What is Content Production?

What is content production and how does it work? Content production is more than just content creation. You need a content plan that has a purpose. If you intend to create content that is profitable, it needs to have value to your ideal audience. So, knowing who they are and what they need will help you create the right content and in the right format.

Content Production includes all of the elements you need to create and distribute your content. For example, it comprises of the actual content, as well as any images, and graphics, the plan to execute the publication of the content. as well as any other steps and components required for the distribution of the content itself.

Blog Posts and Articles

Blog posts tend to be shorter than articles, however, some posts can reach 1,000 words or more. A blog post is often written in a more friendly and conversational manner. This is the type of post you would write that allows people to get to know who you are.

An article, on the other hand, tends to be more informative or educational. This content could be published on your website, and article directories. Articles tend to be longer and can be split into two or more parts, to create a series.

If you're interested in using storytelling for your blog posts, click here to get more information about storytelling.

Product Reviews

As the name suggests this is a piece of content that is reviewing a particular product. For instance, affiliate marketers use this type of content to promote a product on their website.

A good review is typically around 700 words in length and provides the reader with the pros and the cons of a product. If you are planning on writing lots of reviews, it often helps own the product. Therefore, you can give your unbiased opinion on it, and you can offer suggestions on how to use it, any issues that someone might experience, and what your favorite things are about it.

A content production plan is vital when you want to communicate to your audience about the news of your latest product review launch and keeping up with the deadlines of specials, etc.

Content Management Content Production MyNAMS

Reports

Reports can vary in length. From 2,500 words in length to those that run over 10,000 words. Therefore, a report should have a table of contents page or be divided into sections.

It often helps to include images, diagrams, and photographs in a report. This makes the report appear visually pleasing to the eye and easier to read. Not everyone will print out a report. Make sure the layout looks professional and is easy to read on your digital device.

Many people use reports as an opt-in gift to exchange for email information. By building a list of interested subscribers, you can create a relationship by them getting to know, like, and trust you. For instance, you build this relationship through a nurture series created when they first sign up to your list.

As your relationship grows, your audience will look forward to hearing about your offers along with valuable content they can use.

Video Script Content

People enjoy consuming content in the form of videos. Change up your blog posts and post a video here and there. Add the videos to your social media platforms too.

Content production templates for all of your promotional scripts and ideas will make it much easier to create the content you need with consistency across your various online platforms.

Hopefully, as a result of reading this blog post, you know what content production is and how to use it. Planning and creating your content should be strategic and align with the format your audience prefers. The first step is to know your niche audience and create content specific to them and their needs. Develop a plan to consistently create and publish your content everywhere.

Content Production Resources

Want to know a couple of the tools we use to create content?

Here are a couple of resources you can check out - click the links below:

iWriter

Custom Content Wizard

Ready to get started with creating profitable content? This month’s MyNAMS Insider’s Club Challenge is all about content and product creation. Plus, we offer multiple courses, checklists, templates, and training to help you get your business started fast. As an Insider, you have access to over 50 courses and training, tools you need to run your business, and weekly live calls to help you progress quickly. Click now to get started.

Content Creation MyNAMS Insider's Club Challenge

How to Write SEO optimized Articles

By David Perdew Leave a Comment

How to Write SEO Optimized Articles

As an online content creator, knowing how to write SEO Optimized articles for your blog and other published content.

Begin with an article that promotes your products and promotes your blog by pulling in traffic from Google and other search engines.

This is referred to as search engine optimized (SEO) content.

How do you do it?

Choose the keywords your market is already searching for in the search engines. Next, research the topic and create content that will rank your blog pages well in search engines for these keywords.

Step1 Choose Your Keywords Wisely

Go to WordTracker.com or your favorite keyword tool. Enter your broad keywords, such as “bodybuilding” or “parrots,” and look at the results. The tool will show you how many people search for each word in the major search engines.

Of course, it would be incredible if you could rank well for a word that gets hundreds or thousands of searches each day. So you can imagine the traffic you’d get. But the thing is, many other marketers are doing full SEO campaigns to rank well for those words. And these SEO experts are good at what they’d do, so they’d easily outrank you for the most popular keywords.

The solution?

Ready to learn how to write SEO optimized articles?

Yes, I'm Ready!

Focus on the Longtail Keywords

Longtail keywords can be four or five-word phrases. They may not have as many people searching for them each day. BUT they also don’t have a lot of competition. And that means you can rank well for them.

Tip: WordTracker provides a KEI (keyword effectiveness index) value. This gives you an idea of how popular a word is relative to how much competition there is. You want to find words with a value of at least 100. However, the higher, the better.

Example: A competitive keyword is something like “weight loss.” But a less competitive longtail keyword is “weight loss for women over 40.”

Step 2 Create Content Around the Keywords and Longtail Keywords

Once you’ve created a list of keywords with a high KEI value, the next step is to write articles around them.

You should include your keyword in the title of your article and one or two times for every 100 words of content. So if your article is 400 words, your keyword should appear four to eight times in the article.

