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Product Creation Ideas to Grow Your Business Profits

By Jen Perdew 2 Comments

Product Creation Ideas to Grow Your Business Profits

Product Creation Ideas

 

Do you need some product creation ideas to reach the next level of your business revenue?

We all have the same amount of hours in a day, but it’s how you use that time that determines your success.

Product creation provides an additional stream of income in your business that will grow your revenue and audience reach.

Does the idea of creating products make you squirm?

It doesn’t have to because you can create new products with content that you have already produced. Therefore, all you have to do is get a little creative and explore how you can monetize that content with a fresh look and format.

Product Creation Ideas to Use From Your Existing Resources

Existing content is where the ‘easy’ part of product creation comes into play. For example, review your existing content and products to discover what you already have that only needs some updating.

As a result, you can pull together a bundle of products on the same topic that has never been sold together.

You can:

  • Add a video to demo a process in your eCourse.
  • Use your workbook to create an interactive checklist.
  • Update graphics and screenshots.

Webinars

The time and research you did to create your webinar certainly get extra traction when you re-package it. So, clean up the script you used and transform it into a Workbook. Or turn it into a mini-email series. On the other hand, you can insert some of the slides you used during the webinar, and suddenly you have a product you can sell.

Digital Books

Take one of your ebooks or lead magnets and create a checklist from the contents or turn it into a workbook. Workbooks are hot right now and with good reason. It is interactive and adds value to the consumer.

Blog Posts/Series

Your blog posts are an ideal source for creating products. We use a nifty little tool called Designrr. It will take your blog content and create an ebook from the material. Add some images and links, and you have a finished ebook you can sell with minimal effort.

If you'd like to see Designrr in action, click here and we'll show you exactly how we use it in our business.

Mini-email Course

These are very popular because your customer can tackle a single problem and get a solution in a short period. If you solve one of their problems. As a result, they will likely see you as their go-to person and purchase other products or services from you. Most importantly, make sure that they will get results at the end of the mini-course.

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Templates and Checklists

Who doesn’t love templates and checklists? They bring order and consistency into any business. The templates save time, and the checklists make sure that something was not missed or overlooked. 

Productivity is something that successful business owners need to grow their business and revenue. Templates and checklists save them valuable time.

What makes the templates and checklists an easy product creation idea for you, for example, is that you can use the table of contents from your webinars, ebooks, and courses you already have to make a checklist.

Planners

Pull your content from whatever sources you have and arrange it in a planner format. A planner will provide daily tasks that lead to the desired result for your customer. They can set aside on their calendar to do an easy task daily. Make sure that the consumer can achieve the promise you make to them.

PLR

Hands down, purchasing quality PLR (done-for-you content) is one of the easiest ways to create a product  if you do have content you can use. Not sure how to find quality PLR?

Click here to learn how and where to find the best PLR.

Product Creation

In conclusion, if you are a coach or service provider, creating a product that will help a client solve one problem is an excellent way to ease them into your higher ticket products like coaching and services. When they get results using your product, they will know you are the right person to help them with their needs for years to come.

In the comment section below, share your product creation ideas. If you found this interesting and informative, please share using the social options to the left.

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Product Creation Ideas to Grow Your Business Profits

Richard Butler

I took David's course on Storytelling and have to say it was amazing. As a teacher, David has a gentle style but imparts an amazing wealth of knowledge. In the course, he steps through this process of building the right story and grounding it in solid examples. the resources he supplies are something that I have printed out and have on hand so when I need inspiration to write a good story, I have the framework I need. Thanks again David for another amazing course.

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.
MyNAMS Product creation Challenge

Join us this month for the MyNAMS Insider’s Club Monthly Challenge, Simple Product Creation.

There are so many things that an online entrepreneur must learn to be successful. It can be incredibly overwhelming, but in our singleness of purpose approach, we most importantly focus on one essential topic each month and dig deep into that.

We offer multiple courses, checklists, templates, and training to help you get started faster. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to certainly help you progress quickly. Click now to get started. 

You can check it out for only $1.

YES, I'm Ready To Check Out the Insider's Club for Only $1!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
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Category: Featured Content, NAMS Notes, Product Creation

Finding Your Home in the Online Jungle

By Jen Perdew 6 Comments

Finding Your Home in the Online Jungle

Do you ever feel like an explorer trying to find your way while building your business? Being an online entrepreneur is hard and finding good coaching for entrepreneurs is even harder! I know. There's alot of hype out there that says it isn't.

It takes work. It takes commitment and there's no magic button. 

Not even when you see online "entrepreneurs" teaching how they made $20,000 yesterday in a business they started last week.

What's fact? What's fiction? Who can you trust?

There are so many pieces to creating a business that focusing in one area can mean ignoring another. But ignoring any area of your business is detrimental to its success as a whole.

It can feel like a never ending merry go round spinning so fast you can't get off.  Until you get some solid ground under your feet.

So how can you create a solid foundation for your business?

You have to find support. You have to have someone you trust to talk to about issues and how to fix them. But this can't just be anyone. You wouldn't talk to a roofer about a problem with your car, right?

