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Using Surveys To Serve Your Customers

By Jen Perdew 5 Comments

Instead of Guessing, Maybe We Should Just Ask!

Timeforquestions

The key to serving your clients - and making stacks of cash - is to know a bit about them so you can serve them well and often.

How do most marketers operate today?

They build a list, write an email, and blast it out to the whole list hoping that someone on the list wants what they’re offering. Of course, there’s so many problems with that approach, it’s laughable.

But I’ve been guilty of it too.

As your list grows, staying in touch with everyone to find out who they are and what they need is nearly impossible. But with simple surveys, and a simple analytics tool available to everyone, you can uncover amazing information.

Today’s blog post is about that process.

Let’s start with the survey

After discussing the campaign with Jen, we honed in on our goal with the survey until it made the most sense. We came up with three goals:

  1. Find out what niche(s) most of our community is working to provide the right kind of training.
  2. Understand the kind of marketing tools/techniques that people were using to sell their products and provide training on those and the tools they wanted to know more about.
  3. Offer a $100 coupon to apply against our product catalog to entice more people to take the survey and to make sales as they see other things in the cart they want.

Jen started with 2 questions because we wanted to keep it as simple as possible.

Question 1: What is your primary niche?

Question 2: What are your primary marketing tools (to make sales)?

But because we wanted to know a little more, we dug a little deeper.

Question 1a: What is your secondary niche?

Question 2a: What are the 2 marketing tools (to make sales) you'd like to learn more about to implement in your business?

The survey looked like this:

survey1
survey2
survey3
survey4
survey5
survey6

Then we began analyzing the results

The key was to make it easy and painless with no personal details. And to make sure the coupon was being delivered automatically so they could redeem it immediately.

When completed, it was a simple, multiple-choice survey that automatically fed the answers into a Google Sheet - a free tool everyone has access to.

survey10

As of this writing, we had 311 responses.

And we’re learning things we hadn’t expected to learn - as you always do if you monitor your investigative processes from inside and outside the process.

So far, we have enough numbers to give us good trends.

Some of them confirm what we thought; others did not.

For example, the top five marketing tools/techniques were:

  1. Email marketing
  2. Social media
  3. Blogging
  4. Affiliate marketing
  5. Video marketing

I think the surprise to all of us was the interest in Blogging as a selling tool.

survey7

Next, we looked at the primary niche

When you’re creating promotional partnerships, the question most often asked is: “Who is your community and what do they like?”

That’s a tough question to answer if you have a large community. So, again, we have to ask.

survey8

These percentages did confirm one guess. When asked that question, I always answered that about 20% of our community is interested in the “Make Money Online” niche. And the rest were in other business niches. That was true, but I wasn’t sure at all what businesses the other 80% were trying to build. 

  • Self Improvement was huge with 13%
  • Health and Medical was 8% and if you added in Diet and Fitness, we would be over 11%
  • Local Marketing Agency was nearly 8%. That shocked me.
  • And Finance / Investing was almost 6%. Another shock.

So, what does that tell me?

Business building tools and training fundamentals in the “Make Money Online” niche will apply to nearly everyone in our community. But we can also niche down and offer self-improvement or health to a smaller segment and be really well targeted.

What did the secondary niche tell us?

This question helped us identify future trends.

As people mature in their businesses, the niches become more focused. Often, the secondary niche is the passion niche and business people evolve into that.

survey9

The surprising trends here were:

  • Make Money Online dropped by half from the primary.
  • Self-Improvement rose to the top with the same percentage numbers holding steady as a major focus of a lot of people.
  • None with more than 10% told us that a ton of people haven’t thought about it, or they are completely focused on the primary niche.
  • The big surprise was that Ecommerce doubled from 3 to 6%. So, there’s substantial interest in growing that.

What can we learn from this information?

Now, we have a much better understanding of our audience and should be able to target them much better with tools and techniques that help more.

This information forms a basis for our decisions on:

  • Training product creation
  • Affiliate offers
  • Webinar presentations
  • Email language
  • Target market segmentation
  • And better Message to Market Match

I hope you found this helpful. Let me know in the comments if you’ve done anything like this in your business or if you think it would help you create better segmentation and better customer experience going forward.

**** In the time it took to write this post, our survey responses increased by 1/3. Lesson? Make sure you create your survey with a specific time frame in mind to accept results and don't jump to conclusions. Luckily for us, our percentages stayed the same so we can continue forward with our initial hypothesis.

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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

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Category: Business Operations, Featured Content, NAMS Notes, Productivity

Small Business Process Improvement: 5 Areas to Streamline

By David Perdew Leave a Comment

Small Business Process Improvement: 5 Areas to Streamline

small business process improvement

Small business process improvement is essential to keep your business operating efficiently. You should assess, analyze and improve business operations on a regular basis.

Do you have an SOP (Standard Operating Procedures) Manual for your business?

If not, you need one. 