For example, you can create an article titled “The Secrets of Weight Loss for Women Over 40.” Then you can sprinkle the keyword throughout the article, such as, “Weight loss for women over 40 – is it even possible?” Or, “Maybe you’ve been thinking about weight loss for women over 40.”

The MyNAMS Insider's Club is doing a Challenge called Content Creation Mastery.

Now is the right time to join us for only $1 and experience what it's like to be part of a like-minded community with a focus on ONE thing - creating content.

Creating content can seem overwhelming but you don't have to do it alone. Join the Insider's club to get started now!

Share your content creation experiences below. Also, if you know someone interested in creating content, share this with them.

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The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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How Simple Click Tracker Can Help Product Owners Boost Sales and Revenue Introduction: As a product owner, affiliate, or author, managing and maximizing traffic to your redirect links is essential for driving sales and revenue. But with the ever-changing landscape of digital marketing, it can be challenging to keep all your links relevant and up-to-date. […]

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The Ultimate Guide to Evergreen Campaigns: Timeless Content Creation In the bustling content marketplace, where trends rise and fall like waves in a digital ocean, a coveted gem exists – the evergreen campaign. So, picture a content strategy that not only stands the test of time but continues to flourish, delivering value, engagement, and growth […]

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Future-Proof Your Content Venture: The Evergreen Business Approach In the dynamic realm of business, where trends evolve at a breakneck pace and today’s innovations can become tomorrow’s relics, the quest for longevity and relevance is a challenge that every content venture faces. So, enter the “Evergreen Business Approach,” a strategy that transcends the confines of […]

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From Seed to Success: How to Cultivate Your Business in the Evergreen Market In the dynamic business landscape, where trends come and go, a realm defies the ebb and flow of fleeting fads – the evergreen market. Imagine a steadfast and flourishing market, regardless of economic shifts and changing consumer preferences. So, this is the […]

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How to Start a Mailing List

By David Perdew Leave a Comment

How to Start a Mailing List in 3 Simple Steps

Learn how to start a mailing list by following these 3 steps. One of the keys to building a successful business is to build responsive, targeted mailing lists. This includes your prospect list and your list of buyers. For the purposes of this article, we’ll focus on how to build a prospect list.

When you are building your email list, always keep in mind that you don't want everyone to sign up for your freebies. Instead, focus on your ideal client or customer's needs. Know their pain points and focus on attracting those people.

To have a quality list, you need a specific target that craves what you offer.

How to Start a Mailing List

Step 1: Create an Enticing Lead Magnet

Your first step is to do your market research to find out what your market wants. You can do this by visiting marketplaces like Udemy.com, ClickBank.com, and Amazon.com to see what sort of infoproducts they’re already buying. Look for bestselling products in your niche and multiple products on the same topic, both of which are signs that a product is popular.

The key here is to find out what type of product people are buying, but then create something fresh. In other words, don’t copy anyone’s product. Instead, create a product on the same topic with your own fresh perspective and unique tips and information.

Step 2: Capture Leads

The next step is to set up a landing page so you can start capturing peoples’ information.

Here you need two things:

#1 A Trusted Autoresponder

For example Aweber, GetResponse, ConvertKit, or something similar. Follow their instructions for setting up a mailing list and inserting an opt-in form into your lead page.

#2 Compelling Content for Your Lead Page

If you’re not familiar with how to craft benefit-driven sales copy, then outsource this task to a professional. Search Google for copywriters, or post a job on a freelancing site like UpWork.com.

Step 3: Create Emails

Every email you send from your initial autoresponder series through all live broadcasts should seek to build relationships and presell your offers.

With Those Goals in Mind, Follow These Tips

Provide Useful Yet Incomplete Information

The useful information helps you build good relationships with your subscribers, while the “incomplete” information gives you an opportunity to sell the rest of the solution on the backend.

For example, you can provide really good and useful dieting tips, and then sell a diet guide at the end of the email.

Promote One Offer Per Email

This helps boost your conversion rate.

Create a series. People rarely buy a product the first time they hear about it. That’s why you’ll want to send three to five emails for each product you’re promoting.

For example, if you’re selling a diet guide, then you might send out a three-part series called “The Three Keys to Rapid Weight Loss.” Each email would provide one useful key and then promote the offer at the end.

Why Build an Email List?

Building a solid, responsive list of your ideal clients and customers is vital for the success of your business. You need buyers, right?

Done correctly, your list will be loyal, repeat customers.

Building a responsive list is about taking these steps:

Offering something people really want in exchange for their email address.

Sending really useful content on a regular basis so that people keep opening your emails.

When you build a responsive list, then making money is as simple as promoting offers that you know your audience will really love. So, go ahead and put this information to work to start building your list as soon as possible!

Are You Ready to Take Action and Build Your List?

Every month, the MyNAMS Insiders Club focuses on a foundational business topic all businesses need to create sustainable long-term income. July is our Listbuilding Mastery. If you are ready to grow your list, join us for a $1 trial. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind!

It's the best deal for growing your online business. You’ll be part of a community of like-minded business owners and leaders. You won’t be alone in your list-building process.

Was this article helpful to you? If so, please share it.

Do you have any list-building tips you have used successfully? If so, please share in the comment section below.

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