Having different levels of peer support is essential.

Why is that?

Have you ever been to a workshop or a class and you were scared to ask questions in front of the room. You felt a little embarrassed or unsure because of what you didn't know? (By the way we've all been there).  It felt alot easier to seek out someone who you felt was in the same place as you, right?

You just created an alliance with someone else and things feel a little less scary.

But two people who are inexperienced still need the right answers. You still need some direction but you aren't going to walk right up to the teacher and ask for one on one help yet. That's ok.

coaching for entrepreneurs

Coaching For Entrepreneurs

Now you find someone who's at the next level and willing to lead you to right places. You still have to do the work, but they're showing you which door to open. These are the best people to know. These are the people who make the introductions, the people who "know people", the folks who are really working in their business and creating something successful.

Next, you have your mentors. These are the people you resonate with. They have your same values and you see their business as a model for how you'd like your own to run. Now remember, your mentors aren't necessarily people in your own niche. Any business owner regardless of their product can fall into this category. This is someone you follow and you've become active in their community; enough that you can ask a question and get an answer, a trusted answer.

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Do You Need To Get Your Business Started Right now?

Our full workshop, Fast Business Star Up Workshop, is THE program you need to get your business working for you right now! 

Yes, I need this!

Then you have your coach or strategist or consultant...whatever the term is in your industry. These are the people you pay to be part of your support team. You want to pay someone to help you elevate your business.  Believe me, if someone is paying me to be on their team, it's in my best interest that they succeed.

online business coaching courses

This group is important because as your business grows, it becomes necessary to have a solid strategy for your future in place. A strategy based on your core values, beliefs and vision long term. These are the people who see "outside" your business and who can help you stay on the right path. These are also the people who help you reach a place where you are working "on" your business, not "in" your business. There's a really big difference here.  Every successful person I know has someone they pay to coach, strategize or consult with.

I think belonging to a community is the single most important thing you can do for yourself and for your business. As we sit behind our computer screens, we are isolated and many times overwhelmed. Your community becomes a sounding board for your ideas or problems, as a place to find testers, a place to find specialists to do work for you, or sometimes just a place to goof around and have fun.

We all need that. Even the most introverted and shy people can come out of their shell a bit in an online setting.

I've spent alot of time talking about community but there are also two other required areas when trying to establish a solid business foundation.

You Must Have Trusted Training

Everyone needs training in something. No matter who you are. But the challenge is figuring out if you need training on an a concept or business strategy or if you need specific training on a technique.  For example, building a long term social marketing plan for your business is conceptual. Why is it a concept? Because things change quickly in this area. Once you understand how the marketing plan works, you then start tackling the techniques to make that happen. What if you built your entire marketing plan around Instagram for example? Then Instragram made major changes to their business structure and all of the sudden that platform was no longer where your customers were. Now what do you do?

If you have the conceptual understanding of how a social marketing plan works, all your eggs wouldn't be in this one basket. In fact, you'd easily be able to scale your efforts in another area to make up for your losses.

It's easy to become overwhelmed with all the things you need to do for your business. But having basic business foundations allow you to build and scale your efforts easily because you know the processes.

Here's an example - every business owner regardless of their niche has to know how to build a list, how to drive traffic, how to manage business operations, right? Once you have mastered the concept of building a list, you can then apply those concepts to learning different techniques. The technique for building a list on Facebook is different than building a list using email. But the concept is the same. The structure, the pieces you need to do it are the same.

I know this can be hard to wrap your mind around but building foundations based on concepts and strategies allow you reduce the bright shiny object overwhelm.

 

Your Business Needs Tools 

Tools are the things that allow you to operate. Your hosting platform is a tool. Your video player is a tool. Your auto-responder is a tool. Merchant services, graphics editor, page builders, advertising tracking solutions...

All these things are tools. They are what allow your business to operate day to day and should be something that pushes you to be more automated. But alot of us have tools we just knew we needed and have never even opened. Having someone test tools for you and give you honest opinions about them is priceless ( look, we're back to community).

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"I just finished reading your Endless Affiliate Profits - Lots of Golden Nuggets that extend beyond the Affiliate universe...I'll be spending my weekend implementing them..."

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Coaching For Entrepreneurs

Fast-Business-Start-Up-Virtual-Workshop

If you’ve been putting off building your online business, STOP IT NOW!

There’s no better time than right now to get started. Online business coaching courses are readily available and as an online entrepreneur, this is where you should begin.

The key is to finish what you’ve intended to do for years - build that online income stream that protects your assets in uncertain times.

And get it done - fast.

I read something by Gaylon McDowell in Science of Mind magazine this week that hit me like a ton of bricks:

“Results matter because I believe human beings can and often do create self-delusion around intention, action and results. Sometimes people lie to themselves about where they are in consciousness because they don’t want to evaluate the results they are getting.”

...evaluate the results they are getting...

You can’t think yourself into success. You must act to be successful.

If you’re not willing to act, then this course is not for you.