Some people may call it a Master Business Manual, but whatever the name used, it’s important that you have one. Once you have created your SOP, keep in mind that things change over time, both internally and externally, and the processes will need to be assessed regularly. 

Even a small improvement to a process can result in much better efficiency. It’s worth the time to create, test, and maintain your standard operating procedures.

Small Business Process Improvement Areas to Keep Current

1. Email Management

No one likes to start the day with an inbox full of emails. It can make you feel behind in your day before it gets started! That’s why you need processes in place!

This is a common area that can get out of control quickly if it is not maintained carefully. If you and your team are swamped with emails that keep piling up, something needs to change.

Do you have a process in place for managing email?

If it’s out of control, look at the process and see where you can tighten it up.

2. Workflow Efficiency

Sometimes a business process needs to be improved in order to make it clearer. If someone in your organization isn't performing their job well because they don't understand, you might need to improve the process.

It may simply be that the employee doesn't understand the overall goal or the context into which the task fits. For example, your blog team might be blogging without direction because they don't understand the finish line of the project.

Ask your team for input when developing or updating business processes. After all, they are the ones performing the tasks. Better yet, encourage them to write the process.

3. Communications

Communication is a vital part of your business. It includes the handling of email, support desk correspondence, handling customer data within the business, and client interaction protocols. Additionally, it includes how the team communicates with each other.

This is an area of your business that definitely needs to be reviewed regularly. If there’s confusion in your business, it will likely be in your communications process.

Need Help with Your Business Operations? We Can Help!

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4. Business Apps, Resources and Subscriptions

Are you investing in resources that you don’t use anymore? You’d be surprised how many monthly subscriptions you pay for and don’t use.

The resource that's getting wasted could be money, time, labor or effort. For example, you might have a team investing a great deal of time blogging, but you're not seeing the traffic you expect. You need to do something to bring better results or find a shortcut to save your team time, like automation or repurposing.

5. Team Production

Finally, a warning sign that operations in your business need to be reviewed is when everybody is stressed. You often don't see the inefficiency in the workflow, but you can see the result when your team is getting burned out.

You can discover this problem if you're touching base regularly with your team to check up on them and see how they're doing. If they are stressed, you need to look at the work they're doing and see what's causing the stress. This is where you need to streamline.

Business Process Workflow

So, if you don’t have your processes documented in detail, you need to create your SOP immediately.  If you have an SOP, regularly review it to make sure everything is current and accurate.

Streamlining your business processes isn't hard. Everything isn't done at once. Changes are implemented gradually by taking one task at a time, tightening up the one task, implementing, and monitoring. Once you've made one improvement, you move on to the next.

 

In conclusion, small business process improvement documentation is an essential part of having an efficient, profitable business. You may not realize the importance of an SOP until you need it.

There are many benefits of streamlining business processes besides the five we’ve covered here. In our next article, we will cover more areas with details for creating workflow efficiency.

 

Do you have your business processes documented? If so, how often do you review them?  Let us know in the comments below.

If you found this article helpful, please share it 🙂

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Small Business Process Improvement

This month, the MyNAMS Insider's Club Challenge will focus on Business Operations.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Let us help you:

  • Make More Money
  • Save Time
Yes, I want to join the monthly challenge about Business Operations!
DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

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6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

By Jen Perdew 7 Comments

6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

personal productivity 2000

The good and the bad of being stranded at home for weeks at a time - especially if you’re doing business online...

The Great Coronavirus Lockdown of 2020 has caused angst for a lot of folks because they’re not taking charge of their personal productivity, so I decided to write about 6 methods that I’m using including eliminating the psyche-killer: Energy Loops.

Unfortunately, I kind of love the lockdown. Not people getting sick, of course. That sucks, but I love being forced to re-evaluate and re-focus.

This feels like a forced reboot, just like I have to do with my computer when it gets sluggish and on memory overload.

But frankly, I've never been so productive. 

Now, I have a really good excuse to be isolated in the woods - without feeling anti-social.

Someone asked me the other day if I'm seeing more of my neighbors since everyone's home during lockdown. Heck, I'm so deep in the woods, I haven't seen most of my neighbors in 15 years. I wouldn't know them if I ran into them on the street.

But productive? Holy Cow! I've been so productive that I could hardly find time to write this post. 

When the coronavirus started causing shutdowns across the country, my daughter Jen and I started talking about how we could help people get some control back in their lives - and fast.

The Fast Business Startup Virtual Workshop was the answer. It was 2 days of intense focus on setting up an online income stream by focusing on numbers, not products or launches, or all the other stuff people tell you you have to do.

We focused on numbers. Four numbers.

  • Clicks
  • Conversion
  • Price
  • Revenue

And it blew people's minds.

You can find out more about this here.

But now, I'm taking a breath. 

The 2 days were exhausting, but now we had replays to edit and transcripts to create. Plus, I decided to do a Case Study on how we used a $1 ticket to a virtual live workshop to drive more than $20,000 in profit AND create a new income stream for ourselves.

Want a copy of my Case Study: How A $1 Ticket To A Live Virtual Weekend Turned Into $20k In One Weekend

Yes, Send The Case Study To My Inbox!
 

So, finally, I'm taking an entire hour to write this post all about how to improve personal productivity, staying positive in difficult times, and what I've noticed during the lockdown.

1) Being home is awesome. 

improve personal productivityBut that may just be me because I'm easily distracted. It forces me to stay in one spot and focus on what's in front of me. Being home and reducing travel to almost zilch has also allowed for more continuous and focused effort without the start and stop disruption. 

I noticed that when I looked back at my coffee shop visits, I was really looking forward to seeing friends who didn't even know my name unless it was written on a coffee cup.

2) I have an Internet challenge.

Like really slow DSL at the house with no alternative. I've complained about it for 15 years and used it as an excuse to not do some things (Facebook Live - I'm talking about you...) It's time to get over it. 

When the major news networks are doing live interviews with people in their bedroom offices with kids screaming outside the door, we all have permission to focus on the content, not the flash. 

And I'm 15 miles from town - any town. So I used to spend a lot of time on the road going to Starbucks or other fast internet spots. During this time, I decided not to do that. (Couldn't actually, since nearly everything is closed.) 

3) Closing the social media black hole. 

I was at my mother-in-law's the other day (my one day a week trip into town to check on her and work on high-speed). And I was making a cup of coffee in the kitchen. She came out of the bedroom, sighed, and said, "I came back here to clean up the kitchen, but I got on Facebook instead - and that was over an hour ago." 

And she's 97! 

Social media is a tool, but easily becomes a thief stealing our best hours. I'm holding steady with that by limiting my time to morning and night.

(**Want to know how to stay focused all day? Start by scheduling your social media to specific time slots in your calendar! Then close out all social media apps, web pages etc. until your scheduled time.)

4) Email. This is our life blood.

Email marketing accounts for about 80% of our business in some form. But I hate email personally... And I'm now only checking my personal account 2 to 3 times a WEEK. 

I can do that because I've set up systems. I have a private account for coaching clients only. And when I get an email to that account, I get a text message on my watch and phone so I can respond fast. 

JV Partners know to skype or Facebook message me. And Insiders and other product buyers go to our support desk, chat on the site or one of our product specific Facebook groups.

5) Turned off the news. 

I limit myself to 30 minutes or less of news each day. This is a sure-fire way for staying positive in difficult times. I will catch up on news using my Flipboard app at night. Short of a nuclear bomb, nothing needs my attention right now! 

I'm amazed how I get sucked in by the rubber-neck syndrome. Watching the news can be an emotional pot that gets stirred way too easily. Not only does it affect me then, but it lingers in my psyche for a while.

And for me to do this is a massive change. I’m a proud, former journalist who worked in newspapers and magazines. The main reason I left the news business though was all the bad stuff we saw and reported each day made me crazy. So, I had to quit.

6) Energy Loops. 

You've read this entire post so far to get to this point. I could write all day about energy loops. 

Recently, I read somewhere about energy loops causing us all kinds of grief. I'm not talking about woo-woo universal energy (although I believe that too), but personal energy expended with our mind and our labor.

It’s wasted energy. The very definition means nothing gets done.

An energy loop equals anything started but not finished yet it lives in our brain. And they are everywhere from large to small. And often, the size doesn’t matter. An energy drain is an energy drain is an energy drain - they’re all equal. 

Here's an example.

The picture shows a small tree stump. It's a poplar tree. About 5 years ago, a poplar sprout came up in a how to stay focused all dayplastic flower pot that was in (what passes for) my front yard between the crepe myrtles at our house. 

It was tiny, like a weed. 

Instead of yanking it out of the ground, I thought that I'd just plant it somewhere else on our 95 acres.

After all, we’ve only got about 45,000 of them according to the University of Maryland Extension report on Forest Thinning. I might miss this little sprout though. It could be very special.

Even when my wife asked me what this was, I told her I'd take care of it...

The energy loop was opened the moment I didn’t pull that dude right out of the pot.

This is how it works.

Here's a tree that I'm going to move. It's on my mental list. It staked out a spot on my brain and it's never going away until it's resolved. 

That was 5 years ago.

The tree grew fast - as poplars do. The pot had a hole in the bottom for drainage as pots do. The poplar roots squeezed through that hole finding life as they do.

It anchored the little tree in the soil below. I could no longer move the pot because it literally was rooted in the ground.

My wife would point out that the tree is growing fast and it’s really too close to the house.  She asked me when I was going to get rid of it. “Soon” was always my answer. I can still dig it up and move it, I told her.

But it didn't just grow roots in the ground. 

They were burrowing into my psyche too. 

Every time I walked into the house, I'd glance over and see that tree. My mind would nudge me, "You've got to take care of that." And I'd think, "Soon, sure. When I get a minute."

It kept growing...both in the ground and in my brain. It reached 10 feet tall. And I thought about it every day because I saw every day when I came out of the house.

