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Explainer Videos Do Generate More Sales and Conversions

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Explainer Videos Do Generate More Sales and Conversions

8 seconds! That's all you get, and then I'm gone.

Back in 2015, Microsoft released a study that said the average human attention span was now just 8 seconds. At 9 seconds, the goldfish (Time Magazine said) has a one-second edge on us.

If you don’t get the viewer’s attention in less than 8 seconds, you can forget it. Your message is never going to get through.

That average time still holds true today based on reporting from Oracle and Digital Information World.

Businesswoman working with eight hands, representing to very busy business concept.

In another study, research by the National Centre for Biotechnology Information and the National Library of Medicine in the US found 79 percent of respondents regularly "dual screen" by using portable devices while watching TV.

Not only are competing for the 8 seconds on a single screen but now we’re competing to be better than other content on 2 additional screens at the same time.

What’s a marketer to do?

Never has it been more important to create content that engages your audience. We’re here to help. 

Creating videos makes folks nervous though. In this post, we're talking about the core components your videos must have and you can quickly create those using explainer style videos so you don't have to be live on screen. If you're really comfortable live, then go for it. Live is best. 

Explainer videos work though and can really help you get your videos out there while you practice getting more comfortable on screen. Let's dig into the structure all of your videos must have.

Follow these 7 steps to make sure your audience not only consumes your content but stays with you until the call-to-action. (You do have a CTA for each piece of content, right?)

    • Some folks just aren’t that into you. And it’s not all bad. Knowing who will not be drawn to your content is the first step to finding those that will. And those that want your information will already be disposed to give you more than 8 seconds of their precious time.You’ve got to go where they are. That involves research. And research is work. But if you want a responsive audience, not just one that gives you a little more than 8 seconds, find out who they are and what they want. The folks at CMSWire.com remind us, “… it stands to reason that if your brand doesn’t have a proactive presence on the channels your customers are using, chances are your customer will find another one that does.” By focusing on the market that is interested in your service, you’ve taken the first step to be relevant.
    • Don’t be fooled by “good” numbers. We talk about analytics all the time and the power of numbers. At NAMS, Inc. we LOVE numbers. We track: Opens, Clicks, Likes, Shares, Bounce Rates, Time on Page, and many others…But all of those things help us improve one number: Simply put, how many people took the action we wanted them to take? At the end of the day, if our content helps us improve conversions, we’ve had a good day. But if we increase any other number, and conversions remain flat—it’s back to the drawing board. We have to guard against feeling excited by misleading statistics.
    • Grab ‘em by the throat. Your premise may be dull as dirt, but your subject line has to be as exciting as sex on the beach under the moonlight. That’s why the clickbait advertising is all the rage on the big authority sites. With one good headline, people will click away from very well-written and very thoughtful articles to “Discover the Ancient Secrets of King Tut that Will Change the Way Your Wife Looks at YOU!” even though we have no idea who King Tut is or how ancient he is. When I was in the newspaper business, I was the founding editor of one of the news magazines. We spent hours coming up with great headlines—occasionally before we had the story to go with it…
    • Keep the story moving. We don’t sit through movies any longer if the story doesn’t move quickly. The cuts have to be fast, and the action intense. Thank you, MTV. Think about the last fiction book you read. I’d be willing to bet that if you weren’t dropped into some intense action in the first 10 pages, it was “buh, bye!” for that book. Last year, I finished a 17-book detective mystery series because the action was intense and the characters so likable. Seventeen books! I was/am a raving fan of the series. And now, I can’t wait for the next one to come out. . We get attached to great stories that move fast. Make sure yours does too.
    • Don’t make me read! Yes, I know. We all need to read more. But we’re not. Consumers love watching videos.” In fact, in a recent survey by Promo.com, they found 49 percent of people watch more than five videos per day. ... By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. — (Cisco)
    • Shorter is better. Nobody is going to watch a 60-minute video any longer. Not a promotional video anyway. The average video watch time on Facebook as of 2020 is 10 seconds. Save your longer videos (less than 10 minutes though) for your targeted traffic. You need to catch their attention with short videos, then use the longer videos to education, build a relationship, and sell.

      We're not talking about webinars here. Just promotional style content.