But if you understand the importance of taking action in the right sequence with the right guidance on the right opportunities, then I want to introduce you to Fast Business Start Up. Click now and take a look at the immediate results our members are getting from this coaching for entrepreneurs program!

YES, I'm Ready To Finally Get My Business Started!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Click Here To Read More
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Category: Business Start Up, NAMS Notes

Make Money Blogging Fast or Build Your List? Why not both!

By Jen Perdew Leave a Comment

make money blogging fast

Which do you want to do? Make Money Blogging Fast or Build Your List? Why not both!

People get confused about their blog because they don’t know whether they’re supposed to make money blogging fast, or build your list.

I get that question all the time. We suggest doing both.

Everyone is talking about how blogging for profit as a fast and easy way for you to earn a living.

Well, I’m not so sure about fast or easy…

But there is a way for you to increase your list size and make your blog profitable.

First, let me tell you my theory on blogging. This is how I’ve made money blogging.

My blog is not my primary source of income.

I’m interested in list building because there is a ton of value in creating a list but also making sales. 

But normally if you’re interested in niche blogging for profit, you’re going to have to promote a ton of affiliate products.

Nothing wrong with it except that you give up control when you’re sending all of your traffic somewhere else.

So here’s how we do it.

We write “Epic” or “Cornerstone” content

These are blog posts that are fairly evergreen. They can be used over and over again because they educate the reader on a topic that isn’t going out of style. Or isn’t a fad.

Already, you can see that blogging is a very strategic activity. We don't just throw up a bunch of content and hope you'll read it. There's a process.

Being clear on the goal is key. And our goal is to focus on list building AND making money from blogging at the same time.

When we write an epic or cornerstone piece of blog content, we’re implementing an income stream strategy. Let’s go through the process next.

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Are you frustrated with your blogging results?

Make blogging profitable and productive by mastering a few key practices!

Tell Me More!

I write two posts!

YUP. You heard me.

Blog post #1 is my list building post.

It’s the post that lives in the blog section of my website and I use to promote on social media.

The call to action for this post is an opportunity for the reader to sign up for something free. Normally a lead magnet, a download, checklist…something valuable and something that relates to the topic I’m writing about.

earn money blogging

Blog post #2 is my sales post and I don’t put it in the main blog on my website. I use a category called exclusive member content.

It’s just a way for me to stay a little more organized.

This is a duplicate of post #1 but instead of giving the reader an opt-in opportunity, I give them a sales opportunity.

Even though it may seem like I’m doubling my efforts, I’m not at all. Writing the blog post is the hardest part of this project. It takes very little time to change out the call to action.

And I’m creating content for two completely different segments of my market.

I love using blog content to engage with the readers on my list.

But they’re already on my list and they have access to all my lead magnets and free content anyway. Why would I want to show them content that asks them to sign up for my list again?

I don’t.

So when I’m sending out a blog post to my existing list, I give them an opportunity to buy the product I’m writing about.

This strategy works well.

Let me give you a quick breakdown of the tools I use to do this and I’ll show you an example of a piece of content and reveal the results over the past 90 days.

Steps To Start A Blog For Profit

Step 1 - Get Started Writing Your Blog Post:

Before I write one word of my blog post, I’ve chosen my call to action. That way my content is SUPER CONGRUENT with my CTA. So I’ve picked my lead magnet and I’ve picked the product I’ll be promoting.

I use Google Docs to get started. I think about the topic, do a little research to find experts and statistics that back up my premise, and then, I just start writing.

 Once I’ve done my first draft, I re-organize a little bit to make sure I’m really hitting the points I want to hit.

Step 2 - I optimize it for the best search engine results:

Using my best keywords allows me to write content that will easily be found on the web. While I do want to share my content on social media, I also want my content to be found organically. To do this we use Long Tail Pro (this is an incredible keyword search tool).

After finding the keywords, make my edits to the content to make sure the keywords fit in nicely, make sense without falling into the keyword stuffing trap.

Step 3 - Search for appropriate images:

Sometimes I spend more time looking for the perfect image than I do writing the post. I use DepositPhotos, Stock Unlimited and Canva to create my images.

Step 4 - Embed my call to action on the post:

I use a tool I love called Optin Monster. This is a pop-up creator. I’ve been using it for 3 years and it pays for itself 100 times over each year.

I like to use Optin Monster because I can really track my conversions. I can create single campaigns and use them in multiple places. For example, one single pop up can be used as an exit pop, a timed pop-up or an embedded opt-in. I know that sounds a little complicated so here’s a visual of what it looks like.

This is a campaign that’s generated a TON of leads and sales.

Example: Post #1 call to action is for list building

I distributed this on social media and ran Facebook ads to it.

I’ve had over 800 opt in’s from this blog post since I published it 90 days ago.

This is an image of the pop-up. 

I’ve used this pop-up in two places. 

As an exit pop and when someone reads 80% of my content. If the reader has made it 80% down my page then they are uber engaged. 

how do bloggers make money

Example: Post #2 call to action is for sales

This is the same exact content as post # 1 except the call to action is different.