After a trip to Atlanta, I glanced over at the tree. It was about 7 feet shorter.

It had been cut off about 3 feet off the ground. My wife had found a handsaw in the basement and went after it. 

The pot was still intact. But it still wouldn't budge because the roots were so deep. So the first step was to remove the pot, then cut the rest of the tree off, and then dig out the roots. "I'll get to that," I told myself. I've got all the tools.

That was 2 years ago.

Because of my internet challenge here in the woods, I sometimes drive to town to work at my mother-in-law's house where I get high-speed cable.

Last weekend, when I came home from a full day of working in town on the high-speed, I walked by the tree, the abbreviated version that's been dead now for a couple of years, and the pot was gone. My wife and niece broke the pot and spread out the dirt in the garden. 

Then, she said, "I want to learn to use the chainsaw."

Ok - it's time to get that tree out of the yard. And I'll do it. I've got some time tomorrow 🙂

This is the CLASSIC energy loop. 

Five years ago, I opened it up when I didn't dispose of that tree. Thinking about that tree and putting off the solution, I expended enough energy to power a small office building. Unfinished, little or large projects take the energy that we could otherwise use to improve personal productivity and be more productive in life.

When we say we’re tired, often it’s mentally tired because we’ve expended so much energy - doing nothing - on stuff that could have been resolved long ago.

An energy loop is completely unnecessary. 

All it takes is little action. 

There's an old saying that resolves every energy loop: 

"Never put off till tomorrow what you could do today."

We do this at home. We do it at work. And we do it in business.

A productivity expert knows how to eliminate the energy loops by outsourcing and delegating, or just getting the damn chainsaw out of the closet.

In the comments, tell me about your energy loop that needs to be closed.

Avoid-4-Time-Traps-that-rob-your-bank-account (1)
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Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Frank Sousa

With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

DavidAndCharlsaAtTheBeach.jpg

David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club. 

Having a Plan Is Key, but Consistently Executing a Plan Is Even More Important. In 1987, I ran my first Peachtree Road Race 10K in Atlanta, GA. Just divorced, I was only 35 and skinny.  Three weeks prior to the July 4th event, I decided to run the race. Without any training–at all, I thought, […]
Click Here To Read More
Thanks For Signing Up For The NAMS Business Growth Strategies Summit Access is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing Powerhouse Keep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For […]
Click Here To Read More
Email Marketing is Not Dead
Is Email Marketing Dead? Or Alive and Thriving? This is the 3rd part of a 5-part series outlining the 5 essential skills to create a successful business online. They are listed below. And if you miss any of the posts, just click the link to open in a new window: 1) The Entrepreneurial Mindset2) List […]
Click Here To Read More
ListbuildingEqualsSales
How to Build an Email List with a Quality Lead Magnet Today, we focus on email list building, basic list management, and list building strategies while focusing on how to build an email list with a quality lead magnet. If you missed the first part of this series, you can see the post about about […]
Click Here To Read More
Entrepreneurial_Mindset-1200x630px
How to Develop an Entrepreneurial Mindset… We love to teach… And frankly, we’re good at it. When it comes to building an online business, folks we deal with every day have a lot of questions about building their businesses online. Many of those who approach us are just getting started with their businesses. Or they […]
Click Here To Read More
Thanks For Signing Up For The Marketing Trends EncoreAccess is headed to your inbox. (Please check spam, promotions and junk folders) If You’re Interested In Becoming An Affiliate Marketing PowerhouseKeep Reading As I Share How A Single Affiliate Promotion Put $12K in My Bank Account in 5 Days Click Below For Your Copy Of “5 […]
Click Here To Read More

Category: Business Operations, Featured Content, Inspiration, Motivation, NAMS Notes, Productivity

How Rich Marketers Think

By David Perdew Leave a Comment

Are You Thinking Like a Rich Person?

So, if you’re going to become rich as an online business person, you first have to think you’re rich.

We work and work to prepare our business to collect as much wealth as possible.

The next product to create or the mechanics of the delivery system or where we’re going to get traffic gets most of our attention. And by focusing on these things, we think we’re preparing for online riches.

Don’t get me wrong. I do believe those elements are important, but I believe the richest people in the world have a different thought life first.

There’s saying that I love and believe.

Everything is created twice. First in THOUGHT, then in FORM.

That’s a lot harder for many people than you’d guess. Many folks – me included – had to get over this old idea that being rich was for someone else.

There is a thought in online marketing that if you just get the mechanics right, then everything will fall into place and you’ll get rich.

I’m not here to dispute that.

Rather, I’d like to suggest that mindset plays a bigger role than most people think.

After all, if thoughts are things – and quantum physics tells us this is true – then what you think can have a huge impact on the success of your business.

Don’t believe me?

Take two people – one has a track record of building million-dollar businesses. The other has a track record of never having had a major success in his life.

Who would you bet on to build a million-dollar business? The one with the track record, of course.

But let me ask you this… do you think that both of these individuals view business – and specifically, the acquisition of money – in the same way?

