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NAMS Goals

By David Perdew Leave a Comment

Clearly setting your workshop goals is the most important thing you can do prior to NAMS!

I was thinking about all the people coming to NAMS7 (the Niche Affiliate Marketing Workshop) this morning, when I stumbled across an old Zig Ziglar video post on Youtube.

It seemed perfect (and funny with all the 80’s hairdos – I’ll show you mine one day 🙂 Perfect because I want you to get the most out of the NAMS workshop when you come.

Let’s be perfectly clear about this: NAMS is not easy. It is simple.

That’s what makes it so hard sometimes, especially for someone like me. (I love complicated – much to the chagrin of my friends, coaches and wife.)

If you do come prepared, committed and focused, you’ll get a ton out of it.

In fact, it may be absolutely lifechanging for you. We used that word “lifechanging” in a promo code not long ago because, on Monday morning after NAMS6, that was the word that Connie Ragen Green used (with tears in her eyes) when describing the experience she’d had at NAMS that weekend.

Connie is a seasoned pro and an instructor at NAMS7. If it was lifechanging for her, imagine what NAMS can do for the less experienced student. But here’s the thing: You know what you want to accomplish at the workshop – set your goals.

Know what you want from NAMS. Actually, demand it! We’ve built this system for you.

Back to Zig Ziglar. The video is below. Listen carefully. Smile when he reminds you of a southern Baptist preacher. He’s just passionate about his topic. Smile when you see the audience members with Tammy Wynette hair and Mark Spitz moustaches. And smile when you see the cigar-sized microphone hanging on his tie. But be very serious when he talks about the importance of the following steps in setting up and achieving your goals.

  1. Write it down
  2. Put a date on it
  3. Listed the obstacles to overcome
  4. Identify people or groups to work with
  5. Create a plan of action
  6. Set time limit in the action plan
  7. Identify the benefits of achieving your goal

See you at NAMS. Be sure you have your goals in hand. Leave a comment below and tell us what those are.

Category: Business Operations, Motivation, Workshop News

Discover your passion and find life itself…

By David Perdew Leave a Comment

discover your passionNAMS student Mark Mason at Mason’s World asked a really good question about how to discover your passion.

In response to a blog post I did yesterday about turning your passion into a business, he asked :

“One of the questions that I hear all the time is ‘how do I discover my passion’ – and you seem to agree that discovery is key. You say ‘Look closely and you’ll find yours too.’ — can you elaborate? Is there a process that you recommend to people?”

That’s an interesting and complicated question Mark. You probably know the basic answer as well, which is:

There’s no recipe that tells you how to discover your passion.

But lucky for you, I’ve got an opinion 🙂 I know you’re surprised.

The reason it’s so vague is that a person’s passion can change on a dime, so the discovery of your passion is an ongoing thing. And that’s fine. We gain more life experience every day and our priorities should change as we become smarter.

But the absolutely essential element is mindful doing. Without sounding too much like a Zen practitioner (nothing wrong with that by the way…), being aware of likes, dislikes, and, more importantly, things I LOVE to do and be – these are the essential elements of sifting through your feelings to identify passion.

Having said that, one of the most difficult things you can do is figure out how to discover your passion.

Imagine you are come home from a particularly troubling day at the office, sitting down to dinner with your mind racing and reliving the activities of the day, cleaning your plate, and walking away wondering what it was you just consumed?

Has that ever happened to you? I’ve sure experienced that.

That’s not very mindful. Too often, I get up from my desk in the basement to trek upstairs only to find myself standing in the living room wondering why I came upstairs. (I don’t write this off completely to getter older as some people would have me believe.)

Around my house, my wife and I remind each other of our two favorite time zones:

Now, and NOT Now!

Now is always comfortable, secure, enjoyable and fulfilling. Not now is…well. Let me explain it this way.

There’s a myth about the maps created before the discovery of the New World that always displayed a big vast unknown area with the legend:

Here Be Dragons!