This post has generated over $2000 in sales by dripping it out to our existing list over the past 60 days.

I’ve used this pop up in two places as well. 

First, it shows up when the reader has made it 80% of the way through my content. Same reasoning as above. 80% means engaged. 

It’s also used as an embedded call to action at the bottom of the post as well.

make money blogging

So if you’re looking to make money blogging fast, there are few things to decide. 

Do you want to primarily be a blogger who generates a ton of content or do you want to use your blog as another way to engage, communicate and educate your readers?

I’m not saying you can’t do both. 

But if you’re in a business like mine, where you have your own products, you need to constantly focus on building your list and selling your products. Creating these types of epic or cornerstone posts is a great way to do it. 

The biggest mistake I see folks make with their blog is they don’t have a purpose. They write content just to write content. They don’t monetize it well and they definitely don’t use it to build their list. 

If you’re ready to make money with your blog, pick up my report called 6 Figure Blogging. It’s all about using the best monetization strategies even if your just getting started. It’s possible to make your blog profitable. You’ve just got to follow the steps and create content with a purpose.

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Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Is It Time To Get Your Blog Making Money On A Regular Basis?

Make More Money With My Blog

Blogging is not just writing. There's a big difference between being a writer and a publisher. The best writers in the world are often terrible businesspeople. And being a successful blogger - think publisher - depends on your success as a businessperson. And there is so much to successful blogging online. But the good part is that it's not hard. You can finally stop making excuses and focus on achieving your dreams.

Let us help you:

  • Make More Money
  • Save Time
  • Have Fun
Yes, I need to make more money with my blog!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

Affiliate Link
The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
Click Here To Read More
author
The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
Click Here To Read More
sales and revenue
How Simple Click Tracker Can Help Product Owners Boost Sales and Revenue Introduction: As a product owner, affiliate, or author, managing and maximizing traffic to your redirect links is essential for driving sales and revenue. But with the ever-changing landscape of digital marketing, it can be challenging to keep all your links relevant and up-to-date. […]
Click Here To Read More
The Ultimate Guide to Evergreen Campaigns: Timeless Content Creation In the bustling content marketplace, where trends rise and fall like waves in a digital ocean, a coveted gem exists – the evergreen campaign. So, picture a content strategy that not only stands the test of time but continues to flourish, delivering value, engagement, and growth […]
Click Here To Read More
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Category: Featured Content, List Building, NAMS Notes

6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

By Jen Perdew 7 Comments

6 Ways to Improve Personal Productivity During the Great Coronavirus Lockdown of 2020!

personal productivity 2000

The good and the bad of being stranded at home for weeks at a time - especially if you’re doing business online...

The Great Coronavirus Lockdown of 2020 has caused angst for a lot of folks because they’re not taking charge of their personal productivity, so I decided to write about 6 methods that I’m using including eliminating the psyche-killer: Energy Loops.

Unfortunately, I kind of love the lockdown. Not people getting sick, of course. That sucks, but I love being forced to re-evaluate and re-focus.

This feels like a forced reboot, just like I have to do with my computer when it gets sluggish and on memory overload.

But frankly, I've never been so productive. 

Now, I have a really good excuse to be isolated in the woods - without feeling anti-social.

Someone asked me the other day if I'm seeing more of my neighbors since everyone's home during lockdown. Heck, I'm so deep in the woods, I haven't seen most of my neighbors in 15 years. I wouldn't know them if I ran into them on the street.

But productive? Holy Cow! I've been so productive that I could hardly find time to write this post. 

When the coronavirus started causing shutdowns across the country, my daughter Jen and I started talking about how we could help people get some control back in their lives - and fast.

The Fast Business Startup Virtual Workshop was the answer. It was 2 days of intense focus on setting up an online income stream by focusing on numbers, not products or launches, or all the other stuff people tell you you have to do.

We focused on numbers. Four numbers.

  • Clicks
  • Conversion
  • Price
  • Revenue

And it blew people's minds.

You can find out more about this here.

But now, I'm taking a breath. 

The 2 days were exhausting, but now we had replays to edit and transcripts to create. Plus, I decided to do a Case Study on how we used a $1 ticket to a virtual live workshop to drive more than $20,000 in profit AND create a new income stream for ourselves.

Want a copy of my Case Study: How A $1 Ticket To A Live Virtual Weekend Turned Into $20k In One Weekend

Yes, Send The Case Study To My Inbox!
 

So, finally, I'm taking an entire hour to write this post all about how to improve personal productivity, staying positive in difficult times, and what I've noticed during the lockdown.

1) Being home is awesome. 

improve personal productivityBut that may just be me because I'm easily distracted. It forces me to stay in one spot and focus on what's in front of me. Being home and reducing travel to almost zilch has also allowed for more continuous and focused effort without the start and stop disruption. 

I noticed that when I looked back at my coffee shop visits, I was really looking forward to seeing friends who didn't even know my name unless it was written on a coffee cup.

2) I have an Internet challenge.