You might guess that the successful person who has made millions of dollars sees money in an entirely different way than the person who has never been successful.

One sees opportunity everywhere – the other sees obstacles.

One sees challenges to overcome – the other sees problems that cannot be solved.

One believes leverage is the way to get rich – the other believes hard work will win the day.

One believes money is abundant – the other believes it’s scarce.

One thinks about how to make more money – the other thinks about how not to lose money…

… and so forth.

If you took the second person – the one who has never had a major success – and implant the thought patterns and beliefs of the first person concerning money and business, do you think the second person could then build a million-dollar online business as well?

That’s our question for the day. And you, with your consent, will be our test subject.

If you’ve never built a million-dollar business but you would like to, then I’m challenging you here and now to adopt the following thoughts and make them yours.

This means that reading them once won’t be enough. You’ve got to integrate them into your thinking 24/7. They have to become as much a part of you as your belief that you should eat, sleep and brush your teeth.

You’ve got to believe in these as much as you believe the sun will come up tomorrow.

In other words, you’ve got to make these thoughts YOURS.

You might do this by rereading the following list when you wake up and when you go to sleep each night.

You might write them out longhand, or record them and listen to them on your Mp3 player.

Just do whatever it takes to make these thoughts your own.Rich Rolls Royce

And just so you know, we did not pull these out of thin air. They come from a very solid book by Steve Siebold entitled, “How Rich People Think.” We’ve simply put our own online marketing spin on them.

If you’ve ever wanted a roadmap on how to be rich – I dare say this might be it.

Take these thoughts and combine them with any proven online business plan, and you should be making money – significant money – in no time at all.

Your results will vary. Remember that making these thoughts yours is just the first step – working your business is the second. And doing one without the other is probably just going to waste your time.

Just to be clear, we’re going to differentiate the two types of thinking as “Non-rich” and “Rich” thinking.

“Rich” is, of course, a relative term. To a millionaire, a billionaire is rich, while the billionaire might think the millionaire is poor by comparison.

Let’s get started…

The non-rich think: The rich are obsessed with money

While the rich think: Being obsessed with success is a wonderful thing

Why is it that we think obsessions are necessarily bad? If a person is obsessed with being healthy or with helping others, we generally don’t criticize. But if they are obsessed with being successful, we like to point out that there is something wrong with them. But why do we do this?

Most likely because it’s easier for us to say they are wrong than it is to become obsessed with success ourselves.

When you’re rich, you have the ultimate freedom to do what you want, when you want. Money is simply a gauge by which you measure how successful you are.

If you can think of business as a game you love to win, then you can become obsessed with success in a healthy, productive manner.

It’s all about what you can accomplish and how many people you can help with your online business.

The primary motivator for many millionaires is reaching a certain net worth – a number that is different for everybody. Assuming your business is legit and helps people – and hopefully, it does – then the bigger the number you reach, the more people you’ve helped.

And think about this: when you hit your number, then you are free to chase higher pursuits such as philanthropy, time freedom and personal fulfillment.

So yes, go ahead and get obsessed with success. If that means working on your online business 14 hours a day for a few months, go for it. Success is calling and it’s time to answer that call.

The non-rich think: Saving is the way to get rich

While the rich think: Earning more money is the way to get rich

The non-rich cling tightly to their meager assets because of fear of loss and uncertainty of the future. Then when an economic correction occurs, they suffer catastrophic losses they cannot recover.

The rich, while understanding that saving and investing are important, also direct their energies toward making more money by serving others and solving problems. If a catastrophic loss occurs, they turn their attention to financial opportunities that occur in a downward economy and often become all the richer for it.

It’s a question of whether you operate from fear or abundance. Either mindset can lose money, but only the abundance mindset can quickly recover the money and more.

Focus on building an online empire of several different income streams, not on saving pennies.

 

The non-rich think: Trading time for money makes sense

While the rich think: Non-linear thinking and leverage is the way to get rich

Any time you’re trading your time for a paycheck, you’re actually trading the most valuable commodity you have – your precious time – for a fixed income.

If hard work made fortunes, every fast food employee would be rich.

The rich generate money though ideas that solve problems. And since there is no limit to ideas, there is also no limit to the money you can earn.

The right idea at the right time can make a fortune. Facebook, Amazon, and Microsoft are classic examples of this.

Look to your own online business and you can see this at work. For example, if you write a book to sell to one person, you are trading time for money. This is what ghostwriters do.

But if you sell the book yourself, you can continue to sell copies of it every day for the rest of your life. You get paid over and over for work you did once.

And if you hire someone to write the book for you, now you are experiencing true leverage.

The non-rich think: Rich people are evil

While the rich think: Rich people are ambitious

The average person has been programmed to think rich people are somehow evil, dishonest and deceitful.

And while this is occasionally the case, as a general rule self-made rich people have used their drive, ambition, and vision to build something that helps a lot of people.

Believing that rich people are inferior or morally lacking makes a great excuse for why a person isn’t rich – after all, they’re a nice person, and they don’t want to hurt anyone.