NOT Now is where the dragons, demons, fears, anger and anxiety live. Whenever I’m anxious (and sometimes I boil over into a full-blown panic), it’s because I’m projecting into the unknown future where I don’t see things going the way I planned, or looking back at the past and wishing I could have done something differently.

When I come back to the moment at look at what’s going on around me, all is well.

It takes a lot of work to be aware of all activities at the moment we’re doing them. Pay attention to what you’re doing and feeling. That’s the key. Otherwise, you can’t possibly know what you love doing if you don’t allow yourself to feel it. Before you can discover your passion, you must allow yourself to feel what you love.

When coaching students, the first thing we do together is to fill in the blanks on a mindmap template about creating a vision for the student. I push them to think way outside the box. The premise is that money, time, nor resources are not an issue – you have all you need. If you could be doing anything you want, what would it be? What does it look like?

The first assignment is to write it down in a one-page document. It has to be infused with painterly imagery so you can see, feel, taste, and smell it in your mind. Post it where you can’t miss it, review it daily, and revise it as things change. This is the first step that helps you discover your passion.

And frankly, this is the hardest thing to do.

Some people freeze up. They just can’t do it. They can’t think beyond the little world they live in. They can’t allow themselves to feel what it would be like to fulfill their dreams. But once we identify the dream, the longing that is inside, it’s smooth sailing from there. Because the rest is just tactics, and doing what other people have done to be successful.

And when you know why you want to do what you want to do, then the doing is a joy that you can’t wait to do.

(You might want to read that sentence again!)

Your activities almost become an obsession because you’re heading toward something wonderful – and you’re passionate about it.

But the it takes a lot of self-investigation to discover your passion. People who don’t do this thoroughly are really disappointed with the results.

Stephen Covey says it best, I think. Here are four quotes from his works.

Quote 1 – Priorities:

Take a long, hard look at what you consider to be the most important things in life. Put these in a hierarchy, make them priorities in order of this hierarchy, and make sure all other concerns are subordinate to these priorities.

Quote 2 – Clocks vs. Compass:

Our struggle to put first things first can be characterized by the contrast between two powerful tools that direct us: the clock and the compass.

The clock represents our commitments, appointments, schedules, goals, activities – what we do with, and how we manage our time.

The compass represents our vision, values, principles, mission, conscience, direction – what we feel is important and how we lead our lives.  In an effort to close the gap between the clock and the compass in our lives, many of us turn to the field of “time management.

Quote 3 – Success:

Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.

Quote 4 – Why:

He who has a why can deal with any what or how.

Numbness, in any form impedes your ability to discover your passion.

With so many distractions such as the internet, video games, movies delivered via download at any time of night, forums, chat rooms, Skype lists, TV, political screaming matches in the media – all of it can become a distraction to the point of numbness.

Active alcoholics and addicts talk about courting one feeling, and it’s the only one that matters to them at the time:

Getting numb to all other feelings.

So many things in society today, like those mentioned above, are addictive because they deliver that numbness. Our minds can take something really good and turn it on us if we let it. How many parents (and I was one) are so busy running kids around that they can’t take 15 minutes for themselves to write in the morning, or take an art class?

That’s avoidance of the most dangerous kind, because it has the stamp of martyrdom on it. “See what I’m sacrificing for my family!”

Like I said in my book about my own relationship with my kids, “too much help is no help at all…” And too much doing prevents you, in fact, the entire family from learning how to discover your passion.

My passions are so real and so clear, that I must constantly find help to check the things off my list to more done that gets me closer. I don’t have time for anything else now. That’s where outsourcing comes in.

I pity the fool who chases money thinking that will fulfill them. Money is important, but I doubt that you’re passionate about money. And if you are, look more closely.