Like really slow DSL at the house with no alternative. I've complained about it for 15 years and used it as an excuse to not do some things (Facebook Live - I'm talking about you...) It's time to get over it. 

When the major news networks are doing live interviews with people in their bedroom offices with kids screaming outside the door, we all have permission to focus on the content, not the flash. 

And I'm 15 miles from town - any town. So I used to spend a lot of time on the road going to Starbucks or other fast internet spots. During this time, I decided not to do that. (Couldn't actually, since nearly everything is closed.) 

3) Closing the social media black hole. 

I was at my mother-in-law's the other day (my one day a week trip into town to check on her and work on high-speed). And I was making a cup of coffee in the kitchen. She came out of the bedroom, sighed, and said, "I came back here to clean up the kitchen, but I got on Facebook instead - and that was over an hour ago." 

And she's 97! 

Social media is a tool, but easily becomes a thief stealing our best hours. I'm holding steady with that by limiting my time to morning and night.

(**Want to know how to stay focused all day? Start by scheduling your social media to specific time slots in your calendar! Then close out all social media apps, web pages etc. until your scheduled time.)

4) Email. This is our life blood.

Email marketing accounts for about 80% of our business in some form. But I hate email personally... And I'm now only checking my personal account 2 to 3 times a WEEK. 

I can do that because I've set up systems. I have a private account for coaching clients only. And when I get an email to that account, I get a text message on my watch and phone so I can respond fast. 

JV Partners know to skype or Facebook message me. And Insiders and other product buyers go to our support desk, chat on the site or one of our product specific Facebook groups.

5) Turned off the news. 

I limit myself to 30 minutes or less of news each day. This is a sure-fire way for staying positive in difficult times. I will catch up on news using my Flipboard app at night. Short of a nuclear bomb, nothing needs my attention right now! 

I'm amazed how I get sucked in by the rubber-neck syndrome. Watching the news can be an emotional pot that gets stirred way too easily. Not only does it affect me then, but it lingers in my psyche for a while.

And for me to do this is a massive change. I’m a proud, former journalist who worked in newspapers and magazines. The main reason I left the news business though was all the bad stuff we saw and reported each day made me crazy. So, I had to quit.

6) Energy Loops. 

You've read this entire post so far to get to this point. I could write all day about energy loops. 

Recently, I read somewhere about energy loops causing us all kinds of grief. I'm not talking about woo-woo universal energy (although I believe that too), but personal energy expended with our mind and our labor.

It’s wasted energy. The very definition means nothing gets done.

An energy loop equals anything started but not finished yet it lives in our brain. And they are everywhere from large to small. And often, the size doesn’t matter. An energy drain is an energy drain is an energy drain - they’re all equal. 

Here's an example.

The picture shows a small tree stump. It's a poplar tree. About 5 years ago, a poplar sprout came up in a how to stay focused all dayplastic flower pot that was in (what passes for) my front yard between the crepe myrtles at our house. 

It was tiny, like a weed. 

Instead of yanking it out of the ground, I thought that I'd just plant it somewhere else on our 95 acres.

After all, we’ve only got about 45,000 of them according to the University of Maryland Extension report on Forest Thinning. I might miss this little sprout though. It could be very special.

Even when my wife asked me what this was, I told her I'd take care of it...

The energy loop was opened the moment I didn’t pull that dude right out of the pot.

This is how it works.

Here's a tree that I'm going to move. It's on my mental list. It staked out a spot on my brain and it's never going away until it's resolved. 

That was 5 years ago.

The tree grew fast - as poplars do. The pot had a hole in the bottom for drainage as pots do. The poplar roots squeezed through that hole finding life as they do.

It anchored the little tree in the soil below. I could no longer move the pot because it literally was rooted in the ground.

My wife would point out that the tree is growing fast and it’s really too close to the house.  She asked me when I was going to get rid of it. “Soon” was always my answer. I can still dig it up and move it, I told her.

But it didn't just grow roots in the ground. 

They were burrowing into my psyche too. 

Every time I walked into the house, I'd glance over and see that tree. My mind would nudge me, "You've got to take care of that." And I'd think, "Soon, sure. When I get a minute."

It kept growing...both in the ground and in my brain. It reached 10 feet tall. And I thought about it every day because I saw every day when I came out of the house.

After a trip to Atlanta, I glanced over at the tree. It was about 7 feet shorter.

It had been cut off about 3 feet off the ground. My wife had found a handsaw in the basement and went after it. 

The pot was still intact. But it still wouldn't budge because the roots were so deep. So the first step was to remove the pot, then cut the rest of the tree off, and then dig out the roots. "I'll get to that," I told myself. I've got all the tools.

That was 2 years ago.

Because of my internet challenge here in the woods, I sometimes drive to town to work at my mother-in-law's house where I get high-speed cable.

Last weekend, when I came home from a full day of working in town on the high-speed, I walked by the tree, the abbreviated version that's been dead now for a couple of years, and the pot was gone. My wife and niece broke the pot and spread out the dirt in the garden. 

Then, she said, "I want to learn to use the chainsaw."

