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Small Business Process Improvement: 5 Areas to Streamline

By David Perdew Leave a Comment

Small Business Process Improvement: 5 Areas to Streamline

small business process improvement

Small business process improvement is essential to keep your business operating efficiently. You should assess, analyze and improve business operations on a regular basis.

Do you have an SOP (Standard Operating Procedures) Manual for your business?

If not, you need one. 

Some people may call it a Master Business Manual, but whatever the name used, it’s important that you have one. Once you have created your SOP, keep in mind that things change over time, both internally and externally, and the processes will need to be assessed regularly. 

Even a small improvement to a process can result in much better efficiency. It’s worth the time to create, test, and maintain your standard operating procedures.

Small Business Process Improvement Areas to Keep Current

1. Email Management

No one likes to start the day with an inbox full of emails. It can make you feel behind in your day before it gets started! That’s why you need processes in place!

This is a common area that can get out of control quickly if it is not maintained carefully. If you and your team are swamped with emails that keep piling up, something needs to change.

Do you have a process in place for managing email?

If it’s out of control, look at the process and see where you can tighten it up.

2. Workflow Efficiency

Sometimes a business process needs to be improved in order to make it clearer. If someone in your organization isn't performing their job well because they don't understand, you might need to improve the process.

It may simply be that the employee doesn't understand the overall goal or the context into which the task fits. For example, your blog team might be blogging without direction because they don't understand the finish line of the project.

Ask your team for input when developing or updating business processes. After all, they are the ones performing the tasks. Better yet, encourage them to write the process.

3. Communications

Communication is a vital part of your business. It includes the handling of email, support desk correspondence, handling customer data within the business, and client interaction protocols. Additionally, it includes how the team communicates with each other.

This is an area of your business that definitely needs to be reviewed regularly. If there’s confusion in your business, it will likely be in your communications process.

Need Help with Your Business Operations? We Can Help!

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4. Business Apps, Resources and Subscriptions

Are you investing in resources that you don’t use anymore? You’d be surprised how many monthly subscriptions you pay for and don’t use.

The resource that's getting wasted could be money, time, labor or effort. For example, you might have a team investing a great deal of time blogging, but you're not seeing the traffic you expect. You need to do something to bring better results or find a shortcut to save your team time, like automation or repurposing.

5. Team Production

Finally, a warning sign that operations in your business need to be reviewed is when everybody is stressed. You often don't see the inefficiency in the workflow, but you can see the result when your team is getting burned out.

You can discover this problem if you're touching base regularly with your team to check up on them and see how they're doing. If they are stressed, you need to look at the work they're doing and see what's causing the stress. This is where you need to streamline.

Business Process Workflow

So, if you don’t have your processes documented in detail, you need to create your SOP immediately.  If you have an SOP, regularly review it to make sure everything is current and accurate.

Streamlining your business processes isn't hard. Everything isn't done at once. Changes are implemented gradually by taking one task at a time, tightening up the one task, implementing, and monitoring. Once you've made one improvement, you move on to the next.

 

In conclusion, small business process improvement documentation is an essential part of having an efficient, profitable business. You may not realize the importance of an SOP until you need it.

There are many benefits of streamlining business processes besides the five we’ve covered here. In our next article, we will cover more areas with details for creating workflow efficiency.

 

Do you have your business processes documented? If so, how often do you review them?  Let us know in the comments below.

If you found this article helpful, please share it 🙂

Need Help With Your Business Operations? Join Us - We Can Help!

Small Business Process Improvement

This month, the MyNAMS Insider's Club Challenge will focus on Business Operations.

You don't want to miss it - every business needs this.

If you're not in the Insider's Club, you can check it out for only $1!

Come join us and be a part of a supportive community with access to tools, training, and weekly Mastermind calls. Plus the monthly challenges that focus on one topic that your online business needs!

Let us help you:

  • Make More Money
  • Save Time
Yes, I want to join the monthly challenge about Business Operations!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Category: Business Operations, Featured Content, NAMS Notes, Productivity

Writing eBooks for Money and Expert Status Part 2

By David Perdew Leave a Comment

Writing eBooks for Money and Expert Status Part 2

Writing eBooks for Money and Expert Status

Writing eBooks for Money and Expert Status Part 1  covered the extra benefits of writing your eBook for money, identified your goal for writing the book, and addressed time management and deadlines. 

Today we’ll look at some obstacles you may encounter and how to avoid them, choosing a publishing platform, and planning your launch.

 

Distractions, Procrastination, and Life, Oh My!

Life happens.

There will be situations where you cannot avoid, kids get sick, the car breaks down or a client ‘has an emergency’ that will creep into your writing time. You make adjustments by re-scheduling your writing time.

Now, procrastination is a whole different animal. You will look for anything to divert your attention to avoid writing. At these times, you have to acknowledge that your focus needs to stay on your writing.

You cannot plan for the unexpected events of life when they happen, but you can plan ahead for some of the areas you can control.

For example:

  • Post your business hours on your website and let clients know that you will not be available for responding to phone calls or emails during those specific times.
  • Schedule play dates during writing times to keep the kids and their distractions away from the house.
  • Close your office door to prevent distractions.
  • Let your family and friends know that you will be unavailable during specific scheduled times.
  • Turn off your phone, email, and Skype during writing time.
  • Turn off your internet access while writing, unless you need it to do research.

With procrastination, it is all you. You know what is likely to trigger it while having a plan in place to keep your motivation. Lose your motivation and you lose sight of completing your book.

Reward yourself for reaching milestones. Get an accountability partner to help you stay focused.

Recognize the signs of procrastination and determine how you will resist the urge.

Writing you eBook for money requires you to stay focused and not procrastinate. Is there money writing books? Yes, but you have to get it written. Don't self-sabotage yourself by allowing procrastination hold you up.

 

Choose a Publishing Platform

There are two categories of publishing: self-publishing or traditional publishing.

Traditional publishing typically involves hiring an agent to sell your book to a publishing house. The publisher requests edits, your cover, format and print, and distributes your book. In return, you get royalties.

Traditional publishing can be a tough path to take. It is extremely competitive, but it is considered the best way to get your book published in print.

Digital and on-demand publishing have given authors an economical way to get their books published. You have many options to select from without it costing you a small fortune to self-publish.

Recall the first question: What’s your book writing goal? Unless your response is to be on the New York Times bestseller list, self-publishing may be the best choice for you.

Self-publishing will quickly get your book out there.

Find out how to get started writing ebooks for money!

Yes, I'm Ready to Write my book!

Writing ebooks for Money Options with Self-publishing Include:

  • Digital delivery, print, or both?
  • Kindle, Smashwords, Nook, or others?
  • Create Space, Lulu, Blurb?

First-time authors with text-based content may consider Kindle or Create Space (Amazon’s print on demand) is typically the best choice.

If your book is image-based, such as photography, check out Blurb.

 

What platform is your competition using?

Kindle publishing has strict formatting guidelines. Pay attention to the special formatting.

By the way, your book will be judged by its cover. It needs to catch the reader’s attention. Your brand colors, fonts, and images are important.  Make sure that it is easy to read on a small screen.

Speaking of covers, you can drill down on your message by writing the back cover blurb. With limited space, you can combine the sales copy to include only the necessary information.

Read the back covers of books in your niche, you gain incredible insight into what authors are writing about with their slant of the topic, what the market finds appealing, and where ‘holes’ are in the available content.

Your back cover blurb should include who your book is for, why it’s needed right now, and what there is to learn. It needs to be less than four to five paragraphs. Take your time with this.

 

Writing You eBook for Money Launch Planning

Best Way to Promote Your Book

There are many options for promoting your eBook. Take some time to research your competition to see what their eBook promotions look like. Be inspired by what they do, then apply it to your promotion plan.

