliate, what's the key element that makes you promote someone?
Nicole Dean asked me this question a couple of days ago...
What's the #1 thing someone (a product owner) can do to get your attention - so that you'd consider promoting them as an affiliate?
Man, that's a simple answer for me. I've built my entire system at MyNAMS around this answer.
Show proven results!
When I looked at Nicole's affiliate account a few days ago, I pinged here and asked, "Nicole, did you know that you've made money every day with MyNAMS since May 1, 2012 except for 5?"
That was 5 days out of 139 when she didn't make a commission at MyNAMS. That's a powerful story!
First, her response was "Holy Cow!"
And second, she said that's an e-mail...and a blog post.
That was EXACTLY the reason I told her. Numbers don't lie, unless a liar cooks the numbers. But I knew that when I pointed that out to her, she'd want to promote again really quickly. So, I began checking other peoples' reports.
When I choose who I'm going to promote, I look at the numbers too.
For example, I received this offer JV offer this morning:
"(Big Name Marketer) has a new webinar that's killing it - we're doing $150-$170 per attendee that shows up...converting 15% up to 27% on the webinar..."
That's just part of a much longer message, and usually, I wouldn't have considered it because I don't have the relationship with the marketer, but...
...the numbers stopped me. Those are good numbers. He had my attention.
Now, I ask the other questions:
The answer to the last question stopped me. Yes, it did conflict with a good relationship that I already have and products that I already promote. I won't risk messing that.
But the numbers got my attention and I'll respond back honestly.
Can I see it?
When you, the product owner, have numbers that reinforce the truth, and enhance the potential reward of my effort, I'll pay attention, ESPECIALLY if we have a prior relationship.
When I can click on a report that shows me exactly how much money I can expect if I drive a certain number of clicks using the average historical conversion for my interactions, I can plan my business accordingly.
The example above is from Nicole's affiliate report at MyNAMS.com. Notice the key numbers are there:
- Unique Clicks
- Click Value
- and Value Per Transaction.
With this kind of data, you can decide to drive enough traffic to generate the kind of money you want each month.
That's the way the corporate world conducts business too!
McDonald's doesn't build a new store on an untried corner without knowing how much traffic they will have on the first day, nor without making projections of first-day totals and follow-up growth based on their historical data.
That data, combined with the location-specific market research, allows the McDonald's corporate office and the franchise owner to know if they're making money when they open the doors.
I'm in business too. If I can't plan my income based on historical data, I can't set realistic income expectations.
You can give me special content and lot of promises, you can have celebrity endorsements and big marketers behind you, but if you can't show me average numbers, then I can't do business with you.
Numbers are the affiliate's best friend. That's why I show them and talk to affiliates all the time about their numbers.
It gets their attention.