Listen to me:

The only way to combat the numbness of wrong-headed activity is to focus on, identify, court and prioritize your passion. It’s all about paying attention to your inner guidance system. Mark Hendricks, one of my favorite people, once described it like this in his success course, and I’m paraphrasing.

When I stopped trying to steer and just paddled the canoe, it actually goes where it’s supposed to. Any other way is struggling against the flow and pointing me toward the rocks.

Stop steering. Paddle. Your life’s purpose should be focusing on how to discover your passion, and paddling in the direction it takes you.

Category: Business Operations, Motivation

Welcome to the 6 Steps to Implementing Big Ideas – Part 0

By David Perdew 4 Comments

Welcome to the 6 Steps to Implementing Big Ideas – Part 0

Since I was a kid, I fancied myself as a writer.  I loved writing. And baseball of course.

So became a journalist working in the newspaper business for nearly 20 years as a reporter, photographer, editor and publisher..

…in the opposite order actually. After graduating from journalism school nearly 35 years ago with a wife and 2 kids, I couldn’t afford to take a entry level reporting job.

News-Republican-Crew-1978
That’s my newspaper crew in 1978 – I’m the one in the middle with dark hair

I bought a newspaper and became the publisher. That’s me on the right in 1978 leading my team.

I had no idea what I was doing, but it seemed like one of my great big ideas

And besides, it made me a big man in hometown at just 26 years old (I’d been in the Air Force for 4 years prior to school which was why I had the wife and two kids at that tender age…)

Well, in my 6 Steps to Implementing Big Ideas, that would have been called the Dream / Execute 2-step and sure way to fail fast and spectacularly.

If you remember, the six steps to implementing big ideas are:

  • Dream
  • Prototype
  • Test
  • Execute
  • Feedback
  • Improve

I didn’t prototype or test my idea.

So I invested all my money up front on a whim. Even gamblers at the roulette table know better than to lay all your money down at once.

The newspaper was a huge success.

We increased the subscriptions by 130 percent in 9 months. And we won tons of state and national awards. I was on the map as a crusading journalist. And I began getting lots of career opportunities and attention. It seemed like this was one of those big ideas that might just pay off.

The newspaper was a disastrous failure.

Unfortunately, in that same period my expenses tripled (tripling your subscriptions cost a lot of money that advertisers must make up). My advertising revenue was limited by the per thousand price I could charge and still be competitive with the local daily with 10 times my circulation.

There are many hints to why this failed (and I lost all my money and then some) in that 9 months.

  1. Defining processes for growth never entered my mind. That’s what we call prototyping by the way. I just assumed all growth is good. My ego said we should be the paper of record in that town. And get as big as possible as fast as possible. The most profitable that paper was ever going to be was at the beginning circulation when I purchased it.
  2. I hadn’t tested the growth – One question is all I had to ask: What happens if we triple circulation? All I had to do was run a spreadsheet to discover that answer, but noooo….I was too busy executing to test.
  3. Advertisers didn’t care that we were winning journalistic awards. They wanted us to deliver more leads to their businesses for less money than the competition, not more. But I didn’t ask for their feedback...until it was too late. So, as the circulation went up and our advertising prices increased to cover expenses, our advertisers fled. In the newspaper business, advertising makes everything else possible. Newspaper subscription prices make only a small dent in the revenue flow.
  4. I ignored the competition because we were a “better” newspaper. The market was giving me great feedback and I ignored that to. And we when collapsed under debt, that ugly little daily was just cranking along.

The 6 Step process to implementing big ideas that we’re following here would have ensured my publishing success.

But I didn’t know about the process.

You will after you take this eCourse.

If you haven’t yet signed up for this free eCourse, do it now while it’s free. We’ll cover each of the six steps in much more detail.

Next, we’ll dig into the first of the 6 steps:

Dream – or the Big Idea.

Let’s hear what you think of this so far! Put your comments in the box below and tell me what your big ideas is.

Category: Business Operations, General, Motivation

Internet Marketing Strategy | Accomplish goals and stop the busy work!