Ok - it's time to get that tree out of the yard. And I'll do it. I've got some time tomorrow 🙂

This is the CLASSIC energy loop. 

Five years ago, I opened it up when I didn't dispose of that tree. Thinking about that tree and putting off the solution, I expended enough energy to power a small office building. Unfinished, little or large projects take the energy that we could otherwise use to improve personal productivity and be more productive in life.

When we say we’re tired, often it’s mentally tired because we’ve expended so much energy - doing nothing - on stuff that could have been resolved long ago.

An energy loop is completely unnecessary. 

All it takes is little action. 

There's an old saying that resolves every energy loop: 

"Never put off till tomorrow what you could do today."

We do this at home. We do it at work. And we do it in business.

A productivity expert knows how to eliminate the energy loops by outsourcing and delegating, or just getting the damn chainsaw out of the closet.

In the comments, tell me about your energy loop that needs to be closed.

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

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With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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5 Essential Steps to Increasing Your List and Making More Money

By Jen Perdew Leave a Comment

5 Essential Steps to Increasing Your List and Making More Money

5 Essential Steps to Increasing Your List and Making More Money

Step 1: Mindset: List Building is Always First

I was recently talking to a coaching client who has built incredible traffic to her website. But she wasn’t focused on list building. She was focused on making sales.

But then her traffic dried up and so did her sales. 

Luckily, we were able to get her into a list building mindset quickly, but honestly, it never should have happened. But I understand it because I had a bad mindset around list building too. It was an afterthought.

To why I waited so long to start building our lists, let’s do a quick synopsis of the situation and then I'll go into specific detail about how we solved the problem.

From 2008 to 2015, I ran the NAMS Workshop - a very successful two-times-a-year marketing workshop unlike any other with 300-400 people in attendance. 

After 6 years, we stopped the workshops to focus on the community, membership, and training that is known as the MyNAMS Insiders Club. 

My list was less than 7,000 people which was abysmal because of all the promotions and connections we'd made.

If I were focused on list building during that time, we would have been easily over 100,000 people on the list.

So, that was my mistake - ignoring the fact that list building is always first.

toprioritysignSince we changed our priorities - list building is first - we've solved that problem. 

Social media is the gift that keeps on giving in many ways when it comes to marketing online, but usually, you have to spend a lot of money to get conversions. 

And that's becoming more and more costly. I’ll tell you about a tool at the end of this post to make it so much easier and more natural.

So, how did we grow our list from 7,000 to 50,000 twice in 3 years and why twice?

That's a long story. And I'll reveal most of the details in this post including our list building strategy.

But first, it starts with goals - specifically list building goals.

  • What’s your goal? Make it easy. 
  • What’s your goal by the end of August? 
  • Then by the end of this quarter? 
  • Then by the end of the year?

It’s much easier to accomplish your goals when they’re broken down into smaller chunks. 

Let’s say you want to add 1000 people over the next 5 months. That’s doable. That’s just 200 people per month.

But don’t make it hard on yourself. Shoot for 100 people in your first month. 

Remember, list building is a cumulative effort that builds with consistency.

One list building effort enhances the next and so on.

Our goal was to double our revenue when we had a list of 7,000 people - mostly buyers.

The easiest way to do that, we decided, was to double our list. And over the next few months, we did exactly that by getting more traffic and focusing on delivering more value.

Step 2: Fix your list building problem fast?

You may not know it but you have a list building problem.

Fortunately, they’re simple to solve. The two problems are:

  1. Bogus email signups to get your freebie and then they’re gone. As many as 85% of subscribers online (in general) have admitted to using bogus emails.
  2. New subscribers - if any - dribble in a little bit at a time.

There are many other problems you’ll encounter AFTER getting people on your list, but today we’re only going to deal with these issues.

My first online mentor many years ago always talked about having enough lines in the water.

“If you want to catch a lot of fish, you’ve got to have a lot of lines in the water.”

Fishing is a really good analogy for list building.

  • The water is the pool of subscribers. Anyone with an email address is in the water.
  • Targeting a hot fishing hole is like finding a profitable hot niche. You’ll get a lot more fish when they are hungry for what you’ve got.
  • The right bait attracts the fish just like the right lead magnet converts prospects into new subscribers.
  • Having as many lines as possible in the water increases the fisherman’s chances of catching a lot of fish just as having many lead magnets out in the world increases your chances of landing more subscribers.

FishingLinesIntheWaterAnd if done well, your many, many lines in the water will bring you more subscribers automatically…

If you have the two problems we listed above (and who doesn’t?), you have to fix it fast because bogus emails and the slow trickle of signups will drain your pocketbook fast. And it will frustrate the heck out of you.

Remember, earlier we talked about setting realistic list building daily, weekly, monthly, quarterly and annual goals. We did that too. Our goal was to build our list from 7,000 REAL people to 50,000. 

We achieved that in about 6 months.

The trick was to have a lot of lines in the water.