 

Free ways to promote your book:

Being a guest on podcast or blogs in your niche

Getting interviewed in newspapers or magazines

Blog about it

Free Kindle days

Give away a free chapter prior to launch

Recruit your subscribers to share about your book

Send free review copies to colleagues/list members

Share your book writing progress on social media

As you can see from the list above, you have many free ways to promote your book. You can also explore paid options for your promotion.

 

Writing You eBook for Money Launch Planning

Your book launch has 3 phases.

  • Pre-Release - let everyone know about your upcoming book and get the buzz going.
  • Release -Increase the buzz, garner interviews, and be seen everywhere.
  • Post-Release - continue to make sales, email your list, engage with your audience on social media.

Many people talk about writing a book and never get around to doing it.  Congratulations if you have written a book! Hopefully, these blog posts have re-inspired you to write your book if you haven't written it yet.

In conclusion, now more than ever it is easier to get your book published. But, you have to write it. Writing eBooks for money provides an opportunity for you to be seen as an expert in your niche.

There are many options available for publishing your book and it's important that you do a little research upfront to find the right way to publish and market your book for you and your audience. Need help?

Insiders Club Publishing Challenge

The MyNAMS Insider's Club is doing a 30 Day Challenge called Publishing for the Smart Marketer.

Now is the right time to join us for only $1 and experience what it's like to be part of a like-minded community with a focus on ONE thing - publishing your content.

You've got a book inside you ready to come out, so get started now!

Share your publishing experiences below. If you know someone that is interested in publishing, share this with them.

 

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NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Frank Sousa

With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
Click Here To Read More
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The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
Click Here To Read More
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Writing eBooks for Money and Expert Status Part 1

By David Perdew Leave a Comment

Writing eBooks for Money and Expert Status Part 1

Writing eBooks for Money

Writing eBooks for Money - you’ve been talking about writing your book for how many years now?

Let me guess - you were excited and ready to write your book, yet you lost your motivation before you wrote the first paragraph.

I get it.

Without enough motivation, it’s easier to do nothing.

Think about the benefits a book will bring to your business. It positions you as an expert in your niche and reaches a wider audience. Adding your book to Amazon has huge perks.

Your only problem is that at some point, you dropped the desire to write. Or, perhaps you have created your outline with notes, but got stuck. Most likely you felt overwhelmed and just gave up.

Extra Benefits of Writing eBooks for Money

Social Proof

Instant ‘expert status’ (the type that’s given to authors)

Increased traffic to your website (and more options)

New interview requests

More Clients and Business

What is Your Writing eBooks for Money Goal?

This is probably the most important decision you will make. Without a goal, it makes it more challenging to write.

Your goal can be personal (“because I want to say I wrote a book!”), or all business (“because I want to give it to my clients as a bonus when they buy my program”).

With a writing goal, you can:

Remain laser-focused and avoid getting off-topic or scattered

Remain motivated and keep you from quitting

Launch with authority and confidence

Getting Down to Business

If you have attempted to write an ebook before, but quit, you need to make sure that you don't repeat that cycle.

Put some accountability in place with milestones to keep you motivated. It's important that you don't give up when things become challenging.

Begin with the mindset that no matter what, you will not give up. Remember that when you stop short, you affect more than your confidence. You lose a potential revenue stream that can pull you from your 5-figure business to your 6-figure business.

Time to get serious.

write a book blog

Drill Down Your Message

For this process, you want to be very specific, not generalized.

Ask yourself:

What's hot now that ties to my message?

How can I use current events in my niche with my book?

Who is my ideal reader? Why does she need this book?

What’s my niche? What unique insight can I provide?

Writing ebooks for money takes time and work, but you can do it!  You can deliver a message to an audience that only you can deliver that message for.

Find out how to get started writing ebooks for money!

Yes, I'm Ready to Write an Ebook!

Why Do You Think You Can Write a Book?

This is an obstacle within your mind. Your message is what only you can share. Get this clear, and your audience will ‘get’ you and become fans helping you spread your message. But you need to determine what your story is and why it matters.