 

  • Use the tools. Creating content has never been simpler. New tools are coming out all the time. The prices are dropping and the drag-n-drop functionality is more amazing. 
     For example, take a look at the video I created here using a little tool called Doodly  Right now, the price is fantastic and well worth it.

    I used this explainer video for a product launch a few years ago and we still make sales on our product regularly. The video (which I created with Doodly in just a couple of hours) uses all seven of these steps we've talked about above. But there’s one thing that my wife said when she watched the 2-minute video that really stuck out.

“Wow, you have to watch that because the images that move through quickly keep you so engaged.”

Boom! That’s what we want.

Turn YOUR 8 seconds into more than 2 minutes of engaging video with a strong call-to-action.

Doodly Ad

Simple Steps to Get Content Published on Authority Sites

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Simple Steps To Get Content Published On Authority Sites

Get Content Published Research computer

What is your strategy to get your content published on the authority sites? 

Yes, there is a strategy behind it. And guess what? It is easier than you think - if you know the small details the pros know. 

Take the time to build out your strategy once, then reap the benefits over and over.

Research, Document, and Create Your Authority Publication System

  • Create a spreadsheet to document your research results.
  • Refine your core message and narrow down the focus to who you want to reach. 
  • Create your mission statement if you haven’t written one.
  • Gather your data for your Media Page or Media Kit.
  • Create your client Avatar.

Familiarize yourself with the authority sites you are interested in submitting your content to. Does it fit for you and your audience? Use your spreadsheet to note the type of content, themes, and categories. Make note of the ‘hot topics’.

You will want to keep a spreadsheet with notes for each publication site you research.

  • Review their Submission Guidelines and note specific conditions on your spreadsheet.
  • Determine who to send your submission by name.
  • Read and understand their terms and conditions for submission.
  • Note the publication’s preferred method of submission.
  • Can I use the Authority Site Logos on my sight?

NOTE: Be careful how you use their logo and name on your website. You do not want to imply that you are part of their staff or affiliated with the publication site. Usually, you will find that information in their Brand Guidelines. 

Use the words “As Seen In” above the authority site logo. Never have the authority site’s logo so big that anyone could confuse your site with the authority site. When in doubt, ask.

Editorial Calendar

Many Authority Sites will have an editorial calendar containing their upcoming themes and topics. This information is especially helpful so you can produce content around the topics. If you do not have an Editorial Calendar for your business, now is an excellent time to create one.

Allow for the time needed to do your research and write your article. Note your internal deadlines as well as publication deadlines. Plot your topics and titles on the calendar. Make adjustments, as needed. 

Once you have developed your editorial calendar, stick to it ~ every day.

Include topics and dates from your authority sites so you do not miss anything. It takes work, but the benefits are worth doing right.

 

Create a List of Your Existing Content to Repurpose

  • Books I have written
  • Reports I have created
  • Videos I can re-purpose
  • Podcasts
  • Other

Are you struggling to get started creating free content?  You may want to check out one of our most popular pieces of training called "How Free Products Lead To Profit".

Does Your Website Need a Facelift?

Is it time to update your website? Your website should be professional, down to having your photos taken by a professional photographer. Use clothing and accessories with the colors of your brand.

Above all, be yourself! Focus on your message, sharing and helping. When you care about your audience, they will feel that. 

 

Developing Content

Review your previous posts and articles to see if you can update any of them that had good engagement from your visitors. You can always block out time on your calendar to brainstorm topics. 

Use PLR/Done-for-You Content to get you started. It should be high quality and rewritten in your voice to your audience.

Read How to Create Efficient Content.

 

Do it now

Do This Now

  1. Begin following and interactive other top influencers. Comment on their posts a social media. Join their memberships and groups. Get them to respond to you. 
  2. Start publishing on LinkedIn. Get quality backlinks as a guest blogger on smaller sites. Do everything you can to grow your audience and become known as a top pro (without misrepresenting yourself).
  3. Push yourself past self-limiting beliefs. Every interaction, every publication to an authority site and every time you focus on helping your audience, you have the ability to grow your list. Get ready to push yourself daily toward earning your first authority site guest post. 

 

To get your content published on authority sites is not a one-shot deal. You have to begin with a plan and how to implement it. The research time alone can feel overwhelming. Split up the steps and do a little bit a day. Take the time to do it right. 