But if the non-rich will take responsibility for their financial plight and adopt the thinking of the rich, then they, too, can become rich.

And in the process, they can prove that not all rich people are evil.

The non-rich think: Being a lone-wolf is a positive quality

While the rich think: Building wealth is a team effort

When the non-rich folks have jobs, they’re paid for their individual efforts. They’re lone wolves, and they believe that if they start their own business, then they have to do it on their own.

But the rich (and future rich) know that building anything worthwhile is a team effort. Finding the right people and leveraging their knowledge and action is key to achieving success quickly and on a large scale.

The rich are team leaders. The non-rich try to do everything themselves.

The rich know their strengths and weaknesses and find people who fill the gaps in their knowledge and abilities.

The non-rich believe they can eventually learn everything they need to know to become successful.

If you can build a team and share the credit for your success, then you can achieve almost anything, and do it in a surprisingly short amount of time.

But if you go it alone, success will always be just around the corner and just out of reach.

In your online business, figure out what you’re good at and what you enjoy doing. Then outsource everything else. This will shave your time from conception to launch in half or less, keep you happy and more than double your profits.

Try it – once you do, you’ll never go back to trying to do everything yourself.

The non-rich think: Money is bad

While the rich think: Money is fantastic

If you were to ask most people why they don’t have money or even what they think of money, you’ll realize why they’re broke.

They see ambitious people as greedy and self-serving. They think money is a necessary evil that must be managed but should not be their focus.

And there are better things to do with their time than be successful, like watch TV, sports and so forth.

The rich see money as a positive tool that can create freedom and opportunity to do what they want and have the life they enjoy. Money removes restrictions and lets them do what they want, when they want and where they want.

When you have money, you can engage in your favorite pastimes, help out the less fortunate and improve life for others beyond yourself.

Whether you believe money is evil or a tool for empowerment will make the difference between whether or not you have money.

The non-rich think: Formal education leads to wealth

While the rich think: Specific knowledge creates wealth

While rich people respect a formal education and encourage their children to attend university, they don’t see it as a way to build a financial empire.

Many self-made millionaires have very little formal education. They’ve amassed their wealth through getting, using and selling specific knowledge and information.

College typically prepares a person to trade time for money, and this is rarely the way to real wealth.

Rich people work from a non-linear mindset, with no limits or boundaries.

Give an employee a problem, and they will try to solve it for the company.

Give someone with a rich person’s mindset a problem, and they will not only solve it but then sell the solution to everyone who needs it, thereby creating wealth.

And if the person with the rich mindset can’t solve the problem, they’ll hire someone to solve it for them, and again sell the solution to make their fortune.

Problem-solving is an asset that can build empires. While academics and middle class see problems as being complex, the rich mindset is able to break those same problems down to their essence to find the solution. Bill Gate’s founding of Microsoft is a wonderful example of this trait at work.

As an online marketer, you have the opportunity to present solutions to people around the world.

And you don’t always have to find the solutions, either. You can act as a reporter, finding out what people need and then reporting back to them with a product that fills that need.

The non-rich think: About spending

While the rich think: About investing

Do you really, truly need that new car? Or will your old one last for a few more years?

Living beyond your means isn’t living at all. It’s self-imposed slavery, where you have to go to work just to keep your nose above water and eek out a meager existence.

The self-made rich only buy the things they truly need and the things that will make them money. True, once they become wealthy they do splurge, but by then they’ve earned the right.

Many self-made millionaires are ordinary people who went without luxuries and extravagances while they were building their fortunes. Instead of lattes and going to the movies, they invested in stocks and real estate.

But the real answer isn’t just to be frugal and live on as little as possible – it’s to double or triple your income and invest a large portion of that.

Ideally, you want to live the good life, and if that means being cautious with your finances for a few years while you increase your income and your investments, it’s well worth the price you pay to then be financially free.

Investing your money in your online business can be the most freeing thing you ever do. Imagine being able to retire in 5-10 years, and then ask yourself if watching your money for that length of time while focusing on making more was worth it.

The answer will invariably be yes.

The non-rich think: “If only I could win the lottery…”

While the rich think: “Let’s get busy and make this happen!”

People love the lottery because they think it’s their only chance to get rich.

Sadly for most, they’re probably right. And it’s not because they’re not capable, either. It’s because they don’t believe in themselves and their ability to create wealth.

The rich know that talk is cheap, and take daily action to build their wealth because they know they can do it.

Beliefs dictate behavior, and behavior dictates results. If you believe you can succeed, then you’ll take action to do exactly that.

That’s why you’re in online marketing – because you believe you can succeed. But do you really, truly believe you can become rich?

If not, you might want to adjust your thinking.

The non-rich think: Money changes people

While the rich think: Money reveals people

The average person has beliefs that money turns good people into greedy, corrupt, uncaring jerks. This limiting belief not only keeps people poor – it also serves as an excuse for why they’re unsuccessful.

