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Website Security Checklist: 36 Tips to Complete Your Website Security Check

By Jen Perdew Leave a Comment

Website Security Checklist: 36 Tips to Complete Your Website Security Check

website security

It pays to be paranoid in today’s online world with all the potential website security threats because the bad guys REALLY are out to get you…Check your website security often!

We were hacked not long ago. And let me just confirm, it’s no fun.

But this time, it wasn’t so bad because we had systems and tools in place to shut down the hacker fast.

First, evverything is ok. No data was destroyed nor was any customer information revealed. But it was a close call. This is what we call a teaching moment. And since that is what we do best, I wanted to help as many of you as possible make sure that you have the right website security in place. 

Stay tuned and we’ll give you a simple, but thorough website security checklist to help protect you from the bad guys.

Here's what happened to us.

Last week, during the Insiders Club call, Jen (my daughter and company manager) tried to login to the Learning Center to show people how to find a specific product.

She couldn't. She was locked out.

I couldn't log in. I was locked out.

None of the rest of our team could login. We were all locked out.

And we began getting support tickets - customers were locked out too. And that’s a really bad thing.

Website hacking is rampant. We all have to be incredibly vigilant because there’s a group of ne’er-do-wellers out there (and they seem to be growing) who would much rather do damage than do good.

This was the second time we’ve been hacked. The first was many years ago.

During our semi-annual workshop in February, a threatening message on the site homepage read: 

“David Perdew, you owe me money and I will expose your database to the world if you don’t pay $15000.”

Of course, we had no idea the identity of this mysterious - and extraordinarily dumb hacker - since there was no contact information or payment instruction. 

We called the FBI (zero help by the way) and hired a team of cyber sleuths to rectify the hack.

The damage was done though because it forced us to shut down the site for six weeks to clean up and harden the site. Basically, it was a complete rebuild costing us about $75,000 in lost revenue and expenses to get back up and running.

Ten hours after we discovered the attack, we figured out that a person in Jordan, who had signed up for one of our products, used his login and technical know-how to invade the system and plant a malicious file.

Even though our system is much more secure, no computer is foolproof.

So, when we were hacked again recently, I flashed back to that costly previous experience praying that we’d done a better job this time of backing up our systems, putting our WordPress security plugin software in place, configuring it properly, and working with our hosting company to be ever vigilant.

But our system, like yours, gets hit thousands of times a day by hackers and bots trying to find a simple and easy vulnerability to exploit. 

If you think about this too long, you could think that doing business online just may not be worth the trouble. Luckily, there are simple ways to ward against 99.9% of the threats.

This time, when we saw the issue, Jen jumped on with LiquidWeb, our host, and they confirmed that they could see a rogue account with an IP from Tunisia that accessed our server and was in the account. They could see where he was and what he was doing.

And because of the unusual server activity, our WordPress security plugin, iThemes Security Pro, did it's job and shut down the entire site until we could stop the strange behavior in the server.

We'd caught a hacker in the act.

Website security checklist

My first thought in a situation like this is about the backups. “Where's our backups?"

Website backups are not something we think about often, but when we do, it’s usually as the result of some tragedy. And while we never want to use the backups, we must have them in case we do.

One of the reasons our first hacking experience shut us down for 6 weeks many years ago was because our backups had consistently been overwritten with new backups that had become infected with the malicious sleeper file. That allowed the hacker to trigger his activity at a later date.

Rebuilding the site was our only option.

One backup isn’t enough. We like to have a couple of months of backups just in case. Yes, that’s probably overkill, but when you have unlimited cloud storage from a reputable company like Google, data space is not an issue.

Unlimited backup space seems like it would be really expensive, but it isn’t at all. About 18 months ago, I made a very small one time investment in a product called Unlimited Cloud Storage.

All of our backups are loaded on that Google drive account with multi layered 2 factor authentication security. We used those to restore our sites by suppertime and get everything back to normal with very little downtime.

After this episode, I begged the developer to give our community a special promotion code to get $10 off. If you’re interested in Unlimited Cloud Storage, be sure to use the promo code NAMS10.

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Yes, I need this!

Tools, tips and tricks to enhance your security with a site security checklist

But unlimited cloud storage is not the only website security best practice we use. 

We’ll go through a few of the best practices we use and a few of the tools we like to implement those below.

