7 Ideas for the Best Sales Email Subject Lines
Having the best sales email subject lines is the most important part of your email.
If it doesn’t get your subject’s attention and entice them to open your email, then even the most spectacular newsletter you’ve ever created won’t get read.
That’s why it’s so important for you to take your time to create subject lines that get clicks. To that end, check out these 7 tips and ideas for finding the best email subject lines to increase your open rates.
1. Best Sales Email Subject Lines Keep It Short
Most email clients truncate your email subject line, meaning your subscribers aren’t going to see the whole thing if it’s too long. That’s why you’ll want to keep your subject line to 60 characters or less.
Note, some email marketers have tested subject lines and found that even shorter subjects get more clicks. How much shorter? About 30 characters.
This may not be true for your particular audience, which is why this is something you should test out for yourself to find out what types of subject lines create the best response.
2. Present a Benefit
When people see your email, they’re going to be wondering, “What’s in it for me?” In other words, what benefit will the subscriber get if they click on and read your email?
Whenever possible, your subject line should answer that question.
3. Arouse Curiosity for the Best Sales eMail Subject Lines
Another way to get more people clicking on your subject lines is by arousing curiosity.
You can do this in the following ways:
Ask a question. For instance, “Are you making these dog training mistakes?”
Use a question mark on a statement/claim. For example, “Best fat loss tip ever?”
Arouse curiosity about how someone will get a benefit in what seems like a counterintuitive way. For example, “Eat chocolate and still lose weight?”
As always, arouse curiosity in a relevant way.
4. Convey Urgency if Appropriate
If you have an email that’s urgent, such as an offer that ends soon, then convey this urgency in your subject line. Such as, “Last chance for 50% off”.
There are two keys to this strategy:
- Use the strategy sparingly. If you’re making every email sound urgent, you’re going to lose credibility.
- Don’t use fake urgency/scarcity. If it’s not truly urgent, then don’t make it sound like it is. Obviously, faking urgency will destroy your credibility.
The overall key here is that you’re looking to help people. It’s HELPFUL to let them know if time is running out on a special offer, as they’ll be upset if they miss it. But, it's NOT helpful to try to boost response with fake scarcity claims or similar tactics.
5. Be Specific for Effective Subject Lines
The more specific your subject line, the more credible and attractive it will be. That’s why you’ll want to be precise and specific when using numbers.
Consider these two examples:
“Reasons why you can’t lose weight…”
“7 reasons why you can’t lose weight…”
In most cases, the second line with the specific number (7) will get more clicks than the first headline.
6. Personalize Subject Lines
If you collect first names while building your list, then from time to time, use the recipient’s first name in your subject line. Not always, as doing so will lessen the impact of this strategy. But do it from time to time to highlight a significant email.
“Hey [first name], do you want more sales?”
7. Ask a Question
Asking a good question in your subject line can engage readers, arouse their curiosity, qualify them, and get them clicking through. I’ve shared a couple of examples above of how to ask questions in your subject lines.
Here are three more examples:
- Is this food sabotaging your diet?
- Do you love Paris?
- Are you at risk of a heart attack?
Conclusion for Ideas for the Best Sales eMail Subject Lines
Your email subject lines can make or break your entire email campaign's success, which is why it’s a good idea to take your time to craft compelling subjects. Start by brainstorming several subject lines using the tips and best practices above, and then test the best subject lines to see which ones produce good results for you.
We'd love to hear about how you use email marketing in your business. Let us know in the comments about your subject line style that gets the most opens.
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David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.