Your topic can be a dramatic change, an internal mindset shift, or a personal ‘why’ behind your passion.

Goals, Deadlines and Time Management

Whether you are creating a 25-page lead magnet or a 400-page book, you must create a writing schedule. If you don’t, your book will never be completed. Make it goal-driven and have an immovable deadline.

Do not set yourself up for failure. Only you know the best time to schedule your writing days and times. You can aim for a certain word count by ‘x’ date, or set up a certain amount of time to write, such as a 45-minute block of time.

Best Way to Promote Your Book

The best way to promote your book is something you have to determine for your book and niche.

In our next blog post, we will cover all of the possibilities available to authors today. There are plenty of ways to choose from!

Writing eBooks for Money

In conclusion, writing ebooks can be a profitable revenue stream for your business.  Not only can you earn a nice income from ebooks, but it can also elevate your expertise in your niche. There really are no downsides to being a published author.

Every month, MyNAMS Insider's Club hosts a challenge. This month it is about publishing your eBook. Now is the right time to join us for only $1 and experience what it's like to be part of a like-minded community with a focus on ONE thing.

In an upcoming post, we will talk about choosing a publishing platform and planning your publication launch.

You've got a book inside you ready to come out, so get started now!

Avoid-4-Time-Traps-that-rob-your-bank-account
The One Thing
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Sticking to a step-by-step plan to achieve a goal

Business Operations: 4 Steps for De-Stressing Your Business Right Now

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

write a book blog

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

Frank Sousa

With so much JUNK being peddled online it's good to see guys like you out there teaching what's real.

Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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The Ultimate Guide to Maximizing Your Affiliate Links with Simple Click Tracker 1. Centralize Your Links: No more searching through scattered Excel sheets or lost emails to find your affiliate links. Simple Click Tracker allows you to store and organize all your links in one place. This way, you can easily access and update them […]
Click Here To Read More
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The Ultimate Tool for Authors: Simple Click Tracker for Managing Redirect Links Are you an author looking to optimize your online presence and drive more traffic to your content? Look no further than Simple Click Tracker – the ultimate tool for managing redirect links. As an author, you understand the importance of maximizing the reach […]
Click Here To Read More
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How Simple Click Tracker Can Help Product Owners Boost Sales and Revenue Introduction: As a product owner, affiliate, or author, managing and maximizing traffic to your redirect links is essential for driving sales and revenue. But with the ever-changing landscape of digital marketing, it can be challenging to keep all your links relevant and up-to-date. […]
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Click Here To Read More
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Click Here To Read More
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Click Here To Read More

Category: Content Creation, Featured Content, NAMS Notes, Product Creation

Persuasive Email Format for Success

By David Perdew Leave a Comment

The Persuasive Email Format for the Ultimate Know, Like and Trust Factor

Writing a persuasive email

Use a persuasive email format to build and provide your audience with what they need instead of what YOU need from them.

Email marketing is a powerful tool in your marketing toolbox. It takes time and work, however, it does pay off. If you are doing it correctly. Writing a persuasive email does not always mean you are selling something.

Have you struggled with engagement? If so, it’s time to evaluate what you are doing. Be ready to ramp up your results, build a relationship with your audience and understand the importance of having an email marketing plan in place.

Persuasive Email Marketing Strategy #1: The Basics

If you implement some new tips and techniques or recognize missed opportunities or mistakes, this is a great opportunity to try something different. This email marketing post can help a range of businesses - from a newbie to an established business - a little something for everyone.

The success of the strategies will depend on your business and other unique factors of you. Be willing to consider how these ideas can make a difference and try them out for yourself.

You need to have a way to collect people’s names and email info on your website. It begins with a signup form or an opt-in form that visitors can easily join your ‘list/audience’. They have indicated that they are interested in what you have to offer. Just like that, you have pre-qualified a potential new customer!

