The Persuasive Email Format for the Ultimate Know, Like and Trust Factor
Use a persuasive email format to build and provide your audience with what they need instead of what YOU need from them.
Email marketing is a powerful tool in your marketing toolbox. It takes time and work, however, it does pay off. If you are doing it correctly. Writing a persuasive email does not always mean you are selling something.
Have you struggled with engagement? If so, it’s time to evaluate what you are doing. Be ready to ramp up your results, build a relationship with your audience and understand the importance of having an email marketing plan in place.
Persuasive Email Marketing Strategy #1: The Basics
If you implement some new tips and techniques or recognize missed opportunities or mistakes, this is a great opportunity to try something different. This email marketing post can help a range of businesses - from a newbie to an established business - a little something for everyone.
The success of the strategies will depend on your business and other unique factors of you. Be willing to consider how these ideas can make a difference and try them out for yourself.
You need to have a way to collect people’s names and email info on your website. It begins with a signup form or an opt-in form that visitors can easily join your ‘list/audience’. They have indicated that they are interested in what you have to offer. Just like that, you have pre-qualified a potential new customer!
Persuasive Email Marketing Strategy #2: Build the Relationship with Your First Email
Once they provide their email information to you, you should have an email series that automatically is sent to them thanking them for joining or thanking them by sending whatever you promised (special report, checklist, etc.) to them by giving you their information.
From there, you have the opportunity to directly contact them about offers designed to help them achieve their goals. Before you begin marketing to them, you should establish the Know-Like-Trust process with them.
Now that you have someone register for your list, don't make the mistake to use their inbox as a continual source of sales emails from you. Respect their trust that you won't abuse their inbox.
The Ultimate Persuasive Email Strategy: Give More
Do not only email them only with things to purchase!
Instead, nurture them to build a relationship. This style of email format provides them with free content so they can get a better idea of who you are and how you can help them. What you send can be something as simple as a checklist or a short email course. Provide them a real taste of the quality and expertise you have to help them.
All that really matters here is you want them to open and act upon your emails. They may unsubscribe because you are constantly trying to sell them something and they are still learning more about you.
When you are ready to provide an offer, guide them through it with a definite goal in mind. Your offer must pertain to what you gave to them. For example, if they joined your list for ‘the best banana nut bread recipe’, don’t try to sell them a ‘guide about flower garden’. Clarity and simplicity works well in this area.
When you do send them an offer and they purchase, future sales are easier to make for whatever products/programs you provide them with. Plus, you can command a higher price knowing they see you as their ‘go to’ person in the field.
Identify Your Email Format Strengths and Weaknesses
Your business benefits when existing systems are analyzed on a regular basis to make sure everything ‘works’. Knowing that information can strengthen your overall email marketing process.
It all begins with an irresistible incentive to entice someone to give you their name and email address.
Your business benefits when existing systems are analyzed on a regular basis to make sure everything ‘works’. Knowing that information can strengthen your overall email marketing process.
It all begins with an irresistible incentive to entice someone to give you their name and email address.
Conclusion
‘Signing up for your newsletter’ is no longer something busy people today are interested in receiving. Think about your own inbox. Do you read the newsletters you had subscribed to in the past? There is so much stuff coming to our inboxes that we really don’t look at anymore. So why would this not be the same for your site visitor?
A call to action is only half of the battle.. You need to create a motive to act. This is a specific incentive – where the Which, What, How, and Benefit needs to be specific to their problem you can potential solve. Keep in mind that you want to target the right visitor to respond, someone who will buy from you, not just kick the tires looking for freebies only.
It's Time to Make Money with Email Marketing Today!
Email Marketing is not dead! In fact, without email marketing, you won't have a profitable business.
Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?
Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".
Let us help you:
David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.
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