But the self-made rich know that success and money reveal the true person inside. If you were a crook before you were wealthy, you’ll be an even bigger crook once you’ve got money. If you were kind and generous before becoming wealthy, odds are you’ll do a lot of good with your money to help people, animals and the world.

Take a good look at your own personality, and then imagine them amplified by wealth. Do you like what you see?

If so, great. If not, you might want to make some changes now, before money amplifies traits you’re not proud of.

The non-rich think: You have to have money to make money

While the rich think: You should use other people’s money to get rich

Did you know it’s easier to borrow $10 million dollars than it is to borrow $10,000? It sounds crazy, but this is exactly how the rich think.

They don’t use the words, “I can’t afford it.” Rather, they think in terms of, “Is it worth buying, investing in or pursuing?” If it is, they find the money.

Again, this is all about linear thinking: “I have to make money in order to invest it in order to get rich.”

There’s nothing wrong with this, except that it takes time. A lot of time. And life is short.

Let’s say you’re starting an online business. You’ve got a proven business model that works, along with a great product. You could work yourself silly by getting free traffic in order to get sales. Or you could get an investor who can pay for traffic. In the first case, it might take you months to make enough to buy consistent traffic, at which time your product might already be out of date. But in the second case, you can send massive, targeted traffic to your offer from day one.

In the first case, profits will come slowly. In the second case, you’ll be making solid money from day 1.

The non-rich think: Self-made rich people are somehow smarter

While the rich think: Self-made rich people are more savvy – not smarter

Memorizing information to get good grades in high school or score well on an IQ test won’t make you rich. There is a theory that the “A” students end up working for the “C” students, and this is likely true more than we realize.

Different people are smart in different ways. Some can memorize information, some are good at physical things, some are music smart, and others have an ability to figure things out.

The self-made rich have a talent for making money. Fortunately, no one is born with this talent (how many babies have you seen on Wallstreet?) which tells us that this talent can be learned.

And the best way to learn to make money is to find out what’s working for others and model their success.

That’s why ‘how to make money’ programs are so popular. People want to be rich, but they don’t know how to do it. They want someone to show them the ropes.

This is key if you’re in the make money niche. Explain to your prospects that your system is proven to work because others are already making money doing it.

Just follow the blueprint, and you can succeed. Just make sure your products live up to this promise.

By reading this article, you are now one step closer to becoming rich yourself.

And by knowing, understanding and incorporating rich thoughts into your everyday life, you are setting the stage for your own success.

Oddly enough, this article wasn’t about money at all – it’s about mindset.

And when you have the right mindset, then everything else falls into place.


Category: Featured Content, Motivation, NAMS Notes, Productivity

Automate your income to get the lifestyle you want!

By David Perdew 12 Comments

“It All Started with a Blind Date and Ended Up Being All About Automated Funnels to Fund Our Lifestyle...”

This is why automated funnels are so important to me...

Money can be the biggest stressor in your life, but done right, it can also be the tool that allows you to live the life you've always wanted - no matter who you are...

As I’m writing this, Charlsa, my wife, and I have been home from a 5-day trip to New York for less than 12 hours. We’re dog tired, energized by the trip, and really happy to be home. NewYorkTrip IMG 7718

We had an awesome trip and loved every minute of it.

And it reminded me why I do what I do, and why automated sales funnels are so important to our lifestyle.

You see, we did more than five figures in sales while my wife and I were doing the older-than-60-version of painting the Big Apple for 5 days.

I left my computer at home to truly be present on this trip.

Still, we reaped the rewards of truly passive, automated income. And I’m going to explain the key to this entire way of life in just a minute, but first…

Travel with the right person is a dream come true!

This trip was really Charlsa’s Christmas present. As an opera singer for nearly 35 years, getting a chance to see a performance at the New York Metropolitan Opera is a real treat.

So, in December, I discovered her favorite opera, Turandot, was playing in March.

I booked it.

We had special seats and a special reservation in the Belmont Room exclusive to Guild Members and Metropolitan Donors. We were living the life of the rich and famous opera fanatics where the caviar was $155 for a small tin.

We didn’t take advantage of that 🙂 We’re pretty frugal folks...

The difficult part was working the trip in around all our other travel…

I’m not complaining. That’s a great problem to have. And it's one that I designed for our lives several years ago with our automated, online business. More about that in a minute...

But let me explain why this is so important first...

One of the big reasons for our big trip to New York last week other than the opera was to celebrate the 20th anniversary of our blind date.davidcharlsaonbikes

Yep, 20 years ago, I was a wannabe biker with long hair and a Harley - no car. I roared into the outdoor cafe R Thomas's on Peachtree in Atlanta for a 1-hour meeting to have coffee with this woman named Charlsa.

My friend Beverly (and Charlsa's really good friend) had been pestering us both to meet for 3 months. We finally agreed - mostly to get Beverly off our backs.

It was my first blind date. And Charlsa's last. I never thought I'd get married again. And I really wasn't looking. In fact, I was quite comfortable (although misguided) with the bachelor life.