We used as many techniques and tools to snag targeted subscribers as possible such as:

  • Leveraged Relationships - we had partners that we cajoled into hosting us on a podcast or webinar. I called in all the favors.
  • Created an affiliate program - to pay current subscribers to bring in new subscribers.
  • Built lead magnets - high-quality content that solved real problems and helped people in targeted niches jump onboard.
  • Saturate social media - posted many of those lead magnets on social media.
  • Attended Live Events - whether speaking or in the audience, I was gathering leads and helping people as much as possible to create new relationships.

What if you don’t have any list building activities working for you right now?

Most people are afraid of list building when they start because they don’t want to do it wrong. Let’s kick that to the curb and focus on doing it the easy way. 

Ask a few questions, and then take some action based on the answers:

  • Where’s your market?

    Enter description text here.Do they hangout on Facebook? LinkedIn? Twitter? Others? Find the hot niche so you can drop a line in the water.

  • What’s their problem that you can solve?

    Ask questions. Read comments. Pay attention. They will give you lots of hints.

  • Can you start a conversation?

    In Facebook groups or other social media, you can talk to many or one, but make sure you’re offering value.

  • Do you have a valuable gift to offer people?

    When they express an interest, tell them you happen to have a report (checklist, template, ebook, podcast, video or friend) with that exact information.

  • Do you have a link handy?

    By clicking the link, they’ve taken the first step to signing up, but this is where it gets tricky.

Instead of making your new friends jump through a lot of hoops, let’s make it as easy as possible to provide a real, verified email address and their full name - without sending them to a webpage or away from your conversation. (We’ll show you exactly how to do that in a bit.)

How do you reduce the bogus email addresses?

We use a technique that is a bit cumbersome and unconventional. We never give the prospect the gift except by email. 

But that requires a lot of infrastructure. And you have to be prepared to answer a lot of questions in the support desk about why they didn’t get the thing they signed up for.

There’s another way to get direct access to the verified email address and full names without requiring them to input that into a form and going through the entire cumbersome process we mentioned earlier. And we’ll talk about that tool in a minute.

But next, you need to focus on creating a GOOD list, a responsive list because that’s where the money is.

Step 3: What’s your list worth?

JeffBezosOnIPhoneJust to prove my point about the value of your list, we’re going to talk about the richest man in the world for a minute. Of course, you may be thinking, “How can I relate to Jeff Bezos who has been the reigning Richest Man in the World since 2017 with a net worth 187 billion?”

Amazon was on the ropes and the brink of bankruptcy in 2004 when Bezos had the idea to create an exclusive membership (against everyone else’s advice) and that became Amazon Prime.

That membership created a mountain of cash, 100 million members (on his LIST) loyal to Amazon, and a base business that would be worth more than $10 billion if it were broken out separately.

His list - Amazon Prime - is worth a lot of money.

Bezos gambled and it paid off.

More importantly, he understood the value of his list.

If you have a list, business revenue is predictable.

I’d like to introduce you to Joe and Jane. Joe has a list already and Jane is just building hers. Both of them would love to have a more predictable income.

young manMeet Joe

Joe knows that each of his 1000 customers spend about $100 each year. And he knows that from past history. That’s why our numbers are so important.

So, his current predictable revenue is: 1000 x 100 = $100,000 annually

But Joe has a goal. He wants to double his revenue.

And because he has sales history, we now know the simplest way to do it is to double his customer list to 2000. Of course, there are other ways to do it like raising prices, selling more volume, but the SIMPLEST method is to increase your list.

young womanMeet Jane

She’s just starting her list building efforts. She doesn’t know the value of your subscribers yet. She hasn’t sold them anything. So, what’s her number?

Whatever she wants it to be. Based on industry averages, she can guess fairly accurately what her customer value should be. Just make it up.

Really! That doesn’t seem very scientific at all, but the truth is she has to start somewhere. So, pick a number. Fortunately, that’s fairly simple too. Most folks say that a good rule of thumb in the information business is $1 per subscriber per month.

Now, how much money does she want to make in a year?

Since she’s just starting out with no list, no product and no capital, we’ll ease into it with $25 thousand for the first year. Now, we can begin to plan. We start with simple math. 

$25,000 / $12 = 2083

To earn 25k in the first full year with each subscriber earning about $12 per year, she’ll need 2083 people on her list.

That’s almost 174 new subscribers per month or almost 6 subscribers per day.

Do you believe that’s doable? Of course it is.

Leverage the right tools to make list building simple, easy and inexpensive. The key in the beginning is to avoid complex infrastructure, high-priced advertising or bad data collection.

(We’re going to talk about a tool to help with that a little later.)

Step 4: Is traffic the answer to all your problems?

Yes, list building and traffic to your site are two links in the business chain that have to be connected. Business will not survive without either. And it doesn’t matter what the size of your business is.

McDonaldsMcDonald’s focuses on traffic first, not hamburgers. And they don’t build a store if there’s little traffic or no easy access. Their goal is to have the drive thru stacked with cars at every franchise. If the drive thru is idle, the store is not making any money.

Each customer pulling up to the drive thru window gets in and out fast, predictably and conveniently. And they get exactly what they expect.