Stepping out of your comfort zone is courageous and scary at the same time. But remember, once you land that first authority site article or interview, it will be unbelievably easier to land the next one. So, get out there, use these proven steps and focus on being the best you can be.

 

get content published

 

Efficient Content Writing and iWriter Review and Case Study

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How to Create Efficient Content, Writing with iWriter, Review and Case Study, to Create Better Cheaper Content Fast!

** Efficient Content Writing and iWriter Review Case Study **

Resources: https://NAMS.ws/iwriter and Custom Content Wizard here: https://NAMS.ws/CCW

Writing articles can be a really time consuming process. That's why it's really important to be as efficient in creating 100 percent original content when blog writing.

Whether you're trying to figure out how to write a blog or write articles for money, we've got a few hints for you in this iWriter case study.

By using iWriter in conjunction with a fantastic article and content idea generator like Custom Content Wizard (at https://NAMS.ws/CCW), we can be really efficient when creating our marketing articles.

It's really a simple process after getting Custom Content Wizard.

Step 1: Answer the step-by-step questions to define the topic benefits, myths, mistakes, tips and tools.

Step 2: Build and save all the articles with CCW to your computer.

Step 3: Choose one and copy and paste the outsourcing instructions to iWriter.

Step 4: Wait a few hours to get your draft article.

Step 5: Review and accept the article.

In the video, we show the process and look at whether it's worth it to get the high-dollar version (Elite Plus) vs. the much more reasonable (Elite) version.

Leave a comment if this has been helpful.

And go to https://NAMS.ws/iWriter to get started with iWriter. Custom Content Wizard is here: https://NAMS.ws/CCW

Want to be in a NAMS Book?

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Want to be in the first NAMS book?

You will after you read this...

I love opportunities!

When Joel Comm told me about his book So What Do YOU Do: Discovering the Genius Next Door with One Simple Question, I thought...

WOW! Wouldn't it be great to have the NAMS community co-author a book with New York Times best selling writer Joel Comm?

I know I would love to be in that book, and can't wait to be.

So will my wife. And so should you. Joel agrees.

This is an abbreviated version of our 2.5 hour with Joel Comm yesterday.

No more than 10 spots will be added to the book...

The NAMS Community presents a great opportunity to showcase serious business people with a second edition of So What Do You Do - the NAMS edition.

You can Join this Project here Right NOW!

sowhatdoyoudocoverI believe in this so much, I'm throwing in a lot of extras.

At the workshop, Joel proposed it to the group. We need 40 people to make this project work. We got 20 signed up there. I'm all in on this project. In fact, I'm really excited about it.

So much so, that I decided to put some skin in this game.

Anyone who signs up as a co-author with Joel and me for the NAMS edition will get:

1) A guest post on MyNAMS.com - and you don't have to do any work. We'll take your book submission, pull an excerpt and publish it on our Alexa Top 10,000 site with an author box highlighting you and your website as well as a link to the book.

This gives you instant credibility with your audience. (And you'll be able to send your readers to MyNAMS.com page with your affiliate link...)

2) I'll personally conduct a 30-minute webinar interview with the co-author if you wish allowing you to talk about your niche and your experience. That too will be published on MyNAMS.com and on the NAMS Youtube Channel. Of course, everything will go back to your site as well.

3) Did you know we're starting a new NAMS podcast? Yep. And we'll take your interview, convert it to mp3 and load that as podcast up to new NAMS podcast with more exposure back to your site.

4) We're also starting a new NAMS digital magazine. Twelve of the co-authors will be selected (based on the quality and relevance of the articles to the magazine) to be featured in the digital magazines in the first 12 issues.And that will be loaded on iTunes as well. Of course, the chosen articles will have resource links back to your site.

5) And finally, we'll create a press release announcing that you're a co-author in the NAMS Edition of So What Do YOU Do. And distribute it on your behalf!

6) NEW! I've decided to add an exclusive monthly mastermind and accountability session for all the authors. This is a great opportunity for you to use this chapter to promote YOUR new book... We'll help you get to your next paperback, ebook or Kindle publication.

Becoming one of the co-authors with New York Times Best Seller Joel Comm just became a serious no-brainer.

