The Art of Storytelling in Business
There is no denying that there is a special art of storytelling.
When your readers feel connected to you they trust you. And trust is incredibly important when you're moving your prospect through the customer journey.
Actions like:
- Clicking To Read Your Blog Posts
- Downloading Educational Content
- Following You On Social Media
- Replying To An Email
- Purchasing Your Products
- Telling Their Friends About Your Content
I hear this a lot...
"Noone cares about what I have to say"
If that's true then you're going to have a hard time building a loyal following, that's for sure!
Quick story...
I live in the woods on 100 acres. With a lake.
Beavers love my lake.
The beavers and I have a love-hate relationship.
I love that I have a place where wildlife is protected and can flourish.
I hate that the beavers create dams all over my lake and streams because it means more work for me.
A few years ago, we were entrenched in a full-on battle. Those beavers built those dams faster than I could rip them out.
I posted this mini-drama as it was unfolding on my Facebook page.
Then I finally surrendered and let the beavers win!
But to this day, my followers ask me about those dang beavers!
I never in a million years thought THAT would be the story that my community became so involved in.
You don't always get to chose what your followers take hold of and care about.
So it's really important that you show your readers and community that you're a real person.
Do you have to share everything on social media? No. That's just how I do it.
There are tons of ways you can entwine storytelling in your business.
In your emails, on your sales pages, in your social media posts, in your webinars...the sky's the limit.
It's a 7 step fill in the blank template to help you create stories to help you monetize your content in business.
These storytelling templates will help you master the art of storytelling, build rapport, create a community and ultimately generate more revenue!
Just fill out the information below and we'll send the templates right to your inbox!