Content Is King…But Only If It Serves Your List The money is in the list. In fact, your list is your number one asset for your business and you must treat them as such. Your list is going to naturally segment themselves into engaged content consumers only, buyers and consumers and inactive contacts. Your job […]

“Can Regular People Make Money Online?” he asked… A dialog with a person struggling with the BIG online business questions we all have in the beginning… I got a really good question from Pete, one our long-time blog readers last week. It was long! He warned me first thing that this was going to be […]

“The Truth About These 5 Affiliate Marketing Myths” With so many misconceptions about affiliate marketing, business people of all types are missing the gold… Bad information keeps many people from making money online. People give a half-hearted effort to one form of marketing, get disappointed that it didn’t work, and then cry out to the […]

“What Do You Stand For?” Knowing the answer to this question can energize your life and your business for the rest of your days. It can be the difference between success and failure… Last week, an inspirational quote image scrolled through my Facebook newsfeed. My good friend Cathy Demers had shared it. I read it and […]

Testimonials – How to Let Your Customers Do Your Selling FOR You The difference between testimonials that work and those that don’t is one word: Believability You know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. The headline and blurb at the referral engine platform Influitive […]