Domain Registration/ Hosting

Even though this is so important, too many people overlook this simple step. For example, someone may register their domain Godaddy and decide to get hosting there as well. Their entire business can then be shut down by Godaddy if they don’t like your business for any reason.

If you register your domain in one location like Simple Niche Domains (our Godaddy reseller account), and host your domain with a separate company like A2 Hosting (we recommend highly with very reasonable rates for medium to smaller sites), you’ll be in control.

  1. Register your domain in a different place than where you host your site! 
  2. Use a hosting company with a good reputation and good support plans

WordPress Admin Structure/Plugins/Themes

  1. Never use admin as your username
  2. Delete any account using admin as the username
  3. Always use a strong password - we recommend 20 characters with AT LEAST 1 Symbol, 1 Number and Upper and Lower Case 
  4. Periodically remove admin accounts set up for support of your plugins or products 
  5. Alway check for abandoned plugins. These are plugins that have had no updates recently (within the last year)
  6. Don't be a plugin hoarder. Make sure you delete plugins that are no longer being used or that are duplicates of another product.
  7. Never allow additional plugins to be added to your site without permission
  8. Avoid free plugins unless the company has an upgrade path. 
  9. Always make sure you're updating your WordPress theme. If your theme has not had updates recently, change themes! (child themes can be hacked too so if your child theme is outdated, it may be time for a newer one)
  10. Keep your WordPress core software updated. Be sure you backup first before updating and if possible run the updates on a test site or server
  11. Do NOT use free themes

Backups

  1. You can schedule backups to run directly with your hosting company. These are not always the easiest to access but are good to have running as a backup of your backup system - or a redundancy.
  2. Make sure backups are running on all of your sites frequently. At least daily. If you add a lot of content to your site, we recommend backing up multiple times per day. We back up every 12 hours and load to our Unlimited Cloud Storage.
  3. Make sure your hosting company is running a Cpanel Backup as well. This does not have to happen as frequently as cpanel changes should be minimal.
  4. Make sure you have a cloud storage account for your backups
  5. Make sure you are deleting old backups, especially if you are paying for storage space. 
  6. Use a WordPress Backup Plugin - These are super easy to configure and use. We use Updraft and recommend BackupBuddy as well.

Connect your backup plug in to your cloud storage and make sure to add extra security on your backup folder. Password protect the folder OR put 2 factor authentication on the folder

Security Plugins

  1. Use a WordPress security plugin. A paid version with good support is best. That’s why we use and recommend iThemes Security Pro.
  2. Configure your security plugin correctly
  3. Remember your security plugin will protect your site from bad players but sometimes can flag innocent customers and users. You can automatically whitelist or remove a blacklist on a customer IP address in your security settings. 
  4. Use recaptcha or two step optins to ensure you're not getting hammered by bots and bad sign ups

Password Manager

Use a password manager tool. There are several out there but we prefer LastPass because we can share access with our team members without sharing passwords. And we can use the mobile app to access anything from our phone as well.

Use A WordPress and Security Company

  • Amy Bair - eHemisphere 
  • Paul Taubman - Digital Maestro
  • Debra Lloyd  - WP WebWorks
Click To Get A Downloadable Copy Of This Website Security Checklist!
 

We'll send it right over to your inbox! 

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Info Product Ideas to Add Value for More Sales

By David Perdew 1 Comment

Info-Product Ideas to Add Value for More Sales

Info-product Ideas

 

Developing your info product ideas into hot-selling products begins with knowing what your target audience wants, needs, and is willing to pay money to get.

People expect to consume information quickly and get the results they seek easily. Most importantly, this is excellent news for a product creator!

However, you don't have to create a ton of content to create hour-long training videos. Certainly, focus on the solution you promise for ONE problem.

One problem, one solution.

Simply put, quality information that delivers on your promise is your goal.

Therefore, give them results and they will become loyal clients and customers for many years to come. As a result, they will sing your praises and drive new customers to you.

 

You can provide added value with these three ideas below:

Add Tools for Implementation

Encourage the consumer to purchase your info product by giving them tools to help them reach the desired results easier.

Don’t worry - this part is easy. For example, you can create a workbook, a checklist, or a demo guide with screenshots from the main content.

To clarify, while this won't take you much time to do, it will make a big impact on the consumer because you make it easier for them to reach their solution.

In short, you can bundle them together as a complete package.