But within minutes of sitting across from Charlsa in that restaurant, I knew this was different.

Twenty years later, it's turned out to be the best thing that's ever happened to me.

We share a life, love and a home. And no matter where we go, it's always great to be home again - together...

Don’t miss this point!

Sharing your life with someone that you actually want to spend nearly every moment with is a rarity among relationships. And certainly a blessing I never thought I'd experience.

But that’s what we’ve got. We live in the woods on a lot of land and spend a lot of time together.

And we travel. Quite a bit. On purpose.

In the past 20 years, we’ve traveled the world and the US.

Each fall, we plan every home game weekend with the Alabama Crimson Tide football team and a bowl location. We make a weekend out of it going to lunch with Coach Nick Saban on Friday, tailgate with our friends on Saturday before the game, and drive home on Sunday.DavidAndCharlsaAtTheBeach

We go to our favorite beach in Florida for a couple of weeks twice a year. And we visit my elderly parents at The Villages in Florida several times a year.

Traveling is an opportunity to recharge and reconnect as much as possible.

The time in the car is our time to be really alone when no one else can get to us...

Not long after that blind date, I realized I wanted as much time with this fantastic woman as I could get. And luckily - and inexplicably, she feels the same about me.

It’s ironic then that during the first 7 years that we lived in Alabama, I was a traveling consultant leaving town on Sunday night and returning home on Thursday night - sometimes Friday night.

Essentially, for 7 years, I left her alone in the woods.

But I was making nearly $250k a year as a consultant. And missing my life.

We had to do something about that...

That’s when I decided to become a full-time, work-from-home business person.

I loved my consultant work, and even though I was self-employed with great clients, I was beholding to them. I wanted more freedom and flexibility.

In 2010, I quit, and soon realized that full-time, online business people can choose one of two paths:

  1. Scramble daily to make sales by hawking as many products as possible, or…
  2. Focus on building a passive, automated business that pays you whether you work or not, AND delivers exactly what your prospects are looking for.

Of course, either path has consequences…

You can’t do one without the other. If you focus on building an automated business, you still have to promote other products to create cash for your business or you’ll die quickly while building the automation.

But you can promote excellent products selectively and with moderation.

Building is the keyword…

And with building, there is work that must be done. Without a clear vision and a clear plan, that work can easily become overwhelming.

That’s why we had to get very clear about the basic building block of our business.

And I’m revealing it here today with a challenge.

“Implement this one thing in your business, and you’ll always build on what you did yesterday.”

It starts with a decision diamond…

This is so simple, most people overlook it completely.

They are so focused on getting the prospect or lead to buy something, they forget that at least 90 percent of your visitors didn't. What about those folks?if this do this else do that

The key to every automated funnel is this simple programming concept.

And it starts with a “Decision Diamond.”

A decision diamond is a basic software process function.

It simply recognizes that every option presented to your prospect is a choice.

It requires a decision and there’s a consequence to that decision, whether you control it or not.

Most marketers today send an email expecting a prospect to click to an offer, and hoping she takes the action the marketer wants - making a purchase.

If the prospect doesn’t make the purchase, they fall into a black hole of nothingness with no action because the marketer didn’t account for that choice. But it was a choice, remember?

But by default, there’s a consequence.

”No Action” is a choice...

And in automated funnels, you never want “no action” to be the choice.

Every decision diamond requires two (or more) choices.

And when everything you do comes from this perspective, the following equation becomes your driving force.

“If this (selection is made), then do this action, ELSE do this action…”

You see, this is where most marketers fail…

Instead of letting prospects and leads fall into the nothingness black hole, I’m proposing you do something else.

If the prospect didn’t take the action you hoped he would take, then make sure he takes another action - one you control.

It's up to you to present another action.

Or record the choice the prospect made so you can help him take a different action later.

It may look like this:

if this do this else do that example

Notice, the prospect has multiple positive choices until we discover the information (problem and solution) they really want.

Once that’s known, offer the right solution and chances are much greater the prospect will buy and become a loyal customer because you’re offering what they want.

Why should you use this in your business?

This is how you fund the lifestyle you want.

If you’re tied to your computer all the time, you can’t possibly enjoy your life to the max.

Listen, Charlsa and I had a great time in New York. We have a great time everywhere we go.

But I also love knowing that our business supports our lifestyle and it only gets better and better. Having this freedom in our lives allows us to focus on one another.

To quote a wise old man (my dad!),

“When poverty comes through the door, love goes out the window…”

You might argue with that and say it’s pretty cynical, but me?

I’ve experienced poverty, and life is much better with automated income.

If this is your problem, let us help you solve it…

BiggestAutomationProblem

If you want to find out how you can create real automated income in your life, join us here for a life-changing program to get more automated cash in your accounts every day...


Join us for A FREE Masterclass and we'll show you the 6 Steps you need to implement this for your own business.


Register Now!

Category: Featured Content, NAMS Notes, Productivity

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