Profitable Content Creation
Profitable content creation should be one of your top marketing strategies. Content comes in different formats - from short Tweets to long articles from videos to full-length books.
The key to profitable content creation is to create it specifically for your niche audience. Knowing your target niche is vital if your content efforts are to reach the right people. If you don’t have a client avatar, you should take the time to create one. Otherwise, your efforts will be ineffective.
The following tips will help keep you on the right path to creating quality content that your audience will crave and consume.
Select a Topic
Not sure what to write about? Ask your readers! You can do this by creating a quick survey or poll or by asking for feedback on your blog, or in your emails.
Topic Research
Always research your topic and ensure that you are quoting current facts and information. It’s good practice to add a link back to the source stats and references used in your content.
Create the Content on a Consistent Basis
Develop a plan that includes building in the time to research and write your content.
Publish Content to Your Blog Consistently
There is nothing worse than developing a good readership and then stop publishing to your blog. Your readers will disappear, and you are not helping to build a brand or develop a good relationship with potential customers. Avoid this mistake by creating a simple editorial schedule that will keep you on track of creating new content. If you need help monetizing your blog, check out this course here.
Pay Attention to Your Traffic Stats
Understanding the source of the traffic and the type of content that makes an impact or gets lots of comments.
Eye-Grabbing Content
If you are writing content for your blog, including images, use bullet points, lists, and leave lots of white space. Your goal is to make your content easy to read, engaging, and visually appealing. If you need help creating graphics, this is one of our favorite tools to create tons of images, including social media images (automatically sized correctly!)
Share Your Content Everywhere
Remember to share your new content across your social media sites. Publish the link to Facebook, Tweet about it, and Pin any images. For over 2 years we've been using PostBlazer to do our Facebook and Twitter posting. We love it and you can check it out this quick overview and demo here.
Use Videos
Don't overlook videos as a content creation method. People love to watch rather than read sometimes, so give them what they want. Many marketers will offer a video blog post in addition to the written one. I know what you're thinking though. UGHHH I hate making videos. Our friends over at Vidnami (formerly Content Samurai) help you create videos without being on screen and they've already got a gazillion video clips and images so all you need is to just add your copy. We use this tool at least once a day. It's a top-notch tool you'll want to keep in your arsenal forever! And you can try it for free by clicking here.
Proofread Everything!
Ideally, have someone that did not write the content to proofread it before publishing. Using the Grammarly tool or spell check is highly recommended to help you see errors easily overlooked.
The more you write, the better your work will become. You will find it easier to come up with content ideas and the time it takes to write a completed project will decrease.
Think about repurposing other quality content you have produced in a different format. Check out this blog post.
Use the above writing tips on a regular basis to improve all aspects of your writing. Writing is a skill that can be learned. As your confidence grows the more you write, the better quality your content will be.
Profitable content creation is a win for you and a win for your audience when you are consistently knowing and providing what they need. Stay ahead of what everyone is doing in that niche. Become their go-to person for information.
Ready to get started with creating profitable content? This month’s MyNAMS Insider’s Club Challenge is all about content creation. Plus, we offer multiple courses, checklists, templates, and training to help you get your business started fast. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to help you progress quickly. Click now to get started.
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