People ask us all the time what tools we use for our business. So, we created a Tools and Resource Guide with various business tools we use and trust. Therefore, you can do that too.

BONUS INCOME TIP:  For instance, use affiliate links in your tools guide and earn money when someone buys from your link. So make sure you disclose that there are affiliate links in your guide.

Provide Multiple Formats

Increase your product’s value by offering the same information in multiple formats to include audio, video, and text.

For instance, if you have podcasts, videos, and webinars, you can hire a transcriptionist to convert them into a written format. So take the time to review and edit the transcribed data to clean it up and add more information.

One of our favorite tools to create ebooks is called Designrr.

Certainly, add some images and links, and you have a finished ebook you can sell with minimal effort.

If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.

In addition, you can create easy videos using PowerPoint or a video creator like Vidnami. This tool is fantastic and very easy to use. It comes with images, video clips and music for your videos.

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Create Printable Items

It can be easy to forget that some people prefer to print things to write on in the digital age. For example, if you teach a particular task that requires tracking or written documentation, making your tool printer-friendly can be valuable.

For instance, if you are teaching how to eat healthier, having a printable is an asset. Subsequently, the consumer can print the tracker and log what they are eating and post it on their refrigerator.

Another example of a printable item is for a journal or planner. Certainly, these are quite popular. Consider creating one as a value-added Bonus for your product.

 

Evergreen Products Bring Consistent Revenue

Create your products to be evergreen, and they will sell day and night for years to come. Products can build your reputation and visibility.

Do you lack the confidence or question your ability to create a product? Hopefully, these info product creation ideas have helped you discover the possibilities available fo you.

 

To sum up, creating products comes down to these two things:

  1. If you can show someone how to do a particular thing, you have the expertise needed to create a product to sell.
  2. If you can demonstrate a specific process that will provide a particular result they want, you can create a paid product for that.
Problem Solving Info Product Creation

 

In conclusion, if you can teach or write a ‘how-to’ or ‘step by step’ method of doing something specific, you have what it takes to create a product.  

Most importantly, your goal is to create a simple product that solves one problem and because you deliver on that promised solution, you demonstrate that you are the right person to help them for years to come.

What type of info product have you created?

If you found this article helpful, please let us know in the comments below.

Please share this article using the social options to the left. We appreciate it.

 

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The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

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Category: Content Creation, Featured Content, NAMS Notes, Product Creation

Product Creation Ideas to Grow Your Business Profits

By Jen Perdew 2 Comments

Product Creation Ideas to Grow Your Business Profits

Product Creation Ideas

 

Do you need some product creation ideas to reach the next level of your business revenue?

We all have the same amount of hours in a day, but it’s how you use that time that determines your success.

Product creation provides an additional stream of income in your business that will grow your revenue and audience reach.

Does the idea of creating products make you squirm?

It doesn’t have to because you can create new products with content that you have already produced. Therefore, all you have to do is get a little creative and explore how you can monetize that content with a fresh look and format.

Product Creation Ideas to Use From Your Existing Resources

Existing content is where the ‘easy’ part of product creation comes into play. For example, review your existing content and products to discover what you already have that only needs some updating.

As a result, you can pull together a bundle of products on the same topic that has never been sold together.

You can:

  • Add a video to demo a process in your eCourse.
  • Use your workbook to create an interactive checklist.
  • Update graphics and screenshots.

Webinars

The time and research you did to create your webinar certainly get extra traction when you re-package it. So, clean up the script you used and transform it into a Workbook. Or turn it into a mini-email series. On the other hand, you can insert some of the slides you used during the webinar, and suddenly you have a product you can sell.

Digital Books

Take one of your ebooks or lead magnets and create a checklist from the contents or turn it into a workbook. Workbooks are hot right now and with good reason. It is interactive and adds value to the consumer.

Blog Posts/Series

Your blog posts are an ideal source for creating products. We use a nifty little tool called Designrr. It will take your blog content and create an ebook from the material. Add some images and links, and you have a finished ebook you can sell with minimal effort.

If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.

Mini-email Course

These are very popular because your customer can tackle a single problem and get a solution in a short period. If you solve one of their problems. As a result, they will likely see you as their go-to person and purchase other products or services from you. Most importantly, make sure that they will get results at the end of the mini-course.

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Templates and Checklists

Who doesn’t love templates and checklists? They bring order and consistency into any business. The templates save time, and the checklists make sure that something was not missed or overlooked. 

