Social Media Marketing for Small Business Owners
Social media marketing for small business owners provides the opportunity to get more attention when you create and share content. Social media platforms are ideal places to engage with your ideal audience, although they aren’t necessarily the best places to make sales. Your strategy should be to use social media to drive traffic to your opt-in to build your list. An email list provides the easiest and best way to make sales.
Begin with a Lead Magnet
A lead magnet is known by many names, such as ‘ethical bribe,’ freebie, small report, or a gift in exchange for the person’s email. Your lead magnet should be valuable content that your audience can use immediately to solve a problem. They can help grow your list by offering multiple ways for your audience to enter your list by downloading your content.
The best lead magnets solve a problem, works quickly, and provides immediate gratification. They can be in multiple forms, for example, reports, checklists, cheat sheets, reports, etc.
Pretty much anything your audience will find helpful can become a lead magnet. Presenting your lead magnet on social media is an excellent way to build your list.
6 Ways to Use Social Media Marketing for Small Business Owners
Your goal is to get your lead magnets in front of as many people as you can using your social media platforms so they sign up to your list. Encourage them to share the link with others, and build a long-term relationship with your customers and fans.
Promote Your Lead Magnets Consistently
You can’t hope that people will come across your website to find your lead magnet. For instance, you should promote your lead magnet as you would a product you’ve developed by spreading the word on social media. Use a social media scheduler to easily get the lead magnet seen more than once on your platforms, such as Hootesuite and Loomly.
The ideal lead magnet will be evergreen. They can motivate people to join your list, and furthermore, segment your list. Segmenting your list effectively means you can whittle down the freebie seekers. Use tags to move people through your funnel that delivers the right information at the right time. This creates an email list that is responsive to your offers based on your lead magnet they signed up to receive.
All Social Media Profiles Should Always Include a CTA
Most social media platforms allow you to have a link or button. Create the call to action that leads to the opt-in page with your lead magnet/freebie for each platform that you use. Don’t use the same landing page for all of your social media platforms. Each audience may be a little different and should be treated as such. Plus, keep in mind that the more options you have for your audience, the more likely they are to join your list.
Use Content Upgrades in Blog Posts and Promote on Social Media
Every blog post should have at least one content upgrade, which is an in-content link to an opt-in of some type. It can be as simple as a checklist, or a more in-depth report for the blog post, or anything that is easily downloadable and relevant to the information they are reading.
This has a bonus side-effect of showing your expertise on a topic. It will grab their attention while they’re reading about the topic, therefore the likelihood of someone signing up for your list to get additional content is extremely high.
Add a Sign-Up Button on Your Facebook Page
Set up a Facebook Page. Keep it active and add a sign-up button. In your scheduled posts, add a reminder to sign up for your list via your sign-up button. To add the sign-up button, you just “edit” the button and add the link to your sign-up form. It’s that easy. If that doesn’t work to get more signups, consider adding a “learn more” link with your opt-in form and freebie.
Pay for Promotion and Ads on Social Media
Most social media today including Pinterest, Twitter, Instagram, and Facebook allow some form of promotion. In fact, if they offer it, you practically must do it because that’s the only way to get more eyes on your offers. Thankfully, it’s easy and inexpensive to set up. You’re likely to get a lot of signups if you promote something your audience feels is valuable to their success.
Share Everything on Social Media
When you create anything, it should be shared on social media. Whether it’s a blog post, a product, a freebie, a new opt-in, and even in some cases an important email that you’ve sent to your subscribers – it should be shared on social media. The more eyes you can get on any piece of content that you’ve created the better and the more likely you are to get sign-ups. Don’t just share things one-time either. Share regularly and repeatedly. You can use software like Hootsuite.com, Tailwind.com, or Missinglettr.com to help you schedule repeat shares.
In conclusion, the positive impact of social media on marketing strategy efforts makes it an ideal way to interact with your target audience. It’s a traffic-generating tool to send people to your blog, website, and services. This ultimately impacts your profit. But, you have to do it the right way.
If you’re looking to amp up your social media results for more profit, then we have just what you need.
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Stop Struggling with Social Media Marketing!
Social media marketing goes beyond setting up a profile and randomly posting information. You need a plan that will help you build your business.
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.