How to Convert Traffic to Profits
To convert traffic to profit, you need to begin with a little research and a strategy. When applied, you will grow a mailing list of the right people - the people who will buy from you over and over again.
An important point to note is that driving traffic is not a one-time thing. You must keep an active traffic strategy in place at all times. In fact, you should be working on getting traffic at least once a week, if not every day.
Another key to getting the right traffic is to know your audience as much as possible. Create your content and offer that shows them that your product or program will deliver the results they want to achieve.
Convert Traffic to Profits Like the Pros
FACT: You have competition. They have offers that are very similar to yours. They have businesses that are overall pretty similar too.
What happens when a prospect sees your presell content or lands on one of your sales pages?
They pause, then they wonder, “Why should I buy from this person instead of their competitors?”
Fair question. There are plenty of solutions available … why get yours?
If you want to convert more of your traffic, then you need to give your prospects a good reason why they should buy from YOU.
You need to tell them how your business and/or your
Products are different and better than your competitors in helping them solve problems, achieve goals or enjoy interests.
This reason is referred to as your USP (unique selling point).
The Pros separate themselves from the competition and stand out among the crowd to convince prospects that their product is THE solution the prospects are looking for.
Do you offer a lower price than your competitors? Do you offer an unusually high price? Is something about your pricing unique, such as you offer payment plans or accept payments through an unusual source (like Bit Coin). Perhaps your pricing is advantageous in some way over the competition. If so, make that a point of emphasis.
Do you have an unusually long or strong guarantee?
For example, do you offer a conditional “double your money back” guarantee alongside your unconditional guarantee? Do you promise specific results or a prompt refund if results aren’t achieved?
If your guarantee makes you stand out, feature it prominently in your marketing.
What is different about your customer service?
For example, do you offer telephone service, while your competitors only offer service by email/help desk? Do you offer 24/7 customer service or perhaps multilingual service?
Make it known and explain what it is so important to the customer.
Your Unique Expertise
What is different about YOU?
For example, do you have a rather remarkable background, such as overcoming a niche-relevant problem despite great odds? For example, Someone who went from morbidly obese to running an ultramarathon.
What else is unique about you, your background, education, experience, or the results you’ve achieved for yourself and others?
Tell YOUR unique story, pointing out why no one else is qualified quite like you to help prospects achieve similar outcomes as you can.
First in a Category
Did you pioneer a new strategy in your niche?
Is there some other way that your product or strategies are first in some category?
Are you first in some category? For example, First woman to ____________, First person over 60 to _________.
For instance, Jimmy D. Brown originated the term “private label” rights (PLR) and is considered the father of the PLR industry as we know it.
This gives him unique credibility in selling PLR at his Earncome.com site.
The Product is Made/Delivered in an Unusual Way
Finally, take a look at your bonuses. What’s different about them?
For example, if you sell software and offer free installation as a bonus, that might set you apart from other competitors who don’t offer installation or charge for it if they do.
There are many ways you can set yourself apart from your competition. For this reason, you can see how important your market research is in order to understand what you're up against and how others in your niche are successful.
To convert traffic to profits, you must understand that you can't just cross your fingers and hope your ideal audience will find you.
Market research is the vital, first step. It takes time to properly research.
Once you've got your data, you can put together a traffic strategy. You can't cross your fingers and hope traffic just happens. It requires consistent effort to get the results you seek.
Finally, if the idea of driving traffic, you don't have to try to figure it out yourself. Become part of the NAMS Community and learn everything you need to know.
Learn more about it below.
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This month We Focus on Traffic Mastery
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.