Productivity is something that successful business owners need to grow their business and revenue. Templates and checklists save them valuable time.

What makes the templates and checklists an easy product creation idea for you, for example, is that you can use the table of contents from your webinars, ebooks, and courses you already have to make a checklist.

Planners

Pull your content from whatever sources you have and arrange it in a planner format. A planner will provide daily tasks that lead to the desired result for your customer. They can set aside on their calendar to do an easy task daily. Make sure that the consumer can achieve the promise you make to them.

PLR

Hands down, purchasing quality PLR (done-for-you content) is one of the easiest ways to create a product  if you do have content you can use. Not sure how to find quality PLR?

Click here to learn how and where to find the best PLR.

Product Creation

In conclusion, if you are a coach or service provider, creating a product that will help a client solve one problem is an excellent way to ease them into your higher ticket products like coaching and services. When they get results using your product, they will know you are the right person to help them with their needs for years to come.

In the comment section below, share your product creation ideas. If you found this interesting and informative, please share using the social options to the left.

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Richard Butler

I took David's course on Storytelling and have to say it was amazing. As a teacher, David has a gentle style but imparts an amazing wealth of knowledge. In the course, he steps through this process of building the right story and grounding it in solid examples. the resources he supplies are something that I have printed out and have on hand so when I need inspiration to write a good story, I have the framework I need. Thanks again David for another amazing course.

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I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.
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Join us this month for the MyNAMS Insider’s Club Monthly Challenge, Simple Product Creation.

There are so many things that an online entrepreneur must learn to be successful. It can be incredibly overwhelming, but in our singleness of purpose approach, we most importantly focus on one essential topic each month and dig deep into that.

We offer multiple courses, checklists, templates, and training to help you get started faster. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to certainly help you progress quickly. Click now to get started. 

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YES, I'm Ready To Check Out the Insider's Club for Only $1!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Click Here To Read More
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Category: Featured Content, NAMS Notes, Product Creation

The Art of Storytelling – How to Write a Story to Grow Your Business Blog

By David Perdew 4 Comments

Are you using the Art of Storytelling to build your story brand and dominate your competitors?

Storytelling: A Fundamental Guide to Becoming THE Storyteller by Learning How to Write a Story that Persuades...

There’s no better way to build relationships than with stories and becoming the storyteller.

If you have a blog, Facebook page or another publishing platform for communicating with your tribe, then, your job is to fill that platform with stories that persuade your prospects to take an action you want them to take.

So, you must learn how to write a story that sells, and the art of writing stories.

Stories aren’t just long tales. Good storytelling reveals evidence. Stories provide proof of your thesis.

People tell me all the time, “David, you're a born storyteller.”

And I do have a bit of a reputation for my storytelling ability in email and blog posts. Below, you’ll see one that came in from Felicia Slattery, one of the top speaking coaches in the US.

But the truth is, I've never met a born storyteller.

And I certainly am not one.

All the great persuasive storytellers that I know have learned that skill through practice and patience.

It IS a skill. And if you don't learn the skill, then chances are that you’ll fall flat.

Instead of informing and entertaining, you become self-indulgent and annoying.

Don’t do that.

business storytelling techniques

Learn the storytelling process

Why? Stories sell. If you're in business (and I assume that everyone reading this is in business), it's really important for you to focus on why you do what you do.

It’s the same with storytelling.

The London School of Business did a study on selling with stories and it confirmed what we all suspected.

People retain 65 to 70 percent of information shared through stories while only 5 to10 percent of information is retained through dry presentation of data and statistics.

Storytelling is the most effective way to persuade people to take an action because they are invested in the story AND they want to listen to your tale instead of being resistant to a sales message.

Great storytelling is the best way to build real relationships. And as The Storyteller, you have the power and authority of the microphone - or the computer keyboard, and can build a relationship with dozens or even thousands of people at a time.

One of my favorite sayings is that every action should have a marketing result. That means every activity becomes a profit center.

Every story, every communication, every persuasive email – all are little sales people running into the world to represent you and your brand. If you’re not building relationships with those tools, you’re driving folks away.

That is exactly why we focus on storytelling and how to get marketing results from stories.

Storytelling is even more important today because of the shifting communication platforms

There are two basic schools of marketing online. The first is old school. The second is new.

business storytelling training

Old School Marketing

To understand Old School vs New School, you have to first understand Advertising and Publishing. They’ve been intertwined for centuries.

