How do most marketers operate today?

They build a list, write an email, and blast it out to the whole list hoping that someone on the list wants what they’re offering. Of course, there’s so many problems with that approach, it’s laughable.

But I’ve been guilty of it too.

As your list grows, staying in touch with everyone to find out who they are and what they need is nearly impossible. But with simple surveys, and a simple analytics tool available to everyone, you can uncover amazing information.

Today’s blog post is about that process.

Let’s start with the survey

After discussing the campaign with Jen, we honed in on our goal with the survey until it made the most sense. We came up with three goals:

1. Find out what niche(s) most of our community is working to provide the right kind of training.
2. Understand the kind of marketing tools/techniques that people were using to sell their products and provide training on those and the tools they wanted to know more about.
3. Offer a $100 coupon to apply against our product catalog to entice more people to take the survey and to make sales as they see other things in the cart they want.

Jen started with 2 questions because we wanted to keep it as simple as possible.

Question 1: What is your primary niche?

Question 2: What are your primary marketing tools (to make sales)?

But because we wanted to know a little more, we dug a little deeper.

Question 1a: What is your secondary niche?

Question 2a: What are the 2 marketing tools (to make sales) you'd like to learn more about to implement in your business?

The survey looked like this: