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Things to Outsource: Customer Service

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Things to Outsource: Customer Service

Things to Outsource Customer Service

Things to outsource is an endless list of possibilities.

Outsourcing is the key to the success of many online entrepreneurs. It’s a cost-effective means of taking advantage of the skill-set of a wide range of experts without the need to hire them full-time. Thus, it not only saves time since you don’t have to learn how to perform various tasks you need in your business but it also allows you to grow your business.

What is Outsourcing?

The concept of outsourcing is simple. It refers to a business (you) contracting the services of a professional. It’s the same idea as hiring a contractor to fix your roof. You need your roof fixed and you don’t have the skills or the time to do it so you hire the services of a professional to perform the task for you.

The focus of this article will be why you should outsource customer service. This is an area of your business that tends to stay on the backburner when you think about outsourcing. Customer service is a vital area of your business and should be treated as such.

You want happy customers, right? A happy customer is likely to be a repeat customer.

The Benefits of Outsourcing Customer Service

Happy Clients

As mentioned above, you want to keep your clients and customers happy. If they aren’t able to access a program they just bought, they won’t be happy!

Saves You Time

Having a layer between you and your client with a help desk is a good thing. You won’t have to manage the daily questions or problems, ultimately saving you time. Plus, they get their questions answered in a timely manner.

Elevates Your Status

There’s a shift in perception when a client or customer realizes you have a team supporting the business. They feel confident that you must really know what you’re doing if you have support people in place. (By the way, if your team is you and your VA, that’s okay. Your VA can handle a variety of tasks, including a customer service desk.)

Learn All About Outsourcing and Why You Need it!

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Shows Your Clients that You Care

Having a customer service desk will signal to the client or customer that they matter to you. After all, the customer service desk is all about them. It ensures that if they run into a problem, you’ve got them covered.

Tightens Your Sales/Onboarding Process for Success

Developing your support desk begins with knowing the potential problems a client or customer may encounter when doing business with you.  Knowing ahead of time gives you a wealth of information about the client’s journey through the sales process.  Ideally, you want to avoid the problem before it is their problem.

Pay attention to the different questions and issues your clients have had in the past in the onboarding process. Identify how you can design your program or product to eliminate that issue from happening. However, you can’t predict everything. That’s where troubleshooting assistance comes in and this is where your support desk comes in.

The Top 5 Reasons to Outsource Customer Service

So, there you have it!

Happy Clients

Saves You Valuable Time

Elevates Your Status

Shows Your Clients You Care

Tightens Your Sales Onboarding Process for Success

When it comes to things to outsource, selecting the areas in your business that make you money should be on your criteria list. Customer service is one of them. After reading this article, you should understand why customer service matters for the growth and longevity of your business.

Do you think an FAQ page substitutes the need for customer service?

If you said, "Yes," you are wrong!

FAQ pages are useful on the front-end or as general instructions in the onboarding process. FAQs are a good start, but not the only solution.

Think about it. Have you experienced purchasing something, only to have a problem or question that isn't found on the website or onboarding process?

Wouldn't it be nice if a support desk could have helped you out before getting frustrated? Automated FAQs are a great feature to have, however they don't always offer all of the solutions for problems.

 

If you have found this article helpful, let us know, and please share it 🙂

We would love to hear about your experience with outsourcing a customer service desk. Share the experience with outsourcing below in the comments ~ thanks!

Need Help With Learning About Outsourcing? Join Us - We Can Help!

This month, the MyNAMS Insider's Club Challenge will focus on Outsourcing.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Yes, I want to join the monthly challenge about Outsourcing!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Social Media Marketing for Small Business Owners

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Social Media Marketing for Small Business Owners

Social media marketing for small business owners provides the opportunity to get more attention when you create and share content. Social media platforms are ideal places to engage with your ideal audience, although they aren’t necessarily the best places to make sales. Your strategy should be to use social media to drive traffic to your opt-in to build your list. An email list provides the easiest and best way to make sales.

Begin with a Lead Magnet

A lead magnet is known by many names, such as ‘ethical bribe,’ freebie, small report, or a gift in exchange for the person’s email. Your lead magnet should be valuable content that your audience can use immediately to solve a problem.  They can help grow your list by offering multiple ways for your audience to enter your list by downloading your content.

The best lead magnets solve a problem, works quickly, and provides immediate gratification. They can be in multiple forms, for example, reports, checklists, cheat sheets, reports, etc.

Pretty much anything your audience will find helpful can become a lead magnet. Presenting your lead magnet on social media is an excellent way to build your list.

 

6 Ways to Use Social Media Marketing for Small Business Owners

Your goal is to get your lead magnets in front of as many people as you can using your social media platforms so they sign up to your list. Encourage them to share the link with others, and build a long-term relationship with your customers and fans.

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Struggling with Social Media Marketing?

Get More Blog Followers with Social Media

Learn how to increase traffic to your blog and offers with next-level social media.

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Promote Your Lead Magnets Consistently

You can’t hope that people will come across your website to find your lead magnet. For instance, you should promote your lead magnet as you would a product you’ve developed by spreading the word on social media. Use a social media scheduler to easily get the lead magnet seen more than once on your platforms, such as Hootesuite and Loomly.

The ideal lead magnet will be evergreen. They can motivate people to join your list, and furthermore, segment your list. Segmenting your list effectively means you can whittle down the freebie seekers. Use tags to move people through your funnel that delivers the right information at the right time. This creates an email list that is responsive to your offers based on your lead magnet they signed up to receive.

All Social Media Profiles Should Always Include a CTA

Most social media platforms allow you to have a link or button. Create the call to action that leads to the opt-in page with your lead magnet/freebie for each platform that you use. Don’t use the same landing page for all of your social media platforms. Each audience may be a little different and should be treated as such. Plus, keep in mind that the more options you have for your audience, the more likely they are to join your list.

Use Content Upgrades in Blog Posts and Promote on Social Media

Every blog post should have at least one content upgrade, which is an in-content link to an opt-in of some type. It can be as simple as a checklist, or a more in-depth report for the blog post, or anything that is easily downloadable and relevant to the information they are reading.

This has a bonus side-effect of showing your expertise on a topic. It will grab their attention while they’re reading about the topic, therefore the likelihood of someone signing up for your list to get additional content is extremely high.

Add a Sign-Up Button on Your Facebook Page

Set up a Facebook Page. Keep it active and add a sign-up button. In your scheduled posts, add a reminder to sign up for your list via your sign-up button. To add the sign-up button, you just “edit” the button and add the link to your sign-up form. It’s that easy. If that doesn’t work to get more signups, consider adding a “learn more” link with your opt-in form and freebie.

Pay for Promotion and Ads on Social Media

Most social media today including Pinterest, Twitter, Instagram, and Facebook allow some form of promotion. In fact, if they offer it, you practically must do it because that’s the only way to get more eyes on your offers. Thankfully, it’s easy and inexpensive to set up. You’re likely to get a lot of signups if you promote something your audience feels is valuable to their success.

Share Everything on Social Media

When you create anything, it should be shared on social media. Whether it’s a blog post, a product, a freebie, a new opt-in, and even in some cases an important email that you’ve sent to your subscribers – it should be shared on social media. The more eyes you can get on any piece of content that you’ve created the better and the more likely you are to get sign-ups. Don’t just share things one-time either. Share regularly and repeatedly. You can use software like Hootsuite.com, Tailwind.com, or Missinglettr.com to help you schedule repeat shares.

In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.

If you’re looking to amp up your social media results for more profit, then we have just what you need.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long-term income. March is our Social Media Marketing Challenge. If you need to focus on social media marketing and ads for your business, join us now for only $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business. Join us today.

Stop Struggling with Social Media Marketing!

Social media marketing goes beyond setting up a profile and randomly posting information.  You need a plan that will help you build your business.

Of course, you can use social media for free.  However, if you include paid ads in the marketing mix, and you have a great formula to significantly grow your reach - and profits.

Join us in the Social Media Marketing and Ads Mastery Challenge with our Insider's and execute your plan in 30 days. Try our $1 Trial to see for yourself how this can work in your business!

Yes, I need to make more money using social media! Let me in!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

Affiliate Link
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The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
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7 Ways to Get More Blog Followers with Social Media Marketing

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7 Ways to Get More Blog Followers with Social Media Marketing

Do you know how to get more blog followers with social media marketing? If not, you’re in the right place! We’ll share seven easy ways to use social media successfully for your business.

The key to using social media platforms effectively in business is to know how to drive traffic to your blog or website. Social media is a traffic-generating tool that deserves a marketing strategy.  It allows you to get more views on your content and products - if you know how to do it the right way. The key is to understand how it works together.

1. Elevate Your Profile

Your profile picture is one of the first things someone sees, so make sure it’s a good picture. It should be a current picture that reflects who you are. After all, you are the face of your business.  

Your profile should include links to relevant content and an audience-centered bio. Additionally, include other information created to draw your audience in. Do you know who your ideal audience is? They should feel like you ‘get’ them. 

There are many social media platforms. However, you should select only the platforms that work best for you and your target audience. Each platform varies in its mood and feel. It’s vital to create your profile that fits the platform and your business in a way that your audience knows it’s you.

2. Use Visual Content

Visuals always work best to grab attention. Text posts with images, memes, and videos have a higher chance of being seen and shared.

Think about how visuals stand out when you are scrolling through your feed. Chances are you stop or at least pause to look at it because it grabbed your attention. That’s why you need this strategy in your social media posts and plans.

Here’s an important tip: if you post anything with words in it - even if it’s a meme - you need to put the words in the post’s text area so that search engines catch it. Also, this helps people with certain disabilities to see it.

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Struggling with Social Media Marketing?

Get More Blog Followers with Social Media

Learn how to increase traffic to your blog and offers with next-level social media.

Tell Me More!

3. Interact with Your Audience Consistently!

With social media, setting up a profile is only the beginning. You must consistently engage with your audience. After all, it’s social media so expect to be social.

It’s as simple as liking posts and responding to comments, answering questions, share their information, thank them for sharing yours, and more.

It’s essential to respond to their activity promptly, so allow time in your day (or your VA’s day) to check in on your social media accounts and respond, as needed.

4. Research and Know Your Competition

Research doesn’t mean you copy exactly what they do. It’s to get ideas and be inspired by what they do. Done correctly, you will use the information to put your spin on it and do it better.

5. Polls, Contests, Q&As, and Other Buzz-Worthy Activity

The number one key to running polls, contests, Q&As, and other activity is to have a reason for doing any of these. This type of activity grabs attention because it looks different and catches their eye. Therefore, don’t do these if you don’t have direction.

When you know what your purpose and call to action are, you will be successful with these traffic-generating methods of polls, contests, and so forth.

6. Be Active When and Where Your Audience is Active

If you’ve done the research (and we hope you have), you should know when your audience is on your social media platforms. That will be the ideal time to post new content, do an impromptu  Facebook Live, post a poll or announce a new product.

It will require tracking and testing to figure out what works for your target audience. But, you’ll begin to achieve the results you desire. It’s an effective way to get links to your blog or website!

7. Connect with Social Influencers

This method is an extremely successful way to boost your traffic, especially if you don’t have many followers yet. Reach out to social media influencers to do something with you that gets the attention of your audience. Additionally, this tactic will put you in front of their audience. Talk about fast-tracking your exposure!
 

In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.

If you’re looking to amp up your social media results for more profit, then we have just what you need.

Every month in the MyNAMS Insiders Club, we focus on a foundational business topic all businesses need to create sustainable long-term income. March is our Social Media Marketing Challenge. If you need to focus on social media marketing and ads for your business, join us now for only $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business. Join us today.

Get More Blog Followers with Social Media Marketing

Social media marketing goes beyond setting up a profile and randomly posting information.  You need a plan that will help you build your business.

Of course, you can use social media for free.  However, if you include paid ads in the marketing mix, and you have a great formula to significantly grow your reach - and profits.

Join us in the Social Media Marketing and Ads Mastery Challenge with our Insider's and execute your plan in 30 days. Try our $1 Trial to see for yourself how this can work in your business!

Yes, I need to make more money using social media! Let me in!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

Affiliate Link
The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
Click Here To Read More
author
The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
Click Here To Read More
sales and revenue
How Simple Click Tracker Can Help Product Owners Boost Sales and Revenue Introduction: As a product owner, affiliate, or author, managing and maximizing traffic to your redirect links is essential for driving sales and revenue. But with the ever-changing landscape of digital marketing, it can be challenging to keep all your links relevant and up-to-date. […]
Click Here To Read More
The Ultimate Guide to Evergreen Campaigns: Timeless Content Creation In the bustling content marketplace, where trends rise and fall like waves in a digital ocean, a coveted gem exists – the evergreen campaign. So, picture a content strategy that not only stands the test of time but continues to flourish, delivering value, engagement, and growth […]
Click Here To Read More
Future-Proof Your Content Venture: The Evergreen Business Approach In the dynamic realm of business, where trends evolve at a breakneck pace and today’s innovations can become tomorrow’s relics, the quest for longevity and relevance is a challenge that every content venture faces. So, enter the “Evergreen Business Approach,” a strategy that transcends the confines of […]
Click Here To Read More
From Seed to Success: How to Cultivate Your Business in the Evergreen Market In the dynamic business landscape, where trends come and go, a realm defies the ebb and flow of fleeting fads – the evergreen market. Imagine a steadfast and flourishing market, regardless of economic shifts and changing consumer preferences. So, this is the […]
Click Here To Read More

5 Benefits of Streamlining Business Processes

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5 Benefits of Streamlining Business Processes

Small Business Process Improvement

The benefits of streamlining business processes provide consistency, efficiency, and peace of mind in your business. This is true for any size business, whether new or established.

 

In our previous article, Small Business Process Improvement: 5 Areas to Streamline, we shared 5 areas you should document immediately if you haven't documented those processes yet.

 

This article will focus on the benefits of having an SOP (Standard Operating Procedures). You may have heard terms like “Standing Operating Procedures (SOP)”  or “Master Business Manual (MBM)" without giving it much thought about the meaning or importance of having one.

 

Simply put, they are detailed, step-by-step instructions about how to complete a specific task from start to finish. While most of the instructions are written, you can add screenshots, a how-to video clip, templates, checklists, and any other form of content designed to execute a task or project.

 

Let's look at the 3 examples below to see how beneficial it is to streamline your business processes:

 

  1. For instance, you decide to add a new product to your existing offerings. By having a step-by-step documented process for creating new products, you can maintain the quality, flow, and consistency your customers expect from you.

  2. What happens if a customer has questions or experiences a problem? Your customer service desk can ask them a series of questions to resolve the problem within minutes. This happens because you have streamlined that process so they can follow and handle customer service issues.

  3. Imagine that you just hired a new contractor. Training them is easier because you can give them a checklist and a process to follow from your SOP.  Plus, it will cut down on their learning curve while giving the new contractor confidence in their ability to meet your expectations. Win-win for everyone!

 

These are excellent examples of real business situations where having a documented process can mean the difference between chaos and efficiency. Therefore, standardizing all of the areas in your business should be a no-brainer.

Hopefully, this article will inspire you to document and streamline business processes if you don't have them already.

 

Why Your Business Should be Streamlining Business Processes

As stated before, standard operating procedures are documented step-by-step instructions on how to complete a task from start to finish. They are vital for your business to maintain efficiency and consistency. 

 

In fact, if you are the only person doing everything in your business, you must put all of your processes in place immediately. 

 

What would happen if something happens to you? 

 

As part of your emergency plan, someone needs to be able to step in and manage the business on your behalf. That means having an up-to-date SOP in place. Many solopreneurs never give it much thought, but they should.

 

If you've worked with a VA and she leaves, do you have her duties documented? If not, ask her to use your SOP template to document everything she does for you.

Benefits of Streamlining Business Processes

5 Benefits of Steamlining Business Processes

1. Maintain Quality Standards

Your SOP is your quality control. When it comes to production, marketing, sales, and customer service, your goal is to maintain consistent quality throughout your business.

You and your team are more efficient and confident. As a result, tasks and projects can be delegated with confidence.

#2 Troubleshooting

Let’s face it. There will be times when something goes wrong or a customer needs special assistance. By having your business's daily operations documented, a team member can step up to evaluate and solve problems.

Keep in mind that if a problem arises that isn't covered in your procedures, make note to create a process built around that issue in case it happens again.

#3 No Guesswork Necessary

When your processes and procedures are documented, it prevents making poor decisions. Problems are handled properly and efficiently.

Team members will know your expectations and can easily deliver!

Need Help with Your Business Operations? We Can Help!

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#4 Reduced Learning Curve and Errors

Thinking about hiring a VA or other team member? With your SOP, it is easier to train them. As they learn your business, there is a lower risk of errors. As a result, they will feel confident in their role because you have detailed everything their job requires of them.

#5 Financial Perks

Managing finances, handling the bookkeeping, and filing taxes will be easier to maintain.

Another financial perk is that when everyone is working efficiently with minimal errors, means they are saving you time and money. That's always a good thing!

 

Workflow Efficiency

SOPs can’t cover everything, although you should strive to. Your VA or team should have a firm understanding of your company vision, mission, and goals. Make sure that your VA and team have access to the sections of your SOP they need to perform their job effectively.

 

I cannot express this enough! In order to experience workflow efficiency, you must streamline every process in your business with step-by-step documentation.

 

As your business grows, your needs will change. For example, that free autoresponder you used when you first started your business may not be able to handle your growing business today.

When you upgrade that out-dated autoresponder, you need to create a new process for your new autoresponder. That holds true for everything you use in your business.

 

SOPs are never finished. It’s a work in progress because conditions are always changing. If you change any policies or procedures, marketing strategies, promotion cycles - well, you get the idea. Updates are critical to maintaining standards. At a minimum, review your SOP twice a year.

 

Maintain Quality Standards

When reviewing, revising, or adding processes, remind everyone involved of the goal with the SOP. When one area of your business undergoes several revisions, it can become confusing and, as a result, lead to errors or inconsistencies.  Clarify and confirm that the documentation achieves its stated purpose.

 

In conclusion, don’t be intimidated by creating your documented processes. It’s something that MUST be done. But, the good news? There are plenty of templates and examples you can find to create your SOP, so you don't have to build something from scratch!

 

Are you interested in learning how to set your business up for success and achieve higher profits? Creating your SOP is the beginning of setting your business up for success. Regardless of your business's size or how long you’ve been in business, focusing on your business operations is vital for growth and success.

 

Every month in the MyNAMS Insiders Club, we focus on a foundational topic all businesses need to create sustainable, long-term income. February is our Business Operations Challenge. If you need you to focus on building your business on a solid foundation, join us now for just $1. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind! It's the best deal for growing your online business.

Need Help With Your Business Operations? Join Us - We Can Help!

This month, the MyNAMS Insider's Club Challenge will focus on Business Operations.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Yes, I want to join the monthly challenge about Business Operations!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

Affiliate Link
The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
Click Here To Read More
author
The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
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Using Surveys To Serve Your Customers

By 5 Comments

Instead of Guessing, Maybe We Should Just Ask!

Timeforquestions

The key to serving your clients - and making stacks of cash - is to know a bit about them so you can serve them well and often.

How do most marketers operate today?

They build a list, write an email, and blast it out to the whole list hoping that someone on the list wants what they’re offering. Of course, there’s so many problems with that approach, it’s laughable.

But I’ve been guilty of it too.

As your list grows, staying in touch with everyone to find out who they are and what they need is nearly impossible. But with simple surveys, and a simple analytics tool available to everyone, you can uncover amazing information.

Today’s blog post is about that process.

Let’s start with the survey

After discussing the campaign with Jen, we honed in on our goal with the survey until it made the most sense. We came up with three goals:

  1. Find out what niche(s) most of our community is working to provide the right kind of training.
  2. Understand the kind of marketing tools/techniques that people were using to sell their products and provide training on those and the tools they wanted to know more about.
  3. Offer a $100 coupon to apply against our product catalog to entice more people to take the survey and to make sales as they see other things in the cart they want.

Jen started with 2 questions because we wanted to keep it as simple as possible.

Question 1: What is your primary niche?

Question 2: What are your primary marketing tools (to make sales)?

But because we wanted to know a little more, we dug a little deeper.

Question 1a: What is your secondary niche?

Question 2a: What are the 2 marketing tools (to make sales) you'd like to learn more about to implement in your business?

The survey looked like this:

survey1
survey2
survey3
survey4
survey5
survey6

Then we began analyzing the results

The key was to make it easy and painless with no personal details. And to make sure the coupon was being delivered automatically so they could redeem it immediately.

When completed, it was a simple, multiple-choice survey that automatically fed the answers into a Google Sheet - a free tool everyone has access to.

survey10

As of this writing, we had 311 responses.

And we’re learning things we hadn’t expected to learn - as you always do if you monitor your investigative processes from inside and outside the process.

So far, we have enough numbers to give us good trends.

Some of them confirm what we thought; others did not.

For example, the top five marketing tools/techniques were:

  1. Email marketing
  2. Social media
  3. Blogging
  4. Affiliate marketing
  5. Video marketing

I think the surprise to all of us was the interest in Blogging as a selling tool.

survey7

Next, we looked at the primary niche

When you’re creating promotional partnerships, the question most often asked is: “Who is your community and what do they like?”

That’s a tough question to answer if you have a large community. So, again, we have to ask.

survey8

These percentages did confirm one guess. When asked that question, I always answered that about 20% of our community is interested in the “Make Money Online” niche. And the rest were in other business niches. That was true, but I wasn’t sure at all what businesses the other 80% were trying to build. 

  • Self Improvement was huge with 13%
  • Health and Medical was 8% and if you added in Diet and Fitness, we would be over 11%
  • Local Marketing Agency was nearly 8%. That shocked me.
  • And Finance / Investing was almost 6%. Another shock.

So, what does that tell me?

Business building tools and training fundamentals in the “Make Money Online” niche will apply to nearly everyone in our community. But we can also niche down and offer self-improvement or health to a smaller segment and be really well targeted.

What did the secondary niche tell us?

This question helped us identify future trends.

As people mature in their businesses, the niches become more focused. Often, the secondary niche is the passion niche and business people evolve into that.

survey9

The surprising trends here were:

  • Make Money Online dropped by half from the primary.
  • Self-Improvement rose to the top with the same percentage numbers holding steady as a major focus of a lot of people.
  • None with more than 10% told us that a ton of people haven’t thought about it, or they are completely focused on the primary niche.
  • The big surprise was that Ecommerce doubled from 3 to 6%. So, there’s substantial interest in growing that.

What can we learn from this information?

Now, we have a much better understanding of our audience and should be able to target them much better with tools and techniques that help more.

This information forms a basis for our decisions on:

  • Training product creation
  • Affiliate offers
  • Webinar presentations
  • Email language
  • Target market segmentation
  • And better Message to Market Match

I hope you found this helpful. Let me know in the comments if you’ve done anything like this in your business or if you think it would help you create better segmentation and better customer experience going forward.

**** In the time it took to write this post, our survey responses increased by 1/3. Lesson? Make sure you create your survey with a specific time frame in mind to accept results and don't jump to conclusions. Luckily for us, our percentages stayed the same so we can continue forward with our initial hypothesis.

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Blessings seen and unseen…

Sticking to a step-by-step plan to achieve a goal

Business Operations: 4 Steps for De-Stressing Your Business Right Now

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Frank Sousa

With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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author
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