The publisher controlled the advertising because he had the press or broadcast spectrum.

In the old days, an advertiser or a publisher sent out a single message from a single source trying to reach as many people as possible and convert them by controlling who saw that single message. It was a numbers game, a shotgun blast.

The one-to-many broadcast method is still effective, but not as effective or FAST as more modern methods.

The Old School approach was called interruption marketing. And it is basically the province of commercial publications such as magazines and newspapers, television and all of that.

Here's a quick example of how interruption marketing is changing:

How do you watch TV today?

Do you sit down at the appointed time when your favorite program is broadcast?

That's the way it was when I was growing up. If you wanted to watch your favorite program, you sat down in front of the TV at the appointed time and watched - including the commercials or you might miss part of the program.

Today, according to a 2017 Accenture global study, only 23 percent of people around the world watch their favorite programs on a television set. (The rest are watching on mobile, computer or gaming devices.)

And of those 23 percent, many of them will watch recorded programs while fast-forwarding through the commercials.

Old School advertising has shifted. But to what…

New School Marketing…

Today, the audience is in control of the distribution of the content. And the better the story, the better the distribution because it’s all about sharing.

With the advent of social media, the number of shares and views is the key to everything. Unknown stars are born on Youtube and Instagram because people relate and it spreads like wildfire.

Relationships are built with the new “influencer”... which is kind of weird when you think about it, because the relationship only exists as long as they follow the influencer and check in regularly for new content.

Why?

Because they’ve created a story about themselves that their followers love and that they will distribute for them… They feel connected to a star...

Today, advertisers and publishers send out a message to the masses - hopefully through an influencer - and then rely on individuals to share that information.

If the story is not share worthy, it dies.

Creating viral content is all about sharing good stories.

Big brands have finally caught on and realized that using storytelling techniques is the future of advertising

When NBA All Star Dwayne Wade announced that the 2018-2019 season would be his last as an active pro basketball player, Budweiser (master storytellers for years) saw an opportunity to honor him.

Wade had been swapping jerseys with other NBA players after key games. Budweiser took that interesting fact about Wade and produced a poignant story about him.

In less than a month, the YouTube video had 5 million shares.

It’s impossible to watch the 4-minute video without being moved by his humanity.

And if you watch it closely and you’ll see the 7-step storytelling process… because all great stories follow that process.

The storytelling process is the reason Facebook and YouTube are so amazing - for good or bad.

We’re entertained by the stories and allow ourselves to get sucked in to Facebook and YouTube and Instagram because we love to share those stories with other people.

Click on the video to watch the story...

     

If storytelling is so effective, why isn’t everyone doing it?

There’s a serious problem with storytelling - and it’s mostly between your ears.

Right now, you're probably thinking…

  • I don't have any stories!
  • My stories aren't interesting…
  • Nothing interesting ever happens to me…

Of course, that’s not true.

Once you learn how to tell stories from your everyday life that persuade people to take the action you want them to take, you’ll realize that EVERYTHING is fodder for a good story.

And they don’t even have to be your experience. You can tell a story about something that happened to someone else if you talk about how it relates to you.

But maybe you’re thinking …

“I’m afraid of revealing too much about myself. I’m a very private person.”

It’s true. You can tell too much.

But you have to try really, really hard to reveal too much.

Below are a few examples of different ways to expose your heart while telling stories that move people to action. And sometimes that action is simply to like, share or comment. But that small action is enough to help you build better relationships which will in turn help your business.

Good storytellers use tragedy recounting terrible episodes in their lives that reveal the lessons they’ve learned. And by doing that, they establish immediate rapport and empathy with the audience. It’s the beginning of a relationship.

business storytelling exercises
GeraldPostShares

This was a long post. And while I wrote it as a tribute to my great friend and mentor Gerald, I also wanted people to understand the power of mentorship. To do that, I had to reveal the lowest point in my life and how Gerald helped me out of it.

My goal was not to sell anything. It would have been really crass to add at the bottom of the story, “And if you’d like to improve your life, hire me as a mentor too… and you’ll get what I got from Gerald.”

I would never do that.

But I definitely wanted to praise him and demonstrate how he helped me climb out of my hole. To do that, I had to expose my heart. People responded with likes, shares and comments. None were negative.