By David Perdew 1 Comment

Start with an internet marketing strategy

Create a plan that focuses on the internet marketing strategy

Execute the plan.

In our first webinar in the NAMS series (which you can get for free by the way), Mark Hendricks focused on creating an internet marketing strategy first.

That seems like a reasonable – if not the only – way to really do good work, achieve results and get more done, doesn’t it? But how often are you side tracked by the next thing that pops up in front of you. Some people just do that – whatever it is because it’s in front of them. Staying busy is more important to them than doing the right activities in the right order with the right goal in mind.

To be successful on the internet, marketing strategy must come first!

internet marketing strategyThat can become compulsive activity. If you watch a hamster in a wheel in a cage, it will keep going until it drops because it just keeps doing.

We’ve got beavers in the stream behind our house. For a while, they were doing the right thing. Now, they’ve jumped over the line into the compulsive activity.

I’ve always been amazed how I (like nearly everyone else I know) can become completely sidetracked by the little distractions: e-mail, a new plugin, someone else’s blog post, Twitter, Facebook and all the other energy vampires out that suck the day away.

In Mark’s presentation about creating an internet marketing strategy first, he helps us see the folly of the distractions as well as the seriousness of NOT focusing on the internet marketing strategy. If we confuse tactics with strategy, we’re apt to lose site of the goal.

Watch the video below to see what I mean.

Category: Business Operations, Motivation

Save a Child’s Life…Do Something REALLY Great for Valentine’s Day

By David Perdew Leave a Comment

If you know me, you know I’m a big fan of Dr. Mani.

drmani-47hearts-450
Save a Child’s life with Dr. Mani

My dear friend Dr.Mani, the heart surgeon, infopreneur and GREAT humanitarian, is launching his second book on February 14th, 2011 – as a Kindle ebook on Amazon.com.

Like the print version that launched last year, all profits will go to fund life-saving heart surgery for children from under-privileged families.

Book launches come and go. But Dr. Mani’s books leave a legacy that no other book can match. They actually save lives. You see, he has the talent to be to actually perform pediatric heart surgeries in his spare time. Where he gets that time, I’ll never know. He’s the most productive man I know. Not only does he have a full-time pediatric heart surgery practice in a major teaching hospital in India, but he also is one of the most respected information marketers on the web.

To build buzz for the launch, Dr.Mani is doing something giving away 1,000 copies of “47 Hearts” – for just $2.99 each! At that price, he’ll raise nearly $3,000. In India, under Dr. Mani’s scrutiny, that will fund lifesaving surgery on at least two children who would have died without it.

If you recall, the print version of this book sold for $24.95 – so this is a great deal.

I have a copy and have read it. In fact, I’m thinking about wallpapering my office with it. Each page is a self-contained nugget of gold, ever reminding us what a single person – that would be you and me – with a dream can do. It’s inspiration at its best.

If you buy your copy on launch day (February 14th, 2011), Dr.Mani will give you gifts worth $150.00 – just for ordering one Kindle edition of “47 Hearts”. Submit a ticket to my support desk confirming that you purchased Dr. Mani’s book and I’ll give you a copy of one of my most treasure short books too – Bad Dad: 10 Keys to Regaining Trust. I sell that for $19.97.

This is hard to resist.

All Dr. Mani’s asking in return is that you read the ebook -and then tell one friend (or ten) about this deal, and invite them to order a copy on February 14th.

  • You can post it to your blog.
  • You can tweet it on Twitter.
  • You can publish it on your website.

Or you may just forward this post to a friend.

If that sounds like a fair deal (and after reading the book, I promise you it is!), then hurry to this site and claim your copy of the ebook.

Only the first 1,000 will get in at this rock-bottom price of $2.99 – after that you’ll have to pay more!

Don’t wait and lose out.  Rush over to Amazon.com and place your order.  Or use this link.

Category: Business Operations, Motivation

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