Placing an order at McDonald’s is EXACTLY the same selling process that you’re using on your website. Prospects pull up to your window (get your lead magnet), place an order (move through your funnel) and become a customer. 

When building your list, it’s not enough to have a great lead magnet. You must also put it in front of the right traffic. You want to make sure your drive thru window always is busy, never idle.

The more prospects getting your lead magnet 24/7, the more money you’ll make as you sign up new leads.

Your goal now is to get your prospects “in and out fast, predictably and conveniently” and give them exactly what they expect.

Don’t make signing up difficult.

LeadPal-Box-500pxIt’s probably time I tell you about this tool called LeadPal. 

This new software makes signing up for your lead magnets incredibly simple. By clicking the link, getting your lead magnet, become a simple one-click approval that transfers the prospect’s verified email address and full name to your autoresponder using the social network’s native API - that’s a communication / integration software built by the networks for this exact purpose.

It’s deceptively simple.

Check out LeadPal here.

Step 5: Make list building dead simple!

If you’ve hung in here this long, you’ve noticed we’ve revealed some key list building elements:

  • Building the right list building mindset and setting goals
  • Filling the pipeline with multiple lead magnets driving confirmed email addresses
  • Understanding the sales value of each prospect
  • Focusing on targeted traffic to get as many prospects as possible

Now, let’s bring this 5-step process to a close with a little extra secret sauce.

Optimize your prospect-to-buyer funnel.

Prospects are great. And we want as many as possible, but the sooner they become buyers, the faster you build a real business relationship with them turning them into repeat buyers with a higher customer value.

The good news is that this is an automated process if you think it through and build it the right way. The key, of course, is getting prospects in the front door.

Remember, in Step 1, we talked about taking our list of 7000 to 50,000 - twice!

What I’ve taught you in the first 4 steps is EXACTLY how we did it. We got focused on two things:

  • Driving as much traffic as possible to fill our pipeline so that we got our lead magnets in front of as many people as possible.
  • Converting them from prospects to buyers in about 30-seconds.

We started with the standard optin funnel. It’s tried and true and we still use it a lot. 

It looks like this:

OptinFunnel
  • Step 1: The optin offer page (input information required)
  • Step 2: Confirmation (approval) page
  • Step 3: Confirm email sent to inbox
  • Step 4: Deliver the optin gift download
  • Step 5: Confirmation page is really the Upsell page
  • Step 6: Sell a product
  • Step 7: Back to the optin gift download page

That’s a lot of infrastructure, but it works. And it’s been taught this way since long before I got into online marketing in 2005. But now there’s an easier way.

LeadPal-Funnel

Using LeadPal, we can knock the process down to 2 or 3 steps.

  • Step 1: The social media post link
  • Step 2: Approve the app ONE TIME
  • Step 3: Go to the confirmation page to sell the product

First thing you’ll notice is that the prospect is not asked to input their information in a form.

And since the information being shared is the email address and full name they used to register the social media account, it’s verified with their best email address one time (solving your step 2 list building problems by eliminating bogus email addresses and driving a flood of optins simply.)

One time. They never see the approval app again. The process is even more simple after the first time. Give them a gift; show them a sales page.

LeadPal-Funnel-2times

So now, every time you post with a LeadPal link to a blog post, ebook, video, pdf, podcast or any other piece of content, you can send the link to them via email and put the subscriber on any page of your choice.

That’s getting to the cash fast, as one of my mentors used to say. I love it.

Truly, it doesn’t get much simpler than this.

And using LeadPal to drive sales after the optin is the next logical step. It doesn’t matter whether it’s your product or an affiliate product.

  • Dead simple list building
  • Simple sales after the optin
  • Affiliate marketing solution
  • Flood of traffic from social media
  • Easy setup

I just can’t say enough about LeadPal. 

Check it out here.

And because we believe in this so much, if you sign up for LeadPal, we’ll send you to our special training walking through the entire process (which is very simple) and demonstrating  additional ways you can use LeadPal to drive faster optins to your list AND make more money.

I know what you're thinking: How is this legal?

It uses the approved APIs provided by the social media companies - 8 of them right now with more to come - to access the data feeds. It's legit because the prospect clicks "Approve" using the platform’s native API built exactly for that purpose.

Then, the magic happens.

What does this mean for you?

First, list building on social media just got dead simple.

Second, you don't need a ton of web pages to do this. This tool allows you to bypass the traditional landing page (squeeze page or opt-in page - whatever you want to call it) and capture the lead directly from the social platform.

Third, a fast easy way to use ALL of the content you’ve got on your hard drive. 

I know you’ve got it. Videos, reports, checklists, and tons more all about 80% complete. Just waiting on you to build a funnel. 

And when you double your current list or build your first subscriber list, you’re in the game. The Numbers Game. Leadpal helps you get control over easy list growth which translates to income.

Don’t miss this.

https://mynams.com/wp-content/uploads/2020/08/LeadPal.mp4

Category: Featured Content, List Building, NAMS Notes

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