Is it manipulative? No, because I was writing from my heart and letting you into my world. If you never read another story I write, that’s okay too.

Risking ridicule or embarrassment, storytellers often reveal something really stupid, silly or emotional that’s happened in their lives. And of course, those episodes come with lessons that can be shared, or you can present a solution that helps your reader avoid that same mistake.

Below, is the first 100 words of a 900 word email. Now, you might be thinking, “900 Words! Who’s going to read a 900 word email?”

Many, many people did, and I got a ton of engagement. It was a story that led to an opportunity to meet personally and talk about a nutrition program.

“Subject: They called me chicken legs…

Hey there ~Contact.FirstName~

I’m really hesitant to tell you this because it’s a little embarrassing, but here goes...

When I was in junior high school in New Castle, Indiana, I got tagged with a nickname that haunted me for many years:

Chicken Legs!

Even now, when I look at my skinny legs, I think about those folks who called me chicken legs. In a minute, I’ll tell you how I got stuck with that name, but first let’s go back to a time long, long ago…

I was very skinny…”

I could talk about one of the most embarrassing and hurtful times of my youth, and what I learned from it, because I’m willing to be open and vulnerable with my community.

After years of reading these types of stories, the community expects it - no, demands it from me. I can’t get away with sending short, straight-to-the-point emails. My friend and mentor, Matt Bacak, makes millions with email. A 100-word email from Matt would be an epic post. His audience expects short and direct.

Mine does not respond to those.

If you're going to be successful online, especially if storytelling is going to be part of your portfolio, you become a bit more transparent.

To relate to people, you have to be relatable.

Be real.

So, I encourage you to let go of the facade that you try to hide behind. We all have that facade to protect us. But, in the end, it’s what holds us back.

Once you understand the process, learning the art of storytelling is simple.

Search your day with an open mind, and you’ll find story possibility after story possibility.

I guarantee you that interesting things are happening all around you.

You’re learning lessons every day and you can build stories from that experience. If not your story, you can tell stories about other people - living and dead - and relate to those to make them your own so they reveal the truth that you discovered in your daily living.

To get started telling stories from your life that persuade others, use our proven structure that works. That’s why I developed a 7-step storytelling template to tell persuasive stories with a point.

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Get My Storytelling Workshop Now & Discover Your Inner Storyteller!

Pick It Up Here

This 7-step process has worked since cavemen were telling stories around the campfire about the day’s events.

The 7-steps are:

  • The Hook
  • The Setup
  • The Parachute
  • The Theme
  • The Transition
  • The Sell
  • The Tie Back - or Resolution

I describe each of those in the template itself, so be sure to grab it.

Wait, that’s not what I learned in high school English class…

Mr. Dicken was my English teacher. I loved him, and he taught me about great writing. We covered all four types of writing:

  • Expository – Writing in which author’s purpose is to inform or explain the subject to the reader.
  • Persuasive – Writing that states the opinion of the writer and attempts to influence the reader.
  • Narrative – Writing in which the author tells a story. The story could be fact or fiction.
  • Descriptive – A type of expository writing that uses the five senses to paint a picture for the reader. This writing incorporates imagery and specific details.

Persuasive Storytelling is not what you learned in college or in high school.

In journalism school, we’re taught to start with the LEDE - that’s always the most important information, not necessarily the most engaging.

And that’s important if you’re scanning the news site (or newspaper if you’re as old as me) because you can read the first couple of paragraphs of all the stories and get really well informed.

None of the four writing types really fit what we’re doing as storytellers… or do they?

Actually, ALL four types of writing are using in storytelling.

In a really good story, the teller is:

Shaping a situation (using descriptive writing) by telling a relevant story (using narrative writing) that helps the reader understand (using expository writing), the reader takes the action that you lay out (using persuasive writing).

Mr. Dicken would be proud of me.

I can’t really get into the entire 7-step process today in this blog post because it’s already gone on too long, but let’s look at the first step - The Hook...

The Hook is the KEY element in persuasive storytelling.

It has to be intriguing, shocking, surprising, astounding, paradoxical… You get the point. It’s a grabber.

Isn’t that usually the headline? Very often, it can be.

Let's look at a great hook.

One of our students, Tim Maudlin, came to us with a problem.

When I first met Tim, we had a short consultation call. He said, “You know, I don't think I actually have a business that can be converted to online.”