Persuasive Email Marketing Strategy #2: Build the Relationship with Your First Email

Once they provide their email information to you, you should have an email series that automatically is sent to them thanking them for joining or thanking them by sending whatever you promised (special report, checklist, etc.) to them by giving you their information.

From there, you have the opportunity to directly contact them about offers designed to help them achieve their goals. Before you begin marketing to them, you should establish the Know-Like-Trust process with them.

Now that you have someone register for your list, don't make the mistake to use their inbox as a continual source of sales emails from you. Respect their trust that you won't abuse their inbox.

The Ultimate Persuasive Email Strategy: Give More

Do not only email them only with things to purchase!

Instead, nurture them to build a relationship. This style of email format provides them with free content so they can get a better idea of who you are and how you can help them. What you send can be something as simple as a checklist or a short email course. Provide them a real taste of the quality and expertise you have to help them.

All that really matters here is you want them to open and act upon your emails. They may unsubscribe because you are constantly trying to sell them something and they are still learning more about you.

When you are ready to provide an offer, guide them through it with a definite goal in mind. Your offer must pertain to what you gave to them. For example, if they joined your list for ‘the best banana nut bread recipe’, don’t try to sell them a ‘guide about flower garden’. Clarity and simplicity works well in this area.

When you do send them an offer and they purchase, future sales are easier to make for whatever products/programs you provide them with. Plus, you can command a higher price knowing they see you as their ‘go to’ person in the field.

where to learn affiliate marketing

Are you frustrated with your email marketing results?

Email marketing is profitable when you master a few key principles!

Tell Me More!

Identify Your Email Format Strengths and Weaknesses

Your business benefits when existing systems are analyzed on a regular basis to make sure everything ‘works’. Knowing that information can strengthen your overall email marketing process.

It all begins with an irresistible incentive to entice someone to give you their name and email address.

Your business benefits when existing systems are analyzed on a regular basis to make sure everything ‘works’. Knowing that information can strengthen your overall email marketing process.

It all begins with an irresistible incentive to entice someone to give you their name and email address.

Conclusion

‘Signing up for your newsletter’ is no longer something busy people today are interested in receiving. Think about your own inbox.  Do you read the newsletters you had subscribed to in the past? There is so much stuff coming to our inboxes that we really don’t look at anymore. So why would this not be the same for your site visitor?

A call to action is only half of the battle.. You need to create a motive to act. This is a specific incentive – where the Which, What, How, and Benefit needs to be specific to their problem you can potential solve. Keep in mind that you want to target the right visitor to respond, someone who will buy from you, not just kick the tires looking for freebies only.

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Amy Bair

I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

 

effective subject lines for email marketing

Email Marketing is not dead!  In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

  • Make More Money
  • Do Email Marketing the Right Way
  • Get Higher Open Rates
Yes, I need to master email marketing for more sales!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Category: Content Creation, Featured Content, List Building, Marketing and Sales, NAMS Notes

7 Ideas for Best Sales Email Subject Lines

By David Perdew Leave a Comment

7 Ideas for the Best Sales Email Subject Lines

best sales email subject lines

Having the best sales email subject lines is the most important part of your email.

If it doesn’t get your subject’s attention and entice them to open your email, then even the most spectacular newsletter you’ve ever created won’t get read.

That’s why it’s so important for you to take your time to create subject lines that get clicks. To that end, check out these 7 tips and ideas for finding the best email subject lines to increase your open rates.

1. Best Sales Email Subject Lines Keep It Short

Most email clients truncate your email subject line, meaning your subscribers aren’t going to see the whole thing if it’s too long. That’s why you’ll want to keep your subject line to 60 characters or less.

Note, some email marketers have tested subject lines and found that even shorter subjects get more clicks. How much shorter? About 30 characters.

This may not be true for your particular audience, which is why this is something you should test out for yourself to find out what types of subject lines create the best response.

 

2. Present a Benefit

When people see your email, they’re going to be wondering, “What’s in it for me?” In other words, what benefit will the subscriber get if they click on and read your email?