You don't want to miss this opportunity.

Recycled Riches: How To Use Yesterday’s Content For Tomorrow’s Fortune

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Recycled Riches: How To Use Yesterday’s Content For Tomorrow’s Fortune

If you are familiar with internet marketing, you know that to market ANYTHING online, you always need fresh, unique and quality content.....and you need to be EVERYWHERE to really get in front of your market and where they are “hanging out” online.

But what if there was a way to turn work that you (or an outsourcer) created ONCE AND ONLY ONCE  and turn it into over 30 different ways to continue to work over and over for you for ultimate exposure and traffic?

Click the video above to start the webinar.

Click here to listen or download the mp3 of the webinar

This is certainly possible. In this eye opening training we will be revealing:

  • What type of content you need (you probably already have this waiting for you on your hard drive)
  • 7 ways to repurpose one piece of content (in the correct order for minimal work involved)
  • A way to automate and to even take a completely hands off approach!
  • and much more from expert content creators, Amy and Deb

There is actually a systematic way that you can use the same content that you created JUST ONCE and turn it into over 30 different forms of content that work for you day and night and make you money and give you the endless traffic that you need to make a living online!

We can’t wait to see you live!!

deb-amy-namsDebbie Drum and Amy Harrop are expert content creators and publishers and we aim to teach people how to publish content very quickly, how to market that content and in return, increase their passive income!

After you watch the webinar replay with Debbie and Amy, be sure to check out their unique and comprehensive training on re-purposing the same content 30 different ways.

Continue to ReadClick the button above to take a look at their training, but don't overlook the tool they include as well as the tool they call...

The Recycled Riches Automator Tool





  • Create brand new outlines and presentations that are video ready from nearly any type of written content





  • Easily and Automatically create Powerpoint and Impress docs for videos, reports, webinars & Google Hangouts





  • Create your next book or report outline in minutes – no more spending our sifting through documents





  • Delete unwanted text in your document with a click of a button





  • Import a Mindmap document and easily create an outline – again, with just a click of a button





  • Works for both Macs and PCs with unlimited downloads!! Use it anywhere you need it! And even give to your outsourcers

Why the MyNAMS Insiders Club is EXACTLY
what you're looking for!

MyNAMS Team

MyNAMS TEAM - You never have to work in isolation again!

The MyNAMS Team goes way beyond the staff and support personnel. We've put together a group of people who make it their mission to ensure your success. With more than 75 instructors and 100s of members, you find people who can answer your questions quickly, partner with you to create products, and build relationships that help you launch your business or take it to the next level.

We've worked diligently to ensure you have the ability to communicate with us, instructors, and peers (at your own experience level) in a safe environment and find the right mentors or coaches just for you. We make the introductions that you want.

Look for the icon at the left in the benefits grid to see the specific team options we offer. 

icontraining200

MyNAMS Training - Learn what you need when you need to learn it!

The MyNAMS Training system is focused on thorough step-by-step instruction with that meets you where you are. It makes no sense to teach you advanced strategies and techniques when you don't have a blog or website. And teaching you how to install a blog when you have dozens already is ridiculous. First, we determine where you are in your experience and then we point you to the right level of training that will enhance your business experience from Novice to Advanced.

Yes! We teach marketing, traffic generation, technology, keyword research and much more, but only when you're ready. And if you need help just getting the technical aspects of doing business online, we have more than 1300 tutorial videos in the Library.

Look for the icon at the left in the benefits grid to see the specific training options we offer.

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MyNAMS Tools - Content, graphics, audio, checklists - we've got it for you!

The MyNAMS Tool belt comes with just about everything you need to get a business up and running. In fact, you can be selling products from the Niche Mall even if you've never sold anything before and don't have a website. One of the most frustrating parts about doing business online is realizing you have to nickel and dime yourself to bankrupcy before you can actually get a site up. Not with us.

We provide you graphics, article content, images, audio clips, reports, sales funnels, turnkey websites, and even adsense website portals so you can begin immediately to create or improve your business with confidence that you don't have to spend a ton more cash.

Look for the icon at the left in the benefits grid to see the specific tools options we offer.

To find out more about the MyNAMS Insiders Club, click the link below!