He did t-shirts for causes -  charitable, personal or medical challenges, or church causes.

After talking a bit and taking our storytelling course, he produced a 66-second video. Remember, the hook is the first thing to grab your attention. Here’s the transcript of the video below:

“I thought I had just killed my boys.

Friday, March 2nd, 2012 is a day I'll never forget. That’s the day a tornado ripped apart my hometown. My boys didn't die that day. But five of our neighbors did.

The next day, March 3rd, 2012 is also a day I'll never forget because on that day I learned one very simple yet important lesson from one t-shirt that made a difference in my life and in my community.

It’s a lesson that I want to share with you and a story that will inspire you. T-shirts that inspire. The $89,000 tee shirt. How one tee shirt inspired and healed a broken community. Available at Amazon.com.”

     

Tim did a great job with is following our 7-step template and produced an intriguing story. There are some obvious places to improve that script and we go over it in the course, but his Hook was great!

Every parent wants to know what happened after he says...

“I thought I had just killed my boys.”

It’s real. It’s surprising. It’s gut-wrenching. And we want to close the loop it just opened. How. Why. What. Tell me more.

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Richard Butler

I took David's course on Storytelling and have to say it was amazing. As a teacher, David has a gentle style but imparts an amazing wealth of knowledge. In the course, he steps through this process of building the right story and grounding it in solid examples. the resources he supplies are something that I have printed out and have on hand so when I need inspiration to write a good story, I have the framework I need. Thanks again David for another amazing course.

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!

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I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

If you're ready to grow your business with content, our storytelling training course will help you become a master storyteller.

business storytelling techniques

Trying to think of brand new content every time you have to write a blog post, an email or a sales page can be incredibly overwhelming. 

When you start taking situations and events from your life and relating them to your business, it becomes easier to write. Plus your readers and prospects become more invested in your because of your openness and honesty.

Once you've mastered the strategy, you'll find yourself writing your next email or blog post while you're mowing the yard, taking a shower or washing the dishes because you've already mastered the structure and framework. Then when you sit down at the computer, the story and the content flows.

So if you're ready to master the skill of storytelling, you'll love this business storytelling training course. Click now and be sure to use the coupon on the bottom of the page

YES, I'm Ready To Write Stories To Grow My Business
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Category: Featured Content, NAMS Notes

Make Money Blogging Fast or Build Your List? Why not both!

By Jen Perdew Leave a Comment

make money blogging fast

Which do you want to do? Make Money Blogging Fast or Build Your List? Why not both!

People get confused about their blog because they don’t know whether they’re supposed to make money blogging fast, or build your list.

I get that question all the time. We suggest doing both.

Everyone is talking about how blogging for profit as a fast and easy way for you to earn a living.

Well, I’m not so sure about fast or easy…

But there is a way for you to increase your list size and make your blog profitable.

First, let me tell you my theory on blogging. This is how I’ve made money blogging.

My blog is not my primary source of income.

I’m interested in list building because there is a ton of value in creating a list but also making sales. 

But normally if you’re interested in niche blogging for profit, you’re going to have to promote a ton of affiliate products.

Nothing wrong with it except that you give up control when you’re sending all of your traffic somewhere else.

So here’s how we do it.

We write “Epic” or “Cornerstone” content

These are blog posts that are fairly evergreen. They can be used over and over again because they educate the reader on a topic that isn’t going out of style. Or isn’t a fad.

Already, you can see that blogging is a very strategic activity. We don't just throw up a bunch of content and hope you'll read it. There's a process.

Being clear on the goal is key. And our goal is to focus on list building AND making money from blogging at the same time.

When we write an epic or cornerstone piece of blog content, we’re implementing an income stream strategy. Let’s go through the process next.

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Are you frustrated with your blogging results?

Make blogging profitable and productive by mastering a few key practices!

Tell Me More!

I write two posts!

YUP. You heard me.

Blog post #1 is my list building post.

It’s the post that lives in the blog section of my website and I use to promote on social media.

The call to action for this post is an opportunity for the reader to sign up for something free. Normally a lead magnet, a download, checklist…something valuable and something that relates to the topic I’m writing about.

earn money blogging

Blog post #2 is my sales post and I don’t put it in the main blog on my website. I use a category called exclusive member content.

It’s just a way for me to stay a little more organized.