Whenever possible, your subject line should answer that question.

For Example:

Six surefire housetraining tips (see inside)

The easiest way to lose weight

How to double response rates

3. Arouse Curiosity for the Best Sales eMail Subject Lines

Another way to get more people clicking on your subject lines is by arousing curiosity.

You can do this in the following ways:

Ask a question. For instance, “Are you making these dog training mistakes?”

Use a question mark on a statement/claim. For example, “Best fat loss tip ever?”

Arouse curiosity about how someone will get a benefit in what seems like a counterintuitive way. For example, “Eat chocolate and still lose weight?”

As always, arouse curiosity in a relevant way.

 

4. Convey Urgency if Appropriate

If you have an email that’s urgent, such as an offer that ends soon, then convey this urgency in your subject line. Such as, “Last chance for 50% off”.

There are two keys to this strategy:

  • Use the strategy sparingly. If you’re making every email sound urgent, you’re going to lose credibility.
  • Don’t use fake urgency/scarcity. If it’s not truly urgent, then don’t make it sound like it is. Obviously, faking urgency will destroy your credibility.

The overall key here is that you’re looking to help people. It’s HELPFUL to let them know if time is running out on a special offer, as they’ll be upset if they miss it. But, it's NOT helpful to try to boost response with fake scarcity claims or similar tactics.

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5. Be Specific for Effective Subject Lines

The more specific your subject line, the more credible and attractive it will be. That’s why you’ll want to be precise and specific when using numbers.

Consider these two examples:

“Reasons why you can’t lose weight…”

Versus

“7 reasons why you can’t lose weight…”

In most cases, the second line with the specific number (7) will get more clicks than the first headline.

6. Personalize Subject Lines

If you collect first names while building your list, then from time to time, use the recipient’s first name in your subject line. Not always, as doing so will lessen the impact of this strategy. But do it from time to time to highlight a significant email.

For example:

 “Hey [first name], do you want more sales?”

 

7. Ask a Question

Asking a good question in your subject line can engage readers, arouse their curiosity, qualify them, and get them clicking through. I’ve shared a couple of examples above of how to ask questions in your subject lines.

Here are three more examples:

  1. Is this food sabotaging your diet?
  2. Do you love Paris?
  3. Are you at risk of a heart attack?

 

Conclusion for Ideas for the Best Sales eMail Subject Lines

Your email subject lines can make or break your entire email campaign's success, which is why it’s a good idea to take your time to craft compelling subjects. Start by brainstorming several subject lines using the tips and best practices above, and then test the best subject lines to see which ones produce good results for you.

We'd love to hear about how you use email marketing in your business. Let us know in the comments about your subject line style that gets the most opens.

If you found this informative, please share using the buttons on the left.

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I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

I spent tons of money on affiliate and website building programs but was getting nowhere.

I started working with Jen and David following their exact systems and saw exactly where I was going wrong AND what I needed to do to fix it.

In 30 days, I quadrupled my list and started making sales! 

Percy Miller

NO ONE else is doing things online like you guys are doing it...You guys are building and teaching what I want to learn how to do with my online efforts...Today I saw the future!"

Shelley Merchant

I have wandered around blindly for over 4 years wondering why things weren't working...the things y'all teach are not being taught elsewhere. Instead, the advice is vague and leaves you feeling stupid because you're not figuring it out.

I cannot say enough good things...the only problem is that there's so much good stuff that I don't want to sleep b/c I want to learn it all.

 
I'm beginning to feel like a plan is forming and that I might actually make things work.

It's Time to Make Money with Email Marketing Today!

 

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Email Marketing is not dead!  In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

Let us help you:

  • Make More Money
  • Do Email Marketing the Right Way
  • Get Higher Open Rates
Yes, I need to master email marketing for more sales!
Jen Perdew

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Click Here To Read More
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Category: Content Creation, Featured Content, List Building, Marketing and Sales, NAMS Notes

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