This is a duplicate of post #1 but instead of giving the reader an opt-in opportunity, I give them a sales opportunity.

Even though it may seem like I’m doubling my efforts, I’m not at all. Writing the blog post is the hardest part of this project. It takes very little time to change out the call to action.

And I’m creating content for two completely different segments of my market.

I love using blog content to engage with the readers on my list.

But they’re already on my list and they have access to all my lead magnets and free content anyway. Why would I want to show them content that asks them to sign up for my list again?

I don’t.

So when I’m sending out a blog post to my existing list, I give them an opportunity to buy the product I’m writing about.

This strategy works well.

Let me give you a quick breakdown of the tools I use to do this and I’ll show you an example of a piece of content and reveal the results over the past 90 days.

Steps To Start A Blog For Profit

Step 1 - Get Started Writing Your Blog Post:

Before I write one word of my blog post, I’ve chosen my call to action. That way my content is SUPER CONGRUENT with my CTA. So I’ve picked my lead magnet and I’ve picked the product I’ll be promoting.

I use Google Docs to get started. I think about the topic, do a little research to find experts and statistics that back up my premise, and then, I just start writing.

 Once I’ve done my first draft, I re-organize a little bit to make sure I’m really hitting the points I want to hit.

Step 2 - I optimize it for the best search engine results:

Using my best keywords allows me to write content that will easily be found on the web. While I do want to share my content on social media, I also want my content to be found organically. To do this we use Long Tail Pro (this is an incredible keyword search tool).

After finding the keywords, make my edits to the content to make sure the keywords fit in nicely, make sense without falling into the keyword stuffing trap.

Step 3 - Search for appropriate images:

Sometimes I spend more time looking for the perfect image than I do writing the post. I use DepositPhotos, Stock Unlimited and Canva to create my images.

Step 4 - Embed my call to action on the post:

I use a tool I love called Optin Monster. This is a pop-up creator. I’ve been using it for 3 years and it pays for itself 100 times over each year.

I like to use Optin Monster because I can really track my conversions. I can create single campaigns and use them in multiple places. For example, one single pop up can be used as an exit pop, a timed pop-up or an embedded opt-in. I know that sounds a little complicated so here’s a visual of what it looks like.

This is a campaign that’s generated a TON of leads and sales.

Example: Post #1 call to action is for list building

I distributed this on social media and ran Facebook ads to it.

I’ve had over 800 opt in’s from this blog post since I published it 90 days ago.

This is an image of the pop-up. 

I’ve used this pop-up in two places. 

As an exit pop and when someone reads 80% of my content. If the reader has made it 80% down my page then they are uber engaged. 

how do bloggers make money

Example: Post #2 call to action is for sales

This is the same exact content as post # 1 except the call to action is different.

This post has generated over $2000 in sales by dripping it out to our existing list over the past 60 days.

I’ve used this pop up in two places as well. 

First, it shows up when the reader has made it 80% of the way through my content. Same reasoning as above. 80% means engaged. 

It’s also used as an embedded call to action at the bottom of the post as well.

make money blogging

So if you’re looking to make money blogging fast, there are few things to decide. 

Do you want to primarily be a blogger who generates a ton of content or do you want to use your blog as another way to engage, communicate and educate your readers?

I’m not saying you can’t do both. 

But if you’re in a business like mine, where you have your own products, you need to constantly focus on building your list and selling your products. Creating these types of epic or cornerstone posts is a great way to do it. 

The biggest mistake I see folks make with their blog is they don’t have a purpose. They write content just to write content. They don’t monetize it well and they definitely don’t use it to build their list. 

If you’re ready to make money with your blog, pick up my report called 6 Figure Blogging. It’s all about using the best monetization strategies even if your just getting started. It’s possible to make your blog profitable. You’ve just got to follow the steps and create content with a purpose.

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Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Is It Time To Get Your Blog Making Money On A Regular Basis?

Make More Money With My Blog

Blogging is not just writing. There's a big difference between being a writer and a publisher. The best writers in the world are often terrible businesspeople. And being a successful blogger - think publisher - depends on your success as a businessperson. And there is so much to successful blogging online. But the good part is that it's not hard. You can finally stop making excuses and focus on achieving your dreams.

Let us help you:

  • Make More Money
  • Save Time
  • Have Fun
Yes, I need to make more money with my blog!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Category: Featured Content, List Building, NAMS Notes

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